Fresh Perspective Copywriting
Fresh Perspective Copywriting
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  • 7 Smart Investments for Your B2B Marketing Budget
    Marketers constantly need to do more with less. With so many marketing options, how do you know where to direct your limited budget? Here are seven investments that will help you get the most bang for your buck … If you’re a marketing director or leader, you juggle endless responsibilities. You must devise and implement […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • How to Pick an Ebook Topic That Actually Attracts Readers
    Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive. Many B2B marketing teams are overworked and don’t have the capacity to get these projects off the ground. According to a study […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
    Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • [Infographic] 119 Amazing Email Marketing Stats
    Email is a major part of a savvy marketers’ strategy. According to McKinsey, email is 40 times more effective for acquiring new customers than Facebook or Twitter. Forrester also found that email marketing is the most effective tactic for lead nurturing among top B2B marketers. The folks over at websitebuilder.org have put together a great […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • How to Write Killer Ads That Get Clicks
    According to 2017 research from the Content Marketing Institute 2017 research from the Content Marketing Institute, B2B marketers use an average of three methods of paid content promotion.  But only between 24%-54% of marketers see value from their investment. If you use paid advertising, then you know how much effort goes into selecting advertisers, writing copy, […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • 3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story
    Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, nine out of ten B2B buyers said that online customer success […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • The 7 Most Overlooked Opportunities For B2B Marketers In 2017
    Life is hectic when you’re a B2B marketer.   Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your own activities – let alone find out what other marketers are doing to succeed.   In the day-to-day rush, you may miss out on […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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Fresh Perspective Copywriting
Fresh Perspective Copywriting
Blog Post

New blog articles detected.

  • What B2B Marketers Must Know About SEO in 2017
    Staying on top of SEO best practices and increasing organic traffic is a priority for many B2B marketers. The more targeted buyers you bring to your content, the more you will increase your conversion rates and generate leads.  I sat down with Stephen Johnson, resident SEO expert at Salt Water Digital, to find out how […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • The #1 Website Metric That B2B Marketers Are Getting Wrong
    Boosting website traffic is a top priority for many marketers. According to the 2017 B2B Content Marketing Benchmarks, Budgets, and Trends Report, 78% of B2B marketers use “website traffic” to measure their content’s success. While traffic is an important measurement, it often doesn’t correlate with how well your content actually performs. Who is visiting your […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • [Infographic] The Evolution of Content Marketing: Past, Present, and Future Trends
    If you’ve been in the B2B content marketing space for a while, you’ve likely come across a number of recommended “do’s” and “don’t’s”. How many of the best practices that you followed five years ago are still relevant? What have you dismissed? What has made you successful? It’s interesting to look at how things have […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • [Podcast] How to Find Your Unique B2B Brand Voice
    This week, I’m excited to share my interview on the SaaS Content Marketing Podcast. It’s all about finding your brand voice. We discussed how finding your voice isn’t something that you do once and then forget about. As new competitors and products enter the market, it’s crucial to stay aware of how your voice comes […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
Blog Post

New blog articles detected.

Fresh Perspective Copywriting
Fresh Perspective Copywriting
Blog Post

New blog articles detected.

  • [New Data] How Technology Marketers Are Using Content
    Last week, the Content Marketing Institute published their annual report on technology content marketing. The survey took the pulse of 2,562 technology marketers and offers a number of valuable insights. Here are some key findings: 95% of technology marketers use content marketing. 64% of respondents said that compared with one year ago, their organizations are […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • 41 Fantastic Places to Promote Your B2B White Papers
    It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads …  White papers, ebooks, and guides are among the most time-intensive content marketing projects. But the time spent on these marketing […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • The Best (and Worst) Ways to Follow Up With B2B Leads
    As a content marketer, you spend a lot of time and money creating content that generates leads.  But what happens after you get that hard-earned lead? What you do after someone downloads a resource can make or break your sales. Your company could look annoying, even desperate, when you call someone five minutes after they […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

Fresh Perspective Copywriting
Fresh Perspective Copywriting
Blog Post

New blog articles detected.

  • The Perfect Mix: 5 Ingredients in Successful B2B Case Studies
    Case studies are one of the most powerful B2B marketing tools. B2B customers rely on them to make informed buying decisions and see social proof that your products deliver results. In fact, DemandGen found that 73% of B2B buyers have used case studies to make a purchasing decision in the last 12 months. The more […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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Fresh Perspective Copywriting
Fresh Perspective Copywriting
Blog Post

New blog articles detected.

