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GaggleAMP
Blog Post
  • On this episode of AMPUP Your Digital Marketing, we sit down with Mario Martinez Jr. , CEO and Founder of Vengreso and host of the podcast Selling with Social. Mario teaches marketers, sales leaders, reps, and business owners how to grow company revenues, develop an engaging personal brand and attract today’s modern buyer using social networks.  In this discussion, Mario explains why s...

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GaggleAMP
Blog Post
  • In June of 2005, Steve Jobs gave the commencement address at Stanford. One amazing part sticks out that explains the importance of employee communications. He explained,"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." This seems simple, but 70% of employees do not know how their day-to-day work fits ...

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GaggleAMP
Blog Post
  • Brand engagement and employee advocacy shouldn’t be limited to one area.  If you have customers around the world, your advocacy frequency signal should reach them.  Julie Hayes, Sr. Brand Communications Manager at Autodesk shares how they scaled their program to reach advocates in 37 countries and 11 languages.  Her hard-earned lessons could be the key to unlocking going global with yo...

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GaggleAMP
Blog Post
  • How might a well-crafted employer brand affect talent attraction if you aren’t a market leader?  This is the question that Jörgen Sundberg, CEO of Link Human, a company that helps employers be more attractive to top talent, spends his days answering. One answer that he has explored is the power of a strong employee advocacy program as a means of attracting the best talent out there for...

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GaggleAMP
Blog Post
  • In many ways, the field of social media has hit a bit of an awkward growth spurt. The evolution of social media marketing has been rapid and one of the constant battles is over ownership. Different departments seek ownership of the brand’s social media voice to achieve their goals. Most often these battles occur between the marketing department and the public relations department.

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GaggleAMP
Blog Post
  • On this episode of AMPUP Your Digital Marketing, we sit down with Brian Fanzo, founder of iSocialFanz and host of the podcasts FOMOfanz and SMACtalk. Brian talks fast and tweets faster and his philosophy #ThinkLikeAFan has powered many first of their kind storytelling campaigns for various companies leveraging the power of a variety of social platforms.  He likes to push the envelope w...

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GaggleAMP
Blog Post
  • Tuesday 10/24/17 at 1:00pm EDT In today’s digital world, many sales and business development professionals  don’t feel empowered to be effective not just on social, but across digital channels in general. The concept of social selling has been drilled into the ground. It’s great in theory, but in practice there is much more to it than initially thought.

GaggleAMP
GaggleAMP
Blog Post
  • One of the most amazing things about social media marketing is how much it has evolved in such a quick timeframe. Something that barely existed a decade ago has become an inescapable necessity. One of the easiest ways to track this evolution is through the metrics used to measure marketing success over the years.

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GaggleAMP
Blog Post
  • Events can be a big boost for brands.  There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee.  Daniella Peting, Social Media Manager at Motorola Solutions covers nine ways to get more from events using social media and how employees can be a part ...

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GaggleAMP
SlideShare Presentation
  • View a video of the entire presentation at this url http://hubs.ly/H03CY_20. One of the most popular sessions at AMPlify 2016, In this session Jason Burrows shares his first-hand story of the impact social amplification can have on an organization's marketing success. Working with a large blue chip company, he began to monitor staff social shares vs corporate accounts and quickly realized the emp...

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GaggleAMP
SlideShare Presentation
GaggleAMP
GaggleAMP
Blog Post
  • In the competitive world of digital marketing, agencies need to stay innovative to remain relevant and profitable. Those that do not stay on the cutting edge with new offerings can see their customers cutting them to go for the agencies that stay ahead of the curve—or so it may seem.

GaggleAMP
GaggleAMP
Blog Post
  • Social media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brands goals, in each and every post.  Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. Douglas Spencer President of Spencer Brenneman joined us for the AMPlify conference to discuss how to fin...

GaggleAMP
GaggleAMP
Blog Post
  • The more engaged your employees are, the more effective they are. This has been a truth in the business world for quite some time, and if you are conducting an employee advocacy program in your workplace, it is just as important—if not more so.

GaggleAMP
GaggleAMP
Blog Post
  • Driving engagement in your advocacy programs is one thing when you are working with internal employees; but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country.  Chris Winston, Communications Manager at Colonial Life joined us at AMPlify to provide insight and understanding on ...

GaggleAMP
GaggleAMP
YouTube Video
  • Mike will take you through the steps to identify where content has the greatest impact on the customer journey, how to leverage this information for creating the right content, and where sharing content works into the revenue attribution model. In this session Mike Pace from SendGrid shares: -Where content fits into the overall marketing funnel -How to attribute revenue, and drive incremental ...

GaggleAMP
GaggleAMP
YouTube Video
  • Much has been discussed about how an amplified voice on social media influences content reach, lead generation, and revenue. Often overlooked is how this amplified voice can be used to generate additional media opportunities, influence journalists, and help establish a greater share of voice for your organization. In this session Ryan Murphy from Carbon Black shares: -What the ‘CEO Effect’ is an...

GaggleAMP
GaggleAMP
YouTube Video
  • Great communications mean a great employee experience and a great experience means engaged employees! Ashley overviews how you can utilize internal communications to drive your employee value proposition, build culture and transform employees into brand ambassadors. In this session Ashley Mayhew from TD shares: -An Employee Engagement consulting framework and how communications fits into the 'bi...

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GaggleAMP
YouTube Video
  • Many times, your ideas will live or die based on your ability to market them to those around you. Jason White has found that marketing and selling ideas internally can have a huge impact in getting things done from instituting content strategies to getting social media shares and the masses excited. Having worked on both agency and brand side, Jason shares his successes, failures and hard earned t...

GaggleAMP
GaggleAMP
YouTube Video
  • As an SME for IBM in the area of Cloud Computing, Steven Dickens highlights his personal experience in building a following of over 4,000 Twitter followers and curating a blog with over 1k views per month as a blueprint for how to engage and develop an SME advocacy program. In this session Steven Dickens from IBM shares: -How to engage employees and build an army of brand ambassadors -Simple wa...

GaggleAMP
GaggleAMP
YouTube Video
  • Using an approach we called “Targeted Employee Activation Methodology” (T.E.A.M) we rolled out a program to make it easy for employees to share content that appeared to their individual, personal social connections. The T.E.A.M approach grew from 10 pilot participants to over 900 employees in under three years, a total of nearly 25% FTE. This engagement led to exponential impact in brand awareness...

GaggleAMP
GaggleAMP
Blog Post
  • Leveraging employees to boost marketing engagement has become an essential strategy in many marketing playbooks. This webinar is designed to help you measure the results.  

GaggleAMP
GaggleAMP
YouTube Video
  • AMPlify is the only marketing event addressing the unique challenges associated with leveraging employees and stakeholders in your digital marketing strategies. AMPlify 2017 brought together real marketing practitioners from companies such as Hertz, TD Bank, Autodesk and more to share how they are engaging employees to be part of their digital marketing efforts. Learn more at http://www.attend...

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