Granify
Granify
Blog Post
  • We all know that it's important to help your e-commerce shoppers. A shopper whose needs are met is more likely to convert into a buyer, and buyers are more likely to form long-lasting relationships with your brand. Raising your conversion rates even slightly can help you drive up your return-on-investment now and in the long term. With this in mind, we spend a ton of time at Granify working to ...

Granify
Granify
Blog Post
  • We all know that it's important to help your e-commerce shoppers. A shopper whose needs are met is more likely to convert into a buyer, and buyers are more likely to form long-lasting relationships with your brand. Raising your conversion rates even slightly can help you drive up your return-on-investment now and in the long term. With this in mind, we spend a ton of time at Granify working to ...

Granify
Granify
Blog Post
  • We all know that it's important to help your e-commerce shoppers. A shopper whose needs are met is more likely to convert into a buyer, and buyers are more likely to form long-lasting relationships with your brand. Raising your conversion rates even slightly can help you drive up your return-on-investment now and in the long term. With this in mind, we spend a ton of time at Granify working to ...

Granify
Granify
Blog Post
  • We all know that it's important to help your e-commerce shoppers. A shopper whose needs are met is more likely to convert into a buyer, and buyers are more likely to form long-lasting relationships with your brand. Raising your conversion rates even slightly can help you drive up your return-on-investment now and in the long term. With this in mind, we spend a ton of time at Granify working to ...

Granify
Granify
Blog Post
  • In part one we discussed the concerns unique to addressing Anxious Shoppers and the challenges they present to retailers: they convert 60% less than the rest of the shopper population and they comprise 9% of total mobile traffic vs 2% of desktop traffic. Fortunately, through granular analysis, we have established an actionable solution to the Anxious Shopper dilemma.

Granify
Granify
Blog Post
  • We all know that it's important to help your e-commerce shoppers. A shopper whose needs are met is more likely to convert into a buyer, and buyers are more likely to form long-lasting relationships with your brand. Raising your conversion rates even slightly can help you drive up your return-on-investment now and in the long term. With this in mind, we spend a ton of time at Granify working to ...

Granify
Granify
Blog Post
  •  The shift from desktop to mobile shopping has created a massive challenge for enterprise online retailers. Mobile conversion rates continue to be much lower than desktop and, as more and more shopping shifts from desktop to mobile, retailers who fail to understand what drives their mobile shoppers and adopt new conversion strategies are bound to be left behind.

Granify
Granify
Blog Post
Granify
Granify
Blog Post
  • In our ongoing quest to bring e-commerce shops the best tips and advice, we decided to outline some of the payment gateways for the most popular e-commerce platforms out there today. (For tips on choosing an e-commerce platform that will support scale, read this excellent piece from Paul Rogers.)

Granify
Granify
Blog Post
  • We all know how e-commerce works... right? Shoppers enter various areas of your site at various stages of the funnel, some buy, some don't, and you can bear all of this out with your data. But what really distinguishes an online shopper from an offline shopper? Why is conversion optimization so much harder in a world where all of your shoppers' metrics are right there at your fingertips?

Granify
Granify
Blog Post
  • Retailers have an unfortunate history of resisting change. Faced with the challenge of e-commerce, retailers’ expertise of selling goods in physical brick-and-mortar stores didn’t translate into online conversion optimization. The people in charge simply didn’t have the skillset or failed to embrace the opportunity the Internet provided.

Granify
Granify
Blog Post
  • It’s just about time for the President of the United States to deliver the State of the Union Address. The speech is an opportunity to reflect on the status of the nation and outline the priorities for the upcoming year. In light of this, it’s time to do the same for e-commerce. Let’s take a look at where we stand as an industry, the highlights of the last year, and what changes will be made i...

Granify
Granify
Blog Post
  • A group of teenage boys, a mother and five-year old, and an elderly man walk into a pet store. The boys ogle at the snakes, the mother guides her child to the puppies, and the elderly man looks at cat food. Of these three types of customers, your job is to maximize revenue by strategically choosing who to help.

Granify
Granify
Blog Post
  • A 2011 article from Wired Magazine titled “Harnessing the Power of Feedback Loops” begins by telling the story of a city trying to reduce speeding in school zones. Officials posted bright signs and gave more tickets, but their efforts had barely made an impact. Then the city created an instant feedback loop by installing dynamic speed signs, the ones that flash your current speed and the speed ...

Granify
Granify
Blog Post
  • The 2017 holiday season was predicted to be bigger and better than ever before and e-commerce was in position to take a large part of the holiday pie. Now that we’ve rung in the New Year, it’s time to reflect on the wins and losses of the 2017 e-commerce holiday shopping season.

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