Granify
Granify
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  • I was thinking about buying a mattress online, I needed one, and this seemed like the easiest way to go about it. But one rainy day, I drove by a mattress store and, on a whim, decided to stop in.

Granify
Granify
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  • This is for the new employee on the team, the newly founded e-commerce store, or anyone who wants a basic understanding of e-commerce conversion rate optimization. What is E-Commerce Conversion Rate Optimization?

Granify
Granify
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  • Since the late 1960’s and the groundbreaking movie “2001: A Space Odyssey” the idea of learning machines has slowly crept into our consciousness and almost always in an ominous context: machines are getting too smart for our own good.

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Granify
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  • The marketing world loves its jargon, and often, it's confusing.  One example: people use the words multichannel and omnichannel interchangeably. This, however, makes much more sense than most confusing terms. The two terms share similar roots and strategy, but they do diverge in important ways.

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Granify
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  • E-Commerce conversion rate optimization statistics are rarely helpful. According to optimization expert, Andrew Anderson, “Real world data distribution, especially over any short period of time, rarely resembles normal distribution. You are also trying to account for distinct groups with differing propensities of action, instead of trying to account for one larger representative popu...

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Granify
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  • E-commerce teams are increasingly turning to artificial intelligence tools to save time, save money, and increase revenue. But entering into a conversation about e-commerce AI can be intimidating if you don’t know the basics of AI. 

Granify
Granify
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  • Frannie walks into a furniture store, sits down on a small white couch, bounces once, and gets up. She then walks across the showroom, ignoring many other couches entirely on the way, and arrives at a big blue couch. She sits, bounces once, smiles, bounces again, and leans back into the decorative pillows. A salesperson see’s this, walks over to Frannie and says “I see you like this b...

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Granify
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  •  We’ve heard it all: “The year of mobile,” “Mobile-first,” “Omni-channel,” “Cross-device,” “Increased traffic,” “Decreased conversion rates,” …it’s no surprise to retailers that mobile is here. (It’s been here.)

Granify
Granify
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  •   Every time a shopper views a product page, adds to cart, clicks, scrolls, goes idle, etc., they paint a data “picture” of who they are as a shopper. This data can be useful. And with the right behavioral marketing software, this data can be useful in real-time. You might be thinking that behavioral marketing is just shopping cart abandonment emails and retargeting campaigns. You’re...

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Granify
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  • E-commerce has perhaps the most tangible relationship between UX and business impact, as a seamless experience translates into increased conversion rates and a healthier bottom line. The world leaders in online retailers such as Amazon, Nike, Neiman Marcus, and HSN all provide users with an experience that makes it easier than ever to purchase from their websites. What drives these gr...

Granify
Granify
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  • The first iPhone was released June 29th, 2007, and became the catalyst for one of the fastest worldwide technological adoptions. The quarter before the iPhone was released, only 715,000 smartphones (yes, they did exist before the iPhone) were sold. In the first full quarter the iPhone was available, Apple sold 1.12 million units. More than a decade later, 77% of US adults now report ow...

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Granify
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  • To understand how consumers make purchasing decisions, we need to understand how decisions are made in general. In this blog post, I’ll explain—in depth—the three ways that we make decisions and how it can be used in e-commerce.

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Granify
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  • If it seems like every tech company is slinging around buzzwords like “big data,” “artificial intelligence,” and “machine learning,” well, you’re not wrong. The thing is e-commerce companies have a lot of data at their fingertips. But making use of that data is a challenge.

Granify
Granify
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  • Behavioral targeting, machine learning, and artificial intelligence are a bunch of futurist buzzwords that get thrown around a whole bunch. Businesses use these terms to describe the strategies of the future: using data, and a lot of it, to do business. But is it really so futuristic? I think not. Rather, behavioral targeting backed by machine learning is the new and improved version o...

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Granify
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  • Turning a browser into a buyer is a beautiful thing. It means that you have attracted the right shopper to your site, at the right time. You have presented your products in a way that made them want to buy from you—and actually buy—which is no small task. But in instances where the shopper did not convert, what happened? In some cases, the shopper was not qualified (at least not t...

Granify
Granify
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  • Harnessing the power of machine learning technology can be an intimidating subject even for professionals whom it would benefit most. This is why Granify has revamped its website to make machine learning information and technology more accessible to e-commerce leaders looking for their next competitive edge.

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  • For the uninitiated, philanthropic capitalism is a not so new way of adding a philanthropy side to business models. There are numerous structures such as having a portion of sales going to a charity, buy one – give one, or a good deed done on your behalf. Blake Mycoskie, the unofficial father of philanthropic capitalism,

Granify
Granify
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  • We all know the importance of giving customers an excellent experience, but finding creative and personal ways to do that is often a daunting task. If you are looking for strategic ways to delight your customers, online specifically, then you are at the right place. The key purpose of having these unique ways of exciting

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