Growth Spark
Growth Spark
Blog Post
  • Every single day, more than 2.8 million blog posts are written. That’s a lot of content, and that number is continuously rising. We are smack-dab in the middle of the content marketing era. You need to find ways to stand out in the crowd, and drive traffic and sales to your business. Blogging is a huge part of an ecommerce marketing strategy, but a lot of people don’t realize that every Shopify s...

Growth Spark
Growth Spark
Blog Post
  •   Comparing E-commerce Platforms: BigCommerce vs. Shopify Plus Which enterprise level e-commerce platform is better? So you’re building a website. Have you answered the following questions: How will you host your website? What theme will you use? What’s the best user experience for your website? Can you build it yourself or should you hire an agency? Still determining your answers? Building an...

Growth Spark
Growth Spark
Blog Post
  • An Introduction to Images Building your Shopify store is an opportunity to share your product or service with customers in a new environment: e-commerce! A great way to start designing that environment is thinking about the images you will need to use in your Shopify store. Photography and other forms of media are essential for your website, as they play a significant role in the experience each u...

Growth Spark
Growth Spark
Blog Post
  • Although in beta for most of 2017, Shopify has officially released their latest Shopify Plus app, Launchpad. Their goal is to help merchants add additional automation capabilities and streamline the management of their store, particularly during critical promotional events throughout the year. Great examples of these events include flash sales, product launches, Black Friday / Cyber Monday and any...

Growth Spark
Growth Spark
Blog Post
  • Which enterprise level e-commerce platform is better? So you’re building a website. This means you’ve probably asked yourself the following questions: Who should host your website? What theme should you use? What should the layout of certain pages be? What kind of user flow should you design? Should you build and design your website in-house or should you hire an agency? But wait -- you’re no...

Growth Spark
Growth Spark
Blog Post
  • *** This is the 5th and final post in our 5-part blog series exploring the huge returns you can see by using successful ecommerce promotions. Follow them all to get valuable tips on strategically planning promotions and how to execute them in Shopify. Follow the links below to take a look at the previous four posts in the series:  Price Discounts Buy One Get One Free Shipping Bulk Pricing    L...

Growth Spark
Growth Spark
Blog Post
  • Managing Promotions in Shopify: Bundling This is the 4th post in our 5-part blog series exploring the huge returns you can see by using successful ecommerce promotions. Follow them all to get valuable tips on strategically planning promotions and how to execute them in Shopify. Price Discounts Buy One Get One Free Shipping Bundling Bulk Pricing We’ll walk you through how to strategically...

Growth Spark
Growth Spark
Blog Post
  • 3 Steps to Effective Email Segmentation From our friends at Smile.io.  When you look at the data, there’s no denying that the age-old strategy of email marketing has proven timeless, year over year. Market research firm WBR Digital found that a shocking 80% of retail professionals indicated email marketing as their greatest driver of customer retention. With a marketing tool this powerful, your e...

Growth Spark
Growth Spark
Blog Post
  • This is the 3rd post in our 5-part blog series exploring the huge returns you can see by using successful ecommerce promotions. Follow them all to get valuable tips on strategically planning promotions and how to execute them in Shopify. Price Discounts Buy One Get One Free Shipping Bundling Bulk Pricing We’ll walk you through how to strategically plan each type of promotions, and show you h...

Growth Spark
Growth Spark
Blog Post
  • Managing Promotions in Shopify: Price Discounts This is the 2nd post in our 5-part blog series exploring the huge returns you can see with successful ecommerce promotions. Follow them all to get valuable tips on strategically planning promotions and how to execute them in Shopify. Price Discounts Buy One Get One (BOGO) Free Shipping Bundling Bulk Pricing We’ll walk you through how to str...

Growth Spark
Growth Spark
Blog Post
  • Managing Promotions in Shopify: Price Discounts This is the first post in our 5-part blog series exploring the huge returns you can see by using successful ecommerce promotions. The series will cover: Price Discounts Buy One Get One (BOGO) Free Shipping Bundling Bulk Pricing We’ll walk you through how to strategically plan each type of promotions, and show you how to execute them in Shopi...

Growth Spark
Growth Spark
Blog Post
  • Holy cow! How are you going to get rid of that stock of winter scarves and hats now that spring is around the corner? (Promote ‘em!) How can you introduce new customers to your store and gain some traction in the marketplace? (Promotions!) How can you outwit your competitors and win the battle and the war for the best-selling fountain pens? (Promote, promote, promote!) Okay, okay, you get it. But...

Growth Spark
Growth Spark
Blog Post
  • Web Analytics & Your Business You’ve likely heard the quote “Half the money I spend on advertising is wasted; the trouble is I don't know which half” (usually attributed to US Department Store Merchant, John Wanamaker). Well, you can scrub that one from your mind when it comes to digital marketing because wasted ad spend is a measurement and attribution problem. Companies even as big as Google ha...

