Gray Associates, Inc
Gray Associates, Inc
Blog Post
  • Inquiries were nine percent lower in August, and 11 percent lower for all of 2017.  “Long-term trends clearly are down, and the trend appears to be accelerating,” said Robert Atkins, founder and chief executive officer of Gray.  “While 2015 to 2016 was down nine percent, we’re down 11 percent so far this year.”  Mr. Atkins presented the findings at the firm’s September 21 webinar. Conversion rate...

Gray Associates, Inc
Gray Associates, Inc
Blog Post
  • Compared to many other academic programs, Health Care Administration attracts high student demand for bachelor's, master's, and doctoral degrees.  However, from an institutional vantage the market is extremely competitive, and colleges and universities should tread cautiously before entering the field, says Robert Atkins, Chief Executive Officer of Gray Associates, a higher education consulting fi...

Gray Associates, Inc
Gray Associates, Inc
Blog Post
  • Six in 10 respondents to Inside Higher Education’s 2017 Survey of Community College Presidents reported declining enrollment, with 21 percent saying enrollment losses were 10 percent or more.  In addition, many state governments are reducing funding.  The combination is forcing cuts in college budgets that were already tight. Can new programs restore growth and relieve the strain on budgets?  If ...

Gray Associates, Inc
Gray Associates, Inc
Blog Post
  • In July, student demand for online programs continued to grow, but the growth story became more complex.  Inquiries1 for online programs fell in July, but the number of inquiries that converted to applications or starts rose, reports Gray Associates, a higher education consulting firm.  This data suggests that college marketers are generating fewer inquiries, but the inquiries are higher quality t...

Gray Associates, Inc
Gray Associates, Inc
Blog Post
  • Operations Management and Supervision tied for the title of the academic program with the best employment opportunities for college graduates nationwide, according to an analysis by Gray Associates, a higher education strategy consulting firm.  To identify the winners, Gray scored over 1,400 academic programs on their employment potential using metrics on total employment, job openings, job postin...

Gray Associates, Inc
Gray Associates, Inc
Blog Post
  • Google search volume for academic programs and institutions of higher learning in the United States is up for each of the first five months of 2017, and was up five percent for May, according to an analysis by Gray Associates, a higher education strategy consulting firm. “A Google search is often a student’s first step in deciding what to study and where to enroll,” noted Gray CEO Robert Atkins. ...

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