Hatchbuck
Hatchbuck
Blog Post
  • Modern digital marketing can be divided into three results: owned, earned and paid traffic. And while they seem distinct, and you’ll measure them using different metrics, in truth they can overlap wonderfully – if you know how to play them right. Let’s start by defining the terms, in case you’re unfamiliar with the distinctions. Paid […] The post The Benefits and Pitfalls of Earned, Owned and Paid...

Hatchbuck
Hatchbuck
Blog Post
  • Modern digital marketing can be divided into three results: owned, earned and paid traffic. And while they seem distinct, and you’ll measure them using different metrics, in truth they can overlap wonderfully – if you know how to play them right. Let’s start by defining the terms, in case you’re unfamiliar with the distinctions. Paid […] The post The Benefits and Pitfalls of Earned, Owned and Paid...

Hatchbuck
Hatchbuck
Blog Post
  • Writing. It’s now an art form that anyone with a keyboard can theoretically do. Writing is free, right? Just sit down, turn the spell-checker on and type away. Writing can be easy, sure. But writing isn’t the same as effective content marketing. Content marketing means writing useful, keyword-optimized articles in a way that they don’t […] The post 8 Elements of a Stellar Blog Post appeared first ...

Hatchbuck
Hatchbuck
Blog Post
  • Writing. It’s now an art form that anyone with a keyboard can theoretically do. Writing is free, right? Just sit down, turn the spell-checker on and type away. Writing can be easy, sure. But writing isn’t the same as effective content marketing. Content marketing means writing useful, keyword-optimized articles in a way that they don’t […] The post 8 Elements of a Stellar Blog Post appeared first ...

Hatchbuck
Hatchbuck
Blog Post
  • The notion of buying social media followers for your business seems too taboo to even put in writing. After all, isn’t B2B social media supposed to be about connecting with real business owners and helping them solve real problems? Technically, purchasing followers isn’t illegal — at best, it’s just a quick way to make your […] The post Should You Buy Social Media Followers for Your B2B Business? ...

Hatchbuck
Hatchbuck
Blog Post
  • Every customer or client starts as a complete stranger. It’s only through a consistent sales process that you can take a stranger and move them down the funnel, from lead to prospect, and into that hallowed place called conversion land. The terms “lead” and “prospect” are just two of many terms used to describe the […] The post What Is the Difference Between Leads and Prospects? appeared first on ...

Hatchbuck
Hatchbuck
Blog Post
  • Every customer or client starts as a complete stranger. It’s only through a consistent sales process that you can take a stranger and move them down the funnel, from lead to prospect, and into that hallowed place called conversion land. The terms “lead” and “prospect” are just two of many terms used to describe the […] The post What Is the Difference Between Leads and Prospects? appeared first on ...

Hatchbuck
Hatchbuck
Blog Post
  • Brands depend on personal relationships to turn leads into customers and to deliver a great customer experience. And for budding businesses, that personalization process has often relied on gathering customer data from third-party sources — but that era may be coming to a close. Thanks to the backlash from its dealings with Cambridge Analytica, in […] The post 4 CRM Hacks Every Entrepreneur Should...

Hatchbuck
Hatchbuck
Blog Post
  • When it comes to PPC metrics, there are over 100 AdWords metrics to consider. Facebook has another 75 at least. They’re helpful. Kinda. Sorta. But not really. These leading indicators can help you figure out where things are trending. And if you’re on the right track or not, but they’re not business metrics that move […] The post 12 B.S. PPC Metrics That Are A Complete Waste Of Time (And What To M...

Hatchbuck
Hatchbuck
Blog Post
  • In the last couple of decades, blogs have evolved from personal web ramblings to must-have marketing tools for businesses. They’ve evolved in both form and function: now, blogs often resemble journalistic feature articles, profiles, Q&As, and how-to (service) pieces that used to only exist in top print magazines and newspapers. Nowadays, you’re likely to find […] The post Is Your Blog Making You M...

Hatchbuck
Hatchbuck
Blog Post
  • For years, inbound marketing has been the go-to marketing strategy for budding businesses wanting to drive results. The playbook was simple: Create content and cast a wide net in hopes of driving traffic and loading up sales funnels. The more traffic you could attract, the better your chances of finding the keepers, even if you […] The post The Startup Playbook for Account-Based Marketing appeared...

Hatchbuck
Hatchbuck
Blog Post
  • A guest article from Andrew Lowen, CEO of Next Level Web. Cold emails – we all dread sending them. No one wants to see them in their inbox, and no one wants to read them, right? We know that if we send an unsolicited email to a prospect, the said prospect is going to shake […] The post Even Cold Emails Can Warm Up Your Audience appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • A guest article from Andrew Lowen, CEO of Next Level Web. Cold emails – we all dread sending them. No one wants to see them in their inbox, and no one wants to read them, right? We know that if we send an unsolicited email to a prospect, the said prospect is going to shake […] The post Even Cold Emails Can Warm Up Your Audience appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Do you ever wish you could go back to school, now that you really know you need to understand to run your business successfully? Many entrepreneurs do, but that’s not always practical. Cost is a big obstacle. The average college tuition is $32,400 at a private four-year college, and at a public college, $23,890 for […] The post 4 Ways Founders Can Go Back To School Without Spending an Arm and a Le...

