Evidon (formerly Ghostery, Inc. and The Better Advertising Project) is a New York City-based company dealing in enterprise marketing analytics and compliance services.

Wikipedia
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: In this 2016 study on the State of Digital Governance, Evidon (formerly, Ghostery) identified several crucial findings in their survey of site operators: 67% think that there are third-party technologies on their site that they are unaware of. 79% say that these technologies have directly impacted site performance. 55% think that there is some form …
  • Old: There are so many conflicting opinions and messages — or lack thereof — on EU privacy (specifically GDPR and the proposed ePrivacy Regulation) that I’m going to take another crack at boiling things down.  Evidon’s leadership team is speaking at just about every event on this topic over the next several months, so there will …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: The security researcher Mathy Vanhoef has discovered critical flaws in the WPA2 security standard which is used virtually everywhere to encrypt WLAN connections. A method of attack known as KRACK (Key Reinstallation Attack) works on virtually all Wi-Fi-enabled client devices. It allows attackers to intercept and manipulate data packets sent or received via a Wi-Fi network …
  • Old: Hello Ghosterians! We have another version of Ghostery (v 7.3.1) hot off the press!  However, before we dive into the details of this release, let us share a little insight into some of the bigger ambitions we’ve been pursuing over the last few months and the direction we plan to bring our product in the …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: There are so many conflicting opinions and messages — or lack thereof — on EU privacy (specifically GDPR and the proposed ePrivacy Regulation) that I’m going to take another crack at boiling things down.  Evidon’s leadership team is speaking at just about every event on this topic over the next several months, so there will …
  • Old: Today is that really big day you hope for when you start a company.  I’m excited to let you know that Crownpeak, the leading SaaS-based Digital Experience Management provider, has acquired Evidon.  We believe that joining forces with Crownpeak allows us to better capitalize on the increasing importance of digital governance and quality assurance as …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: Today is that really big day you hope for when you start a company.  I’m excited to let you know that Crownpeak, the leading SaaS-based Digital Experience Management provider, has acquired Evidon.  We believe that joining forces with Crownpeak allows us to better capitalize on the increasing importance of digital governance and quality assurance as …
  • Old: What Your Tag Manager Isn’t Telling You (Airline Edition) The online ecosystem comprises a myriad of technologies that power and facilitate commerce, providing a wealth of benefits to organizations. The challenge is that businesses are not often aware, nor have transparency into, all of their deployments as well as their impacts. Tag management is certainly …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: Today is that really big day you hope for when you start a company.  I’m excited to let you know that Crownpeak, the leading SaaS-based Digital Experience Management provider, has acquired Evidon.  We believe that joining forces with Crownpeak allows us to better capitalize on the increasing importance of digital governance and quality assurance as …
  • Old: If you’re like most, my guess is that you’re still trying to understand exactly what the EU’s Global Data Protection Regulation (GDPR) means for your business. While your privacy and legal teams are working overtime to ensure compliance obligations are met, and while your engineering team might be expanding as it works to build out …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: What Your Tag Manager Isn’t Telling You (Airline Edition) The online ecosystem comprises a myriad of technologies that power and facilitate commerce, providing a wealth of benefits to organizations. The challenge is that businesses are not often aware, nor have transparency into, all of their deployments as well as their impacts. Tag management is certainly …
  • Old: If you’re like most, my guess is that you’re still trying to understand exactly what the EU’s Global Data Protection Regulation (GDPR) means for your business. While your privacy and legal teams are working overtime to ensure compliance obligations are met, and while your engineering team might be expanding as it works to build out …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: Hello Ghosterians! We have another version of Ghostery (v 7.3.1) hot off the press!  However, before we dive into the details of this release, let us share a little insight into some of the bigger ambitions we’ve been pursuing over the last few months and the direction we plan to bring our product in the …
