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  • How can you determine your alumni’s affinity for your university? Our process takes a comprehensive look at your alumni’s feelings, perceptions, behaviors and actions, leading to an Affinity Score that can be trended over time or compared between colleges and schools. Check out Dave Florin’s presentation to members of the Council of Alumni Association Executives on how we helped the University of...

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  • In the last year we’ve seen tectonic shifts in modern media that have affected legacy mediums, introduced new forms of social media and shifted the marketing and content paradigm as we knew it. But that doesn’t mean that 5-second vines are replacing the 30-second television spot or that homepage takeovers are the new full page ad. Modern media is a lot of things—evolved, proliferated, democratize...

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  • Done right, segmentation rocks. It helps you see the market through the eyes of your brand’s consumers. And it lets you identify the emotional drivers that can help you grow your business. But to get the most from segmentation, you need to be in firm control. If you would like to discuss it in person or over the phone, please give us a call at 608.256.6357 or send us an email: letstalk@hiebing.c...

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  • These trends reflect deep-rooted changes in consumer perception and behavior. They are influenced by the economy, the news of the day, technology, community and concern for the environment. They range from the deep longing for transparency to the hunger for self-sufficiency and more. As marketers, understanding the role these trends play in influencing consumer behavior is critical to finding wa...

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