Forrester is an American market research company that provides advice on existing and potential impact of technology, to its clients and the public. Their 2016 adjusted EBITDA was $29.3 million and their 2015 adjusted EBITDA was $26.5 million. Forrester has five research centers in the US: Cambridge , Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney. The firm has 27 sales locations worldwide. It offers a variety of services including syndicated research on technology as it relates to business, quantitative market research on consumer technology adoption as well as enterprise IT spending, research-based consulting and advisory services, events, workshops, teleconferences, and executive peer-networking programs.

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Forrester Research
Forrester Research
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  • I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly. But it is about to change more radically […]

Forrester Research
Forrester Research
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  • Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-drive planning. The Forrester Wave: Marketing Measurement And Optimization Solutions Q2 2018 guides marketers in selecting the right vendors based on their capability needs.  But want to learn more about the wave results and key findings?  Join our webinar on May 23rd […]

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Forrester Research
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Forrester Research
Forrester Research
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Forrester Research
Forrester Research
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  • I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. As Jessie Lui explained in her blog introducing the series, we wrote three reports, each targeted at a beginner, intermediate or advanced maturity […]

Forrester Research
Forrester Research
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  • I was lucky enough to spend a week in India earlier in the month and had some interesting conversations with services firms about how the expectations from their customers and the nature of their engagements are changing. Aside from experiencing the wonderful cities of Bangalore, Hyderabad, and Pune and sampling delicious samosas and paneer dishes, I also managed to have some great conversations w...

Forrester Research
Forrester Research
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  • Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? Well, I need your help to help the buyers that need your products and services. There is a myriad of partner options for B2B insights professionals that […]

Forrester Research
Forrester Research
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  • This week I was fortunate to attend, participate in, and moderate a session at Click Summit 2018 in Cary, North Carolina. Click Summit is hosted annually by Brooks Bell and her eponymous firm. As an industry analyst, I’m an event connoisseur, and Click is one of my all-time favorites. As expected, Click Summit was well […]

Forrester Research
Forrester Research
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  • Forrester defines digital transformation as harnessing digital assets to continually improve customer outcomes while increasing operational agility. Digital transformation is a state of being; it’s not something with definitive beginning and ending points, but a constant state of motion. And building a technology road map for digital transformation presents greater difficulty than it might seem […...

Forrester Research
Forrester Research
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  • Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, Insights. “Marketing innovation” and “process,” you ask? […]

Forrester Research
Forrester Research
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  • Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools. It’s because marketing functions are mired in minutia while prioritizing internal tasks and artificial organizational constraints over solving […]

Forrester Research
Forrester Research
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  • At Microsoft Build 2018 in Seattle this year, Satya Nadella confirmed Microsoft’s strategy to bring AI everywhere and to everybody. Microsoft (MS) is making it easier for its huge worldwide development community, encompassing enterprises, partners, and single developers to infuse AI vision, speech, language processing and more in applications building. As I wrote in this […]

Forrester Research
Forrester Research
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  • Remote workers are here to stay. Are you willing to embrace them? Today, we’re excited to announce the publication of our latest report on the state of remote working, which focuses exclusively on creating a better experience for employees who primarily work-from-home.  The number of regular work-at-home employees has grown 115% since 2005, and 40% […]

Forrester Research
Forrester Research
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Forrester Research
Forrester Research
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  • GDPR, the new data privacy regulations applicable to all marketers doing business with citizens of the European Union, will take effect later this month, on May 25, 2018. In preparation, Google is changing its terms of service for advertising partners. On April 27th, the company let its European platform customers know that, as of that […]

Forrester Research
Forrester Research
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  • Tech Mahindra (TechM) hosted its Analyst Summit in Hyderabad in the month of April. The executive team unveiled their 3-4-3 strategy to repackage their existing services and offerings in a manner that will resonate with the buyers of digital services. First number is about 3 mega trends that TechM is observing in the industries that […]

Forrester Research
Forrester Research
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  • The European Central Bank yesterday launched its TIBER-EU (Threat Intelligence Based Ethical Red Teaming for the European Union) framework for financial institutions regulated within the EU. In short there is a new voluntary framework for threat intelligence led red-teaming exercises that has been published by the European Central Bank (the Central Bank for Eurozone economies). […]

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Forrester Research
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Forrester Research
Forrester Research
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  • How to differentiate your brand in highly competitive markets, especially when competitors promptly copy anything that works? Learn from HaiDiLao, China’s most popular chain of hot-pot restaurants. HaiDiLao evokes positive emotions from customers with memorably crafted human interactions. The company empowers its staff to personalize experience delivery as customers or scenarios demand. Let me tel...

Forrester Research
Forrester Research
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  • A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact. In 2017, Amazon shipped more than $5B items through Prime. Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. For […]

Forrester Research
Forrester Research
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  • It’s a busy week with Digital Transformation Forum kicking off in Chicago tomorrow, but I managed to slip in a quick trip to Seattle to this year’s Microsoft Build developer conference. It’s hard to believe it’s been four years since Satya Nadella took over as CEO, but time flies. We detected early on in Satya’s […]

Forrester Research
Forrester Research
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  • The demand for exceptional digital and customer experiences is exposing the constraints of existing technology organization practices. The people, processes, governance structures, and technology of the technology organization must change to drive and enable business success.  CIOs need help and EAs are best placed to influence and guide these digital transformations (see my To Successfully […]

Forrester Research
Forrester Research
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Forrester Research
Forrester Research
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  • I have dedicated my career to healthcare technology. Why? Because I am passionate about putting the patient at the center of their care and believe technology is a catalytic agent that will help organizations achieve that goal. Forrester helps clients create customer-obsessed operating models.  In healthcare, you need to be obsessed with your patients.  If […]

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