Handshake Corp.
Handshake Corp.
Blog Post
  • What kind of wholesale marketing collateral is needed to support your business? This can be a tough question for many wholesale distributors and manufacturers. With the advent of online marketing tools, B2B eCommerce portals, and the like, some wholesale brands and distributors might be wondering if investing in other marketing collateral is a waste of...Read more The post Wholesale Marketing Coll...

Handshake Corp.
Handshake Corp.
Blog Post
  • For many brands that sell wholesale, utilizing independent reps and rep firms is a key part of their sales strategy. For some, it’s not cost-effective to employ in-house reps, or they simply need to get feet on the ground quickly without having to put resources into establishing a salaried team. Others recognize the depth of the...Read more The post How to Hire Independent Sales Reps to Represent ...

Handshake Corp.
Handshake Corp.
Blog Post
  • If you are a manufacturer or wholesale distributor selling products in a retail environment, it can be tough to stand out from the crowd. Visual merchandising is one key strategy for bringing your products front and center. One part an appeal to aesthetics and one part science, visual merchandising is a time-honored practice that achieves results....Read more The post Visual Merchandising & In-Sto...

Handshake Corp.
Handshake Corp.
Blog Post
  • Mobile technology has transformed how we live our lives. It’s changed the way we search for information, consume content, and communicate with others. It has also changed our purchasing behavior. With mobile commerce, we can now make purchases anytime, anywhere, on a device that fits in our pockets. This is not only true of consumer purchases––it’s rapidly becoming the case...Read more The post Mo...

Handshake Corp.
Handshake Corp.
Blog Post
  • For wholesale distributors thinking about building a sales team from scratch or considering transitioning from independent sales reps to an internal team, figuring out where to start can seem pretty daunting. Especially for businesses still in “start-up mode,” processes related to hiring and firing may not be firmly established. We’ve gathered a few ideas and...Read more The post Building a Sales ...

Handshake Corp.
Handshake Corp.
Blog Post
  • For wholesalers, distributors, and manufacturers with larger sales teams, territory management is key to making sure that sales reps are putting their time and energy where it will have the most impact, maximizing every in-person appointment and minimizing windshield time for low-return accounts. The process involves effectively segmenting customers and prospects so that sales managers...Read more...

Handshake Corp.
Handshake Corp.
Blog Post
  • Can you name the top five to ten brands that are getting a lot of publicity lately? According to the “Brand Visibility Report” from social media monitoring platform Brandwatch, the companies that topped the list in 2017 were global B2C companies like McDonalds, Nike and Adidas. But there were some big B2B companies in the...Read more The post How to Get PR for your Wholesale Product or Brand appea...

Handshake Corp.
Handshake Corp.
Blog Post
  • If you’re a wholesale distributor or manufacturer, and you’re looking to grow your business, B2B eCommerce is likely either already part of your current business model, or soon will be. But what is it––what’s a good B2B eCommerce definition? B2B eCommerce is defined by Investopedia as, “a type of commerce transaction that exists between businesses,...Read more The post B2B eCommerce Definition: Wh...

Handshake Corp.
Handshake Corp.
Blog Post
  • Anyone who’s attended a trade show can tell you that they are essentially competitions for limited amounts of attention, and all that one-upmanship can be a little overwhelming. Fortunately, there is a definite method to trade show madness. We’ve outlined tips on pre-show marketing, preparation, booth staff training, lead generation, and guerilla marketing. In this post,...Read more The post Booth...

Handshake Corp.
Handshake Corp.
Blog Post
  • It’s important to have impartial methods to measure success in wholesale sales. In our new series on wholesale metrics, we’ll cover the most critical metrics you should consider when evaluating the performance of your business. For wholesalers, one of the most salient metrics is fill rate. Fill rate is essential to the order management process and is inherently customer-centric....Read more The po...

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