Gail Perry Associates
Gail Perry Associates
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  • Disaster Fundraising – How Your Nonprofit Should Respond
    Disaster fundraising - when and how should your nonprofit respond? And you need to respond carefully. Communications with donors need to be precise and convey the correct tone. And this goes for all nonprofits. Even if your organization is not directly involved in a disaster response. How should YOUR nonprofit respond when natural disasters, wars, or crises strike? If you are NOT engaged in a disa...
Gail Perry Associates
Gail Perry Associates
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  • Upgrade Your Fundraising by Using the Phone
    Did you know that phone fundraising really works? Using the phone WILL boost your fundraising! I am in love with a very, very old technology. One that is so very "last century." The phone is something many fundraisers avoid. "It's intrusive," people say. But think twice and consider this: The phone is a hugely effective fundraising tool. It's just so very personal! The video below illustrates how...
Gail Perry Associates
Gail Perry Associates
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  • Simple Ways to Nail Email Fundraising Appeals
    Email fundraising appeals are sometimes hard to get right. They are inexpensive, and easy. But do your donors really read your email appeals?  Do they even open them up? How do you create compelling email fundraising appeals that will catch your donors' attention, and generate gifts? Digital fundraising is growing in importance - especially for year-end fundraising 21.7% of all online gifts were ...
Gail Perry Associates
Gail Perry Associates
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  • Four-Step Master Plan for Your Year-End Campaign
    Here’s a smart, concise master plan for your year-end campaign. Follow this step-by-step format and you should see amazing fundraising results. Let’s make the most of the “giving season” and just nail your fall fundraising campaign! Here are my suggestions – all wrapped into a well-organized master plan for your year-end campaign!     1. Set Your Goals Ok, so what do you want to accomplish? This ...
Gail Perry Associates
Gail Perry Associates
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  • Top 10 Year-End Fundraising Tips
    It's year-end fundraising time! Here are my top year-end fundraising tips to help you raise the most money possible this year-end! You probably feel like there are so many possible fundraising strategies to consider. Where should you focus? I'd say be sure to cover these basic top year-end fundraising tips - what every successful year-end campaign should be doing this year.  And every year. 1. Ma...
Gail Perry Associates
Gail Perry Associates
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  • #1 Year-End Fundraising Mistake: A Weak Ask
    Are you making year-end fundraising mistakes? Too many organizations are not asking often enough. And when they do ask, they do it poorly. This is happening with far too many nonprofits. Especially smaller organizations – and some large ones too! These poor organizations are simply leaving money on the table. Far too many organizations are sending out too few appeals, with timid letters that make ...
Gail Perry Associates
Gail Perry Associates
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  • #1 Year-End Fundraising Tip: Warm Up Your Donors Before The Ask
    The first step in a successful year-end fundraising campaign is to warm up your donors by reconnecting with them. Get the ball rolling on the fall fundraising season by first making sure your donors feel happy and connected to you. Thank them, and honor them for their support - well BEFORE you ask them for another gift. This is good manners, anyway, isn't it? :) You want to warm up your donors bef...
Gail Perry Associates
Gail Perry Associates
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  • Why You Should Invest in Your Organization’s Infrastructure
    How important is your organization’s infrastructure? Just consider: infrastructure is the fuel that makes everything run. If you are trying to heal the sick, feed the hungry, or help the poor, nothing happens without organization – and that means infrastructure. Nonprofits have a fundamental dilemma: You have one dollar. Are you doing to spend it on your urgent mission? These kids need help right...
Gail Perry Associates
Gail Perry Associates
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  • 7 Ways to Build Donor Retention and Create Highly Committed Donors Who Love You
    Don't we all want "highly committed donors" to our organizations? If you have highly committed donors, what would your donors do for you? Well - they will give and give and give again. What happens when your donors are not highly committed? My crystal ball tells me that they are unlikely to renew their gifts. :( Alas, these donors are your one-night-stand folks. One gift and vamoose - they are gon...
Gail Perry Associates
Gail Perry Associates
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  • 21st Century Fundraising Metrics
    Remember the old saying - What gets measured, gets done? We all know it goes for fundraising too, right? So what do you want to get done in your fundraising program this year? Certain amounts of money raised? Donors renewing their gifts? More major donor visits? Then create the right benchmarks and start tracking. Tracking something gets it done. Tracking something gives you a chance to test out...
Gail Perry Associates
Gail Perry Associates
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  • The Must-Do First Step in Creating a Profitable Fundraising Plan
    A fundraising assessment. A development office audit. A SWOT of your fundraising program. What are these things? They're the first step to creating a killer fundraising strategy that can unlock your fundraising potential. No kidding. Before you can create a strategy and a plan of execution, you have to step back and assess where you are. This is time to calmly, dispassionately take stock, examine...
Gail Perry Associates
Gail Perry Associates
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  • 10 Cage Rattling Questions to Ask About Your Fundraising Plan and Strategy
      There are lots of questions about fundraising strategy we can ask. And asking these questions will open the door to hugely productive discussions. Do you want to raise the kind of money that not only funds your work — but also actually transforms your organization’s mission potential and reach? What would it really take to pull it off? Why do some organizations tackle huge goals, aspire to incr...
Gail Perry Associates
Gail Perry Associates
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  • Are You Having Too Many Fundraising Events?
    Are you having too many fundraising events? Love ‘em’ or hate ‘em, fundraising events are a fact of life for most nonprofits. Here’s the challenge: Fundraising events are our most inefficient way of raising money. In general, when you consider the true cost of events - many fundraising professionals feel they are not worth it. Here’s a well-known chart of “cost per dollar raised” for various fun...
