Green Umbrella Social Media for Business

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Everyone knows that marketing is a key component of any business. But it’s totally amazing and a little bit scary how many recruitment agencies don’t seem to have an actual marketing strategy beyond splashing their cash on job boards. Most agencies would argue that they get good results from this, but the reality is that Continue Reading... The post How Smart Is Your Recruitment Agency’s Marketin...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Back in July 2013, there was a considerable shake-up in how employees could access justice if they felt that they had received unfair treatment from their employers. This was the introduction of a fee structure whereby individuals wishing to pursue a claim through a Tribunal would have to pay a fee in order to do Continue Reading... The post Justice for All appeared first on Green Umbrella.

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • The human eye finds it difficult to read multiple typefaces, so we advise clients to stay with a simple collection of fonts, or a family of fonts. If a design is too busy then this causes confusion in the brain as the eye does not know where to look. Ideally, you want your viewer to Continue Reading... The post Design Tip: Limit your typefaces and keep it in the family appeared first on Green Umb...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • The customer is always right We all know this age old business cliché don’t we? But is it true, and should it still be the thing that drives everything we do, no matter what? I ask this question because yesterday a client phoned to complain about something. The thing is, she was wrong. And I Continue Reading... The post The Customer Is Always Right – Discuss! appeared first on Green Umbrella.

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • If you write blogs but don’t SEO them properly, you’re missing a trick…in fact, you’ve already done most of the hard work but are letting yourself down at the final hurdle. By now, you’ve hopefully followed the blogs in this series about ‘Blog writing’: You’ve planned and structured your blog You’ve written engaging headlines You Continue Reading... The post SEO: How to get your blogs noticed app...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Skype Launches New Feature for Recording Calls Skype for content creators is on the horizon.  Think of “Blab” and you have the new product!  You will be able to live stream the Skype call directly from the session, as well as receiving an MP4 file which you can distribute to Facebook, YouTube, etc. afterwards.  This Continue Reading... The post Skype Tip: Skype New Feature for Call Recording appe...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • If you have heard me speak on the joys of the Facebook algorithm, then you will know that one of the biggest metrics to gain the most exposure is “communitive posts”.  If your posts gain long tail comments then this fuels the algorithm and those posts are shown to more people. What do I mean Continue Reading... The post Three Creative Ways To Get More Comments on Your Facebook Posts appeared firs...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • This is a fabulous technique that will help increase your exposure on both Instagram and Facebook.  We all know that the stories feature is not going away, and this is a great way to provide a story, whilst also tagging in the original source content.   If you prefer to read rather than watch, then Continue Reading... The post How to Share Another Persons Post to Your Instagram Story appeared fir...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • The landscape of employment taxes is slowly starting to shift, with changes to salary sacrifice arrangements and calculation of company car and accommodation benefits where an employee reimburses the employer. The latest shift to take place in relation to the taxation of termination payment started to come into being on 6 April 2018 with more Continue Reading... The post Termination Payments – En...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Twitter Adds Timestamps on Video If you are using live video on Twitter, this feature is for you! If you share Live videos you will be able to direct viewers to the most important moment in the video. I'm looking forward to thinking up some creative strategies for repurposing content using this!     The post Twitter Tip: Twitter Video Timestamp Feature is Very Handy! appeared first on Green Umbrel...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • In this webinar, you will learn the answers to these 5 facebook advert questions you should be asking: Who will I target? What am I communicating? Where will I place my advert? Why am I running this advert? How much will I spend?  Powered by Eventbrite The post 5 facebook advert questions you should be asking appeared first on Green Umbrella.

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • As the months go by we keep seeing more and more functionality within a Google listing.  Over the years this function has been called many things such as Google Places, Google Business Map, Google My Business Page, Google Plus that is showcased on Google search results.  It's all the same thing.  When you “Google” your Continue Reading... The post Are You Embracing These Five Google Listing Featu...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • You would have thought that after leaving school, being a victim of bullying would be a thing of the past. However, you’d be surprised when you step out into the world of work that it continues to happen in a workplace too. You may have got away with dealing with it in a certain way Continue Reading... The post What is workplace bullying, and how do you deal with it? appeared first on Green Umbre...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Update Your Instagram Bio with Tags and #s Instagram has now given us the option to add live hashtags and also tag in other accounts in our bios. If you have both a personal and branded Instagram account this is ideal for directing your followers to the best account for them to follow!     The post Instagram Tip: Update your Instagram Bio to Include #tags and @mentions appeared first on Green Umbr...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • I have my own theories on the future of LinkedIn, so I thought the Green Umbrella blog would be an ideal place to voice those thoughts and to see what other people think about this topic. In June 2017, I was speaking at an event that was held at the LinkedIn offices in Oxford Street, Continue Reading... The post What is The Future of LinkedIn? appeared first on Green Umbrella.

