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  • The following is an excerpt from 6 People Strategies for Successful Digital Transformation, an exclusive white paper from General Assembly. Download the full paper here. The digital landscape is evolving at a rapid pace, and it’s essential for companies to harness wide-ranging technical expertise in order to stay ahead. Today’s marketers must be able to […] The post How to Cultivate Top Tech Talen...

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  • In the past few years, much attention has been drawn to the dearth of women and people of color in tech-related fields. A recent article in Forbes noted, “Women hold only about 26% of data jobs in the United States. There are a few reasons for the gender gap: a lack of STEM education for […] The post The Study of Data Science Lags in Gender and Racial Representation appeared first on GA Blog.

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  • A tightening labor market, persistent skills gaps (in fields from manufacturing to technology), and the short shelf life of skills in the rapidly changing digital economy, have led to a seemingly paradoxical narrative in the education-to-employment pipeline. In manufacturing, for instance, 70 percent of companies now face shortages of workers with the necessary technology skills. […] The post 9 Wa...

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  • At General Assembly, we’re in the business of empowering people to pursue work they love and careers that allow them to realize their passions. We’re also big believers that when people bring their whole selves to work — and all the identities, experiences, and ideas that make them unique — they’re more productive, engaged, and […] The post We Stand With the LGBTQ+ Community appeared first on GA B...

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  • Early in my tech career, as a web developer, I was constantly stressed out. Every time somebody needed something from me, I felt I had to drop everything and do it right then. I was overwhelmed by my growing to-do list, and doubly stressed for not doing enough quickly. All developers face a lot of […] The post Mindfulness Tips for Web Developers appeared first on GA Blog.

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YouTube Video
  • What qualities do successful UX designers possess? Design experts from The New York Times, PayPal, Zola, and other top companies share. Break into user experience design at General Assembly: https://generalassemb.ly/design At General Assembly, we’re creating a global community of individuals empowered to pursue work they love. We offer full-time immersive programs, long-form part-time courses,...

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YouTube Video
  • User experience design separates a good product from a great product. Design experts from The New York Times, PayPal, Zola, and other top companies share how they design simple, user-friendly, and beautiful products. Learn how to design a product people love at General Assembly: https://generalassemb.ly/design At General Assembly, we’re creating a global community of individuals empowered to p...

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  • For HR leaders, especially those who focus on talent acquisition, making fair and equitable salary decisions is a daily struggle, and one that can frustrate even the most experienced leaders. It is common practice to make compensation decisions based on salary history. When considering costs and the bottom line, companies are often tempted to leverage […] The post How Prohibiting Salary History Qu...

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YouTube Video
  • When you design a website, application, or other product, you need to consider your users’ potential actions and the problems that may come up. Enter user experience design. We talked to design experts from the New York Times, PayPal, Zola, and more to discuss the problem-solving discipline. Find out how to learn UX design and get answers to questions like “What is design thinking?” at General ...

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YouTube Video
  • It’s no secret that today’s political campaigns build sophisticated digital operations with cutting-edge audience targeting tactics. What lessons can marketing professionals learn from the data-driven voter outreach methods used by presidential campaigns? The digital team from Hillary for America discuss how campaigns leverage data to connect with voters and engage new audiences. Stay connected...

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YouTube Video
  • Does anyone think talent acquisition will look largely the same in 3 years? Not a chance, right? We’re finally moving beyond the job board and pile of resumes approach. People analytics is coming into its own, gauging candidates by skills instead of resumes is on the rise, and talent marketing is blooming. And with candidates, we’re going to see a demographic shift towards Millennials, as well a...

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General Assemb.ly
YouTube Video
  • Building a community for your brand or business is integral to success. From gathering customer insights to unlocking unparalleled engagement for your business, community strategy is not one to be overlooked. While scalable tactics like social media are often the focus, an important factor is missing – your offline strategy. In this live stream, you'll learn: -Why a community matters and where t...

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General Assemb.ly
YouTube Video
  • The foundation of a thriving creative business is building and maintaining a strong, dynamic network of trusted collaborators, supporters and advisors. So, how do you build that? In this discussion with business coach Justine Clay and Freelancers Union, you will learn how to re-frame outdated notions of networking, view the world as one big opportunity to connect, and build YOUR thriving network...

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YouTube Video
  • For startups and small businesses, customer success and customer retention are arguably more important than generating new sales. But it can be difficult to find the resources and manpower to create a successful customer-facing team. And it can be even more difficult to scale those teams properly as a business grows. In this recored live stream, we go from soup to nuts on customer support and se...

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General Assemb.ly
Blog Post
  • Leading a high-growth company and scaling it into a tech empire involves working through countless challenges: You need to constantly innovate, adapt with the economy, navigate relationships with executives, evolve your team, and more. Sheryl Sandberg knows this experience intimately, from her time as Google’s VP of global online sales and operations — during which […] The post Facebook’s Sheryl S...

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  • Coding knowledge can be used to do more than build a great website or land a lucrative job. It also has the power to inspire personal growth and shine a light on social issues. Andrea Gonzales and Sophie Houser learned this firsthand when the video game they created, Tampon Run — in which players throw tampons at […] The post Cracking the Girl Code to Tech Success appeared first on GA Blog.

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  • Think about the people who have made the biggest impact on your life — the friends, family, and teachers who have invested in you as a person. They push you to be better, can be a sounding board for bold new ideas, and have your back when you’re facing life’s harshest challenges. The road to professional success […] The post Forget Networking: 4 Tips for Building Your Career Support System appeare...

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YouTube Video
  • Branded content has emerged as a clear marketing powerhouse. It not only helps to build authority and brand identity in a competitive space, but also navigates around today’s world of ad-blockers. Dig into how savvy digital marketers leverage branded content to elevate a company’s core message in collaboration with publishers and media outlets, agencies, or social media influencers.

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General Assemb.ly
Blog Post
  • This piece has been adapted from Talent Economy. Read General Assembly and Whiteboard Advisors’ full white paper, Investing in Talent, here (PDF). Amid complex external and economic pressures, companies must face the reality that the nature of business is changing. The pace of technological change continues to accelerate, and in an era in which the shelf […] The post An Employer Guide to Investing...

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  • In this digital age, employee roles and responsibilities are changing as quickly as industries are evolving. Most jobs available today don’t have higher education programs, standardized exams, or textbooks that definitively tell people which skills they need in order to land them. Without this industry standardization, employers also struggle; they don’t have clear boxes to […] The post What Does ...

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  • Every industry — from tech, to finance, to retail — needs user experience (UX) designers. These master problem-solvers work to create on- and offline experiences that put users’ wants and needs first. Harnessing skills like user research, wireframes, and prototyping, UX designers have a unique perspective when it comes to understanding the interactions between users, […] The post Making It in UX: ...

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  • The tech industry is nothing if not competitive. As startups, mom-and-pop shops, and Fortune 500 companies fight for top talent, developers, designers, data scientists, and more find themselves in a mad dash to get in the door. Once they’re there, an offer may be a testament to their technical skills. However, the true mettle of […] The post Salary Strategy: Tips From a Hostage Negotiator appeared...

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YouTube Video
  • To pay, or not to pay: the hottest question right now in cybersecurity revolves around that conundrum and relates to ransomware, the malware that holds files hostage and rakes in payment from unsuspecting victims. Recent data suggest that criminals distributing ransomware in 2016 raked in an astounding $1 billion dollars in extortion funds. This success, coupled with the diversity of victims – fro...

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