Gail Perry Associates
Gail Perry Associates
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  • Who Decides Fundraising Strategy at Your Organization?
    Is there lots of discussion – even dissention -- about the fundraising strategies your organization uses? Is there an argument about which fundraising tactics you should implement, and which ones you should abandon? Often everyone has an opinion -- whether they know anything about fundraising or not: the CEO, all the board members, program colleagues – and development staffers too. Everyone voice...
Gail Perry Associates
Gail Perry Associates
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  • Is Your Organization Aiming for the Fundraising Bull’s Eye?
    Where are you with your fundraising plans? Are you playing the fundraising "dart game" by any chance? There's a game that many nonprofits play called “Aim for the Fundraising Bull’s Eye.” It’s the game of searching, searching for the fundraising strategy that will finally pay off. The problem is - that it’s a guessing game. When you have to guess your way to increased fundraising contribution...
Gail Perry Associates
Gail Perry Associates
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  • No More Crisis Mode Fundraising
    It's fundraising planning season. And many smart fundraisers often step back in the summer months (at least in the Northern Hemisphere) when things are slower. It's a time when you can (hopefully) move out of the daily grind and take stock. And get organized for the coming year. Your own organization's fundraising planning really can transform your fundraising results. It can save your butt too! ...
Gail Perry Associates
Gail Perry Associates
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  • Where Do You Stand? Find Out With My Fundraising Scorecard
    Sometimes it’s hard to get a handle on how well your organization is doing in fundraising. Sure, you can look at the bottom line and check out how much money was raised. But there are other factors, too, that play into how much funding your organization will be able to land over time. There are several “yardstick” factors that you need to get in place if you really, really want to max out your non...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • Mindset: How Your Thinking Impacts Your Fundraising and Your Life
    Does your mindset really impact your life - and your fundraising results? I'd suggest that your thinking has tons to do with how your life rolls out. I co-presented this topic earlier this week at the AFP International Fundraising Conference with master fundraising gurus Lori Jacobwith and Marcy Heim. We had a blast pulling together our own personal mindset management tips to share - things that h...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • 5 Traits of Highly Successful Major Gift Fundraisers
    Do you know the secrets of master major gift fundraisers? You know, those special individuals who raise six, seven and even eight figure gifts? What special qualities DO these talented major gift fundraisers have? What habits do they follow? What are their traits that make them be so successful? Today, I’m sharing a sneak peak at my brand new presentation for the AFP International Conference that'...
Gail Perry Associates
Gail Perry Associates
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  • Two Ridiculously Simple Major Donor Cultivation Strategies
    What kind of major donor cultivation strategies do you think work the best? Do you ever find it challenging to have conversations with prospective donors and develop their interest in your cause? I am a fan of an easy going, no pressure approach to major donor cultivation. You don’t have to “pitch” your donor. (NOT!) And it meeting with donors doesn’t have to be scary or difficult or nerve-wracki...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • Opening the Door to a Major Gift Prospect: The Advice Visit
    Is opening the door to a major gift prospect a challenge for you? Is this you? :) Here you are, sitting at your desk with your major prospect list in hand. You’ve allocated time this morning to get on the phone and set up some appointments with some of your key supporters. You want to visit with them in person.  And you want to use the visit as a prep to a larger ask. Because you know that face-to...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • Mid-Level Donors = Low Hanging Fruit?
    Mid-Level Donors. We're all talking about these lovely folks in your data base who are already giving significantly - and the potential they offer. But what to do with them, when you are already practically burdened by too much to do?? Today, here's a clear 5-step plan upgrade your mid-donors and take them to new giving heights. We'll follow the basic, fundamental principles of fundraising: Know ...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • Prospecting for Major Gifts? Top 6 Indicators of a Great Prospect
    When you're prospecting for major gifts, the key to success for any fundraiser is finding the right donors. Not just those who care about your organization, but those who can give a significant contribution to your nonprofit. A.K.A., major donors. (We have a terrific guest post today from Ryan Woroniecki of DonorSearch. Here goes:)  So what makes these donors stand out from the crowd? 1. Past ch...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • Screening Sessions: A Terrific Tool for Major Gift Prospect Research
    Screening sessions are my favorite major gift prospect research tool. This fab prospect research strategy helps you find out anecdotal information about prospects from their friends, associates and colleagues. Why do I like screening sessions so much? Because the information you obtain is often more up to date, on point and accurate than much of the data you can find out online. I believe in word ...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • Seven Golden Prospecting Strategies for Major Gifts
    We are all searching, searching for the right prospecting strategies for major gifts. So what strategies are you using? Do you sometimes feel like you are kissing frogs to find a potential prince? Well, don't worry! We have all kissed our share of frogs after all these years in the fundraising business! But let's take a faster route to finding new major gifts prospects. Here are my favorite prospe...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • How to Get Your Board Members To Help Identify Major Gift Prospects
    Sometimes when board members are asked to help identify major gift prospects, it can be uncomfortable. Here's why: Board members often don't want to share names of people they know because they're afraid they will be asked to "hit up" their friends. And this is perfectly natural. I don't blame them. Who wants to offer up their friends for a solicitation? Really now. A "game" to help get board memb...
Gail Perry Associates
Gail Perry Associates
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New blog articles detected.

  • Love Song to My Major Gift Prospect List!
    I’m admitting it. I'm warped. Maybe it’s weird or something but I just love my major gift prospect list. And I love the hunt to find lovely, generous, wonderful major gift doors. I love deep reconnaissance, finding out what’s in a prospective donor’s heart and mind. I love hearing these generous donors' own personal stories. And I just love figuring out how – just how – can I develop this person t...

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