Gruvi - Fans for Brands

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • What a year it has been! Here at Gruvi we’ve had an incredible 12 months, continuing to work with great clients, as well as both developing and refining our online marketing services in this rapidly changing online environment. Before you…Read more The post Gruvi’s 2017 Blog Post Hall of Fame appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Whether you pronounce it “GIF”* or “JIF”, using GIFs in tandem with Facebook Video marketing can be incredibly effective. We have learnt from Facebook that videos under 15 seconds get the most video views, and so GIFs are the perfect…Read more The post Facebook GIF Marketing: Yes, it’s Pronounced “JIF” appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • You’ve polished off Stranger Things, had your mind blown by Mindhunter and ticked off The Tick – So what’s next? We’ve decided to look ahead to see what the streaming behemoths have in store for us in 2018 and investigate…Read more The post Coming to VOD in 2018 – Investigating the Core Audience for Upcoming Amazon Series appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Here at Gruvi we are having some fun with a little social media marketing experiment – we are trying to see if social media analysis can predict the outcome of the Oscars. Continuing on from our previous post , we look…Read more The post If Social Media Predicted the Oscars (Best Picture- Part 2) appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. In an earlier post we discussed the challenges for this campaign, as well as the insights we gathered to…Read more The post Combining paid advertising and influencer marketing for movies. Case Study: Kidnapning (Part 3) appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. This was a challenging movie marketing campaign, with a complex set up and a lot of moving parts- including creating…Read more The post ‘Seeing the light’- a Video Interview with Producer Regner Grasten. Movie Marketing Case Study: Kidnapning (Part 2) appeared...

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Here at Gruvi we are having some fun with a little experiment – we are trying to see if social media marketing analysis can predict the outcome of the Oscars (Check out our previous attempt here). In preparation for the…Read more The post If Social Media decided the Oscars (Best Picture – Part 1) appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • The Gruvi Weekly Debrief is our Friday recap of the topics that we’ve covered on the website over the past week and the occasional company updates. Two new posts up this week on the blog! The first is an look into how…Read more The post Gruvi Weekly Debrief- 17/11/2017 appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. This was a challenging campaign, with a complex set up and a lot of moving parts. The results…Read more The post Combining paid advertising and influencer marketing for movies. Case Study: Kidnapning (Part 1) appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • With the recent announcement that Netflix is planning to release 80 original movies in 2018, dwarfing the 38 that Sony released this year, we decided to look at the marketing strategies of the streaming platform vs. the traditional studios. The…Read more The post Netflix and the Art of the Buzz appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • The Gruvi Weekly Debrief is our Friday recap of the topics that we’ve covered on the website over the past week and the occasional company updates. Monday marked the second instalment in our Facebook marketing series. After taking a look…Read more The post Gruvi Weekly Debrief- 10/11/2017 appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Following on from our introduction last week, we look first at our picks for Best Foreign Film. At this stage we are starting a conversation about who might be nominated from the record 92 submissions to the category this year. Once…Read more The post If Social Media decided the Oscars (Best Foreign Film) appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • In today’s blog we’re looking at a social media marketing case study, featuring our work with CinEvents on the show Shark Week:   The Challenge Gruvi was tasked by CinEvents to help attract typical TV audiences for Shark Week into…Read more The post A Gruvi Case Study – Shark Week appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Previously we discussed the exciting possibilities of Facebook video marketing, and with a bit of care and attention Facebook’s ‘Carousel’ can also be a powerful tool in any marketing strategy. We have found that when it comes to movie marketing…Read more The post Going In Circles With Facebook Carousel Ads? Let Us Help appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Today we’re starting a new weekly post, the Gruvi Weekly Debrief. In this new format we’ll recap the topics that we’ve covered on the website over the past week and share company updates. We started the week with a look at…Read more The post Gruvi Weekly Debrief – 03/11/17 appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • A few years ago we decided to do a bit of an social media marketing experiment - as the ability to analyse social media marketing data was developing we wanted to see if we could predict the 2018 winners for…Read more The post If Social Media Decided the Oscars (Round 2) appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • If the flurry of articles in the past week are anything to go by, short, digestible original series are the next step in the evolution of TV. From Snapchat’s deal with NBCU to develop a slate of shows for the…Read more The post Are Bite-Sized Serials The Future? appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Facebook generates 8 billion video views on average per day. More views than the population of the entire world. That tends to be the first thing we tell our clients when they ask whether they should be using Facebook video…Read more The post Get Facebook Video Marketing Right: 4 Factors to Consider appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • You might notice things looking a bit different around the Gruvi website today. We’re happy to introduce you to our new online HQ! In the redesign we paid attention both to coherence and to the visual elements, with the overall…Read more The post Introducing: Gruvi’s new website appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Gruvi outlines largest upcoming trends facing the movie industry in the latest chapter of their acclaimed and shows why innovation in the film industry is so desperately needed in the latest version of their free e-book, ‘Winning Your Audiences’. 13 September 2017,…Read more The post Innovation in the Film Industry is Urgently Needed. Gruvi launches new Ebook “WINNING YOUR AUDIENCES” appeared fir...

