Hatchbuck
Hatchbuck
Blog Post
  • It’s that time of the year again. Business may be slowing down, and you’re knocking those year-end tasks off your list. But are you ready for what’s on the horizon? With the state of the over-saturated web, it’s important that all of your digital marketing initiatives for 2018 are top of mind. You may not […] The post The Overwhelming Importance of an Annual Digital Marketing Budget appeared first...

Hatchbuck
Hatchbuck
Blog Post
  • What’s your new year’s resolution? Hitting the gym more? Eating better? Saving more money? Living out fewer eye-rollingly obvious stereotypes of new year’s resolutions? Sure, sure. But what about being a better digital marketer? With digital sucking up more marketing dollars than ever before (forecasted to exceed $100 billion worldwide by 2020, according to eMarketer.com), […] The post 4 Important...

Hatchbuck
Hatchbuck
Blog Post
  • For many small businesses, the holiday season is the most lucrative of the year. According to the National Retail Federation, brands can sell as much as 30 percent of their total annual income coming during November and December alone, and year-over-year sales are generally increasing across the board. So how can you stay on top […] The post The Ultimate Guide to Holiday Emails appeared first on H...

Hatchbuck
Hatchbuck
Blog Post
  • Between Halloween, Thanksgiving and Christmas, many consumers are bombarded with emails, offers, sales and promotions from all of the different products and services they use or have used. This makes it pretty challenging to differentiate yourself from competitors and get consumers to purchase your products and services over others, especially if it becomes just another […] The post 6 Tips To Impr...

Hatchbuck
Hatchbuck
Blog Post
  • Making a website is easier than ever. Squarespace, WordPress, Wix and Weebly have empowered small businesses to create exceptional digital spaces for little to no money, an unthinkable advancement from the days when personal sites were restricted to Angelfire and Geocities. Now, even if you have no graphic or web design skills, you can buy […] The post 4 Small Business Websites That Get It Right –...

Hatchbuck
Hatchbuck
Blog Post
  • Despite the fact that marketing automation has been around for many years, some marketing professionals are yet to embrace this innovative technology. Yet, research has proven that the vast majority of top-performing marketing firms (87 percent to be exact) are utilizing automation to some degree. Understanding what this technology is and, more importantly, how it […] The post What is Marketing Au...

Hatchbuck
Hatchbuck
Blog Post
  • So you’ve jumped into the world of social media, posting smart, insightful and (dare you say) witty posts on a consistent basis. Followers are building and engaging and sharing your posts. You’re getting a good vibe. But… If that proverbial tree falls in the forest, and darn nobody hears it, did it make a sound? […] The post The Social Media Reports You Should Be Running appeared first on Hatchbuc...

Hatchbuck
Hatchbuck
Blog Post
  • For decades, marketers have been focusing the majority of their efforts on outbound strategies. They send out cold emails, run ads, mail postcards and make calls. Then they cross their fingers and wait. The problem is, today’s customers aren’t looking to be marketed to. They unsubscribe from email lists, ignore advertisements, throw incoming direct mail […] The post 3 Key Pillars of a Solid Inboun...

Hatchbuck
Hatchbuck
Blog Post
  • For decades, marketers have been focusing the majority of their efforts on outbound strategies. They send out cold emails, run ads, mail postcards and make calls. Then they cross their fingers and wait. The problem is, today’s customers aren’t looking to be marketed to. They unsubscribe from email lists, ignore advertisements, throw incoming direct mail […] The post 3 Key Pillars of a Solid Inboun...

Hatchbuck
Hatchbuck
Blog Post
  • TED Talks have become transcendent. They inspire people in tech, the arts, business, politics and science; they speak to people stuck in desk jobs or starting their own company; they tell us stories with uplifting endings and horrific details. TED stands for “technology, entertainment and design,” but the talks cover much more. The best ones […] The post 7 TED Talks to Help You Seize The Day appea...

Hatchbuck
Hatchbuck
Blog Post
  • Every sale can be traced. Before e-commerce, the cashier at a small clothing boutique might ask customers at the register, “How did you hear about us?” The answer—a billboard, TV ad, newspaper article, what have you—would be a strong indicator of that shop’s customer acquisition channel. If nobody mentioned the TV ad, that ad could […] The post 4 Ways to Determine Your Strongest Customer Acquisiti...

Hatchbuck
Hatchbuck
Blog Post
  • It’s not enough to create a lot of content. You’ve got to create good content for it to be shared, start a conversation, and attract leads. But creating good content takes time to research and time to write, so what’s a company on a shoestring budget to do? Well, you can start with these five […] The post 5 Ways Your Small Business Can Create Content on a Budget appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • The way consumers interact with brands is evolving at a rapid pace. This is due in large part to the incredible advances we’ve seen in technology over the past decade or so. In particular, artificial intelligence (AI) is fundamentally changing the face of customer engagement, and it’s catching on like wildfire. In fact, one study […] The post How are Chatbots Impacting the Customer Experience? app...

