Grass Roots is a global employee and customer engagement provider, specialising in employee solutions, customer engagement, promotions and incentives, and meetings and events. The Grass Roots Group PLC was founded in 1980 and is privately owned and is an associate of WPP Group. Grass Roots is headquartered in Tring, with a network of offices in 10 countries with over 1,000 employees. Client programmes are delivered in over 100 countries.

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Grass Roots
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  • It's estimated that nearly half the world -- some 3 billion people -- cooks on open fires. The health impact of this practice is devastating: about two million people die prematurely every year through illness related to the fume inhalation - in sub-Saharan Africa it is a bigger killer than malaria. Children spend hours each day collecting the fuel to burn, many missing out on valuable education a...

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Grass Roots
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Is it worth it?

  • Jamie Thorpe, Customer Engagement Do Black Friday, Cyber Monday and all their spinoffs really benefit businesses? Yes, they drive up volume, and perhaps capture a little more market share. But in the long term, I can’t help wondering if all the extra effort pays off....

Grass Roots
Grass Roots
Blog Post
  • Jamie Thorpe, Customer Engagement I recently came across an article on understanding the current state of your customer experience, by CX expert Annette Franz (@annettefranz), which gave some great tips on giving mystery shopping a try – and why you should do so. It’s the...

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  • Connect with your customers through surveys

    Over the last few posts, Jamie Thorpe has been reviewing some of the key facts from our September customer research. The value of surveys should not be underestimated – and nor should their impact on customers. Getting the design and structure right, and integrating your...

  • How long have you got?

    Jamie Thorpe reviews some of the key facts from our September customer research Fact 6 of 6: Only 30% of customers think 5 minutes is a reasonable amount of time to spend on a survey Survey length and duration is a hot topic (understatement!).  And most...

  • Rewarding responses

    Jamie Thorpe reviews some of the key facts from our September customer research Fact 5 of 6: 90% of customers would like a reloadable gift card as an incentive This is fascinating. How do you thank your customers? Previously, cash has always been king. However, the...

  • It’s all about context

    Jamie Thorpe reviews some of the key facts from our September customer research Fact 4 of 6: 60% of customers say their experience would be improved if the brand knew about their previous interactions Most brands have all kinds of strategies in play to target and...

  • Is it just one-way communication?

    Jamie Thorpe reviews some of the key facts from our September customer research Fact 3 of 6: 70% of customers have never heard back from a brand after providing feedback (positive or negative) That’s just plain rude. The old adage is true, manners cost nothing, and...

  • 96% don’t believe you’ll always act on feedback

    Jamie Thorpe reviews some of the key facts from our September customer research Fact 2 of 6: 96% of respondents believe you won’t always act on the feedback they give Surveys form a key part of the relationship between brands and customers: fact! Asking questions shows...

  • The truth behind customer surveys

    Jamie Thorpe reviews some of the key facts from our September customer research Fact 1 of 6: NPS Of all the customers that say they would recommend a brand, 40% admit that they never actually will… In everyday life we see how brands want to generate...

Grass Roots
Grass Roots
Blog Post
  • Lucy Heskins, Employee Solutions So you’ve read the articles and the blogs, researched the latest thinking, you were impressed by the results other businesses were getting, and then recommended and implemented an employee recognition strategy for your organisation. Yet the results don’t seem to...

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Grass Roots
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Tune. Listen. Act

 
Grass Roots
Grass Roots
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Tune. Listen. Act

 
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Recognise

 

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