Hatchbuck
Hatchbuck
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  • Design is intimidating, especially for the non-designer. It seems like an elite club, where only those who have that delicate mix of artistic talent and technical ability are allowed entry. The sheer volume of buttons and doohickeys in professional design programs like Photoshop or Illustrator can send even the boldest of creatives running for the […] The post 5 Must-Read Graphic Design Tips for N...

Hatchbuck
Hatchbuck
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  • For years, tech enthusiasts, innovators and entrepreneurs have painted a bright future for chatbot technology. But the road to mass adoption hasn’t been without its speed bumps. Facebook’s massive Messenger bot rollout a few years ago left a lot to be desired, and we’ve seen myriad me-too companies flood the market with less-than-stellar technology. Still, when they’re […] The post Want Your Own C...

Hatchbuck
Hatchbuck
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  • If you’re going to listen to anyone’s thoughts on the future of social media, listen to Mark Zuckerberg. In 2016, the Facebook CEO made the following prediction: “Ten years ago, most of what we shared and consumed online was text. Now it’s photos – and soon most of it will be video.” Even if you […] The post The Top 10 Most Affordable Video Marketing Tools of 2018 appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
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  • Even those who are new to the digital marketing game know that video marketing is on the rise. With today’s technology, it’s easier than ever for marketers to create and distribute branded videos. In addition, internet users are viewing and sharing videos at breakneck speed. As of June 2017, views of branded video content have […] The post 6 Tips for Using Video in Your Email Marketing appeared fi...

Hatchbuck
Hatchbuck
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  • Marketers love buzzwords: creating them, following them, hashtagging them. A “marketing stack” is no exception. This is defined, essentially, as the combination of all your marketing tech (or “martech”, some call it – another buzzword). Your marketing stack refers to every piece of software you use, either for a subscription or for free, to organize […] The post Is Your Marketing Stack Helping or ...

Hatchbuck
Hatchbuck
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  • One-third of all activity on the web is spent watching video so a smart marketer would be remiss to leave video out of their social media marketing campaign. And internet users aren’t just flocking to obvious video hubs like YouTube. In fact, 82 percent of Twitter users watch video on the platform, and half a […] The post The Future of Marketing Is Video: Here’s How to Get Started appeared first o...

Hatchbuck
Hatchbuck
Blog Post
  • One-third of all activity on the web is spent watching video so a smart marketer would be remiss to leave video out of their social media marketing campaign. And internet users aren’t just flocking to obvious video hubs like YouTube. In fact, 82 percent of Twitter users watch video on the platform, and half a […] The post The Future of Marketing Is Video: Here’s How to Get Started appeared first o...

Hatchbuck
Hatchbuck
Blog Post
  • Even when you’re far from the office, how you spend your time can have a tremendous influence on your growth as a leader. Many of the things we do for fun—from sports to volunteering in our community—can help us develop leadership muscles we didn’t know we have. Here are 5 weekend activities that will help […] The post 5 Weekend Activities That Will Make You A Better Leader appeared first on Hatch...

Hatchbuck
Hatchbuck
Blog Post
  • Even when you’re far from the office, how you spend your time can have a tremendous influence on your growth as a leader. Many of the things we do for fun—from sports to volunteering in our community—can help us develop leadership muscles we didn’t know we have. Here are 5 weekend activities that will help […] The post 5 Weekend Activities That Will Make You A Better Leader appeared first on Hatch...

Hatchbuck
Hatchbuck
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  • You’ve worked for days, maybe weeks, on putting together your Google ad campaign — and now it’s time to launch. But if you haven’t taken the time to look over Google’s policies, you could wind up facing a major hurdle that can throw off your entire marketing plan: your ad may be rejected. To keep […] The post 6 Easy Ways to Get Your Google Ads Rejected appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • You’ve worked for days, maybe weeks, on putting together your Google ad campaign — and now it’s time to launch. But if you haven’t taken the time to look over Google’s policies, you could wind up facing a major hurdle that can throw off your entire marketing plan: your ad may be rejected. To keep […] The post 6 Easy Ways to Get Your Google Ads Rejected appeared first on Hatchbuck.

Hatchbuck
Hatchbuck
Blog Post
  • Why do you have a website? Most likely, it’s to establish a reputation, attract potential customers and increase conversions. Many of those reasons also apply to your content marketing goals. But, it’s possible that the way your website looks and works is actually reducing the overall effectiveness of your content marketing campaigns. In this article, […] The post How Does Website Structure Impact...

Hatchbuck
Hatchbuck
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  • Your marketing can be innovative. It can be tirelessly creative. It can even provide massive value. But if your marketing content isn’t connecting with your audience, all of this effort is wasted. Connecting with Your Audience: What Does It Really Mean? There are two sides of the “connection” coin in digital marketing: the first is […] The post 5 Signs Your Marketing Isn’t Connecting With Your Aud...

Hatchbuck
Hatchbuck
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  • Despite the growing popularity of social media, email is still the most effective and affordable marketing tool for businesses – especially B2Bs building relationships with customers and prospects. With a solid email marketing strategy, businesses can nurture leads to conversion and stay top-of-mind with existing customers. But what makes a great email marketing strategy? More […] The post 5 Email...

