Forrester is an American market research company that provides advice on existing and potential impact of technology, to its clients and the public. Their 2016 adjusted EBITDA was $29.3 million and their 2015 adjusted EBITDA was $26.5 million. Forrester has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney. The firm has 27 sales locations worldwide. It offers a variety of services including syndicated research on technology as it relates to business, quantitative market research on consumer technology adoption as well as enterprise IT spending, research-based consulting and advisory services, events, workshops, teleconferences, and executive peer-networking programs.

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Forrester Research
Forrester Research
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  • New: In last week’s episode of Forrester’s What It Means podcast, Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and provides a passionate perspective on blockchain’s potential as an economic engine. Podcast transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: And I’m Jennifer Isabella. Victor Milligan: Your co-hosts for Forrester’s podcast, What It Means, where we explore the …
  • Old: Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of …
Forrester Research
Forrester Research
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  • New: A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about …
  • Old: Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of …
Forrester Research
Forrester Research
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  • New: A very, very long time ago, a sales training instructor told me, “It’s the job of the sales person to teach the buyer how to buy.”  And that was essentially true for a very, very long time — until the emergence of the digitally empowered buyer. Today’s business buyers are increasingly self-directed: 60% prefer not …
  • Old: Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of …
Forrester Research
Forrester Research
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  • New: After reading through some other blogs and strategy papers over the weekend, (Don’t judge me. To some of us, this activity constitutes a good time…Yes, lame…I know.) I saw what appeared to be an underlying theme across the narratives I’d read: Security tolerates failure. It’s understandable that it happens, but I think, if we are …
  • Old: Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of …
Forrester Research
Forrester Research
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  • New: Customer-Obsessed B2B firms are 2X more likely to report revenue growth of 10% or more in the last fiscal year. Now there’s a headline! These firms are also more likely to have loyal customers (who spend money with them) and happier employees (who are more productive). If you’ve listened to Forrester anytime during the past …
  • Old: Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of …
Forrester Research
Forrester Research
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  • New: On August 14th, Judge Richard Seeborg of the U.S. District Court for the Northern District of California upheld a ruling requiring Google to turn over Gmail data stored overseas. The ruling seems to be in conflict with a U.S. Court of Appeals ruling in Microsoft v. United States where the court ruled that Microsoft does …
  • Old: Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of …
Forrester Research
Forrester Research
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  • New: On August 14th, Judge Richard Seeborg of the U.S. District Court for the Northern District of California upheld a ruling requiring Google to turn over Gmail data stored overseas. The ruling seems to be in conflict with a U.S. Court of Appeals ruling in Microsoft v. United States where the court ruled that Microsoft does …
  • Old: In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow …
Forrester Research
Forrester Research
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  • Chip Heath on The Power of Moments at Forrester's CXNYC 2017
    Bestselling author and Stanford professor Chip Heath shares the power of “defining moments” — and how organizations can shift their thinking, processes, and structure to create meaningful and memorable moments that drive financial performance. Learn more about the Defining Moments Framework and related Forrester training and consulting services at go.forrester.com/definingmoments.
Forrester Research
Forrester Research
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  • New: Vantiv has the largest payments industry acquisition of 2017 ($10.4B) under its belt — now what? Integration is the trickiest part of any acquisition and comes after the dust settles and the deal is done. This crucial phase begins in earnest this week for Vantiv and Worldpay. To accelerate its business and achieve the full …
  • Old: In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow …
Forrester Research
Forrester Research
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  • New: In last week’s episode of Forrester’s What It Means podcast, Senior Analyst Tom Champion explains why rebuilding trust with customers is not about brand hygiene but about growth, as more and more consumers show cynicism and skepticism towards brands and convert those feelings to actions. Podcast transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: …
  • Old: THE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about how the work …
Forrester Research
Forrester Research
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  • New: Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of …
  • Old: Mobile self-checkout technology promises to not only streamline the physical checkout experience, but more importantly, to bring an augmented digital shopping experience to the physical store. When mobile self-checkout shoppers scan items to put in their physical baskets, digital business leaders will have real-time digital basket data to drive more relevant up-sell, cross-sell, and contextual …
Forrester Research
Forrester Research
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  • New: Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of …
  • Old: Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success, shows how OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which …
Forrester Research
Forrester Research
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New page title detected.

  • New: In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow …
  • Old: Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new automation opportunity in the age of the customer is engagement: deploying technologies that will help customers receive better service automatically or better serve themselves. Working with marketing and business leaders, technologists are playing a critical and growing …
Forrester Research
Forrester Research
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  • New: THE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about how the work …
  • Old: Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new automation opportunity in the age of the customer is engagement: deploying technologies that will help customers receive better service automatically or better serve themselves. Working with marketing and business leaders, technologists are playing a critical and growing …
Forrester Research
Forrester Research
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New page title detected.

  • New: THE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about how the work …
  • Old: What Are Other I&O Folks Asking Us: Do you wonder what other organizations are working on?  Do you feel challenged around topics such as DevOps, hybrid cloud, infrastructure transformations and how to enable your workforce?   I took a look at 1,270 user inquiries/questions that the Forrester’s I&O research team received between April 1, 2016, and …
Forrester Research
Forrester Research
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New page title detected.

