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  • Effective personalization is all about understanding your customers from many angles – not just knowing one or two things about … Continued The post How well do you really know your web audience? Does it matter? appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • A friend of mine, Jon Pafk, told me a story about his father-in-law who owned a successful ranch feed business. … Continued The post Marketing is Missing a Handshake appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • Marketers are constantly searching for new and unique ways to engage and win over their target audience. If you’re reading … Continued The post Don’t Leave Your Website Redesign to Chance appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • What do Taylor Swift and SiriusDecisions have in common? No, unfortunately she will not be performing at the Summit. Forgive … Continued The post SiriusDecisions swiftly approaches… appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • The Marketing Nation Summit was all about “engagement” this year – and the booth experiences on the tradeshow floor did … Continued The post Marketing Nation: Booths in the Engagement Economy appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • Last week, I was reading yet another ABM (Account-Based Marketing) article when I placed my phone down next to a … Continued The post Should you get your MBA or your ABM? appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • This week, a few of us from Get Smart Content joined nearly a thousand B2B sales & marketing professionals at TOPO … Continued The post Top Tips from TOPO Summit 2017 appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • A million visitors are going to hit your site – whether that’s over a year or over a day, you … Continued The post A/B Testing is NOT Personalization appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • Ahhhh, the email nurture series. This utopian view of a prospect downloading a marketing asset, engaging with the content, waiting … Continued The post Nurture Bey-ond email to accelerate pipeline appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • Travel marketing efforts have to be as dynamic as their destination. Every destination has its monuments, attractions, and unique activities … Continued The post Digital Travel Trends to Know Now appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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Get Smart Content
Get Smart Content
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  • Some webpages are just buried so deep–Mariana Trench deep–in a corporate website that it can be hard to imagine the … Continued The post Audience Insights Shed Light on the Mariana Trench of Webpages appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • GE Power’s account-based marketing program should be an inspiration for all of us marketers. The company has invested in unique content hubs … Continued The post GE Power’s ABM Success Fueled by Personalization appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • As marketers, we invest a lot of time, money, and effort into making our websites the best one-stop shop for … Continued The post Five Ways to Personalize for Anonymous Visitors appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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New blog articles detected.

  • 4 Digital Marketing Trends that are Taking Over

    As a fellow marketer, I think we can all agree that it feels like “innovative” marketing trends pop up over night. I’ve … Continued The post 4 Digital Marketing Trends that are Taking Over appeared first on Get Smart Content.

  • Account-Based Marketing: State of the Market

    With the rise of ABM, marketers will be forced to dramatically change the way they go-to-market. There is a need … Continued The post Account-Based Marketing: State of the Market appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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Get Smart Content
Get Smart Content
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New blog articles detected.

  • Grapevine CVB Achieves Triple Digit Percentage Increase in Ticket Sales

    Every destination has their own recurring festivals, concerts, and events that each attract visitors from a particular location or a … Continued The post Grapevine CVB Achieves Triple Digit Percentage Increase in Ticket Sales appeared first on Get Smart Content.

  • Rockwell Automation Increases Video Views by 200% In 2 Days

    Global provider of industrial automation products and services, Rockwell Automation, proudly participates in their local United Way chapter and holds … Continued The post Rockwell Automation Increases Video Views by 200% In 2 Days appeared first on Get Smart Content.

  • 5 Ways to Deliver a Personalized Experience to Anonymous Visitors

    Destination marketers often describe themselves as being in the inspiration business. Their role is to look closely at what makes … Continued The post 5 Ways to Deliver a Personalized Experience to Anonymous Visitors appeared first on Get Smart Content.

Get Smart Content
Get Smart Content
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  • Jeff Bullas, digital entrepreneur, marketing blogger, keynote speaker, and 2016’s #1 Global “Digital Marketing Influencer”, provided the internet with his … Continued The post Personalization makes the Top 10 Marketing Trends for 2017 appeared first on Get Smart Content.

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