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  • Whenever you implement a complex process like web or mobile analytics, it can be challenging to figure out if it’s working optimally, or even well enough. A great way to figure that out is to look to the learnings of Process and Operations Management. A starting point I like to take is to map out […] The post Manual Tagging: The Stick in your Analytics Bicycle Spokes appeared first on Heap | Mobil...

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  • Our favorite data evangelist, futurist and dual-axis graph extraordinaire, Mary Meeker, recently came out with her annual Internet Trends report for 2018. There were a lot of interesting trends related to everything from crypto to tax rates to background checks, but here at Heap, we’re most interested in interpreting the data through the lens of […] The post Mary Meeker: 6 Key Trends for E-Commerc...

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Heap
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  • A top reason customers choose Heap is for the ability to automatically capture customer behaviors on their website and integrate them with the rest of their customer data stack: shopping carts, payment platforms, CRM, email marketing, and A/B testing suites, to name a few. Heap makes sure that you have all the data you need […] The post Data Virtualization is Reshaping Analytics appeared first on ...

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  • Our mission is to make it possible for anyone to use data to make better decisions. It should be easy for people to be right, instead of making decisions based on gut or loudness of voice. This same mission can be said to apply to at least a dozen other analytics companies, some dating back […] The post Virtual Events: Making Data-Driven Decisions a Reality appeared first on Heap | Mobile and Web ...

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Heap
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  • The fine folks at the Data Engineering Podcast recently interviewed Heap’s very own Dan Robinson in depth on Heap’s data infrastructure and the power of data virtualization. The conversation touched on how Heap automatically captures all user behavior data, Heap’s architecture evolution, and Heap is driving Virtual Events to overcome the major roadblocks of data […] The post Heap Infrastructure an...

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Heap
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  • Google Analytics is the most commonly used web analytics tool in the world, having been around for over 20 years. As the internet has evolved from simple static sites to complex web applications, Google Analytics has struggled to keep up. Modern e-commerce sites, web applications, and mobile apps need to manually write lots of event […] The post Tagging vs. Autocapture: The Difference Between Goog...

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Heap
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  • Here at Heap, a dessert cart rolls around the office every Thursday afternoon. Wheeled around by new hires and executives, the purpose of the dessert cart is to bribe existing employees to get to know their colleagues with an assortment of freshly baked pies, frosting covered cookies, beignets, and slices of cake. In exchange for […] The post How To Get 120% Retention Rates: Account Management at ...

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Heap
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  • Optimization of your e-commerce website is one of the quickest ways to boost your growth. Recently, personalization firm Qubit published “What Works in E-commerce,” a statistical analysis of 6,700 e-commerce businesses to learn what types of A/B tests lift average revenue-per-visitor (RPV). In this article, we’ll take the top three A/B test categories in the […] The post 3 Proven Experiments To Bo...

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Heap
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  • If you’ve ever paid attention to company emails, you’ve noticed a small section at the end asking for a score of 1-10. That is a company’s way of gauging their NPS (Net Promoter Score) and how satisfied users are with them – plus the likelihood that you’ll become an advocate. A score of 1-6 identifies […] The post NPS Is Broken. Here’s How To Fix It appeared first on Heap | Mobile and Web Analytic...

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  • As an analytics provider that collects personal data about billions of people across thousands of customers, we’ve taken a proactive approach to data privacy. We’ve taken a number of measures to ensure that we and our customers are ready for the EU’s General Data Protection Regulation, commonly known as GDPR, which goes into effect on […] The post Heap’s Commitment to GDPR and Data Privacy appeare...

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Heap
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  • Today Heap is excited to announce the industry’s first behavioral attribution product! Unlike legacy attribution (like Adobe or Google) which focus on just channels, Heap’s behavioral attribution ties in every user action, like opening emails, reading blog posts, or watching videos. As customers switch from web to phone to email, Heap ties together all that […] The post Attribution, Meet Behavior!...

