GSW Advertising
GSW Advertising
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  • Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers. What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach...

GSW Advertising
GSW Advertising
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  • Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It's fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world. What's inside? 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot hom...

GSW Advertising
GSW Advertising
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  • Exclusive sneak peek for the attendees of Digital Pharma East 2016. Every year, GSW and inVentiv Health convene trendspotters from across North America and Europe to identify the big shifts that are changing digital expectations. Their popular annual trends report is consistently read by tens of thousands of people throughout our industry. This October, attendees at Digital Pharma East got th...

GSW Advertising
GSW Advertising
SlideShare Presentation
  • Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.

GSW Advertising
GSW Advertising
SlideShare Presentation
  • What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.

GSW Advertising
GSW Advertising
SlideShare Presentation
  • 2015 Health Trends: New challenges for a changing industry In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.

GSW Advertising
GSW Advertising
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  • The most profitable marketing innovations of the last decade were created on the upswing of a new consumer expectation - a trend that was changing the marketplace – and the most profitable were the brands who took advantage of them first. In this recent talk, Leigh Householder shows how to uncover shifts in consumer expectations and use them to spur innovation and smart risks for your brand. See ...

GSW Advertising
GSW Advertising
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  • Cannes Lions is the world's biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary...

GSW Advertising
GSW Advertising
SlideShare Presentation
  • Professional use of social media in the healthcare industry has continued to show positive results in changing brand perception from advertiser to advocate. How a brand acts speaks louder than what is says. Content creation is a leading way to become an active participant in the conversation and Slideshare provides an easy to use and very well connected network of information.

GSW Advertising
GSW Advertising
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  • This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s con...

GSW Advertising
GSW Advertising
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  • HxP explores the experiences that are changing outcomes for people, for professionals, and for brands. In this report, we’ve curated some of our favorite stories about how brands are changing the everyday experience of healthcare. Inside, you’ll find our picks for 13 of the best experiences of 2013, ones that created new human-healthcare connections and helped more people choose better health.

GSW Advertising
GSW Advertising
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  • GSW teamed up with the Health Experience Project to identify the 8 trends that are changing consumer expectations. We're calling 2014 the year of "Make way for my way." Consumer are becoming more community and family oriented at the exact moment that we’re blowing up the definitions of those very things with new values, new behaviors and new expectations. We’re following eight trends that show ...

GSW Advertising
GSW Advertising
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  • GSW teamed up with the Health Experience Project to identify the 8 trends that are changing how leading brands use marketing. We’re calling 2014 the year of “Just for You.” Brands are moving from asking for attention to offering something valuable. From being for everyone to being for each unique niche of users. They’re creating a new consumer expectation. One that demands that marketing do mo...

GSW Advertising
GSW Advertising
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  • Research shows that physicians are more likely to prescribe products following interaction with a rep's iPad during a sales call. Based on these findings, iQ, the innovation lab of GSW Worldwide, asked "What if we enhanced the eDetailing experience by allowing physicians to use the reps' iPads without losing control of the content and conversation?" Introducing iQ.mercury 2—the next evolution of...

GSW Advertising
GSW Advertising
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GSW – A full-service agency that helps healthcare brands speak people

Before GSW | Full-Service Healthcare Advertising Agency
After GSW – A full-service agency that helps healthcare brands speak people
GSW Advertising
GSW Advertising
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New SlideShare presentations detected.

  • Lions Health 2016 - Highlights

    Highlights from the Cannes Lions Health creative shortlist and conference talks. Best case studies, stories and examples from pharmaceutical and healthcare marketing in 2016.

  • 2016 Healthcare Trends

    Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers. What’s inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach...

  • 2016 Digital Trends

    Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It’s fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world. What’s inside? 2016 is the year that we’ll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot hom...

  • Digital Pharma East: Digital Trends Preview

    Exclusive sneak peek for the attendees of Digital Pharma East 2016. Every year, GSW and inVentiv Health convene trendspotters from across North America and Europe to identify the big shifts that are changing digital expectations. Their popular annual trends report is consistently read by tens of thousands of people throughout our industry. This October, attendees at Digital Pharma East got th...

  • Consumer Trends of 2015

    Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.

  • 2015 Digital Trend Report

    What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.

  • 2015 Health Trends

    2015 Health Trends: New challenges for a changing industry In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.

  • Marketing Trends in 2015

    In this report, you’ll find the top eight trends in marketing, each with clues into new possibilities and examples of brands that got there first.

  • TEDX: Trends to Answers

    The most profitable marketing innovations of the last decade were created on the upswing of a new consumer expectation - a trend that was changing the marketplace – and the most profitable were the brands who took advantage of them first. In this recent talk, Leigh Householder shows how to uncover shifts in consumer expectations and use them to spur innovation and smart risks for your brand. See ...

  • First Annual Lions Health Festival

    Cannes Lions is the world’s biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary...

  • Slideshare Stats

    Professional use of social media in the healthcare industry has continued to show positive results in changing brand perception from advertiser to advocate. How a brand acts speaks louder than what is says. Content creation is a leading way to become an active participant in the conversation and Slideshare provides an easy to use and very well connected network of information.

  • The 555 on SXSW, What Tech Trends Will Affect Heathcare

    Inside we’ll answer the top five things we believe after attending SXSW, reveal the five questions we should be preparing to answer and highlight five things you should check out for yourself.

  • Ideas from MediaPost's Marketing for Health Conference

    This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s con...

  • 2014 Digital Trends

    A look at the top eight digital trends set to change healthcare marketing and communications in 2014

  • 2014 Healthcare Trends

    A look at the top trends changing healthcare marketing and communications in 2014

  • 13 Best Healthcare Customer Experiences

    HxP explores the experiences that are changing outcomes for people, for professionals, and for brands. In this report, we’ve curated some of our favorite stories about how brands are changing the everyday experience of healthcare. Inside, you’ll find our picks for 13 of the best experiences of 2013, ones that created new human-healthcare connections and helped more people choose better health.

  • 2014 Consumer Trends

    GSW teamed up with the Health Experience Project to identify the 8 trends that are changing consumer expectations. We’re calling 2014 the year of "Make way for my way." Consumer are becoming more community and family oriented at the exact moment that we’re blowing up the definitions of those very things with new values, new behaviors and new expectations. We’re following eight trends that show ...

  • 2014 Marketing Trends

    GSW teamed up with the Health Experience Project to identify the 8 trends that are changing how leading brands use marketing. We’re calling 2014 the year of “Just for You.” Brands are moving from asking for attention to offering something valuable. From being for everyone to being for each unique niche of users. They’re creating a new consumer expectation. One that demands that marketing do mo...

  • 2015 Pharmaceutical Sales Rep Experience

    A perspective on the big trends that are changing pharmaceutical sales and the new best practices and opportunities those trends inspire.

  • iQ.mercury 2 - The Next Evolution of e-Detailing

    Research shows that physicians are more likely to prescribe products following interaction with a rep’s iPad during a sales call. Based on these findings, iQ, the innovation lab of GSW Worldwide, asked "What if we enhanced the eDetailing experience by allowing physicians to use the reps’ iPads without losing control of the content and conversation?" Introducing iQ.mercury 2—the next evolution of...

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