Hatchbuck
Hatchbuck
Blog Post
  • Just about every business can scurry up a mission statement that sounds inspiring, warm and fuzzy. To live out those values, though—to have them guide your every business decision and that of your employees—that’s not so easy.   And yet it’s important on many different levels. Having a specific “why” for what you do every […] The post 3 Companies That Are Actually Putting Their Core Values into Pr...

Hatchbuck
Hatchbuck
Blog Post
  • A guest post by Meredith Wood, Editor-in-Chief at Fundera. No manager or business owner wants to be disliked by their employees, but there are a myriad of ways that managers inadvertently alienate and exasperate their team. If you find your team acting sluggish and unmotivated, you might want to look at your own behavior as […] The post The Top 5 Reasons Your Employees Don’t Like You appeared firs...

Hatchbuck
Hatchbuck
Blog Post
  • As we’re all aware, the mobile phone is practically a human appendage. Fifty-two percent of mobile-phone users say they check their phone a few times an hour or more, according to a 2015 Gallup poll. And as a Mindsea report and infographic found: Millennials browse and consume web content on mobile three times more often […] The post The Elements of an Effective Mobile Ad appeared first on Hatchbu...

Hatchbuck
Hatchbuck
Blog Post
  • Contrary to what some people will argue, negotiating isn’t about winners and losers. It’s about building relationships. If you walk into a negotiation determined to win at any cost, you could be setting yourself up for difficulties down the road. Ask your boss for a raise with an argumentative attitude, and your daily work life […] The post 6 Tips for Being a Better Negotiator appeared first on Ha...

Hatchbuck
Hatchbuck
Blog Post
  • In a time when major brands have built entire social media teams and when national debates are sprung from a single tweet—it’s clear that social media is a powerful tool. When managed well, it can attract new customers and strengthen the relationships you have with old ones. But it’s not just a matter of posting […] The post 10 Essential Tips For Upping Your Social Media Game appeared first on Hat...

Hatchbuck
Hatchbuck
Blog Post
  • Remember when everyone’s dream was to go to space or become president? Now it’s to start their own company, preferably one that’s worth a billion dollars within the span of five years. With success stories like Facebook, Airbnb, and Uber, it’s hard not to say, “Dammit, I should’ve thought of that.” Well, that right there […] The post 5 Tips For Finding Your Big Idea appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Remember when everyone’s dream was to go to space or become president? Now it’s to start their own company, preferably one that’s worth a billion dollars within the span of five years. With success stories like Facebook, Airbnb, and Uber, it’s hard not to say, “Dammit, I should’ve thought of that.” Well, that right there […] The post 5 Tips For Finding Your Big Idea appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Everyone knows that content is king, but that doesn’t make coming up with topic ideas for your blog any easier. In fact, if you’re like most business owners, you’ve got way too much on your plate to spend hours brainstorming ideas. Yet, according to recent studies, 74 percent of companies indicate that content marketing is increasing their […] The post 5 Tips for Coming Up with Creative Blog Topic...

Hatchbuck
Hatchbuck
Blog Post
  • Ah, don’t you long for the days when just having a company website was cutting edge? Sorry Toto, we’re not in 2000 anymore. Today, having a website is the absolute bare minimum, and you won’t get any points for setting one up. There’s a sea of company websites out there, and getting anyone to find […] The post 5 Reasons Your Website Needs Multiple Landing Pages Now appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • One of the more important questions to ask yourself today as a business owner is: do I need help with SEO? Search Engine Optimization is the art of making sure your website is being found in search engines by the thousands of people searching every day for the service your business provides. If you’re not […] The post Does Your Small Business Need Help With SEO? appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • What do customer data and bananas have in common? Both rapidly decay. The biggest difference (other than potassium content) is that you can see bananas turning brown. Unfortunately, most customer relationship management (CRM) systems hide the decay of prospective customer information. For a small business, finding leads and customers is hard enough. If you’re letting your data get […] The post Bus...