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post

Awww, SNAP!

  • We are excited to announce the addition of full Snapchat Ads integration to the Gruvi platform. Building Snapchat Ads for movies adds a new tool to our strategies for marketing movies on social, further expanding the reach of our campaigns.   Launched…Read more The post Awww, SNAP! appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post

Shark Week Cinema

  • See the premiere of Shark Week 2017 on the big screen. Compelling, engaging, educational content from Discovery celebrating the wonder of Sharks. Witness every detail of these powerful creatures, up close and personal, from their enormous size, beauty and impressive…Read more The post Shark Week Cinema appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post

New blog articles detected.

  • Gruvi is joining the Event Cinema Association

    We are happy to announce we are joining the Event Cinema Association (ECA), with a membership already including 170 affiliates, content providers, distributors and exhibitors from 35 territories worldwide. The association focuses on promoting event cinema to the general public, but…Read more The post Gruvi is joining the Event Cinema Association appeared first on Gruvi.

  • Series Festival in Cannes // Viewing Habits // A24 Mystery Release // Soccer Rebranding // Digital Journalism

    Gruvi Weekly Digest #51— A weekly catch up on what we found interesting at Gruvi. Ben, CEO French Pay TV Giant Canal Plus Backs First Edition of Cannes’s International Series Festival | Variety After news broke that the Cannes film festival…Read more The post Series Festival in Cannes // Viewing Habits // A24 Mystery Release // Soccer Rebranding // Digital Journalism appeared first on Gruvi.

  • Movie Investment // Awards Predictors // Future of TV // Arrival’s Alien Alphabet // Data Stories

    Gruvi Weekly Digest #50— A weekly catch up on what we found interesting at Gruvi. Ben, CEO Using Science to Pick Hit Movies | Filmonomics @ Slated As the authors of the article put it, “film creatives tend to recoil at the…Read more The post Movie Investment // Awards Predictors // Future of TV // Arrival’s Alien Alphabet // Data Stories appeared first on Gruvi.

  • The Separation of Church and State in Digital Marketing

    How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…Read more The post The Separation of Church and State in Digital Marketing appeared first on Gruvi.

  • The Challenges and Opportunities of Bitcoin for the Entertainment Industry

    How Bitcoin and Blockchain will change the future of film If you are a producer or distributor of content and like the ideas of: raising and executing finance in more efficient ways; cutting out middlemen in financial transactions; new business models…Read more The post The Challenges and Opportunities of Bitcoin for the Entertainment Industry appeared first on Gruvi.

  • Cyber Espionage // Fake News // 2017 Marketing Trends // Data Visualisation by Google // Apollo 11

    Gruvi Weekly Digest #49— A weekly catch up on what we found interesting at Gruvi. Ben, CEO The Perfect Weapon: How Russian Cyberpower Invaded the U.S. | NY Times Cyber espionage is on the up – those of you not investing…Read more The post Cyber Espionage // Fake News // 2017 Marketing Trends // Data Visualisation by Google // Apollo 11 appeared first on Gruvi.

