The GfK SE, established in 1934 as Gesellschaft für Konsumforschung (Society for Consumer Research) is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. It was founded by an association of university teachers, among them Ludwig Erhard, later Minister for Economics and Chancellor of Germany.

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GfK
GfK
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GfK
GfK
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  • Wearables, mobile payments, smart homes or augmented reality, all make the list in this year’s ultimate Tech Trends guide. Download it for free now here: http://connected-consumer.gfk.com/tech-trends/overview/

GfK
GfK
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  • The way consumers speak is essential to reveal more about their emotional connection with a product concept. Introducing voice analytics into market research, we are able to measure your concept’s excitement, engagement, and energy. How? By simply listening to what consumers say and how they say it. To discover more about how voice is key for the future of concept testing, check out our website:...

GfK
GfK
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  • How to discover the attitudes and behaviors of today’s connected consumer? Knowing their values, their motivations and learning why they act the way they do, is the path for your brand to engage and connect with customers all around the world. GfK Consumer Life provides you with a rich source of global consumer insights and trends. The main benefits? An exclusive client portal, offering on-demand ...

GfK
GfK
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  • Innovation success is increasingly about its emotional connection. So, how could you capture the natural way consumers feel and talk about your ideas? Simply listen to what consumers say and how they say it! Discover in this video how our breakthrough technology, powered by machine learning, works to measures your concept's excitement, engagement and energy using consumers voice and how this app...

GfK
GfK
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  • GfK North America hosted the winners of the annual NextGen Competition in New York City. The team from Loyola University Chicago gave their winning presentation to senior level staff and several client guests before getting an immersive look at what it's like to work for a leading market research provider like GfK.

GfK
GfK
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  • Tomorrow’s shoppers will be even more demanding than those of today. Will you be ready to meet the challenge? Explore the challenges, opportunities, research and benefits of identifying future consumer needs within our interactive bonus guide: http://hubs.ly/H0832my0 Are you interested in more information? Also read our blog article "Introducing the iBrains: Understand how to reach tomorrow’s sho...

GfK
GfK
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  • Have you conquered the connected shopper? Turning consumers into browsers is the ultimate balancing act. Discover exactly what it takes to turn consumers into your brand browsers in our interactive bonus guide: http://hubs.ly/H0831BB0 Are you interested in more information? Also read our blog article "It starts with experience: How brands and consumers can become friends for life": https://blog.g...

GfK
GfK
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  • Do you know the secret to convert browsers into buyers? Improve and optimize the conversion rate of brand browsers into your buyers with our interactive bonus guide: http://hubs.ly/H0831dk0 Are you interested in more information? Also read our blog article "3 main challenges for converting browsers into buyers": https://blog.gfk.com/2017/06/3-main-challenges-converting-browsers-buyers/

GfK
GfK
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  • Today’s shoppers are overwhelmed by choice. How can you ensure that you upgrade one-off shoppers to regular or repeat customers? Maximize your sales and marketing investments by ensuring shopping baskets and carts are filled with our interactive bonus guide: http://hubs.ly/H0831CB0 Are you interested in more information? Also read our blog article "Optimize your retail environment: How to fill up...

GfK
GfK
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  • Shoppers are increasingly price sensitive, and with squeezed margins for both retailers and manufacturers, it’s imperative to fine tune your pricing, assortment and promotion strategy. Fine-tune and optimize your cross-channel pricing with our interactive bonus guide: http://hubs.ly/H0832lZ0 Are you interested in more information? Also read our blog article "Fine-tune and optimize your cross-chan...

GfK
GfK
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  • The second edition of our popular guide to today’s technology delves into the world of 5G technology and provides an update on all of our existing trends: VR & AR, the Smart Home, Mobile Payments, Wearables and Autonomous Vehicles. Download your copy of our Tech Trends Vol. 2 report for free: http://connected-consumer.gfk.com/tech-trends/overview/

GfK
GfK
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  • With Connected Consumers exposed to both traditional and digital media along their purchase journeys, deciding where to invest your advertising budget isn’t easy. In order to create effective media campaigns, you need to know where non-digital formats add value, what digital media platforms drive value and how digital and non-digital formats work together. Maximize your media effectiveness and in...

GfK
GfK
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  • As more and more studies are conducted on mobile devices, it is vital for respondents to complete surveys on smartphones as efficiently as they can on desktops. GfK's Frances Barlas and Randall K. Thomas explored how surveys featuring emojis compare to traditional semantic labels. Click here for more details about this study: https://blog.gfk.com/2017/04/can-emojis-help-make-surveys-smartphone-f...

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