Hatchbuck
Hatchbuck
Blog Post
  • It’s been said that…. Facebook is for friends; Instagram is for celebrities and brands; Twitter is for politicians; Snapchat is for teenagers. And LinkedIn? LinkedIn is for professionals. More than any other social platform, LinkedIn is confined to the realm of networking—and B2B networking ranks among the most effective. Users can connect with similar professionals, […] The post 5 Ways To Generat...

Hatchbuck
Hatchbuck
Blog Post
  • Love isn’t a word that always mixes well with business. For many business leaders, what it brings to mind are office romances…that eventually lead to problems between employees when they end. But love—the non-romantic kind—can play an important role in your business. Here are four ways you can bring love to your business. Love what […] The post The One Word That Will Change The Way You Lead appear...

Hatchbuck
Hatchbuck
Blog Post
  • A guest post by Meredith Wood, Editor in Chief at Fundera.  Major corporations spend a lot of money on marketing. From seven-figure advertising budgets to PR firms kept on retainer, global brands are allocating a lot of money and resources to keeping their products in the public eye. If you’re a small business owner, you […] The post 6 Ways to Save on Marketing Your Small Business appeared first o...

Hatchbuck
Hatchbuck
Blog Post
  • Facebook groups make it easier than ever to connect with your target customers, learn their lingo, and get insider knowledge on their pain points and desires. They’re also the only free way to get your content into the news feeds of people who don’t follow you (versus paying for boosted posts and Facebook ads, and […] The post Are Facebook Groups Beneficial or a Waste of Time for Your B2B Business...

Hatchbuck
Hatchbuck
Blog Post
  • Looking for a lift from your marketing dollars? Display advertising is a great way to increase brand awareness and improve conversion rates across other marketing channels. With display advertising, you can serve up ads to people who have visited your website. This is a super effective way to drive them back to your website where […] The post How To Create Animated Display Ads With Adobe Creative ...

Hatchbuck
Hatchbuck
Blog Post
  • When you run your own business, you’re ultimately the one in charge. But if you think of yourself as a boss there to bark orders to your minions, it will be hard to lead effectively and gain the respect of your team. Looking at yourself as coach or mentor to your employees will ultimately bring […] The post 3 Ways to Be a Better Leader While Also Being a Boss appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Agile marketing is a process that values change, data analysis, and constant improvement over tradition, opinion-based judgements, and comfort with the status quo. Its goal is to focus on impactful, meaningful projects, work on them quickly and collaboratively in what’s known as sprints, deploy, measure the results, see what can be improved, and then make […] The post Is An Agile Marketing Process...

Hatchbuck
Hatchbuck
Blog Post
  • If you’re a B2B SaaS platform like us, you know how challenging sales and marketing can be. Finding new leads, converting customers and keeping clients happy are all part of a healthy customer lifecycle. So how, exactly, did we at Hatchbuck increase revenue by 2000% in just six years??? We’re peeling back the curtain to […] The post The Top-Secret Sales and Marketing Playbook that Grew Hatchbuck b...

Hatchbuck
Hatchbuck
Blog Post
  • If you’re a B2B SaaS platform like us, you know how challenging sales and marketing can be. Finding new leads, converting customers and keeping clients happy are all part of a healthy customer lifecycle. So how, exactly, did we at Hatchbuck increase revenue by 2000% in just six years??? We’re peeling back the curtain to […] The post The Top-Secret Sales and Marketing Playbook that Grew Hatchbuck b...

Hatchbuck
Hatchbuck
Blog Post
  • A guest post by Elaine Pofeldt, author of The Million-Dollar One-Person Business. Not long ago, on a radio interview about my book The Million-Dollar, One-Person Business, the host surprised me by asking a question along the lines of, “Isn’t it just the owners’ personalities that get them to $1 million in revenue? Aren’t they just […] The post Do You Need The Right Personality To Create a Million-...

Hatchbuck
Hatchbuck
Blog Post
  • It’s safe to say that by 2018, every small business, large organization, entrepreneur, and marketer knows that SEO is an important part of marketing. It’s also safe to say that it’s general knowledge that SEO is by no means an easy, one-off task. While a lot of search engine optimization is focused on writing articles […] The post 5 Marketing Channels That Need To Be Included In Your SEO Strategy ...

Hatchbuck
Hatchbuck
Blog Post
  • It’s safe to say that by 2018, every small business, large organization, entrepreneur, and marketer knows that SEO is an important part of marketing. It’s also safe to say that it’s general knowledge that SEO is by no means an easy, one-off task. While a lot of search engine optimization is focused on writing articles […] The post 5 Marketing Channels That Need To Be Included In Your SEO Strategy ...

Hatchbuck
Hatchbuck
Blog Post
  • Many entrepreneurs wear themselves out trying to keep others happy. A potential client who is traveling in Shanghai wants to jump on a call at 11:30 pm? No problem! A customer needs you to squeeze in an extra project when you’re already overbooked? Yes, glad to help! Saying yes to requests like these occasionally can […] The post 5 Wellness Tips That Will Make You a Better Entrepreneur appeared fi...

Hatchbuck
Hatchbuck
Blog Post
  • No one likes to think of spending marketing dollars as a gamble, but there is always a bit of risk involved when it comes to online advertising. Online advertising clearly works. In fact, the average firm spends 41% of their marketing budget on online advertising, according to Forrester and eMarketer research — and that number […] The post Online Advertising: When to Hedge Your Bets and When to Do...

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