  • Gruvi Web Widgets: Embed Example within Blogging tools

    Thinking about reaching out to bloggers to help with your next campaign? Gruvi’s player can embed into a wide variety of different blog tools like wordpress and tumblr. This allows your PR teams to embed Gruvi’s widget as part of…Read more The post Gruvi Web Widgets: Embed Example within Blogging tools appeared first on Gruvi.

  • Gruvi Weekly Digest Special Edition- Chatbots

    Gruvi Weekly Digest #48— A weekly catch up on what we found interesting at Gruvi. Ben, CEO Cinema chat bot technology: The ODEON ChatBot | Gruvi Blog This week marks the launch of our first venture into conversational technology with the ODEON…Read more The post Gruvi Weekly Digest Special Edition- Chatbots appeared first on Gruvi.

  • Cinema chat bot technology: The ODEON ChatBot

    Choosing what to watch may not be as easy as you think! So we created a Facebook Messenger chatbot for cinemas that combines AI and film metadata to make the movie going experience even easier. Picking a movie Most people make…Read more The post Cinema chat bot technology: The ODEON ChatBot appeared first on Gruvi.

  • Gruvi launches first European cinema chatbot for ODEON Cinemas

    After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi.…Read more The post Gruvi launches first European cinema chatbot for ODEON Cinemas appeared first on Gruvi.

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post
  • Gruvi Weekly Digest #41 — A weekly catch up on what we found interesting at Gruvi.   If you’d like to make sure you don’t miss any of our Weekly Digests subscribe to the publication here. Ben, CEO How Much of Your…<br class="read-more"><a href="https://gruvi.tv/1471987553-2/" class="block link heading-font underline-hover mt1">Read moreThe post <a rel="nofollow" href="https://gruvi.tv/1471987553-2...

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post

New blog articles detected.

  • Gruvi Campaign Case Study // Social Media Marketing Trends // Progressive Web Apps // Every Donald Trump Tweet Ever // Adblock Sells Ads

    Gruvi Weekly Digest #40 — A weekly catch up on what we found interesting at Gruvi. . . . If you’d like to make sure you don’t miss any of our Weekly Digests subscribe to the publication here. . . . Ben,…<br class="read-more"><a href="https://gruvi.tv/1471987548-2/" class="block link heading-font underline-hover mt1">Read moreThe post <a rel="nofollow" href="https://gruvi.tv/1471987548-2/">Gruvi Ca...

  • How to engage highly targeted movie audiences

    Case study: “The Bride” US limited release We often hear independent filmmakers and distributors expressing fears that the audience for their films is ‘too small’. And while it is true that some movies appeal to a niche audience, it doesn’t…<br class="read-more"><a href="https://gruvi.tv/engage-targeted-movie-audience/" class="block link heading-font underline-hover mt1">Read moreThe post <a rel="...

Gruvi - Fans for Brands
Gruvi - Fans for Brands
Blog Post

New blog articles detected.

  • The New TV // Haven’t I Heard That Before? // Talking to Customers // A Lot More is More // Movie Scores

    Gruvi Weekly Digest #39 — A weekly catch up on what we found interesting at Gruvi. . . . If you’d like to make sure you don’t miss any of our Weekly Digests subscribe to the publication here. . . . Ben,…<br class="read-more"><a href="https://gruvi.tv/1471987523-2/" class="block link heading-font underline-hover mt1">Read moreThe post <a rel="nofollow" href="https://gruvi.tv/1471987523-2/">The New ...

  • Break Out Indies // 3D Nausea // The Ubiquitous Camera // Indie Distribution // Originality

    Gruvi Weekly Digest #38 — A weekly catch up on what we found interesting at Gruvi. . . . If you’d like to make sure you don’t miss any of our Weekly Digests subscribe to the publication here. . . . Ben,…<br class="read-more"><a href="https://gruvi.tv/1471987515-2/" class="block link heading-font underline-hover mt1">Read moreThe post <a rel="nofollow" href="https://gruvi.tv/1471987515-2/">Break Ou...

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