GaggleAMP
GaggleAMP
SlideShare Presentation

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  • Leverage Employee Networks To Transform Social Media Into Your #1 Traffic Source
    View a video of the entire presentation at this url http://hubs.ly/H03CY_20. One of the most popular sessions at AMPlify 2016, In this session Jason Burrows shares his first-hand story of the impact social amplification can have on an organization's marketing success. Working with a large blue chip company, he began to monitor staff social shares vs corporate accounts and quickly realized the emp...
GaggleAMP
GaggleAMP
SlideShare Presentation

New SlideShare presentations detected.

  • Department Benefits of Employee Advocacy
    The benefits of amplifying your content span many of the departments. Download the corresponding eBook to learn more about how each department benefit from employee advocacy http://learn.gaggleamp.com/employee-advocacy-whats-in-it-for-my-department
GaggleAMP
GaggleAMP
SlideShare Presentation
GaggleAMP
GaggleAMP
SlideShare Presentation

New SlideShare presentations detected.

  • 5 Classic (But Ridiculous) Objections to Employee Advocacy
    We hear objections to employee advocacy. Most of the time these objections are based on feeling rather than fact. Here are five of the most common (and most ridiculous) objections we hear to employee advocacy – and the stats that back up why those objections are simply ridiculous.
GaggleAMP
GaggleAMP
SlideShare Presentation

New SlideShare presentations detected.

  • Leveraging Employees to Amplify Social Media Reach
    Company employees can have a significant impact on the success of corporate social media strategies. Employees are connected with a different user base and will extend the reach of business posts to new audiences and prospects. See how you can leverage your employees to boost social media results in this infographic.
GaggleAMP
GaggleAMP
Blog Post

New blog articles detected.

  • Developing an Employee Advocacy Offering for Your Marketing Agency
    In the competitive world of digital marketing, agencies need to stay innovative to remain relevant and profitable. Those that do not stay on the cutting edge with new offerings can see their customers cutting them to go for the agencies that stay ahead of the curve—or so it may seem.
GaggleAMP
GaggleAMP
Blog Post

New blog articles detected.

  • AMPlify Podcast: Finding Your Employees Voice
    Social media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brands goals, in each and every post.  Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. Douglas Spencer President of Spencer Brenneman joined us for the AMPlify conference to discuss how to fin...
GaggleAMP
GaggleAMP
Blog Post

New blog articles detected.

  • The Benefits of an Informed Workforce
    The more engaged your employees are, the more effective they are. This has been a truth in the business world for quite some time, and if you are conducting an employee advocacy program in your workplace, it is just as important—if not more so.
GaggleAMP
GaggleAMP
Blog Post

New blog articles detected.

  • AMPlify Podcast: When Your Employee Advocates Aren’t Employees
    Driving engagement in your advocacy programs is one thing when you are working with internal employees; but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country.  Chris Winston, Communications Manager at Colonial Life joined us at AMPlify to provide insight and understanding on ...
GaggleAMP
GaggleAMP
YouTube Video

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  • Content The King of Revenue - AMPlify 2017
    Mike will take you through the steps to identify where content has the greatest impact on the customer journey, how to leverage this information for creating the right content, and where sharing content works into the revenue attribution model. In this session Mike Pace from SendGrid shares: -Where content fits into the overall marketing funnel -How to attribute revenue, and drive incremental ...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Harnessing the CEO Effect on Social Media - AMPlify 2017
    Much has been discussed about how an amplified voice on social media influences content reach, lead generation, and revenue. Often overlooked is how this amplified voice can be used to generate additional media opportunities, influence journalists, and help establish a greater share of voice for your organization. In this session Ryan Murphy from Carbon Black shares: -What the ‘CEO Effect’ is an...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Creating Employee Advocacy and Mining Great Internal Content - AMPlify 2017
    Great communications mean a great employee experience and a great experience means engaged employees! Ashley overviews how you can utilize internal communications to drive your employee value proposition, build culture and transform employees into brand ambassadors. In this session Ashley Mayhew from TD shares: -An Employee Engagement consulting framework and how communications fits into the 'bi...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • The Corporate Swamy and the Flow of Organizational Change - AMPlify 2017
    Many times, your ideas will live or die based on your ability to market them to those around you. Jason White has found that marketing and selling ideas internally can have a huge impact in getting things done from instituting content strategies to getting social media shares and the masses excited. Having worked on both agency and brand side, Jason shares his successes, failures and hard earned t...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Subject Matter Experts as Brand Advocates - AMPlify 2017
    As an SME for IBM in the area of Cloud Computing, Steven Dickens highlights his personal experience in building a following of over 4,000 Twitter followers and curating a blog with over 1k views per month as a blueprint for how to engage and develop an SME advocacy program. In this session Steven Dickens from IBM shares: -How to engage employees and build an army of brand ambassadors -Simple wa...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Targeted Employee Activation Model - AMPlify 2017
    Using an approach we called “Targeted Employee Activation Methodology” (T.E.A.M) we rolled out a program to make it easy for employees to share content that appeared to their individual, personal social connections. The T.E.A.M approach grew from 10 pilot participants to over 900 employees in under three years, a total of nearly 25% FTE. This engagement led to exponential impact in brand awareness...
GaggleAMP
GaggleAMP
Blog Post