Growth Spark
Growth Spark
Blog Post
  • As exciting as the world of e-commerce can be, success comes from mundane, tedious tasks required in managing the day-to-day of the business. Orders need processing, packages need to packing. These are the duties that serve as the lifeblood of any e-commerce business. As an owner or manager of an e-commerce business, yet, your focus should always be on finding ways to 'streamline' these tasks. Whe...

Growth Spark
Growth Spark
Blog Post
  • Which enterprise level e-commerce platform is better? When it comes to building a website, there are many things to consider. Who should host your website? What theme should you use? What should the layout of certain pages be? What kind of user flow should you design? Should you build and design your website in-house or should you hire an agency? Add in a bunch of e-commerce variables -- inventor...

Growth Spark
Growth Spark
Blog Post
  • Our “How To” guides are a series of articles demonstrating simple ways to implement common features for running a successful ecommerce business on Shopify. In this addition, we’ll teach you how to add a store locator to your online store, allowing your customers a quicker transition from an ecommerce experience to in-person. In ecommerce, it often feels like conversion is everything. However, cust...

Growth Spark
Growth Spark
Blog Post
  • Siren Marine Siren Marine is a marine-technology company that produces "smart" devices for your boat! They say it best: "think Nest + OnStar for boats." Their flagship product, the Siren Marine MTC Device, allows you to monitor your boat wherever you have internet. You can monitor bilge level, high water, temperature, and engine condition. You'll also get GPS tracking and remote access to certain...

Growth Spark
Growth Spark
Blog Post
  • Growth Spark previously wrote about Helping You Gauge Client Fit. In this article, we would like to expand on this topic, and recognize that the process of sales is much like any other business process, and as such, should be handled objectively. Do you think a Warehouse Manager circumvents the fulfillment process, expediting a ground-shipping order to overnight express just because they like the ...

Growth Spark
Growth Spark
Blog Post
  • Shoppers that want to purchase a particular item are often turned away from a store when that item is out of stock. In fact, 36% of shoppers spend time researching which stores stock favorite items at the lowest price - if your store doesn’t include an ‘out of stock’ notification, you will lose out on those potential customers. How can clients find out when an item in your store is back in stock? ...

Growth Spark
Growth Spark
Blog Post
  • NOBULL NOBULL is a footwear brand launched in 2013 by a pair of former Reebok employees. Specializing in training shoes with unique patterns, NOBULL has also expanded into apparel and accessories. With new products dropping every month, NOBULL always offers something fresh and exciting for their customers. They offer a “no bull” approach to their marketing: your of choice shoe won’t make you fitt...

Growth Spark
Growth Spark
Blog Post
  • When it comes to redesigning your website there are a number of things to consider when choosing the right web design and development partner. Your website is the face of your business, and often the first or second point of contact that your potential clients will encounter. Ensuring you make the best first impression is crucial, and finding the right website partner is even more essential in gua...

Growth Spark
Growth Spark
Blog Post
  • When you first set up your Shopify store, you’re asked to make a lot of decisions. One of the hardest calls you’ll have to make early on is deciding between a pre-built or custom Shopify theme. The look and feel of your store will have a huge impact on how successful it is, both in the near and long term future. Whether you decide to go with a pre-built theme or you invest in a custom design, know...

Growth Spark
Growth Spark
Blog Post
  • Our “ How To” series demonstrates easy ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. Check out our other “How To” posts for stellar tips to help you pull ahead of the competition! Your Customers Are More Likely to Buy Again If You Offer A Easy, Fast Returns Process Only 58 percent of online shoppers are satisfied with the ease of m...

Growth Spark
Growth Spark
Blog Post
  • Your website is a beautiful, branded piece of art. Customers are ordering left and right, boxes are shipping out, and you’re feeling pretty darn good about things. But… (oh no, there’s a but. Why is there always a but?!) how is your fulfillment experience working for your customers? Yep, I said fulfillment experience. Putting your product in a brown cardboard box and slapping a shipping label on i...

Growth Spark
Growth Spark
Blog Post
  • Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about ‘Instagram social feeds’ and how to add them to your online shop. More than just a simple social media app, Instagram is a must-use for e-commerce business owners. A visuall...

Growth Spark
Growth Spark
Blog Post
  • Mahi Gold Mahi Gold is a Massachusetts-based e-commerce brand started by a brother and sister team, Michael and Becky Gorman, and their partner, Brian Voelkel. Hailing from Cape Cod, Mahi Gold features nautically-inspired prints, born from their love for all the Americana and quaintness that one tends to find in New England’s coastal towns. With that aesthetic comes a devotion to sourcing and pro...

Growth Spark
Growth Spark
Blog Post
  • I had the pleasure of speaking on a Partner Panel at Shopify Unite 2017 about effectively scoping Shopify projects. Shopify Unite is Shopify's official partner conference, where agencies such as Growth Spark can gather to share knowledge and learn more about what Shopify has on the roadmap for their platform. In this Partner Panel, Simon Heaton from Shopify hosted Anshey Bhatia of Verbal+Visual, S...

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