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  • Technical Debt. Time to Pay Up
    “Technical Debt” is a phrase a lot of us hear and use, but it’s likely that it is only partly understood. It’s understood in one sense by the technical teams as the extra work and pain to get new features done. It’s understood by the business as inefficiency and rising costs. What is it really? Very simply, technical debt can be defined as the engineering work you owe yourself because ...
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  • Online Retail's Revolution Is Happening Now
    Automation doesn’t have to be scary. In fact, for the foreseeable future it stands to be the next revolution for our economy. As it relates to retail, we are now faced with more data than ever before. “Big Data,” “Data driven,” and anything to do with Data these days is a hot topic, but how are people leveraging this data and how is it driving results?
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  • How Retailers Can Complement A/B Testing with Machine Learning
    Just like the front of a physical retail store, the hero image at the top of an online retail store is key to drawing shoppers in to take a look around instead of walking on by. Physical storefronts are meticulously merchandised to attract a broad cross-section of shoppers.
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  • Top Buyer Objections by Industry [Infographic]
    Many online retailers believe price is the most important factor for online shoppers. However, after analyzing and contextually influencing millions of shoppers in real-time, we have found several buyer objections constantly surpass price as the number one factor.
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  • The Secret Weapon of the eCommerce Negotiation
    Andre Pavlovic is the VP of Product at Granify. Prior to that, Andre was most recently Senior Vice President of Product at Axiometrics, where he built and led their product management organization. Prior to Axiometrics, Andre was Senior Vice President of Product at Personify. In any negotiation, the more information you have about the other party, the more power you have. When buying ...
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  • Granify — Magically earn more from your online store!
    Most people leave your site without buying. Granify steps in to change their mind — before they leave your site. To learn more or start a free trial, visit http://granify.com/ --- Granify automatically maximizes revenue for online retailers by identifying shoppers that aren't going to buy and changing their mind — before they leave the site — by harnessing the power of real-time big data and mac...
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YouTube Video

New YouTube videos detected.

  • Granify — Magically earn more from your online store!
    See our newest video at http://www.youtube.com/watch?v=O1zHXsY36hM! -- Most people leave your site without buying. Granify steps in to change their mind — before they leave your site. To learn more or start a free trial, visit http://granify.com/ --- Granify automatically maximizes revenue for online retailers by identifying shoppers that aren't going to buy and changing their mind — before t...
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YouTube Video

New YouTube videos detected.

  • Behind the Doors of E-Commerce: Poppy Barley
    http://granify.com goes behind the scenes with one of our vendors, Poppy Barley. Poppy Barley makes made to measure boots and flats for women who struggle to find footwear that fits. This is their story:
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New blog articles detected.

  • 6 Proven Strategies to Increase Average Order Value
    As an ecommerce expert, you’re always looking for ways to drive sales, increase customer retention, and optimize your ecommerce site for conversions. But are you working to increase your average order value? If you’re able to increase average order value for your ecommerce site, you’ll see a huge bump in revenue from customers that are
  • 5 Brands that are Dominating with their Online Presence
    One of the best ways to dominate with your brand’s online presence is by having a seamless website that makes the buying process easy as can be for your shoppers. With so many pet peeves that online shoppers have, eCommerce websites just can’t afford to create a user experience that doesn’t make it super-easy for
  • Make 2015 the Most Successful eCommerce Holiday Season Ever
    I know what you’re thinking. “It’s August, why the heck are you already talking about the holidays?” Well, I’m here to tell you that not only is it the best time of the year, but you only have 97 days until December 1st! And lets be real, once you hit December you should be sitting
  • Are you Overwhelming your Customers?
    In 2015, some online customer experiences are in a sorry state. A study by Harris Interactive/RightNow found that 86% of customers quit doing business with a company because of bad customer experience—and that 89% of consumers began doing business with a competitor as a result of poor customer experience. With numbers that high, doesn’t it
  • Shopping Cart Abandonment: 11 Reasons Why It Happens and How to Fix Them
    According to an analysis of 29 case studies conducted by the Baymard Institute, the average rate of shopping cart abandonment amongst major retailers is 68.07%. This means that over half of your visitors are not completing their purchases. The reasons that people abandon their shopping carts vary. In this post, we will share 11 common
  • How to Ensure Simplicity in Your Customer Experience
    While shopping, consumers are intuitively aware of their constraints that limit them. Simplicity for shoppers is the inverse of all of these constraints, extending to all aspects in the purchase process – not just the design of your website. Alongside motivation to purchase and intertemporal choice (such as whether to postpone the purchase or not), simplicity is one of
  • How to Create a “Buy Now!” Mindset
    We all love instant gratification. Line people up and ask them if they’d rather have $100 today or $200 next year and they’d take the $100 almost everytime. Similarly, a conversion now (on the present visit) seems so much more valuable than a conversion 3 visits from now. And it is. But the question is,
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