Forrester is an American market research company that provides advice on existing and potential impact of technology, to its clients and the public. Their 2016 adjusted EBITDA was $29.3 million and their 2015 adjusted EBITDA was $26.5 million. Forrester has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney. The firm has 27 sales locations worldwide. It offers a variety of services including syndicated research on technology as it relates to business, quantitative market research on consumer technology adoption as well as enterprise IT spending, research-based consulting and advisory services, events, workshops, teleconferences, and executive peer-networking programs.

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Forrester Research
Forrester Research
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  • Last May, WannaCry ransomware locked computers around the world. The incident hit the UK’s National Health Service hard.  The attack hindered urgent NHS services by blocking access to its computers. It locked out vital medical equipment such as MRI scanners and devices for testing blood and tissue samples. Some hospitals had to send ambulances to other locations. Technology […]

Forrester Research
Forrester Research
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  • No. But they will increasingly fall short of consumer expectations of curated content – especially from brands who know them. Moreover, channels seldom if ever disappear – we still get mail from MetLife each month advertising insurance. We’ve been talking about the diminished role of the browser-based experience for YEARS … years. @Michael Facemire We talk […]

Forrester Research
Forrester Research
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Forrester Research
Forrester Research
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  • Who should lead your firm’s digital transformation?  CEO? CIO? CMO? Firms turn to a variety of executives to lead their digital charge, but form follows function, and functional leaders often default to a functional (read, siloed or dare I say, myopic?) scope. So how do you break free and challenge outdated paradigms? Hire a CDO, […]

Forrester Research
Forrester Research
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  • It’s that time of year again! From next Monday (February 26) through March 1, 2018, Mobile World Congress (MWC) will take place in Barcelona. I attended this event (then 3GSM) for the first time in 2005 and it is fascinating to see how the event has morphed from a B2B telecoms technology trade show to […]

Forrester Research
Forrester Research
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  • A first for me. I’d never been to Detroit, and now I have. Last week, I participated in a roundtable on autonomous cars, and transformation in the automotive industry. Yes, autonomous cars will certainly have an impact on the industry – in fact, on many industries – and they are a hot topic of conversation […]

Forrester Research
Forrester Research
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  • I’m pleased to announce the publication of The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018. In our 33-criteria evaluation, we identified the 12 most significant vendors – Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAP Hybris, SAS, and Selligent – and researched, analyzed, and scored them. Forrester defines CCCM as: Enterpri...

Forrester Research
Forrester Research
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  • Amazon recently launched a new and unique type of store, after beta testing it for the better part of a year. The store, dubbed Amazon Go, promises consumers no checkout lines: Everything you grab from the shelves is tracked and charged to your Amazon account. With the help of the enigmatic Just Walk Out technology, […]

Forrester Research
Forrester Research
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  • I’m excited to announce the publication of The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018. In our 40-criteria evaluation, we identified the 7 most significant vendors – Adobe, IBM, Marketo, Oracle, Salesforce, SAP, and SAS – and researched, analyzed, and scored them. Forrester defines EMSS as: An integrated portfolio of marketing technology products that […]

Forrester Research
Forrester Research
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  • In a major new research report, The Technology-Augmented Employee, I take on a problem that’s vexing CIOs and government leaders alike. In aggregate, US companies face a productivity paradox: Despite billions of dollars invested in technology, growth in employee productivity has slowed since 2004. Even though global technology spending will for the first time pass […]

Forrester Research
Forrester Research
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  • Culture remains the No. 1 barrier to successful digital transformation. Every time we survey business executives about digital transformation, they tell us that their organizational culture is a problem. After years of looking at data and interviewing executives, I can now see that the word “culture” masks a multitude of sins inside the organization. Which […]

Forrester Research
Forrester Research
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  • Why Should You Care? Ever seen puppies on ads? How about babies? If you have, chances are that you weren’t seeing much of anything else. When I first collaborated with Nielsen Consumer Neuroscience, they shared a straight-forward eye-tracking heat map of an audience watching a commercial involving shelter pets. The dogs were adorable. And everything […]

Forrester Research
Forrester Research
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  • As enterprises strive to stay on a path of digital evolution, the consulting and systems integration marketplace is rapidly transforming as well to deliver a new generation of digital services. Forrester data shows that services buyers are focused on the right priorities: improving customer experience and digitally reinventing the business for growth. But the path to […]

Forrester Research
Forrester Research
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  • That is the question! If you’re the CEO of your business, or maybe the Chief Digital Officer (CDO) responsible for digital business strategy, it’s the central question you need to be asking of your leadership team. A platform business can take many forms, depending on how we define it. A platform business is certainly a […]

Forrester Research
Forrester Research
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  • Question: Should you build a platform business? Answer: Maybe. Let’s go beyond the ecosystem hype and figure this thing out together. But first, what is a platform business? I think of it as a company that exposes its capabilities in ways that customers and suppliers (including partners) can embed in their own businesses via digital […]

Forrester Research
Forrester Research
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  • I’ve just returned from a trip through India where I had the opportunity to experience the Taj Mahal Palace Hotel in Mumbai. One of the most gripping aspects, even beyond the impressive design and meticulous customer service, is the property’s history: The story of how one man’s personal endeavor yielded a global brand that’s iconic […]

Forrester Research
Forrester Research
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  • Customer Lifetime Value (CLTV) is a big deal, and particularly in online clothing retail, where free delivery and returns means retailers may spend more on their worst customers’ postage than those customers spend on stuff. Last year, ASOS – the UK-based retailer – announced a potentially significant improvement in how it calculates and applies CLTV […]

Forrester Research
Forrester Research
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  • From twenty years of trying, I know this about covering Amazon: It’s tricky. Our report process can take months during which we comb through our extensive Technographics data to find patterns or we interview executives. Not to mention the time it takes to write, edit, and produce our reports. During which time, the moving target […]

Forrester Research
Forrester Research
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  • Mind The Gap There’s a widening digital gap between digitally advanced companies and their less digitally mature counterparts. And the risk for companies just starting their digital journey is that they may have left it too late to catch up (see last week’s post – Your CEO Doesn’t Understand Digital). This is one of many […]

Forrester Research
Forrester Research
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  • I have a good friend that has a small business (roughly 100 employees and 2 office locations, everything lives in the cloud, no real “network” to speak of) that is doing well.  A few weeks ago, over barbeque and range time (some folks play golf, we shoot guns…it’s a Texas thing), we started discussing what […]

Forrester Research
Forrester Research
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  • Few marketers can resist the lure of the Super Bowl ad hype. VP, Research Director Brigitte Majewski interviewed a few us who cover all things marketing here at Forrester to get at what really matters when it comes to Super Bowl advertising and why. Brigitte: The buzz in Marketingville around the Super Bowl is astounding. […]

Forrester Research
Forrester Research
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  • This is a guest post by Sarah Dawson, a Research Associate on the Application Development & Delivery (AD&D) team. Your customers are walking, talking contradictions. Forrester data shows that more than half of them want you to value their time, follow them across channels, and answer their questions quickly and easily. At the same time, […]

Forrester Research
Forrester Research
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  • Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and their brands. Our latest report takes a deep dive into the capabilities marketers should focus on to protect themselves and their customers’ […]

Forrester Research
Forrester Research
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  • Fess up: you don’t know how your customers or prospects originally find your brand/products. I posed this simple question on my blog several months ago: How Do Your Customers Search And Find? It should be a simple question to answer, but it isn’t. That’s because customers use many resources to discover and research a brand […]

Forrester Research
Forrester Research
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