  • [Research] 2017 Marketing Performance Management Benchmarks
    Do you ever wonder how the best companies manage marketing performance and how you stack up against your competitors? Recently, Allocadia surveyed more than 200 companies to determine the industry’s maturity level around marketing performance, along with what the best marketers in world are doing differently. “Companies who are excelling at managing performance expect their […]
  • 5 Ways to Take Your B2B Case Studies From Blah to Brilliant
    Case studies are one of the most powerful B2B marketing and sales tools. Here’s how to create case studies that resonate with prospects and motivate them to say, “Yes!” to your product. Today’s B2B buyers are tired of being sold to all of the time. They’re bombarded with advertising and can’t go a day without […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • How to Organize Your Content and Immediately Improve Your Marketing Results
    If you’re a B2B marketer who produces loads of content, you likely have important marketing files scattered across your company. Here’s why you should centralize your files so that you can create better, faster and more effective content. A simplifying movement is taking the world by storm. The Life-Changing Magic of Tidying Up is an […]
  • [Infographic] Effective Storytelling That Converts Prospects Into Customers
    We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn […]
  • 19 Quick and Easy Lead Magnets That Attract B2B Buyers
    Do you get lackluster conversions from your blog? Try adding some content upgrades! Here’s how these simple lead magnets can help you achieve conversion rates of 25%-54%. Your email list is your most powerful marketing asset. According to the Direct Marketing Association, email marketing generates a $38 return for every $1 invested. Meanwhile, Monetate found […]
  • Are You a Vain B2B Marketer?
    One of the biggest B2B marketing challenges is creating content that engages customers. Many B2B marketers spend tons of time developing content, but then they miss the mark. Instead of discussing things their customers care about, they go on about their products, their company and how great they are. How boring! It’s no wonder that […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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New blog articles detected.

  • 7 Questions You Absolutely Need to Ask Before Hiring a Freelance Copywriter
    Finding a freelance B2B copywriter can be a daunting task. Choosing the wrong copywriter is more hassle than it’s worth – leading to project delays, higher costs and increased work for you. But when you find the right copywriter, you can make your job easier, improve your marketing results and produce more content faster.  Here […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
Blog Post

New blog articles detected.

  • The Top B2B Content Marketing Trends of 2017
    Succeeding with content marketing means keeping up with the latest research, trends and best practices. Here are five content marketing trends that will help you engage more customers in 2017. 2016 certainly had its ups and downs. But the year ended with some good news on the content marketing front: B2B marketers are achieving better […]
  • [Infographic] 7 Essential Ingredients for Attention-Grabbing B2B Copy
    We all share a common goal to create copy that converts. A strong call to action is key to driving conversions. The folks at TechWyse have put together an infographic full of best practices that will help you create copy that grabs your readers’ attention and turns them into customers. Check out The Best Call-To-Action […]
  • Industry Experts Sound Off About the Best B2B Marketing Tools of 2016
    This week, I wanted to share a post from the team at Venture Accelerator Partners. They’ve asked experts to reveal their top B2B marketing tools from 2016. Last year was filled with innovations in the way we use marketing technology and productivity tools. Some of these tools sound really cool, and I’m hoping to check […]
  • The Top 10 Things B2B Marketers Were Talking About in 2016 (and What You Must Know in 2017)
    Happy New Year! I hope you’re easing back into the swing of things after the holidays. If you’re planning for the year, now is a good time to look back at what B2B marketers talked about the most in the last twelve months. From top performing content to productivity tips, here are my top 10 […]
  • How to Create Killer B2B Content in 2017
    The start of a new year is an ideal time to review your content strategy to see what’s working, what’s not working, and how you can improve. Here’s how you can get your 2017 marketing off to a great start… For the past few years, B2B marketers have been testing the content waters. According to […]
  • 5 Steps to Creating a B2B Brand Voice that Resonates with Your Customers
    Finding your brand voice isn’t something that you do once and then forget about. As new competitors and products come into the market, it’s crucial to stay aware of how your voice comes across to customers. For example, many B2B companies create new voices for new products. But they don’t update their overall corporate voice to […]
  • 8 Steps to a Winning B2B Lead Generation Program
    A targeted, tailored and relevant lead gen program is a vital part of any B2B marketing strategy. And although there is no one-size-fits-all solution, there are proven ways to ensure that prospects find your business, engage with you and turn into customers. This week I received an email from a student who, as part of […]
  • These 23 Questions Will Save You From Any B2B Content Creation Rut
    Creating killer content takes a lot of time and hard work. If you’re part of the 76% of B2B marketers who are producing more content this year than last, you might be struggling to stay ahead. After all, you only have so many hours in the day. You may also wonder how to make the […]
  • How to Boost Brand Engagement with Your B2B Content
    With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement. This week, I’m sharing some expert advice put together by Uberflip. They have reached out to marketing experts to identify what makes a top-notch content strategy. Cassandra Jowett […]
  • The Top 5 Ways to Promote Your Premium Content
    Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating […]
Fresh Perspective Copywriting
Fresh Perspective Copywriting
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