Groove: Creative Marketing, Design & Development

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency, we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. From customer reviews to email automation, we've outlined a list of our favorite marketing BigCommerce integrations to help you s...

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • Search visitors are some of the most motivated buyers on your site. In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it. For this reason, many companies are making search a core component of their eCommerce strategies. However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectatio...

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • Search engines and humans read the web differently. That's why structured data was developed to help search engines understand the context of your content. Using a standardized format, structured data organizes information in a way that search engines can easily navigate using simple algorithms. As a result, search engines like Google can use structured data to display special search results in...

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • Marketing platforms like Criteo and Rakuten help eCommerce brands build personalized shopping experiences. These tools collect order information from eCommerce sites to retarget audiences across multiple devices and platforms to drive conversions. However after working with several of our clients, we realized Criteo and Rakuten integrations for BigCommerce are not always what they should be. 

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • The Challenge When considering a website redesign, technical debt was one of Marlow’s biggest considerations. Their previous site was built and maintained on the Magento eCommerce platform, which required separate hosting and management costs. However, Marlow only used their site as a product catalogue and was paying for functionality that didn’t make sense for their business.

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • A few years ago while at a leading tech financial firm in Silicon Valley, a team of marketers from my division were presenting their new personas to our VP of marketing. They had assembled a group of eight personas, complete with life-size cutouts they felt represented various customer segments. The team divided the personas into groups with descriptive names such as “Credit-Savvy Carl” and “Bu...

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • BigCommerce natively supports three types of global product feeds: top sellers, new products and featured products. Although global product feeds have several benefits, many of our clients were looking for more customization. From promotional landing pages to unique groupings, custom product feeds can help clients reach specific audiences on unique pages across their sites.

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • Let’s set the record straight: email marketing is still relevant. In fact, it remains one of the most important channels to generate traffic, conversions and revenue for many businesses. If you want to master email marketing, you have to grow and maintain a healthy email list. That’s why we’re outlining some of our favorite tips to motivate your users and get them to sign up.

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • Facebook Ad targeting has come a long way since its infancy in 2007. Whether you’re trying to reach existing customers or follow users after they leave your site, Facebook has built the tech to make it happen. If you’re not sure where to start when it comes to targeting or are looking for a few pointers, we’ve outlined Facebook’s top 7 ad targeting options for you to try in 2018. 7 Facebook ...

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • Whether you’re spending three or six figures a month on search ads, the principles for success are still the same. Every profitable Google AdWords campaigns starts with a solid foundation. If you’re looking to improve performance but aren’t sure where to start, we’ve outlined 5 ways to increase conversion and drive more leads. How to Increase Leads from AdWords: Create a Mobile-Friendly ...

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • If you’re running a paid media campaign and aren’t using a landing page, you could be missing out on revenue. Although traditional product pages can still drive sales, eCommerce landing pages can help increase conversion rates, improve customer experience and make a greater impact in your overall campaign success.

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • You got the sale, but now it’s all about the follow-through. If post purchase email automation isn’t a part of your inbound marketing strategy, you could be missing out on valuable revenue. Whether you’re just getting started or are looking to jumpstart performance, we’ve outlined these five tips to point you toward success.

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • Beautiful and engaging web design has never been more valuable. Effective websites elicit lasting impressions and increase engagement, conversion and return visitors. That's why at Groove, we constantly explore web design effects to inspire user delight. And so, we decided to share some of our top web design effects that are sure to engage and impress your users. 1. Dynamic Search Bar ...

Groove: Creative Marketing, Design & Development
Groove: Creative Marketing, Design & Development
Blog Post
  • 6 Places to Eat and Drink in Baltimore We always get so excited when conferences in our industry come to our hometown.  It really gives us a chance to show off our great city and amazing neighborhoods, and as part of that spirit, I wanted to share 6 of my favorite places to eat and drink during your stay.

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