The GfK SE, established in 1934 as Gesellschaft für Konsumforschung (Society for Consumer Research) is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. It was founded by an association of university teachers, among them Ludwig Erhard, later Minister for Economics and Chancellor of Germany.

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GfK
GfK
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  • GfK's NextGen Competition 2017
    GfK North America hosted the winners of the annual NextGen Competition in New York City. The team from Loyola University Chicago gave their winning presentation to senior level staff and several client guests before getting an immersive look at what it's like to work for a leading market research provider like GfK.
GfK
GfK
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  • GfK - 360° Shopper Insights: Identify future consumer needs
    Tomorrow’s shoppers will be even more demanding than those of today. Will you be ready to meet the challenge? Explore the challenges, opportunities, research and benefits of identifying future consumer needs within our interactive bonus guide: http://hubs.ly/H0832my0 Are you interested in more information? Also read our blog article "Introducing the iBrains: Understand how to reach tomorrow’s sho...
GfK
GfK
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  • GfK - 360° Shopper Insights: Converting consumers into browsers
    Have you conquered the connected shopper? Turning consumers into browsers is the ultimate balancing act. Discover exactly what it takes to turn consumers into your brand browsers in our interactive bonus guide: http://hubs.ly/H0831BB0 Are you interested in more information? Also read our blog article "It starts with experience: How brands and consumers can become friends for life": https://blog.g...
GfK
GfK
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  • GfK - 360° Shopper Insights: Turning browsers into buyers
    Do you know the secret to convert browsers into buyers? Improve and optimize the conversion rate of brand browsers into your buyers with our interactive bonus guide: http://hubs.ly/H0831dk0 Are you interested in more information? Also read our blog article "3 main challenges for converting browsers into buyers": https://blog.gfk.com/2017/06/3-main-challenges-converting-browsers-buyers/
GfK
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  • GfK - 360° Shopper Insights: Filling the shopping basket
    Today’s shoppers are overwhelmed by choice. How can you ensure that you upgrade one-off shoppers to regular or repeat customers? Maximize your sales and marketing investments by ensuring shopping baskets and carts are filled with our interactive bonus guide: http://hubs.ly/H0831CB0 Are you interested in more information? Also read our blog article "Optimize your retail environment: How to fill up...
GfK
GfK
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  • GfK - 360° Shopper Insights: Fine tuning the pricing and promotion balance
    Shoppers are increasingly price sensitive, and with squeezed margins for both retailers and manufacturers, it’s imperative to fine tune your pricing, assortment and promotion strategy. Fine-tune and optimize your cross-channel pricing with our interactive bonus guide: http://hubs.ly/H0832lZ0 Are you interested in more information? Also read our blog article "Fine-tune and optimize your cross-chan...
GfK
GfK
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  • GfK - Tech Trends 2017 - Vol. 2
    The second edition of our popular guide to today’s technology delves into the world of 5G technology and provides an update on all of our existing trends: VR & AR, the Smart Home, Mobile Payments, Wearables and Autonomous Vehicles. Download your copy of our Tech Trends Vol. 2 report for free: http://connected-consumer.gfk.com/tech-trends/overview/
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  • GfK - Digital vs. non digital advertising: Where should you be investing?
    With Connected Consumers exposed to both traditional and digital media along their purchase journeys, deciding where to invest your advertising budget isn’t easy. In order to create effective media campaigns, you need to know where non-digital formats add value, what digital media platforms drive value and how digital and non-digital formats work together. Maximize your media effectiveness and in...
GfK
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  • Thumbs up or down: Using emojis for mobile surveys
    As more and more studies are conducted on mobile devices, it is vital for respondents to complete surveys on smartphones as efficiently as they can on desktops. GfK's Frances Barlas and Randall K. Thomas explored how surveys featuring emojis compare to traditional semantic labels. Click here for more details about this study: https://blog.gfk.com/2017/04/can-emojis-help-make-surveys-smartphone-f...

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