Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • As people, we love paper. It’s tangible, it’s familiar, it’s credible. But there’s a lot more to paper than meets the eye (and your hands). See how Kevin Stephens, our resident “Paper Guy”, breaks down just how – sturdy, yet flexible – environmentally smart, yet stunning – paper can be in your next marketing campaign. The post Video: Paper & Ink – Cooler Than You May Think appeared first on Henry ...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Informed Delivery® from the USPS® is a free and optional notification service that gives eligible residential consumers the ability to see a preview of their letter mail, wherever they are, before it arrives. The USPS uses existing processes that provide digital images of the exterior of mailpieces as they are processed through automation equipment. Informed […] The post USPS Informed Delivery app...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Halloween is coming, it’s almost here. Help us welcome October, as zombies draw near. They may be dead, but print is alive. Now spread the word, as it continues to thrive! Night of the Printing Dead Returns! “Print is dead.” “We are in a digital era.” “Email is all you need.” You would be wise […] The post Night of the Printing Dead Returns! appeared first on Henry Wurst, Inc..

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • In Sales, anticipating a client need before it happens can be quite the talent to possess. It’s that value-added service that we’re forever looking to grasp. If we view each sale as just a transaction, chances are the retention (and rapport) will fade fast. But if we take the time to learn the client and […] The post The Name of the Game? Anticipation appeared first on Henry Wurst, Inc..

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Press Checks: a regular part of what we do here at Henry Wurst, Inc., inviting the customer to become part of the production process to ensure satisfaction for their finished product. While we’re familiar with the ins and outs of press checks, we realize that not everyone might be. Whether you’re new to the industry, […] The post Press Check 101 – Video appeared first on Henry Wurst, Inc..

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Come celebrate the “touchdown” of all our new equipment! As we fire up all of our new equipment in Kansas City, it’s time to fire up the grill! Weather permitting, we will have yard games, packed coolers, great music, burgers & dogs, and finishing-touch plant tours to say farewell to summer and hello to new […] The post Tailgate & Tours Celebration – Kansas City appeared first on Henry Wurst, Inc....

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Here at Henry Wurst, Inc. we pride ourselves on our partnerships, our excellent quality, and our environmentally responsible practices. It’s these practices that we promise to keep growing and expanding – to not only better serve you, but to better serve our planet as well. In fact, we are now considered a Canopy partner and […] The post Canopy Partner – Ancient Forest Friendly™ appeared first on ...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • When you think of direct mail, what comes to mind? Coupons? Store openings? Credit card offers? Catalogs? Typically, the first things you think of all have one thing in common – retail and/or the for-profit space. However, direct mail has plenty of advantages for nonprofit organizations as well. In fact, 60% – 80% of total […] The post How to Launch a Direct Mail Program as a Nonprofit appeared fi...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Direct mail is still an integral part of today’s marketing mix, despite the increase in digital platforms and channels. People love to hold, save, and feel something – so it’s only natural that print serves the market well. The following graphic from our friends at Western States Envelope & Label digs deeper into what makes […] The post The Anatomy of Direct Mail appeared first on Henry Wurst, Inc...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • In printing, we deal with color every day. We live it and breathe it, all to perfect it for our clients and their work. Now, the Color Factory allows you to play and interact with color in all its glory. Check out this video and you’ll see why this just might be the “museum” of […] The post Bucket List: The Color Factory appeared first on Henry Wurst, Inc..

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • We’ve been expanding a lot, As you can see. Installing new equipment, Adding to our bindery. So here’s a quick glance, A special sneak peek. As we broaden our capabilities, For the success that you seek! The post Bindery: Behind the Scenes appeared first on Henry Wurst, Inc..

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Events and emotions – what we see, what we do, what we feel, what we touch – are what make us who we are. And as much as technology has enriched our lives, we are not composed of electrons nor can our emotions be measured in megabytes or pixels. We feel with our hearts. Things […] The post As People, We Love Paper appeared first on Henry Wurst, Inc..

