As millennials and their younger peers begin to venture into the world of beer, wine, and spirits, the beverage alcohol industry is learning how to market to these new patrons. Top alcoholic beverage companies are adapting to the fact that millennial drinkers have a fundamentally different sense of brand loyalty than their older counterparts. Companies […] The post Optimizing The Experience: A Cor...
For decades, men have been at the forefront of alcohol advertisers’ minds. That strategy is beginning to shift, not only with new alcoholic beverages being geared specifically towards women, but also with traditionally male-driven brands pivoting to target women more effectively. Women Are Increasing Their Consumption and Drawing Attention Women are becoming a much larger […] The post How Male-Dri...
Informing cleaning companies about required procedures at scale is a complex task. Communicating and verifying cleaning processes seems straightforward—if you’re only managing a couple buildings. But how can you implement these procedures across hundreds of properties that are cleaned by dozens of facilities companies? This flu season, property managers can help fight influenza by using effective ...
Despite shifting demographics and evolving consumer preferences, the liquor industry had an overall successful 2017. Spirits, for instance, saw increases in sales and market share gains, as millennials and other adult consumers gravitate toward premium and high-end products. How can liquor brands maintain this momentum throughout 2018? We have the answer: By keeping an eye on these […]
Coffee brands need to respond to shifting trends as millennials begin to overtake baby boomers as the largest-spending customer segment. When it comes to coffee, millennials value quality and experience. Capitalizing on millennial preferences both at home and in-store will set up coffee brands for success in capturing shoppers from competition. Tapping into the premium […]
The FDA has strict requirements and high expectations surrounding audits. Their protocols are in place for a reason, so here are some tips to help your team prepare, manage, and pass the inspections. When the right technology and people are in place to ensure compliance, inspections are less stressful and more successful. To feel perfectly […]
The decision to build in-house software vs. buying an external SaaS platform can be fairly complex. You can (and should) evaluate SaaS platforms to understand how each option meets your requirements and assess whether it’s better to have your team build custom. If you build the software in-house you have 100% control over features and […]
Partnered with well-known brands such as Smartwool and Chaco, Mountain Source has made a name for itself as one of the premier outdoor sports sale agencies in the United States. Mountain Source’s internal teams wanted to compare retail performance metrics for different brands across stores to spot trends and identify opportunities to increase revenue. By […]
With Valentine’s Day right around the corner, it’s time to prepare for the influx of shoppers. This year, the National Retail Federation has forecasted that consumers will spend $19.6 billion on Valentine’s Day. That is almost record-breaking, coming in close behind 2016 sales predictions, and breaks down to $143.56 per shopper. This means it is […]
There’s no denying that poor packaging and mislabeled products lead to lost sales. When packaging is damaged, labels are incorrect, or pricing is outdated, consumers may turn to your competitors. CPG companies will need to respond to real-time shelf activity and conditions, and incorporate shelf-level economics into their thinking. What technology do you currently have […]
With competition between brick & mortar and online retailers getting hotter each day, grocers must prioritize optimizing sales per square foot to get the most out of their store’s footprint. By focusing on facilities execution, adhering to merchandise display requirements and planograms, and staying on top of product changing product assortments, grocers can make data-driven […]
With 90% of beauty purchases made in-store, retailers must be vigilant about in-store experiences for beauty shoppers to improve sales and keep ahead of competition. Keeping track of display quality, gratis use, popularity of brands, and OOS can be critical for these retailers, and the ability to collect and analyze this data in real-time is […]
Electronic purchasing decisions are often made in store—and because of this, it’s important that electronics brands regularly collect information on display compliance to ensure their product is being seen in its best form. By optimizing the processes to check display conditions, report advertised price violations, and track inventory, electronics brands are increasing the controls around […]
Australian-based vitamin & supplement company Swisse implemented GoSpotCheck to gain insights into retail and display conditions for its international field team. Using GoSpotCheck, Swisse keeps a close eye on every aspect of merchandising to ensure each in-store display and marketing material truly represents the Swisse name—which is crucial for their brand-conscious values. By addressing some cr...
Despite the disruptive emergence of e-commerce and digital merchants like Amazon, brick-and-mortar stores remain critical to maintaining brand success and a healthy bottom line in the CPG industry. There’s no replacement for the immediacy that shopping in a physical storefront provides, and if consumers want to satisfy a particular craving, they don’t want to wait […]