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  • This post is the fifth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient... Read More » The post Write Email Hooks t...

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Greater Giving
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  • Another big opportunity in event promotion is here and the good news is you are probably already using it!  Instagram, that fun and easy-to-use sharing app on your mobile phone, has evolved into a tool that adds another dimension to your event’s promotional strategy. Sharing images of your event draws people into your story and... Read More » The post Instagram Tips and Tools for Event Promotion a...

Greater Giving
Greater Giving
Blog Post
  • This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses... Read More » The post 5 Stages of ...

Greater Giving
Greater Giving
Blog Post
  • This post is the third in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses... Read More » The post Designing you...

Greater Giving
Greater Giving
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  • The Twitter-verse has become a very crowded place, but you can still create visibility. By aligning your tweeting strategy with Twitter’s prescribed marketing strategy, you will help to maximize the impact of your tweets and increase awareness surrounding your nonprofit’s event. Employing these marketing rules to your Twitter action plan will help you get the... Read More » The post Tips and Tools...

Greater Giving
Greater Giving
Blog Post
  • This post is the third in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses... Read More » The post Designing You...

Greater Giving
Greater Giving
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  • Continuing our article on Turning Facebook Followers into Event Attendees, read Part 1 here ». Phase Three: Converting Viewers to Attendees Converting followers into event attendees is the number one goal of your Facebook ad, and offering a tool that makes it easy for them to register will help you “seal that deal.” Be sure you... Read More » The post Turning Facebook Followers into Event Attendee...

Greater Giving
Greater Giving
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  • From hearing about an event, all the way through to registration, your Facebook followers unknowingly begin traveling through a marketing process the moment they click on your event advertisement. It’s a four-step process that has been carefully developed to “Capture, Nurture and Convert” followers, as well as encourage them to “Share” your message, transforming them... Read More » The post Turnin...

Greater Giving
Greater Giving
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  • This information and more comes from our webinar, It’s Beginning to Look a Lot Like Auction Profits. In previous posts, we showed you how to streamline your live and silent auctions and how to create effective descriptions for your auction packages. Now that you’ve got some great auction items and you’ve described them well, how... Read More » The post How to Pre-Promote your Auction Packages appe...

Greater Giving
Greater Giving
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  • This information and more comes from our webinar, It’s Beginning to Look a Lot Like Auction Profits. You’ve put a lot of effort into your auction: You’ve procured a select offering of high-quality items, you’ve written stellar descriptions for these auction packages and you’ve pre-promoted your best items ahead of time. Now It’s event night... Read More » The post Promoting Auction Items on Event ...

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Greater Giving
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  • Nonprofits every day are moving away from old school, pen-and-paper bidding, toward automated software solutions. Online bidding puts guests in charge of their own auction experience: they can browse items from anywhere in the venue, place bids on their mobile devices, or find out what they’ve won—all without needing a volunteer’s help. Online bidding shifts... Read More » The post The Self Serve ...

Greater Giving
Greater Giving
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  • This is the second of a two-part series that helps you maximize your revenue by approaching your gala event as if it was a pop-up retail store. This article focuses on the live auction. Part 1 focused on the silent auction. All of this information and more comes from our highly informative webinar, It’s Beginning... Read More » The post Thinking Like a Retail Store, Part 2 — The Live Auction appea...

Greater Giving
Greater Giving
Blog Post
  • This post is the second in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient... Read More » The post 3 Tips For a Nonprofit...

Greater Giving
Greater Giving
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  • Planning and executing an auction is hard work. There’s the venue, the guest list, the catering, the sponsors—the list goes on and on. There’s one big question we get from event directors every year: How can I make this easier on myself next time? That’s where the “self-driving” auction comes in. Managing hundreds of guest... Read More » The post Set Your Auction to “Self-Driving” in 4 Steps appea...

Greater Giving
Greater Giving
Blog Post
  • This post is the first in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient... Read More » The post Raise More with Engagin...

