Granify
Granify
Blog Post
  • E-commerce has perhaps the most tangible relationship between UX and business impact, as a seamless experience translates into increased conversion rates and a healthier bottom line. The world leaders in online retailers such as Amazon, Nike, Neiman Marcus, and HSN all provide users with an experience that makes it easier than ever to purchase from their websites. What drives these gr...

Granify
Granify
Blog Post
  • The first iPhone was released June 29th, 2007, and became the catalyst for one of the fastest worldwide technological adoptions. The quarter before the iPhone was released, only 715,000 smartphones (yes, they did exist before the iPhone) were sold. In the first full quarter the iPhone was available, Apple sold 1.12 million units. More than a decade later, 77% of US adults now report ow...

Granify
Granify
Blog Post
  • To understand how consumers make purchasing decisions, we need to understand how decisions are made in general. In this blog post, I’ll explain—in depth—the three ways that we make decisions and how it can be used in e-commerce.

Granify
Granify
Blog Post
  • If it seems like every tech company is slinging around buzzwords like “big data,” “artificial intelligence,” and “machine learning,” well, you’re not wrong. The thing is e-commerce companies have a lot of data at their fingertips. But making use of that data is a challenge.

Granify
Granify
Blog Post
  • Behavioral targeting, machine learning, and artificial intelligence are a bunch of futurist buzzwords that get thrown around a whole bunch. Businesses use these terms to describe the strategies of the future: using data, and a lot of it, to do business. But is it really so futuristic? I think not. Rather, behavioral targeting backed by machine learning is the new and improved version o...

Granify
Granify
Blog Post
  • Turning a browser into a buyer is a beautiful thing. It means that you have attracted the right shopper to your site, at the right time. You have presented your products in a way that made them want to buy from you—and actually buy—which is no small task. But in instances where the shopper did not convert, what happened? In some cases, the shopper was not qualified (at least not t...

Granify
Granify
Blog Post
  • Harnessing the power of machine learning technology can be an intimidating subject even for professionals whom it would benefit most. This is why Granify has revamped its website to make machine learning information and technology more accessible to e-commerce leaders looking for their next competitive edge.

Granify
Granify
Blog Post
  • For the uninitiated, philanthropic capitalism is a not so new way of adding a philanthropy side to business models. There are numerous structures such as having a portion of sales going to a charity, buy one – give one, or a good deed done on your behalf. Blake Mycoskie, the unofficial father of philanthropic capitalism,

Granify
Granify
Blog Post
  • We all know the importance of giving customers an excellent experience, but finding creative and personal ways to do that is often a daunting task. If you are looking for strategic ways to delight your customers, online specifically, then you are at the right place. The key purpose of having these unique ways of exciting

Granify
Granify
Blog Post
  • Embracing speed and utility in data analysis Directional analysis needn’t be confined to the rigor of traditional statistics. Data misuse is a problem, to be sure, but so is over-analysis!

Granify
Granify
Page Design Update
Granify
Granify
Blog Post
  • “Technical Debt” is a phrase a lot of us hear and use, but it’s likely that it is only partly understood. It’s understood in one sense by the technical teams as the extra work and pain to get new features done. It’s understood by the business as inefficiency and rising costs. What is it really? Very simply, technical debt can be defined as the engineering work you owe yourself because ...

Granify
Granify
Blog Post
Granify
Granify
Blog Post
  • Automation doesn’t have to be scary. In fact, for the foreseeable future it stands to be the next revolution for our economy. As it relates to retail, we are now faced with more data than ever before. “Big Data,” “Data driven,” and anything to do with Data these days is a hot topic, but how are people leveraging this data and how is it driving results?

Granify
Granify
Blog Post
  • Just like the front of a physical retail store, the hero image at the top of an online retail store is key to drawing shoppers in to take a look around instead of walking on by. Physical storefronts are meticulously merchandised to attract a broad cross-section of shoppers.

Granify
Granify
Blog Post
  • Many online retailers believe price is the most important factor for online shoppers. However, after analyzing and contextually influencing millions of shoppers in real-time, we have found several buyer objections constantly surpass price as the number one factor.

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.