Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • The Anatomy of Direct Mail
    Direct mail is still an integral part of today’s marketing mix, despite the increase in digital platforms and channels. People love to hold, save, and feel something – so it’s only natural that print serves the market well. The following graphic from our friends at Western States Envelope & Label digs deeper into what makes […] The post The Anatomy of Direct Mail appeared first on Henry Wurst, Inc...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Bucket List: The Color Factory
    In printing, we deal with color every day. We live it and breathe it, all to perfect it for our clients and their work. Now, the Color Factory allows you to play and interact with color in all its glory. Check out this video and you’ll see why this just might be the “museum” of […] The post Bucket List: The Color Factory appeared first on Henry Wurst, Inc..
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Bindery: Behind the Scenes
    We’ve been expanding a lot, As you can see. Installing new equipment, Adding to our bindery. So here’s a quick glance, A special sneak peek. As we broaden our capabilities, For the success that you seek! The post Bindery: Behind the Scenes appeared first on Henry Wurst, Inc..
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • As People, We Love Paper
    Events and emotions – what we see, what we do, what we feel, what we touch – are what make us who we are. And as much as technology has enriched our lives, we are not composed of electrons nor can our emotions be measured in megabytes or pixels. We feel with our hearts. Things […] The post As People, We Love Paper appeared first on Henry Wurst, Inc..
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Why is Print Such an Enjoyable Experience?
    As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It’s not “digital OR print.” It’s “digital AND print.” One of the primary reasons for this is that print provides a very different experience than digital. As Nicolas Brown […] The post Why is Print Such an Enjoyable Experience? appeared...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • 75-Second Press Assembly Timelapse
    We are deep into the process of transferring equipment from St. Louis to Kansas City. Alongside the move itself, comes the fun part – seeing the equipment go from random parts to a complex printing machine! Take a look behind-the-scenes to see how intricate, elaborate, and fascinating the installation process can be. For those of […] The post 75-Second Press Assembly Timelapse appeared first on He...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • How Direct Mail Drives Action and Influences Consumers
    Direct mail is a strong, tangible, lasting channel for many marketers to connect with their audience. Statistics have proven direct mail to be an extremely valuable part of the communication stream, yet it’s not only marketers who know its value – it’s also the consumers. Time and time again, consumers have proved their love for […] The post How Direct Mail Drives Action and Influences Consumers a...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • The Neuroscience of Touch, Part Four
    Tangibility – one of print’s most credible, connecting, and reassuring features. As consumers, we turn to familiarity and embrace content that helps us to perceive the world around us. As marketers, we try to establish meaningful relationships between our company and our customers. One way to bridge this gap is through the sense of touch. Sappi’s […] The post The Neuroscience of Touch, Part Four a...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Graphic Design in 2017
    Print and graphic design go hand-in-hand. Whether it’s B2B or B2C, design plays a strong role in how people interact with your piece and how they react to your message. Creating a cohesive brand image is crucial to design success. Businesses understand that their use of visual imagery communicates their brand message, and it’s important to […] The post Graphic Design in 2017 appeared first on Henr...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • The 2017 Marketing Technology Landscape
    As a printing company, we know that print is only one route you can take on your path to marketing success. That’s why we continue to add capabilities that keep up with today’s fast-paced, ever-growing marketing landscape – while still complimenting print to the fullest. Marketing technology systems can do just that. Be it an […] The post The 2017 Marketing Technology Landscape appeared first on H...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Summer Event Season in Full Swing!
    Last night kicked off our busy season of events! Big thanks to all of our wonderful clients, business partners, and friends who came out to our Fabulous 50’s Celebration despite the Denver weather! Our open house parties wouldn’t be successful without you! Next up, we are hosting two Lunch and Learn sessions in our Kansas […] The post Summer Event Season in Full Swing! appeared first on Henry Wurs...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Personalization Holds the Power to Please People
    Personalization is a powerful tool in the modern marketer’s toolbox. Consumers recognize that personalization gives them more enjoyable and relevant experiences that help them accomplish their goals. They are now demanding these personalized experiences from the businesses they interact with. The stats, compiled by Evergage, below highlight how consumers feel about personalization. Consumers want ...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • The Paperless Side May Not Be Greener
    Many companies are urging customers to switch from paper to digital with claims that it is “greener” and will “save trees”. Such claims ignore the growing environmental footprint of electronics and the unique sustainable features of print and paper. Before we dive into the fun part (the infographic from TwoSides), here is a quick guide […] The post The Paperless Side May Not Be Greener appeared fi...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • 2017 Print Excellence Awards – Denver, CO