Hatchbuck
Hatchbuck
Blog Post
  • Starting a business takes guts, mental toughness and confidence. No one knew that better than Steve Jobs, co-founder of Apple computer, who passed away in October 2011 and remains a beloved figure who embodies the spirit of innovation. As entrepreneurship transforms the global economy, many people have revisited his insights, seeking understanding and inspiration. Here […] The post 5 Inspiring Ste...

Hatchbuck
Hatchbuck
Blog Post
  • Listen up, business owners. You’re going back to school. The subject? Marketing 101. Specifically, marketing utilities. Today’s marketing advice largely focuses on content and digital marketing, and it’s for good reason. But we tend to forget some basic marketing concepts that are crucial for growing your business. So sit up straight, grab a pen and […] The post Back to Marketing Basics: Core Tips...

Hatchbuck
Hatchbuck
Blog Post
  • The purpose your content serves depends on where it is in the sales funnel. Most content is meant to increase brand awareness. It’s why companies offer blog posts and videos free of charge. Then you’ve got your carefully crafted CTAs, which are meant to drive sales. But there is a middle ground between a blog […] The post The Major Benefits of Creating Gated Content appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Finding your target audience is one of the most challenging—and fundamental—parts of marketing. Part of that includes researching basic demographic information, including how old your ideal clients are and, yes, where they live. While parsing that data can lead to new insights that ultimately inspire a domestic or international expansion, you always have to be […] The post 5 Questions To Determine...

Hatchbuck
Hatchbuck
Blog Post
  • Jonathan’s article was originally published on the Wordstream Blog.  If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for you. Personas are essential to creating personalized email campaigns that convert – in fact, one study by MarketingSherpa showed a 7% […] The po...

Hatchbuck
Hatchbuck
Blog Post
  • We have to preface this article by pointing out the great irony of its existence: the best email sign-offs are unique. Not just unique for a person (“Wishing you many rainbows for the upcoming week!”), but unique between you and the person to whom you’re writing. The most memorable email sign-offs deal directly with a […] The post 22 Unforgettable Email Sign-Offs appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Every email has a purpose. That purpose, if you’re in digital marketing, should be singularly focused: thanks for signing up, have a coupon; here’s a roundup of what we’ve been up to lately; happy Thanksgiving, enjoy a free holiday marketing ebook. Perhaps nowhere is this philosophy more apparent than in drip campaigns. Drip campaigns, if […] The post 4 Steps For Building Killer Drip Campaigns app...

Hatchbuck
Hatchbuck
Blog Post
  • We have a secret to share with you. Not everyone is born with the confidence to get up in front of a room full of people and inspire. Not everyone is born to lead. In fact, most of the skills required to be an effective leader need to be taught or developed over time through […] The post 9 Leadership Exercises To Help Your Confidence appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • We have a secret to share with you. Not everyone is born with the confidence to get up in front of a room full of people and inspire. Not everyone is born to lead. In fact, most of the skills required to be an effective leader need to be taught or developed over time through […] The post 9 Leadership Exercises To Help Your Confidence appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • There’s an old saying that my family has passed down from generation to generation: “You can always tell a website’s age by the look of its mobile site.” It’s a trite old-world European saying, but it’s true. If you can scroll an awkward 20 pixels to the right, the site probably hasn’t been made within […] The post 7 Elements of Exceptional Mobile-Friendly Website Design appeared first on Hatchbuc...

Hatchbuck
Hatchbuck
Blog Post
  • Viral videos. It’s becoming a trend for brands looking to win in content marketing. This is not surprising, as over 79 percent of senior marketers say video’s role will increase in overall visual content strategies and gets three times the engagement of other content. While going viral should never be the objective of your video […] The post 4 Tips For Creating Effective Marketing Videos appeared ...

Hatchbuck
Hatchbuck
Blog Post
  • “I barely have time to write blog posts. Now you’re telling me I need to create e-books?” If this is your reaction to the blog title, your frustration is valid. Writing an ebook takes time. Writing a valuable e-book takes time and effort. That said, nothing good ever came easy, and ebooks can do a […] The post 5 Must-Have Elements For A Valuable Ebook appeared first on Hatchbuck.

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