Hatchbuck
Hatchbuck
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  • You’ve been slogging through your blog posts, trudging through your advertising analytics, and basically running social media on autopilot. In other words, you’ve lost your marketing spark — and you’re not sure what to do next. Lustless marketing certainly shows. Your prospects will be able to tell in an instant if your latest LinkedIn post […] The post 33 Quotes to Reignite Your Marketing Spark a...

Hatchbuck
Hatchbuck
Blog Post
  • When you first started your business, it was probably just you handling everything. As your company has grown, however, so has your need to hire additional employees. For many business owners, leadership isn’t something that comes naturally, but it’s essential if you are to drive your company forward. If this is an area where you […] The post 5 Steps to Outstanding Leadership appeared first on Hat...

Hatchbuck
Hatchbuck
Blog Post
  • Modern digital marketing can be divided into three results: owned, earned and paid traffic. And while they seem distinct, and you’ll measure them using different metrics, in truth they can overlap wonderfully – if you know how to play them right. Let’s start by defining the terms, in case you’re unfamiliar with the distinctions. Paid […] The post The Benefits and Pitfalls of Earned, Owned and Paid...

Hatchbuck
Hatchbuck
Blog Post
  • Modern digital marketing can be divided into three results: owned, earned and paid traffic. And while they seem distinct, and you’ll measure them using different metrics, in truth they can overlap wonderfully – if you know how to play them right. Let’s start by defining the terms, in case you’re unfamiliar with the distinctions. Paid […] The post The Benefits and Pitfalls of Earned, Owned and Paid...

Hatchbuck
Hatchbuck
Blog Post
  • Writing. It’s now an art form that anyone with a keyboard can theoretically do. Writing is free, right? Just sit down, turn the spell-checker on and type away. Writing can be easy, sure. But writing isn’t the same as effective content marketing. Content marketing means writing useful, keyword-optimized articles in a way that they don’t […] The post 8 Elements of a Stellar Blog Post appeared first ...

Hatchbuck
Hatchbuck
Blog Post
  • Writing. It’s now an art form that anyone with a keyboard can theoretically do. Writing is free, right? Just sit down, turn the spell-checker on and type away. Writing can be easy, sure. But writing isn’t the same as effective content marketing. Content marketing means writing useful, keyword-optimized articles in a way that they don’t […] The post 8 Elements of a Stellar Blog Post appeared first ...

Hatchbuck
Hatchbuck
Blog Post
  • The notion of buying social media followers for your business seems too taboo to even put in writing. After all, isn’t B2B social media supposed to be about connecting with real business owners and helping them solve real problems? Technically, purchasing followers isn’t illegal — at best, it’s just a quick way to make your […] The post Should You Buy Social Media Followers for Your B2B Business? ...

Hatchbuck
Hatchbuck
Blog Post
  • Every customer or client starts as a complete stranger. It’s only through a consistent sales process that you can take a stranger and move them down the funnel, from lead to prospect, and into that hallowed place called conversion land. The terms “lead” and “prospect” are just two of many terms used to describe the […] The post What Is the Difference Between Leads and Prospects? appeared first on ...

Hatchbuck
Hatchbuck
Blog Post
  • Every customer or client starts as a complete stranger. It’s only through a consistent sales process that you can take a stranger and move them down the funnel, from lead to prospect, and into that hallowed place called conversion land. The terms “lead” and “prospect” are just two of many terms used to describe the […] The post What Is the Difference Between Leads and Prospects? appeared first on ...

Hatchbuck
Hatchbuck
Blog Post
  • Brands depend on personal relationships to turn leads into customers and to deliver a great customer experience. And for budding businesses, that personalization process has often relied on gathering customer data from third-party sources — but that era may be coming to a close. Thanks to the backlash from its dealings with Cambridge Analytica, in […] The post 4 CRM Hacks Every Entrepreneur Should...

Hatchbuck
Hatchbuck
Blog Post
  • When it comes to PPC metrics, there are over 100 AdWords metrics to consider. Facebook has another 75 at least. They’re helpful. Kinda. Sorta. But not really. These leading indicators can help you figure out where things are trending. And if you’re on the right track or not, but they’re not business metrics that move […] The post 12 B.S. PPC Metrics That Are A Complete Waste Of Time (And What To M...

Hatchbuck
Hatchbuck
Blog Post
  • In the last couple of decades, blogs have evolved from personal web ramblings to must-have marketing tools for businesses. They’ve evolved in both form and function: now, blogs often resemble journalistic feature articles, profiles, Q&As, and how-to (service) pieces that used to only exist in top print magazines and newspapers. Nowadays, you’re likely to find […] The post Is Your Blog Making You M...

Hatchbuck
Hatchbuck
Blog Post
  • For years, inbound marketing has been the go-to marketing strategy for budding businesses wanting to drive results. The playbook was simple: Create content and cast a wide net in hopes of driving traffic and loading up sales funnels. The more traffic you could attract, the better your chances of finding the keepers, even if you […] The post The Startup Playbook for Account-Based Marketing appeared...

Hatchbuck
Hatchbuck
Blog Post
  • A guest article from Andrew Lowen, CEO of Next Level Web. Cold emails – we all dread sending them. No one wants to see them in their inbox, and no one wants to read them, right? We know that if we send an unsolicited email to a prospect, the said prospect is going to shake […] The post Even Cold Emails Can Warm Up Your Audience appeared first on Hatchbuck.

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