  • Old: The joint message of hundreds of participating organizations to the FCC and Congress is: “Don’t mess with the Internet!” By showing fictional alert pop-ups on their websites, they want to demonstrate the negative consequences the planned abolition of net neutrality in the US would entail. On July 12th, an internet-wide day of action will take place to …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: If you’re like most, my guess is that you’re still trying to understand exactly what the EU’s Global Data Protection Regulation (GDPR) means for your business. While your privacy and legal teams are working overtime to ensure compliance obligations are met, and while your engineering team might be expanding as it works to build out …
  • Old: I can see it coming.  Sometime in the next 6 months, if you are on the team that makes your site work (Web Operations, Content Management or eCommerce), you are called into a meeting with the CIO, the CISO and the Chief Privacy Officer (or your head lawyer who deals with privacy).  There will be …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: If you’re like most, my guess is that you’re still trying to understand exactly what the EU’s Global Data Protection Regulation (GDPR) means for your business. While your privacy and legal teams are working overtime to ensure compliance obligations are met, and while your engineering team might be expanding as it works to build out …
  • Old: Marketers love consumers. Website visitors are the lifeblood of digital business. Create an outstanding user experience and the money comes rolling in.  Seems pretty obvious. But when it comes to the transparency about data collection (or profiling) that the EU’s General Data Protection Regulation requires, Marketers have been either a) ignoring it or b) thinking …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: The joint message of hundreds of participating organizations to the FCC and Congress is: “Don’t mess with the Internet!” By showing fictional alert pop-ups on their websites, they want to demonstrate the negative consequences the planned abolition of net neutrality in the US would entail. On July 12th, an internet-wide day of action will take place to …
  • Old: Hello Ghosterians! Spring has sprung and with it an updated version of Ghostery (v 7.2)  is ready for the masses!  This release includes a number of  big improvements and changes, so continue on to learn more. First and foremost, Ghostery 7.2 includes our first official unveiling of the Human Web (not available on Microsoft Edge).  The …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: I can see it coming.  Sometime in the next 6 months, if you are on the team that makes your site work (Web Operations, Content Management or eCommerce), you are called into a meeting with the CIO, the CISO and the Chief Privacy Officer (or your head lawyer who deals with privacy).  There will be …
  • Old: Marketers love consumers. Website visitors are the lifeblood of digital business. Create an outstanding user experience and the money comes rolling in.  Seems pretty obvious. But when it comes to the transparency about data collection (or profiling) that the EU’s General Data Protection Regulation requires, Marketers have been either a) ignoring it or b) thinking …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: Marketers love consumers. Website visitors are the lifeblood of digital business. Create an outstanding user experience and the money comes rolling in.  Seems pretty obvious. But when it comes to the transparency about data collection (or profiling) that the EU’s General Data Protection Regulation requires, Marketers have been either a) ignoring it or b) thinking …
  • Old: Fresh out from the Digital Advertising Alliance’s 2017 Summit last week, I wanted to recap my experience and share with you a few of the highlights of the two-day Summit. The 2017 DAA Summit was my third summit and started off on a great note with a day full of accountability workshops. Throughout the day, …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: Marketers love consumers. Website visitors are the lifeblood of digital business. Create an outstanding user experience and the money comes rolling in.  Seems pretty obvious. But when it comes to the transparency about data collection (or profiling) that the EU’s General Data Protection Regulation requires, Marketers have been either a) ignoring it or b) thinking …
  • Old: Every once in awhile, we encounter a prospect who expresses to us that there is “no point” in greater visibility into their site’s tracking technologies, because they themselves have no control over which vendors are implemented, and which ones get removed. Add to this, the shared belief by many, that marketing and advertising technologies are …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: Marketers love consumers. Website visitors are the lifeblood of digital business. Create an outstanding user experience and the money comes rolling in.  Seems pretty obvious. But when it comes to the transparency about data collection (or profiling) that the EU’s General Data Protection Regulation requires, Marketers have been either a) ignoring it or b) thinking …
  • Old: Confusion about “profiling” abounds and it’s driving me nuts, so I’m going to quickly clear it up so we can talk about something cool like Evidon’s four step approach to the GDPR’s “profiling” obligations. Although “profiling” is a defined legal term in the GDPR, many are confused what it actually is, but given the levels …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page title detected.

