GrooveHQ
GrooveHQ
Blog Post
  • Four years ago today, we took down our blog to re-imagine it. Here’s why we’re doing it again. I was terrified. There was no way this was a good idea. I knew that we needed to be out there, doing marketing, to get customers. And yet, here we were, about to make a decision that went against everything I believed about marketing. It was 2013, and we were about to wipe our blog off of the intern...

GrooveHQ
GrooveHQ
Blog Post
  • Figure out who your best customers really are. A few years ago, we were getting ready to test a big PR push to get the word out about Groove. We put our heads together and tried to think about all of the different publications and influencers who we could reach out to that would be relevant for our market. We spent hours putting together a spreadsheet, meticulously hunting down email addresses ...

GrooveHQ
GrooveHQ
Blog Post
  • My favorite recent articles about growth, marketing and business life. A few months ago, I shared a list of the articles that I was getting incredible value from. The response was really positive, and I’ve gotten requests⁠—via both comments and emails⁠—to continue sharing what I’m reading. So today, I’m going to share 9 articles that have made a big impact on me lately. Even if they don’t dire...

GrooveHQ
GrooveHQ
Blog Post
  • Most vacation policies lead to burnout and unhappy teams. Here’s another way. Last updated: October 18, 2017 It’s almost silly to say that “hard work is important.” It’s not just important. Relative to just about everything else in success—strategy, tactics, networking—hard work (done smartly) is everything. If you work hard every single day, and apply the right strategies and tactics to that...

GrooveHQ
GrooveHQ
Blog Post
  • Using the power of content upgrades to multiply your list-building results. What if there was something that you could do that would quadruple your email signup rates? Something simple and straightforward, that wouldn’t take very much time to put together. You’d do it, right? Obviously. Well, there is a tactic that will accomplish this, and yet, most blogs either don’t use it, or do it wrong....

GrooveHQ
GrooveHQ
Blog Post
  • Advice for founders who are tired of bad advice. There’s no shortage of advice for startup founders on the internet. But sadly, most of it isn’t helpful. The bad advice⁠—the variety that makes up the overwhelming majority of those search results⁠—typically falls into two categories: Advice so fluffy and vague (“product/marketing/support is everything”) that you don’t actually k...

GrooveHQ
GrooveHQ
SlideShare Presentation
GrooveHQ
GrooveHQ
Blog Post
  • Yes, you can still succeed at content marketing. “But what if I can’t write well?” It’s a fair question. And a very common one. We all want to succeed with content marketing, but many of us get tripped up on the first half of the term: how are we supposed to create great content if we’re not great writers? Confession time: I’m not a great writer. And in fact, I was a downright bad writer when...

GrooveHQ
GrooveHQ
Blog Post
  • How to differentiate your business when a great product isn’t enough. If you’re selling SaaS, then you’re selling a commodity. While that may not have been true ten years ago, today, it increasingly is. Sure, there are exceptions; but they are few and far between. For the overwhelming majority of us: if your product isn’t already a commodity, it will become one in the next few years. Today, I...

GrooveHQ
GrooveHQ
Blog Post
  • Pulling back the curtain on our daily standup meetings. There are fifteen of us on our remote team. If you’ve ever tried to organize a meeting with fifteen people in the same building, then you know what a logistical nightmare that can be. Now, imagine that chaos, and add the fact that our fifteen people are spread across nine different time zones, from Chiang Mai, Thailand to Newport, Rhode Is...

GrooveHQ
GrooveHQ
Blog Post
  • Didn't get into Y Combinator? Here's why it doesn't matter, and what you should do. Last Updated: August 23rd, 2017 “I’m gonna get in there.” My friend was frustrated. His startup had applied to Y Combinator for the third time, and the news had just come back: they didn't get in. Again. He wasn’t happy about it. And I was frustrated, too. But for a different reason. My friend is a smart guy...

GrooveHQ
GrooveHQ
Blog Post
  • Every Friday, we’re answering your questions about business, startups, customer success and more. Happy Friday! In my experience, this matters a lot less than people think. Companies that didn’t own the .com for their name for quite some time after they launched include Dropbox, Grasshopper, Buffer, Basecamp and Bitly. The litmus test used to be that someone should be able to remember your U...

GrooveHQ
GrooveHQ
Blog Post
  • Our team’s favorite Zoom tips and tricks. As a remote team, we don’t have our meetings in a conference room, or at a coffee shop. But even though we can’t meet up in person, we do see each other every single day. It’s important for many reasons, but our daily video meeting rhythm helps us to stay productive, happy and close-knit. Each day, we huddle together via video chat, and the best tool t...

GrooveHQ
GrooveHQ
Blog Post
  • Every Friday, we’re answering your questions about business, startups, customer success and more. Happy Friday! Nora Roberts is one of the most successful authors of romance novels of all time, with more than 209 books published. I’m not exactly in her demographic, and I can’t say that I’ve ever read her work, but I have one of her quotes saved forever in my notes: “I can fix a bad page, but ...