Greater Giving
Greater Giving
Blog Post
  • This two-part series helps you maximize your revenue and create a memorable experience for your guests by approaching your gala event as if it was a pop-up retail store. This first article focuses on the silent auction. Part 2 will focus on the live auction. All of this information and more comes from our highly... Read More » The post Thinking Like a Retail Store, Part 1 — The Silent Auction appe...

Greater Giving
Greater Giving
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  • Before mobile bidding, if you wanted to know how much money the auction had made, everyone had to stand around waiting for the report. Sometimes you didn’t even know the auction total until the very end of the night, after all the sales had been entered manually, the fund-a-cause donations added, and the errors corrected.... Read More » The post The Auction Control Center appeared first on Greater...

Greater Giving
Greater Giving
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  • This information and more comes from our webinar, It’s Beginning to Look a Lot Like Auction Profits. Auction packages are a great way to maximize your efforts and your revenue. By combining several items together, you can create a one-of-a-kind experience that will attract your guests and drive up bidding. But how do you describe... Read More » The post Auction Package Description Tips and Best Pr...

Greater Giving
Greater Giving
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  • Discussions about whether to use traditional promotional avenues or emerging online resources to promote your event is a hot topic among event planners with potentially high costs. Choose the wrong path and you may double your costs or even fail to reach your community along with the fundraising goals you’ve set for your event. But... Read More » The post The Pros and Cons of Traditional vs. Onlin...

Greater Giving
Greater Giving
Blog Post
  • In the first article of this two-part series, we looked at the concept of choice overload and reviewed some of the pros and cons related to small auctions with few biddable items versus large auctions with many items. We learned that because silent auctions are inherently unique events, caution should be taken to avoid a... Read More » The post Find the Silent Auction Sweet Spot Part Two appeared ...

Greater Giving
Greater Giving
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  • At the top of every event planner’s mind is the prevention of unexpected emergencies during their big event. Nobody wants to be faced with having to make a last-minute decision that could affect your organization, the venue or, most importantly, your guests. Predicting when an emergency will happen may be out of our control, but... Read More » The post Event Safety can Easily be Overlooked appeare...

Greater Giving
Greater Giving
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  • Ask someone for advice on the number of packages needed to make a silent auction truly shine and you might receive a response like, “as many as you can get.” When planning a benefit, we generally don’t spend time worrying about procuring too much; if anything, we worry about not having enough. But dig a... Read More » The post Finding the Silent Auction Sweet Spot appeared first on Greater Giving ...

Greater Giving
Greater Giving
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  • They say people form an impression in the first five seconds, and leave with an impression that, once set, is not easily changed. That’s exactly why the presentation and functioning at check-in and check-out is vitally important if you want to leave a positive and lasting impression on your event’s guests. The big question is;... Read More » The post Top 5 Tips on Check-In and Check-Out appeared f...

Greater Giving
Greater Giving
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  • The time is always right to implement new ideas into your fundraising approach. Whether you find yourself at the end of a quarter or a fiscal year, consider each milestone a chance to create new habits that improve outcomes in your fundraising programs. Then, consider how you can apply these same principles in your personal... Read More » The post 3 Fundraising Habits for Bigger Results and Better...

Greater Giving
Greater Giving
Blog Post
  • Each year our Greater Giving team travels to numerous conferences, seminars and trade shows all over the country. In fact, last year we participated in or organized 43 different events! You can always check out where we’re going next, or where we’ve been on our Event Calendar. As a nonprofit professional or professional fundraiser, what... Read More » The post Benefits of Attending Nonprofit Indus...

Greater Giving
Greater Giving
Blog Post
  • If you haven’t used a leaderboard before, now is the time to try one out. We’ve talked on the blog before about how useful they are to driving fundraising in live auctions and appeals. But running a leaderboard (or a few leaderboards) at your event can do even more. Promote engagement with your silent auction... Read More » The post 4 Ways to Supercharge Your Leaderboard appeared first on Greater ...

Greater Giving
Greater Giving
Blog Post
  • People say there’s no better teacher than experience, but the lesson can’t fully be understood without first putting the story into context. Reports contain a wealth of valuable information but understanding the big picture is the job of a comprehensive after-event case study. The self-examination a case study provides helps identify the subtler trends, queues... Read More » The post How to Craft ...

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