  • New: Fresh out from the Digital Advertising Alliance’s 2017 Summit last week, I wanted to recap my experience and share with you a few of the highlights of the two-day Summit. The 2017 DAA Summit was my third summit and started off on a great note with a day full of accountability workshops. Throughout the day, …
  • Old: Confusion about “profiling” abounds and it’s driving me nuts, so I’m going to quickly clear it up so we can talk about something cool like Evidon’s four step approach to the GDPR’s “profiling” obligations. Although “profiling” is a defined legal term in the GDPR, many are confused what it actually is, but given the levels …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: Every once in awhile, we encounter a prospect who expresses to us that there is “no point” in greater visibility into their site’s tracking technologies, because they themselves have no control over which vendors are implemented, and which ones get removed. Add to this, the shared belief by many, that marketing and advertising technologies are …
  • Old: Confusion about “profiling” abounds and it’s driving me nuts, so I’m going to quickly clear it up so we can talk about something cool like Evidon’s four step approach to the GDPR’s “profiling” obligations. Although “profiling” is a defined legal term in the GDPR, many are confused what it actually is, but given the levels …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: Confusion about “profiling” abounds and it’s driving me nuts, so I’m going to quickly clear it up so we can talk about something cool like Evidon’s four step approach to the GDPR’s “profiling” obligations. Although “profiling” is a defined legal term in the GDPR, many are confused what it actually is, but given the levels …
  • Old:   Are you getting my good side? With the deadline for GDPR compliance under a year away, if you haven’t thought through how your company profiles users, and if you have the rights to do so, you could find yourself in a big trouble.  Conversely, if you get this key part of GDPR compliance right, …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: Confusion about “profiling” abounds and it’s driving me nuts, so I’m going to quickly clear it up so we can talk about something cool like Evidon’s four step approach to the GDPR’s “profiling” obligations. Although “profiling” is a defined legal term in the GDPR, many are confused what it actually is, but given the levels …
  • Old: Are you getting my good side? With the deadline for GDPR compliance under a year away, if you haven’t thought through how your company profiles users, and if you have the rights to do so, you could find yourself in a big trouble.  Conversely, if you get this key part of GDPR compliance right, you …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: Confusion about “profiling” abounds and it’s driving me nuts, so I’m going to quickly clear it up so we can talk about something cool like Evidon’s four step approach to the GDPR’s “profiling” obligations. Although “profiling” is a defined legal term in the GDPR, many are confused what it actually is, but given the levels …
  • Old: At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking to businesses about this concept, they often wanted to stick us into a solutions category, which they could then leverage to determine if our platform …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New:   Are you getting my good side? With the deadline for GDPR compliance under a year away, if you haven’t thought through how your company profiles users, and if you have the rights to do so, you could find yourself in a big trouble.  Conversely, if you get this key part of GDPR compliance right, …
  • Old: At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking to businesses about this concept, they often wanted to stick us into a solutions category, which they could then leverage to determine if our platform …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: Are you getting my good side? With the deadline for GDPR compliance under a year away, if you haven’t thought through how your company profiles users, and if you have the rights to do so, you could find yourself in a big trouble.  Conversely, if you get this key part of GDPR compliance right, you …
  • Old: At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking to businesses about this concept, they often wanted to stick us into a solutions category, which they could then leverage to determine if our platform …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking to businesses about this concept, they often wanted to stick us into a solutions category, which they could then leverage to determine if our platform …
  • Old: My kids love basketball, and when they first started playing, coaching them on how to defend meant teaching them to “protect the paint.” When children are younger, and smaller, protecting the paint is the focus; it means keeping the opposition as far away from the vicinity of the basket as possible. The reason is obvious …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: At Evidon we champion the concept of “Digital Governance” as a collection of benefits that result from organizational discipline when it comes to leveraging digital vendors. When we began speaking to businesses about this concept, they often wanted to stick us into a solutions category, which they could then leverage to determine if our platform …
  • Old: Last week, Google hit news headlines when it announced that several big name advertisers including Walmart, Volkswagen, AT&T and Verizon, were suspending their marketing campaigns on Google’s YouTube site after discovering that their advertisements were appearing next to offensive material. This was the result of an investigation by The Times of London, which studied the …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: My kids love basketball, and when they first started playing, coaching them on how to defend meant teaching them to “protect the paint.” When children are younger, and smaller, protecting the paint is the focus; it means keeping the opposition as far away from the vicinity of the basket as possible. The reason is obvious …
  • Old: Last week, Google hit news headlines when it announced that several big name advertisers including Walmart, Volkswagen, AT&T and Verizon, were suspending their marketing campaigns on Google’s YouTube site after discovering that their advertisements were appearing next to offensive material. This was the result of an investigation by The Times of London, which studied the …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: Hello Ghosterians! Spring has sprung and with it an updated version of Ghostery (v 7.2)  is ready for the masses!  This release includes a number of  big improvements and changes, so continue on to learn more. First and foremost, Ghostery 7.2 includes our first official unveiling of the Human Web (not available on Microsoft Edge).  The …
  • Old: Hello Ghosterians, We are overjoyed to announce that the Ghostery extension and mobile browsers have been acquired by Cliqz, a German company owned by Mozilla and Hubert Burda Media that builds ground-breaking browser technologies to make the internet more private and easier to use.  Cliqz’s marquee product is its desktop browser, whose built-in quick search …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: Last week, Google hit news headlines when it announced that several big name advertisers including Walmart, Volkswagen, AT&T and Verizon, were suspending their marketing campaigns on Google’s YouTube site after discovering that their advertisements were appearing next to offensive material. This was the result of an investigation by The Times of London, which studied the …
  • Old: Preparedness levels are all over the place. Yet the clock is ticking.  In case you were wondering if the regulators are serious, here are two data points from the UK Information Commissioner’s Office worth considering: The Information Commissioner’s Office will expand its roster of investigators, lawyers, analysts and policy advisors by 40% in the next …
Ghostery, Inc.
Ghostery, Inc.
Page Metadata Update

New page description detected.

  • New: Preparedness levels are all over the place. Yet the clock is ticking.  In case you were wondering if the regulators are serious, here are two data points from the UK Information Commissioner’s Office worth considering: The Information Commissioner’s Office will expand its roster of investigators, lawyers, analysts and policy advisors by 40% in the next …
  • Old: If you haven’t heard, we’ve sold our Ghostery browser extension to Cliqz and re-assumed our original Evidon brand. Evidon is now focused exclusively on our B2B – monitoring and consent – solutions for Digital Governance. If you’re not familiar with the Digital Governance concept, it’s a part of any best in class Data Governance, Information …

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