New blog articles detected.

GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • AMPlify 2017 Conference Recap
    AMPlify is the only marketing event addressing the unique challenges associated with leveraging employees and stakeholders in your digital marketing strategies. AMPlify 2017 brought together real marketing practitioners from companies such as Hertz, TD Bank, Autodesk and more to share how they are engaging employees to be part of their digital marketing efforts. Learn more at http://www.attend...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Empower Your Internal Advocates with a Social On the Go Card - AMPlify 2017
    Do your employees know where to easily find your corporate social media policy and general posting guidelines? All too often people want to share their company's content but fear gets in the way. That's why at Mimecast we've developed an easy to reference card to empower our sales, marketing and onboarding teams to really spread our brand’s presence. Our key social strategy objectives assist in h...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Employee Advocacy in a Privacy Driven World - AMPlify 2017
    As countries around the world tighten their spam and data privacy laws, it is becoming increasingly important for global companies to have a keen understanding of what marketing activities are compliant or non-compliant. I'll share my tales from the battlefield, if you will, on what it takes to gain approval and launch an employee advocacy program at an enterprise technology organization. In thi...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Nine Ways to Get More from Events with Social Media - AMPlify 2017
    Whether you are a B2B or a B2C organization, you can use social media before, during and after an event to generate leads and awareness for your organization. In this session, you will learn how to develop, execute, manage and measure an organic social media event strategy in nine steps. In this AMPlify 2017 session, Daniella Peting from Motorola Solutions shares: -Her 9 step process for a succe...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Going Global with Employee Advocacy - AMPlify 2017
    If you have customers around the world, your advocacy frequency signal should reach them. Don’t let traditional roadblocks like resource and localization costs get in your way. If you’re running an EA program and ready to expand, find out how Autodesk scaled their program to reach advocates in 37 countries and 11 languages, and what lessons we learned along the way. In this AMPlify 2017 session ...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • 5 Top Tools That Turn Traffic Into Leads & Drive Down Cost of Acquisition - AMPlify 2017
    Employee advocacy has amazing potential to reach your target audience where they live and drive traffic to your website. However, your work doesn't stop there. Once they get to your website, your next challenge in to engage them and encourage them to convert. In this session from the AMPlify 2017 Conference, Jason Burrows from Creation Agency shares: -The next step of employee advocacy. How do ...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • Finding Your Employees Voice - AMPlify 2017
    As one of the most powerful tools at a brand’s disposal, social media and its associated content strategy need to align with the brand’s goals at each post. Employees have the greatest capacity to reinforce a brand’s core message and personality — but only if properly prepared. In this session from the AMPlify 2017 Conference, Douglas Spencer shares: -How to make the case for a unified brand vo...
GaggleAMP
GaggleAMP
YouTube Video

New YouTube videos detected.

  • When Your Employee Advocates Aren't Employees - AMPlify 2017
    Driving participation and engagement in your advocacy programs is one thing when working with employees (who can be hired, fired, promoted and chastised). But it can be a completely different animal when you’re working with independent contractors in a sales organization dispersed across the country (none of which are actually employees). In this session from the AMPlify 2017 Conference, Chris Wi...
GaggleAMP
GaggleAMP
Blog Post

New blog articles detected.

  • AMPlify Podcast: Content the King of Revenue
    Live from the AMPlify Conference stage, Mike Pace, Sr. Manager of Online Marketing at SendGrid, talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts.  Mike walks us through steps to identify where content has its greatest impact on the customer journey, how to leverage all this new-found information to create the right conten...

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