GrooveHQ
GrooveHQ
Blog Post
  • Our best tips and tricks for connecting with VIP’s. I’ve made it no secret that learning how to network and build relationships with smart, successful people is one of the most valuable things I’ve done in my career. But I know that for many, it doesn’t come easily. It certainly didn’t come easily for me when I first started, either. It can feel weird, scary and even sleazy. But when done righ...

GrooveHQ
GrooveHQ
YouTube Video
  • Groove makes customer support and engagement easier and better for startups and small businesses. With two flagship products, HelpDesk and LiveChat, Groove focuses on building easy-to-use applications with simple UI's and intuitive workflows, bringing agile, hassle-free solutions to the companies that need them most.

GrooveHQ
GrooveHQ
Blog Post
  • Every Friday, we’re answering your questions about business, startups, customer success and more. Happy Friday! This week’s question comes via comment from Andrew Askins: Before we get to “how” to follow up, let’s talk about why you need to. A lot of people are hesitant to follow up because they think they’re being annoying. But consider this: what if you’re not being annoying? What if you’...

GrooveHQ
GrooveHQ
Blog Post
  • The one thing that will set you apart from the rest. A startup CEO wears a lot of hats. In fact, I shared 10 of them here. There are a number of key roles you must assume in order to give your business any chance at all of escaping the failure that overcomes the overwhelming majority of new businesses. But over time, I’ve come to realize something. Every single one of those roles⁠—from recrui...

GrooveHQ
GrooveHQ
Blog Post
  • Every Friday, we’re answering your questions about business, startups, customer success and more. Happy Friday! This week’s question comes via comment from Josh: I love this question, because it hones in on an undeniable truth: not every good worker is a good remote worker (yet). Successfully working from home is a skill, just like programming, designing or writing. It takes time and commitm...

GrooveHQ
GrooveHQ
Blog Post
  • Staying focused is one of the most brutal challenges in business. Here’s how the winners do it. We’ve all been there. Staring at a blank screen, wishing with everything we’ve got that somehow, some way, this task we’re dreading will magically do itself. We’ve been putting it off for weeks, or longer. Of course, being busy with a million other things makes that easy to do. But whether we like i...

GrooveHQ
GrooveHQ
Blog Post
  • Every Friday, we’re answering your questions about business, startups, customer success and more. Happy Friday! This week’s question comes via comment from Casey Tibbs: One of my favorite clips from Silicon Valley is Erlich’s rant on “knowing how and when to be an asshole.” Warning: Not office-friendly language, obviously. It’s a trope in business that in order to be an effec...

GrooveHQ
GrooveHQ
Blog Post
  • These videos have made me a better entrepreneur, and I hope they do the same for you. A lot of keynote speeches and “business talks” are simply bad. They’re self-promoting, self-congratulatory and ultimately self-serving. But when done well, talks can be incredibly valuable. They give you an insight⁠—in just a few minutes⁠—into years of hard work and learning that the speaker has done. I love t...

GrooveHQ
GrooveHQ
Blog Post
  • Every Friday, we’re answering your questions about business, startups, customer success and more. Happy Friday! This week’s question comes via email from Peter F.: In short: it’s complicated. Of course, perhaps we don’t fit everyone’s definition of a startup. We’re profitable, we’ve been sustainably growing for six years, and we’re up to a team of 15 with no VC funding. But that doesn’t mea...

GrooveHQ
GrooveHQ
Blog Post
  • You have enough time. We all do. Here’s proof. I didn’t think it was a very good idea. Our market, I thought, wouldn’t respond well to the approach that my advisor was suggesting. It might help us get a handful of leads, but I didn’t think it was worth our time. And so, not wanting to be disrespectful, I took the easy way out. “You know,” I said, “that sounds like a good idea, but we’ve got o...

GrooveHQ
GrooveHQ
Blog Post
  • We’ve replaced a lot of the benefits of having a traditional office with online apps. Here are the ones we use daily. I never like to get caught up on tools. I think it’s far too easy to spend too much time thinking about which tool is better, when a better use of your time would be to pick any tool and move on to the hard work of using the tool. With that said, the best tools can add tremendou...

GrooveHQ
GrooveHQ
Blog Post
  • Every Friday, we’re answering your questions about business, startups, customer success and more. Happy Friday! This week’s question is: Churn is a tough beast to battle, and it’s something that every business struggles with. The most powerful thing you can do to reduce churn—if you haven’t done it yet—is going to sound simple and obvious, but so few actually take the time to do it: build a ...

GrooveHQ
GrooveHQ
Blog Post
  • We all have our own, but sometimes it’s better to learn from the regrets of others. In 2004, many of us had the opportunity to become shareholders in Google for the very first time. Most of us passed on that offer. Had we decided to invest, by cashing out today, we would make more than $5 for every dollar we put in. To me, that’s a regret. And it's not my only one: We’ve all made decisions (or ...

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