  • New: Mobile self-checkout technology promises to not only streamline the physical checkout experience, but more importantly, to bring an augmented digital shopping experience to the physical store. When mobile self-checkout shoppers scan items to put in their physical baskets, digital business leaders will have real-time digital basket data to drive more relevant up-sell, cross-sell, and contextual …
  • Old: What Are Other I&O Folks Asking Us: Do you wonder what other organizations are working on?  Do you feel challenged around topics such as DevOps, hybrid cloud, infrastructure transformations and how to enable your workforce?   I took a look at 1,270 user inquiries/questions that the Forrester’s I&O research team received between April 1, 2016, and …
Forrester Research
Forrester Research
Page Metadata Update

New page title detected.

  • New: Mobile self-checkout technology promises to not only streamline the physical checkout experience, but more importantly, to bring an augmented digital shopping experience to the physical store. When mobile self-checkout shoppers scan items to put in their physical baskets, digital business leaders will have real-time digital basket data to drive more relevant up-sell, cross-sell, and contextual …
  • Old: July 27th marked Amazon’s first e-commerce official foray into the 640 million people strong region. It launched its Prime Now app in Singapore with a compelling two-hour delivery offering that signals a new era in the region’s digital landscape. We see the impact of Amazon’s move not only on the e-commerce and retail industries, but …
Forrester Research
Forrester Research
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  • New Business At Forrester
    Being in a new business sales role at Forrester means that you're responsible for bringing on new brands, directly contributing to the growth of our client portfolio.
Forrester Research
Forrester Research
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  • New: As our clients know, I’ve been writing a lot about strategies for recruiting and retaining developers, and building shop cultures where they can thrive. In the U.S. we’re currently in a sellers market when it comes to development talent. According to the BLS, firms will need to find almost half a million developers between 2014 …
  • Old: AI improves the economics and capabilities of everything around us. Amazon and Netflix recommend products based on our history, Yahoo and Facebook tag photos, Waze and Google get us to our destination more effectively, Lyft and Uber precisely communicate arrival times of our drivers. Consumers are starting to expect intelligent experiences – personal, contextual to …
Forrester Research
Forrester Research
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New page title detected.

  • New: Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success, shows how OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which …
  • Old: We recently hosted a complimentary webinar titled Your Digital Transformation Is Not Bold Enough — Five Actions To Take Now. Forrester clients can also access the associated report here. The webinar and the report outline five common mistakes and key fixes for them, but these are only a starting point. Here are three common questions …
Forrester Research
Forrester Research
YouTube Video

New YouTube videos detected.

  • Empowered Customers Define Your Digital Strategy
    In a maturing market customer retention is as important acquisition. In the Age of the Customer, the customer should be truly at the center of all you do and you need to evolve just like your customers already have. Consumers adopt emerging technologies and enter into novel experiences faster and more easily than before, they embrace innovation but have little tolerance for bad experiences. Empowe...
Forrester Research
Forrester Research
Page Metadata Update

New page title detected.

  • New: Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success, shows how OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which …
  • Old: I was fortunate to participate in a historic morning gathering last week at the White House! Industry-leading private sector CIOs discussed and shared their technology business management (TBM) best practices, approaches and ideas with CIOs and technology leaders of federal agencies.  The White House leader for strategic initiatives kicked off the morning by setting expectations …
Forrester Research
Forrester Research
Page Metadata Update

New page title detected.

  • New: Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new automation opportunity in the age of the customer is engagement: deploying technologies that will help customers receive better service automatically or better serve themselves. Working with marketing and business leaders, technologists are playing a critical and growing …
  • Old: Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession.  But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. Trying to bridge that gap …
Forrester Research
Forrester Research
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  • Customer-Obsessed Game Changers
    Hear from a group of leaders who will discuss how traditional enterprises who are using digital transformation to challenge conventional notions of commerce and customer experience; how cultures and organizations need to adapt to the digital economy; and how their marketers and technologists need to collaborate to define the brand and delight customers.
Forrester Research
Forrester Research
YouTube Video

New YouTube videos detected.

  • Empowered Customers Define Your Digital Strategy
    In a maturing market customer retention is as important acquisition. In the Age of the Customer, the customer should be truly at the center of all you do and you need to evolve just like your customers already have. Consumers adopt emerging technologies and enter into novel experiences faster and more easily than before, they embrace innovation but have little tolerance for bad experiences. Empowe...
Forrester Research
Forrester Research
YouTube Video

New YouTube videos detected.

  • Leverage Microservices In A Customer-Centric World
    To be relevant in the digital age and to improve customer experience, firms need to innovate. Microservices from public cloud providers offer the platform to make that happen. Naveen talks about how to leverage the two
Forrester Research
Forrester Research
YouTube Video

New YouTube videos detected.

  • Running Technology For Better Customer Experience
    Running technology for better customer experience and revenues as opposed to more efficient internal operations.requires profound changes in the way you envision and manage technology. Somak focuses on what needs to change in terms of how you select and run business applications, how you manage vendors and source talent, as well as how to organize the technology function.
Forrester Research
Forrester Research
YouTube Video

New YouTube videos detected.

  • Deliver Emotion Through Your Chatbot
    Most chatbots today are just about functional, but as bots become more efficient, your customers’ expectations will rise. And with chatbots on the rise, your chatbot could quickly become merely a “me too” offering. This session covers why you need to start thinking about delivering emotion through your chatbots, and how you can do it.

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