      Last week, we attended the 2017 Print Excellence Awards in Denver, hosted by the Western States Printing Alliance. This competition celebrated the extraordinary craft of creating unique and beautiful printed material from regional printers in the western states. Companies from Arizona, Colorado, New Mexico, and Wyoming all submitted entries to be recognized as the […] The post 2017 Print Excelle...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • A Guide “To Print” or “Not to Print” Responsibly
    Truth be known, both print and digital communications have environmental costs. Yet both are also sustainable in their own ways. So how do you most responsibly decide when to view on screen and when to print? Follow the latest research by taking a moment to scan this infographic from Pixel and Print Logic. Then pause and use […] The post A Guide “To Print” or “Not to Print” Responsibly appeared fi...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Happy Retirement, Jan!
    Today, we celebrated one of our long-timers, Jan Scott! Jan has been with us for 24 years and will be welcoming a new chapter at the end of this week…retirement! Jan, we couldn’t be more thankful for all the hard work you’ve put in over the years. While it’s hard to say goodbye to one […] The post Happy Retirement, Jan! appeared first on Henry Wurst, Inc..
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Friday Funny – Music Mashup Joke
    As printers, we depend on screens and correct screen angles to lay down dots of ink in a pattern, without generating interference patterns called moires. Sometimes we print images of things with patterns, like textiles, which adds a new screen variable, and the result is unanticipated moires. Well, here’s a comic that gets at the […] The post Friday Funny – Music Mashup Joke appeared first on Henr...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • AMBIT Awards – Reactor and HWI – The Perfect Combo
    Last year, we teamed up with REACTOR Design Studio to help us create an interesting dimensional direct mail piece that would really engage our recipients. Playing into one of our core beliefs, that the key to success in printing is a strong partnership, REACTOR developed the “Perfect Combo” concept…in the form of chips and salsa. Who’s […] The post AMBIT Awards – Reactor and HWI – The Perfect Comb...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • The Neuroscience of Touch, Part Three
    Tangibility – one of print’s most credible, connecting, and reassuring features. As consumers, we turn to familiarity and embrace content that helps us to perceive the world around us. As marketers, we try to establish meaningful relationships between our company and our customers. One way to bridge this gap is through the sense of touch. Sappi’s […] The post The Neuroscience of Touch, Part Three ...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Plant Preparations for New Equipment
    With so much new equipment on the way, our North Kansas City facility has been busy! There’s a lot to remove, rearrange, and rework as we revamp from the ground up…literally! The post Plant Preparations for New Equipment appeared first on Henry Wurst, Inc..
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • PIA Graphic Excellence Awards – 15 Winners!
    April 27, 2017 will be a special day for Henry Wurst, Inc. as we accept 15 PIA Mid-America GraphEx Awards for work we’ve done for our great clients! “PIA MidAmerica’s Graphic Excellence Competition (GraphEx) was created in 1989 to recognize the outstanding abilities of print producers to transform paper and ink into outstanding forms of […] The post PIA Graphic Excellence Awards – 15 Winners! appe...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • What Omni-Channel Marketing Means For Your Customers
    In the world of omni-channel marketing, there is so much to consider and execute, that, as marketers, we tend to forget what the omni-channel strategy is all about…the customer experience. We get so wrapped up in what we think makes the most sense for our business and our goals, that we don’t consult the source themselves. […] The post What Omni-Channel Marketing Means For Your Customers appeared ...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Henry Wurst, Inc. Achieves Idealliance G7® Master Qualification
    Henry Wurst, Inc. (HWI), has now achieved G7® Master Qualification, awarded by Idealliance®, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards, worldwide, in both plants. HWI joins a select group of print service providers who have successfully completed training, examination and qualification process of their print production proce...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Color Palette Tools That Rule
    We all know how important color choices can be in marketing. Your colors represent your brand and can provoke an emotional response among your audience, influencing their buying decisions. What better way to do this than with a strong color palette built around your brand? Your designs compliment better, become bolder, and increase interest when maximizing the visual […] The post Color Palette Too...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • PIA President’s Conference
    This week, we have several members of our Management Committee attending the PIA President’s Conference in Long Beach, CA. The theme for the conference this year is “20/20″, as printing professionals gather to find clarity in a changing world and what that means for the future of our industry. The goal of this conference is […] The post PIA President’s Conference appeared first on Henry Wurst, Inc...
Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post

New blog articles detected.

  • Rearranging The Old For In With The New
    Things are rolling here in Kansas City, as we prepare to move in new equipment from the acquisition of Universal Printing Company. This includes a lot of planning, rearranging, and scheduling on our end, but it is well worth it for the expanded capabilities we can offer to our customers! Check out this short timelapse of a […] The post Rearranging The Old For In With The New appeared first on Henr...

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