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It’s not “digital OR print.” It’s “digital AND print.” One of the primary reasons for this is that print provides a very different experience than digital. As Nicolas Brown […] The post Why is Print Such an Enjoyable Experience? appeared...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • We are deep into the process of transferring equipment from St. Louis to Kansas City. Alongside the move itself, comes the fun part – seeing the equipment go from random parts to a complex printing machine! Take a look behind-the-scenes to see how intricate, elaborate, and fascinating the installation process can be. For those of […] The post 75-Second Press Assembly Timelapse appeared first on He...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Direct mail is a strong, tangible, lasting channel for many marketers to connect with their audience. Statistics have proven direct mail to be an extremely valuable part of the communication stream, yet it’s not only marketers who know its value – it’s also the consumers. Time and time again, consumers have proved their love for […] The post How Direct Mail Drives Action and Influences Consumers a...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Tangibility – one of print’s most credible, connecting, and reassuring features. As consumers, we turn to familiarity and embrace content that helps us to perceive the world around us. As marketers, we try to establish meaningful relationships between our company and our customers. One way to bridge this gap is through the sense of touch. Sappi’s […] The post The Neuroscience of Touch, Part Four a...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Print and graphic design go hand-in-hand. Whether it’s B2B or B2C, design plays a strong role in how people interact with your piece and how they react to your message. Creating a cohesive brand image is crucial to design success. Businesses understand that their use of visual imagery communicates their brand message, and it’s important to […] The post Graphic Design in 2017 appeared first on Henr...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • As a printing company, we know that print is only one route you can take on your path to marketing success. That’s why we continue to add capabilities that keep up with today’s fast-paced, ever-growing marketing landscape – while still complimenting print to the fullest. Marketing technology systems can do just that. Be it an […] The post The 2017 Marketing Technology Landscape appeared first on H...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Last night kicked off our busy season of events! Big thanks to all of our wonderful clients, business partners, and friends who came out to our Fabulous 50’s Celebration despite the Denver weather! Our open house parties wouldn’t be successful without you! Next up, we are hosting two Lunch and Learn sessions in our Kansas […] The post Summer Event Season in Full Swing! appeared first on Henry Wurs...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Personalization is a powerful tool in the modern marketer’s toolbox. Consumers recognize that personalization gives them more enjoyable and relevant experiences that help them accomplish their goals. They are now demanding these personalized experiences from the businesses they interact with. The stats, compiled by Evergage, below highlight how consumers feel about personalization. Consumers want ...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Many companies are urging customers to switch from paper to digital with claims that it is “greener” and will “save trees”. Such claims ignore the growing environmental footprint of electronics and the unique sustainable features of print and paper. Before we dive into the fun part (the infographic from TwoSides), here is a quick guide […] The post The Paperless Side May Not Be Greener appeared fi...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  •   Last week, we attended the 2017 Print Excellence Awards in Denver, hosted by the Western States Printing Alliance. This competition celebrated the extraordinary craft of creating unique and beautiful printed material from regional printers in the western states. Companies from Arizona, Colorado, New Mexico, and Wyoming all submitted entries to be recognized as the […] The post 2017 Print Excelle...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Truth be known, both print and digital communications have environmental costs. Yet both are also sustainable in their own ways. So how do you most responsibly decide when to view on screen and when to print? Follow the latest research by taking a moment to scan this infographic from Pixel and Print Logic. Then pause and use […] The post A Guide “To Print” or “Not to Print” Responsibly appeared fi...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Today, we celebrated one of our long-timers, Jan Scott! Jan has been with us for 24 years and will be welcoming a new chapter at the end of this week…retirement! Jan, we couldn’t be more thankful for all the hard work you’ve put in over the years. While it’s hard to say goodbye to one […] The post Happy Retirement, Jan! appeared first on Henry Wurst, Inc..

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • As printers, we depend on screens and correct screen angles to lay down dots of ink in a pattern, without generating interference patterns called moires. Sometimes we print images of things with patterns, like textiles, which adds a new screen variable, and the result is unanticipated moires. Well, here’s a comic that gets at the […] The post Friday Funny – Music Mashup Joke appeared first on Henr...

Henry Wurst, Inc.
Henry Wurst, Inc.
Blog Post
  • Last year, we teamed up with REACTOR Design Studio to help us create an interesting dimensional direct mail piece that would really engage our recipients. Playing into one of our core beliefs, that the key to success in printing is a strong partnership, REACTOR developed the “Perfect Combo” concept…in the form of chips and salsa. Who’s […] The post AMBIT Awards – Reactor and HWI – The Perfect Comb...

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