G-Star RAW (commonly called G-Star) is a Dutch designer clothing company , founded by Jos van Tilburg in Amsterdam in 1989, produces urban clothing. Models for the brand include Liv Tyler, Lily Cole, Girls' Generation, World Chess Champion Magnus Carlsen, Clémence Poésy and musician Sergio Pizzorno. It was showcased at the New York Fashion Week from 2008 to 2011.

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G-Star
G-Star
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  • We invited Pharrell and a dynamic collective of creative talent to celebrate diversity in the new range of G-Star Elwood jeans. Meet India Makailah Graham. She’s determined to use her success as a model to inspire other young people to follow their dreams. Find out more: www.g-star.com/elwood

G-Star
G-Star
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  • We invited Pharrell and a dynamic collective of creative talent to celebrate diversity in the new range of G-Star Elwood jeans. Meet Connor Newall. He might not look like a traditional male model, but that’s exactly why we like him. Find out more: www.g-star.com/elwood

G-Star
G-Star
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G-Star
G-Star
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  • We invited Pharrell and a dynamic collective of creative talent to celebrate diversity in the new range of G-Star Elwood jeans. Meet Adwoa Aboah, an activist and model who empowers young women to express their identities with pride. Find out more: www.g-star.com/elwood

G-Star
G-Star
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  • This Pinstripe print is inspired by the pinstriped suits originally worn as bank uniforms in England in the late 19th century. At that time, each bank used a slightly different stripe to identify its employees. The suits became popular in American mainstream culture in the 1920’s and 1930’s when they were adopted by gangsters, jazz musicians and speakeasies during the Prohibition era. Instagram...

G-Star
G-Star
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  • The Sakura Pattern is inspired by the traditional Japanese Kimono used for formal occasions. Kimonos feature patterns inspired by cultural motifs often related directly with the season of use. The Sakura, or cherry blossom, for example, would be worn in spring. Instagram: https://www.instagram.com/gstarraw/ Facebook: https://www.facebook.com/gstarraw Twitter: ...

G-Star
G-Star
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  • This Prison Stripe print originated in New York prison systems in the 1820’s. The black and white stripes are meant to offset the vertical prison bars, as well as to insure that escaped prisoners would be immediately recognizable in public. The pattern was slowly phased out of use in the mid 20th century. Instagram: https://www.instagram.com/gstarraw/ Facebook: https://www.f...

G-Star
G-Star
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  • The Chef’s Check print is inspired by the traditional chef’s uniform originating in France in the mid 19th century, consisting of a toque blanche (French for “white hat”), a white double-breasted jacket, and a checked pant. The checked or houndstooth pattern on the pant was used to conceal stains and spills in order to maintain a clean appearance while on the job. Instagram: https://www...

G-Star
G-Star
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  • The Blaze Orange Camouflage print is inspired from the world of Hunting Camouflage, where every pattern is designed for one very specific background. The blaze orange is used in hunting environments for safety purposes and does not deter the hunter, as deer and other wildlife are colorblind, while humans can still see orange. Instagram: https://www.instagram.com/gstarraw/ Facebook: ...

G-Star
G-Star
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  • The Regimental Stripe print is inspired from the regimental colors worn by British soldiers in World War I. After the war, returning soldiers would wear their regiment’s colors, or regimentals, on their neckties. The British Rifle Brigades were known at the time to have the most unique and diverse of all regimental ties. Instagram: https://www.instagram.com/gstarraw/ Faceboo...

G-Star
G-Star
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  • The Prince of Wales check is the general nickname for these kind of tweed patterns, traditionally worn by the British nobility for countryside excursions. The colors of the yarns also function as a camouflage, making this tweed useful for hunting jackets. This particular check was inspired on the original, commissioned by King Edward VII. Instagram: https://www.instagram.com/gstarraw/ ...

G-Star
G-Star
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  • This Dazzle camouflage print is inspired from a type of camouflage used to conceal naval ships during the First World War. While traditional types of camouflage are designed to conceal, naval camouflage was created to make it difficult to estimate a target’s range, speed and heading. During the war, each ship had its own particular dazzle pattern. Instagram: https://www.instagra...

G-Star
G-Star
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  • This Thai Silk print is inspired from Thai silk manufacturing, a process originally founded over 3 thousand years ago in South East Asia. Thai-produced silk was never very popular in Thailand. It was worn only by the makers themselves, but earned large popularity in the US and Britain post World War II when an American entrepreneur combined the silk fabric with Thai-inspired patterns and began m...

G-Star
G-Star
YouTube Video
  • This Aloha print is inspired by the traditional Aloha, or Hawaiian Shirt, and has its roots in Japanese tailoring. In the early 20th century, a Japanese immigrant named Miyamoto began making shirts for locals from kimono fabric with bamboo and floral prints. These became a popular tourist souvenir and made their way back to the US mainland and into mainstream culture. Instagram: https:...

G-Star
G-Star
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G-Star
G-Star
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  • Nothing is impossible for Shanice Silva Cruz, the first female BMX rider to do a front flip. Scoring tricks isn’t easy – it involves falling and rising again and again. Instagram: https://www.instagram.com/gstarraw/ Facebook: https://www.facebook.com/gstarraw Twitter: https://twitter.com/gstarraw

G-Star
G-Star
YouTube Video
G-Star
G-Star
YouTube Video
  • This Pinstripe print is inspired by the pinstriped suits originally worn as bank uniforms in England in the late 19th century. At that time, each bank used a slightly different stripe to identify its employees. The suits became popular in American mainstream culture in the 1920’s and 1930’s when they were adopted by gangsters, jazz musicians and speakeasies during the Prohibition era. Instagram...

G-Star
G-Star
YouTube Video
  • The Sakura Pattern is inspired by the traditional Japanese Kimono used for formal occasions. Kimonos feature patterns inspired by cultural motifs often related directly with the season of use. The Sakura, or cherry blossom, for example, would be worn in spring. Instagram: https://www.instagram.com/gstarraw/ Facebook: https://www.facebook.com/gstarraw Twitter: ...

G-Star
G-Star
YouTube Video
  • This Prison Stripe print originated in New York prison systems in the 1820’s. The black and white stripes are meant to offset the vertical prison bars, as well as to insure that escaped prisoners would be immediately recognizable in public. The pattern was slowly phased out of use in the mid 20th century. Instagram: https://www.instagram.com/gstarraw/ Facebook: https://www.f...

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