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • What Really makes you Brilliant at Winning Clients? …… and it is not about techniques. Natural Selling Expert, Business coach and Author Jackie Jarvis shares her top 5 secret ingredients: Secret Number 1 It is All About How you Think about Selling. When you think about selling yourself or your service, how do you feel? Continue Reading... The post What Really Makes You Brilliant at Winning Client...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Do you have an effective listening strategy for your business?  If someone says something about you or your business online then you want to know about it.  Good, bad or ugly, it is important that you let your audience know that you are all ears and you hear what they are saying. How to implement Continue Reading... The post Why Are Companies Terrible At Using Social Media for Customer Service? a...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Often, the videos that you have personally liked on YouTube are not relevant to the channel content that you are providing. For example, I will often search for backpacking products and reviews, which has absolutely nothing to do with social media. Therefore, it is wise to tune this feature off on your channel to avoid Continue Reading... The post How to Hide The Videos You Have Liked on YouTube ...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • LinkedIn Add GIFs to Its Messaging Platform What next?  Sorry to rant, but recently we had hashtags in all posts (which they have now removed as compulsory), and now we have animated gifs in messages. Why don't they bring back events, or webinar software or the ability to add published articles to your business page? Continue Reading... The post LinkedIn Tip: Have you tried the LinkedIn GIF optio...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • My official answer to this question should be “it depends on your target audience”, but if I am completely honest with myself I think that the days of active LinkedIn groups are over.  I also believe that with the introduction of the new hashtag/community facility that this will be the nail in the coffin for LinkedIn Continue Reading... The post Should You Launch A Group on Facebook or LinkedIn? ...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • “Listen with the intent to understand, not to reply.” – Stephen Covey (7 Habits of Highly Effective People) What wise words are these? How many times do you have a non-conversation with someone? I heard one at lunchtime: Friend 1 “Hi, how are you?” Friend 2 “Great, how are you?” Friend 1 “Really good. So, Continue Reading... The post The Practice of Deep Listening appeared first on Green Umbrella...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Another killer presentation at Social Media Marketing World was by Jay Baer.  I was in awe when he entered the stage as I have read all of his books, including Youtility and Hug Your Haters.   Jay took us back to basics as he talked about the power of Word of Mouth Marketing and explained how Continue Reading... The post How to Leverage Social Media to Amplify Word-of-Mouth Marketing appeared fir...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Words. Do you remember them? Those little squiggly things, line after line, neatly laid out across the page. I’ll tell you something. They matter. They really do. And yet – it's odd (and desperately disappointing to professional content writers) how the value of words, and the skill required to use them effectively, frequently goes unappreciated. Continue Reading... The post Content Writing – the...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • LinkedIn Is At it Again – New Profile Changes You may have noticed that LinkedIn has once again changed the layout of the personal profile. Changes include a background image, profile photo has moved, name and headline have shifted to the left, summary now displays more content (and rich media – yippee!), key information and Continue Reading... The post LinkedIn Tip: What do you think to the new ...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Eyeballs!  Why have I not figured this out before?  I have been working in the world of social media for the last ten years and it was only during social media marketing world summit did the penny drop.  Eyeballs are the secret key to success online. via GIPHY The first time I heard that eyeballs Continue Reading... The post A Secret Social Media Tactic That Works! appeared first on Green Umbrell...

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • So there you are, laptop at the ready and a new blog posting needed for your website. And the words just aren’t really flowing. Break for a coffee. Try again. You get 500 words done and read it through. It’s all right you say to yourself and post it on the site. Days later still Continue Reading... The post Right. Let’s write! appeared first on Green Umbrella.

Green Umbrella Social Media for Business
Green Umbrella Social Media for Business
Blog Post
  • Updated May 2018. If you find duplicate Pages for your business when you search for its name, you may be seeing Pages for the locations people made when they checked in. Once you create an official Page for your business, you can claim and merge duplicates to keep your customers' likes and check-ins in one place. So, how can Continue Reading... The post How To Claim A Facebook Page That Someone E...

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