Hatchbuck
Hatchbuck
Blog Post
  • “Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” – Abraham Lincoln A servant leader, as the name might otherwise suggest, is far from being someone who follows along blindly. In fact, some of the greatest leaders of our time embody the true definition of leaders […] The post Are You A Servant Leader? appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • As any human with an email account knows, the inbox can be overwhelming. There are the emails you act on because you want to and the emails you act on because you have to. As for the remaining hundreds or so? You’ll get to them when you get to them…if at all. So if you […] The post 9 Email Fixes That Will Improve Your Click-Through Rate appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Videos are the future of content marketing, and the digital media industry has shifted in response. Naturally, brands have followed, hoping to win some attention in an online landscape where people have become increasingly ad blind. With a huge marketing budget, producing a great video ad is as easy as finding the right talent. But […] The post Nail Your Next Marketing Video With These 6 Steps app...

Hatchbuck
Hatchbuck
Blog Post
  • The headline is your big chance to get a reader to stop scrolling and click. It’s the part of any post that captures attention for your blog post or your Google ad. If it’s forgettable, people will move on to the millions of other things on their screen. Digital marketing and digital media are all […] The post 6 Tips for Writing a Phenomenal Headline appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Just about every business can scurry up a mission statement that sounds inspiring, warm and fuzzy. To live out those values, though—to have them guide your every business decision and that of your employees—that’s not so easy.   And yet it’s important on many different levels. Having a specific “why” for what you do every […] The post 3 Companies That Are Actually Putting Their Core Values into Pr...

Hatchbuck
Hatchbuck
Blog Post
  • A guest post by Meredith Wood, Editor-in-Chief at Fundera. No manager or business owner wants to be disliked by their employees, but there are a myriad of ways that managers inadvertently alienate and exasperate their team. If you find your team acting sluggish and unmotivated, you might want to look at your own behavior as […] The post The Top 5 Reasons Your Employees Don’t Like You appeared firs...

Hatchbuck
Hatchbuck
Blog Post
  • As we’re all aware, the mobile phone is practically a human appendage. Fifty-two percent of mobile-phone users say they check their phone a few times an hour or more, according to a 2015 Gallup poll. And as a Mindsea report and infographic found: Millennials browse and consume web content on mobile three times more often […] The post The Elements of an Effective Mobile Ad appeared first on Hatchbu...

Hatchbuck
Hatchbuck
Blog Post
  • Contrary to what some people will argue, negotiating isn’t about winners and losers. It’s about building relationships. If you walk into a negotiation determined to win at any cost, you could be setting yourself up for difficulties down the road. Ask your boss for a raise with an argumentative attitude, and your daily work life […] The post 6 Tips for Being a Better Negotiator appeared first on Ha...

Hatchbuck
Hatchbuck
Blog Post
  • In a time when major brands have built entire social media teams and when national debates are sprung from a single tweet—it’s clear that social media is a powerful tool. When managed well, it can attract new customers and strengthen the relationships you have with old ones. But it’s not just a matter of posting […] The post 10 Essential Tips For Upping Your Social Media Game appeared first on Hat...

Hatchbuck
Hatchbuck
Blog Post
  • Remember when everyone’s dream was to go to space or become president? Now it’s to start their own company, preferably one that’s worth a billion dollars within the span of five years. With success stories like Facebook, Airbnb, and Uber, it’s hard not to say, “Dammit, I should’ve thought of that.” Well, that right there […] The post 5 Tips For Finding Your Big Idea appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Remember when everyone’s dream was to go to space or become president? Now it’s to start their own company, preferably one that’s worth a billion dollars within the span of five years. With success stories like Facebook, Airbnb, and Uber, it’s hard not to say, “Dammit, I should’ve thought of that.” Well, that right there […] The post 5 Tips For Finding Your Big Idea appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Everyone knows that content is king, but that doesn’t make coming up with topic ideas for your blog any easier. In fact, if you’re like most business owners, you’ve got way too much on your plate to spend hours brainstorming ideas. Yet, according to recent studies, 74 percent of companies indicate that content marketing is increasing their […] The post 5 Tips for Coming Up with Creative Blog Topic...

Hatchbuck
Hatchbuck
Blog Post
  • Ah, don’t you long for the days when just having a company website was cutting edge? Sorry Toto, we’re not in 2000 anymore. Today, having a website is the absolute bare minimum, and you won’t get any points for setting one up. There’s a sea of company websites out there, and getting anyone to find […] The post 5 Reasons Your Website Needs Multiple Landing Pages Now appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • One of the more important questions to ask yourself today as a business owner is: do I need help with SEO? Search Engine Optimization is the art of making sure your website is being found in search engines by the thousands of people searching every day for the service your business provides. If you’re not […] The post Does Your Small Business Need Help With SEO? appeared first on Hatchbuck.

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.