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  • 5 mobile marketing webinars to watch right now
    Mix up your mobile marketing intake by watching one (or five) webinars. Topics range from influencer marketing to app engagement and app store strategy. 1. Deconstructing the mobile marketing funnel 2. Master mobile app engagement: Best practices across the app lifecycle 3. Finding and engaging high-value app users 4. Influencer marketing: How marketers and ad networks can succeed 5. Metrics t...
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  • New: The TUNE blog delivers mobile marketing and performance marketing insights, expert perspective and helpful tips to help you perform at the top of your game.
  • Old: Stay up-to-date on the latest mobile marketing news with topics like attribution, lifecycle, reengagement, analytics and more.
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  • 3 Layers of the Mobile Analytics Stack
    Most companies struggle with their mobile analytics strategy, according to a new report from Forrester Research Inc. While part of the challenge is a lack of best practices in an industry too young to have amassed standard protocols, the confusing market for mobile analytics vendors is a big part of the problem. The vendor landscape is fragmented and diverse, leaving marketers, business intelli...
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  • 4 Ways to Win the Battle for Mobile Moments
    A mobile moment is a point in time when someone pulls out a mobile device to get what they want immediately and in context. Consumer expectations and demands are evolving quickly, and companies must evolve right along with them to ensure they are the first brand that comes to mind in these mobile moments. Check out this presentation to uncover four ways to win the battle for mobile moments.

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