Grass Roots is a global employee and customer engagement provider, specialising in employee solutions, customer engagement, promotions and incentives, and meetings and events. The Grass Roots Group PLC was founded in 1980 and is privately owned and is an associate of WPP Group. Grass Roots is headquartered in Tring, with a network of offices in 10 countries with over 1,000 employees. Client programmes are delivered in over 100 countries.

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  • New: Blackhawk Blog Filter by All Acquisitions Articles Careers Commerce Community Corporate Interviews eGift Engagement Exchange Gift Card Mall Innovation International Media Research Recognition
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  • The Kenyan stoves project - by Grass Roots Group
    It's estimated that nearly half the world -- some 3 billion people -- cooks on open fires. The health impact of this practice is devastating: about two million people die prematurely every year through illness related to the fume inhalation - in sub-Saharan Africa it is a bigger killer than malaria. Children spend hours each day collecting the fuel to burn, many missing out on valuable education a...
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  • Grass Roots Apprenticeship Programme - You are hired!
    We asked the Apprentices who joined us in 2011 what they felt they'd learned on the Grass Roots UK Apprentice Programe. Then we asked their managers for their views too! Grass Roots are global experts in communication, measurement, education, rewards and events and a regular in the Sunday Times Top 100 companies to work for: http://www.grg.com
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  • Grass Roots - Lexmark Champions Weekend
    Grass Roots recently held an event in Melbourne for Lexmark and rewarded their top sales people with an "Ultimate Sporting Weekend" in Melbourne. For more info: http://www.grg.com/au
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  • Grass Roots Meetings & Events: Automotive Excellence
    Some of our recent automotive projects, showing the depth and breadth of our skill set here at Grass Roots Meetings & Events from Product Launches to Dealer Incentives. Learn more about Grass Roots Meetings & Events and our work by visiting www.grassrootsgroup.com/web/guest/meetings-events
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  • Grass Roots Group 'What We Do' Animation
    Find out a little more about the world's leading provider of employee and customer engagement solutions. Get in touch to discuss how we can help you: www.grassrootsgroup.com
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  • Grass Roots India
    An introduction to Grass Roots India's products, services and expertise. For further information please see grassrootsgroup.com/in
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  • Grass Roots Performance Measurement
    Jamie Thorpe of Grass Roots outlines the benefits of using performance measurement techniques, such as mystery shopping and customer satisfaction surveys, to help differentiate the customer experience. For more information about Grass Roots visit http://www.grassroots.uk.com/measurement
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  • Pure@Home card - How and why to apply
    A pure@home Shopping Card allows you to spend at popular high street retailers and earn reward back from your transactions. More detail about Pure@Home: https://www.purecardhome.com Pure@Home is a Grass Roots product: http://www.grassroots.uk.com
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  • Pure@Home card - How to activate your card
    A pure@home Shopping Card allows you to spend at popular high street retailers and earn reward back from your transactions. More detail about Pure@Home: https://www.purecardhome.com Pure@Home is a Grass Roots product: http://www.grassroots.uk.com
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  • Pure@Home card - How to retrieve your pin
    A pure@home Shopping Card allows you to spend at popular high street retailers and earn reward back from your transactions. More detail about Pure@Home: https://www.purecardhome.com Pure@Home is a Grass Roots product: http://www.grassroots.uk.com
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  • Grass Roots Apprenticeship Programme - You're Hired!
    We asked the Apprentices who joined us in 2011 what they felt they'd learned on the Grass Roots UK Apprentice Programe. Then we asked their managers for their views too! Grass Roots are global experts in communication, measurement, education, rewards and events and a regular in the Sunday Times Top 100 companies to work for: http://www.grg.com
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  • Grass Roots in the UK
    Hello from Grass Roots! A whistle stop tour through our UK offices - introducing our happy bunch of client focussed teams. Inspiring people indeed! More info about: http://www.grg.com
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  • Is it worth it?
    Jamie Thorpe, Customer Engagement Do Black Friday, Cyber Monday and all their spinoffs really benefit businesses? Yes, they drive up volume, and perhaps capture a little more market share. But in the long term, I can’t help wondering if all the extra effort pays off....
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  • Debunking some mystery shopping myths
    Jamie Thorpe, Customer Engagement I recently came across an article on understanding the current state of your customer experience, by CX expert Annette Franz (@annettefranz), which gave some great tips on giving mystery shopping a try – and why you should do so. It’s the...
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  • Connect with your customers through surveys
    Over the last few posts, Jamie Thorpe has been reviewing some of the key facts from our September customer research. The value of surveys should not be underestimated – and nor should their impact on customers. Getting the design and structure right, and integrating your...
  • How long have you got?
    Jamie Thorpe reviews some of the key facts from our September customer research Fact 6 of 6: Only 30% of customers think 5 minutes is a reasonable amount of time to spend on a survey Survey length and duration is a hot topic (understatement!).  And most...
  • Rewarding responses
    Jamie Thorpe reviews some of the key facts from our September customer research Fact 5 of 6: 90% of customers would like a reloadable gift card as an incentive This is fascinating. How do you thank your customers? Previously, cash has always been king. However, the...
  • It’s all about context
    Jamie Thorpe reviews some of the key facts from our September customer research Fact 4 of 6: 60% of customers say their experience would be improved if the brand knew about their previous interactions Most brands have all kinds of strategies in play to target and...
  • Is it just one-way communication?
    Jamie Thorpe reviews some of the key facts from our September customer research Fact 3 of 6: 70% of customers have never heard back from a brand after providing feedback (positive or negative) That’s just plain rude. The old adage is true, manners cost nothing, and...
  • 96% don’t believe you’ll always act on feedback
    Jamie Thorpe reviews some of the key facts from our September customer research Fact 2 of 6: 96% of respondents believe you won’t always act on the feedback they give Surveys form a key part of the relationship between brands and customers: fact! Asking questions shows...
  • The truth behind customer surveys
    Jamie Thorpe reviews some of the key facts from our September customer research Fact 1 of 6: NPS Of all the customers that say they would recommend a brand, 40% admit that they never actually will… In everyday life we see how brands want to generate...
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  • Five ways to turn employee recognition around
    Lucy Heskins, Employee Solutions So you’ve read the articles and the blogs, researched the latest thinking, you were impressed by the results other businesses were getting, and then recommended and implemented an employee recognition strategy for your organisation. Yet the results don’t seem to...
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