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Heap
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  • Collecting a data-set that our customers can trust is a precondition for our product to be useful. The difference between data collection working most of the time and all of the time is the difference between our product being flaky or stable. You can only get so far by whiteboarding your stack and trying to […] The post Making Our APIs Solid, By Breaking Them In Production appeared first on Heap ...

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Heap
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  • There’s a lot to pay attention to when you’re running an online business. In addition to tracking inventory, shipping items, and managing clients, you want to make sure you’re spending your energy advertising on the right sources. Trying to figure out exactly where all your traffic is coming from, and which source of traffic is […] The post 4 Key Facts You Should Know Before Allocating Ad Spend ap...

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Heap
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  • Under the hood, Heap is powered by a petabyte-scale cluster of Postgres instances. Our dataset is large, and our customers run a wide variety of open-ended, ad hoc analytical queries that cover large portions of this dataset. In order to support ever larger customers and more complex queries over such a large amount of data, […] The post Testing Database Changes the Right Way appeared first on Hea...

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  • Writing front-end code in a sufficiently complex web app has never been an easy task. With all the view, state management, and routing libraries out there, it can be hard to know how to fit the pieces together to ensure your codebase is testable and extensible. Through writing many thousands of lines of code for […] The post How We Write Front-end Code appeared first on Heap | Mobile and Web Analy...

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  • For retailers to keep up with massive eCommerce companies like Amazon and Walmart, they need to be smart, savvy, quick to iterate, and data-driven to survive. Additionally eCommerce companies are faced with new challenges based on emerging market trends. The AOV on mobile apps actually surpassed desktop this past year and the annual spend on […] The post Introducing: Heap’s eCommerce Bundle appear...

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Heap
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  • We’re big fans of the Recurse Center. RC runs retreats for programmers, in which engineers spend six to twelve weeks working on self-directed projects. It attracts an eclectic crew of smart, curious people. As such, it’s an excellent organization for us to partner with. We started working with RC in 2015, and since then Recursers […] The post Enabling New Projects At The Recurse Center appeared fi...

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Heap
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  • So you’re building a SaaS product and you want to serve real customers and start making those fat enterprise bucks. Great! Now you need to support weird stuff you’ve never heard of before like LDAP, SAML, SSO, and… RBAC. What is RBAC? Role Based Access Control is a system for organizing permissions and specifying who […] The post How To Structure Permissions In A SaaS App appeared first on Heap Bl...

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  • If you use Postgres at scale, at some point you’ll need a connection pooler. Postgres lets you configure a maximum number of concurrent queries via max_connections, but if you need to handle bursts of more than a few dozen connections at a time, you probably don’t want to provision a lot of connection slots to […] The post Decrypting PgBouncer’s Diagnostic Information appeared first on Heap Blog.

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Heap
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  • Making Heap fast is a unique and particularly difficult adventure in performance engineering. Our customers run hundreds of thousands of queries per week and each one is unique. What’s more, our product is designed for rich, ad hoc analyses, so the resulting SQL is unboundedly complex. For some background, Heap is a tool for analyzing […] The post Analyzing the Performance of Millions of SQL Queri...

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Heap
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  • A year ago our front-end was written in a cumbersome combination of Backbone, TypeScript, and a custom state management layer. It was maintainable, but we wanted to ship features faster than it would let us. We wanted to migrate to a React + MobX architecture, but we couldn’t afford to spend six months rewriting most […] The post Migrating To React + MobX While Shipping New Features appeared first...

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Heap
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  • 2017 is a year of major growth for Heap as we ship some big new products and scale out our team. (We’re hiring for many roles. Join us!) To that end, we’re thrilled to announce two new leaders at Heap: Our new Chief Marketing Officer Shawn Hansen Our new Chief Revenue Officer Neal George With […] The post Welcoming Our New CMO and CRO appeared first on Heap Blog.