Garlic Media Group
Garlic Media Group
Blog Post
  • The technological advancements the past few years have been incredible. Especially in regards to the state of corporate video. Companies continuously search for the elusive, “smaller, faster, cheaper, better,” way to target their current demographic resulting in a never-ending race to the top. Not to mention, an influx of ‘professionals,’ mass producing unengaging content on social media. The po...

Garlic Media Group
Garlic Media Group
Blog Post
  • Amid revelations that British data company, Cambridge Analytica, improperly harvested information from at least 50 million US voter’s Facebook pages, prompted many users to leave the social network in protest. Among those to abandon social media accounts is wealthy entrepreneur Elon Musk. In the wake of this growing scandal, Musk, CEO of SpaceX and Tesla, is one of the more prominent people to cal...

Garlic Media Group
Garlic Media Group
Blog Post
  • Past generations are pulling marketers in several directions. You have your Generation X, Millennials, Gen Y, and others, raised in different times, in different ways. But the best way to narrow down your target audience and gain the consumer respect, and business, you’re after is on an emotional level. The post Behavioral Targeting In. Demographic Targeting Out appeared first on Garlic Media Grou...

Garlic Media Group
Garlic Media Group
Blog Post
  • Content creation is an ever-evolving conundrum. Social media giants such as Facebook, YouTube, Instagram and more, habitually see shifts in what digital storytellers are posting, and what is being shared by consumers. Recent trends show that users are demanding authentic content. The days of gimmicky,... The post Social Media Users Demand Authentic Content appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Every new year begins with resolutions, goals, and trends. This is true in both the personal and business realms with the world of marketing and advertising standing at the forefront. By reminiscing our successes and failures in order to forsee the future, we predict 2018... The post 3 Predictions for 2018: Vertical Video, Brand Safety, and Consolidation appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Garlic Media Group, a leader in video production and digital marketing, has announced the internal movement of Claire Jansen Hillery to the role of Chief Marketing Officer. With recent partnerships between Garlic and notable brands such as Breckenridge Ski Resort, Circle K, Under Armour, Glendale Raptors, Sola Salon Studios, and... The post Exciting Growth at Garlic Media Group Brings on New CMO a...

Garlic Media Group
Garlic Media Group
Blog Post
  • As the digital revolution in marketing and advertising continues to evolve, the stakes will only continue to rise. While access to consumers is at an all time high through social media and search engine marketing, the resulting deluge of advertising has a desensitizing effect. Consumers... The post Take The Brand Out of Branded Content appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Creating connections through networking is essential for success in any enterprise. To accomplish a goal, you need to effectively present your vision to a receptive audience. In both for profit and nonprofit sectors, creating an engaging marketing strategy is key. Despite huge differences in business... The post One Marketing Strategy Won’t Work For All Businesses appeared first on Garlic Media Gr...

Garlic Media Group
Garlic Media Group
Blog Post
  • Instagram has grown immensely over the past 6 years from primarily hosting only pictures. Instagram has branched out to incorporate videos, memes, and stories to keep their followers engaged and involved on their social media platform. This shift has given brands a chance to market... The post Best Practices for Branding with Instagram Story appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Social media is transforming the way we interact in our daily lives. From the news we read to the things we buy, Facebook is becoming increasingly central to our information diet. For a business to succeed in today’s media landscape, it needs to be ready... The post Advertising with Videos on Facebook appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Social media has become a pillar of our society. We use Instagram to connect to people with pictures and hashtags, Twitter for live updates and commentary, and Facebook for personalized communities and groups. There is a social platform to fit every person and their individual... The post The Impact of Social Media and Sports appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • When mapping out the plan for your company’s online marketing campaign, there are many tactics and angels to keep in mind. You need to have a marketing team on hand that can help you navigate the world of SEM (Search Engine Marketing) and get your... The post Organic SEO vs. Google AdWords appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  •   The age of social media has brought about huge disruptions in the marketing industry. With the ability to engage a customer base in so many ways, companies have worked to accumulate a large number of followers on social media. Unfortunately, the result of this... The post Sharing is Caring: Convert Your Followers into Sharers appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  •   Understanding how data and analytics affects your business can be a difficult puzzle to solve. The large amount of data that is collected has tremendous power to reveal where your marketing is already succeeding and which areas can use improvement. Deciphering this data can... The post Bring Creativity to Analytics and Data appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  •   During the brainstorming process of creating your website, it is alway necessary to come up with a design that will be both functional and aesthetically pleasing. Often it can be difficult to find a good balance or make your mark in terms of SEO,... The post Include More Experiences in User Experience Design appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Instagram is a leading social media source for both personal and business accounts alike. With 200 million active monthly users and close to 80 million pictures posted per day, it can be intimidating to break into the mainstream flow of content and getting your posts... The post What Instagram Analytics Says About Your Account appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  •   In the marketing frontier, creating an environment that is conducive to customer responsiveness is a challenge. While technology has enabled businesses to reach out to their prospective customers in a variety of new methods, the deluge of advertising the average consumer is exposed to... The post Video Thumbnails Will Increase Email Click Through Rates appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • When building a brand, it is essential to have a consistent message throughout your company’s content. Clients need to understand exactly who your company is and what it represents. Having an experienced marketing team to help your brand reflect its roots is helpful, but it... The post All Content Must Have Roots appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Effective communication is an art. Whenever you attempt to convey an idea, develop a strategy, or compromise to reach an agreement, communication is key. The very nature of two parties convening from different perspectives guarantees that communication will not be flawless. Thankfully, there is a... The post Establish a Single Goal With Each Client appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Finding investors is often the most stressful aspect of starting a business. Even with a solid business plan and innovative products, finding the right investor can be a complicated process. The right investor is more than just a fistful of dollars. When you are making... The post Making a Video Pitch to Attract Investors to Your Business appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
  • Video is the marketing tool that gives the best results. Therefore, using video is becoming an increasingly integral part of a marketing strategy. Because the measure of a winning marketing strategy is a growing customer base, you need to make sure that you create an... The post How to Create an Engaging Video Production for Audience Interaction appeared first on Garlic Media Group.

Garlic Media Group
Garlic Media Group
Blog Post
Garlic Media Group
Garlic Media Group
Blog Post
  • Video marketing is one of the best mediums for spreading the word about your business, your services, your products, and your brand as a whole. However, you need to know what types of video are best for your business. At Garlic, we’ve created a business that... The post 3 Types of Video Production to Grow Your Business appeared first on Garlic Media Group.

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