Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.

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HootSuite
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  • Everything Social Marketers Need to Know About Micro-Influencers
    When it comes to your social media strategy, bigger isn’t always better. You already know that influencer marketing can get you real results (it’s been shown to influence... Read More The post Everything Social Marketers Need to Know About Micro-Influencers appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • 7 Snapchat Accounts to Make You a Better Social Marketer
    Social media moves fast—so keeping up with all the latest trends and tools can be hard. What better way to stay informed than Snapchat? The ephemeral nature of... Read More The post 7 Snapchat Accounts to Make You a Better Social Marketer appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • Social Media Advocacy: How to Build a Brand Advocate Program
    While you can boast about your own product and service, social media advocacy is a better way to spread the word. It involves using third-party cheerleaders, known as... Read More The post Social Media Advocacy: How to Build a Brand Advocate Program appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • How the Instagram Algorithm Works (And How to Make it Work For You)
    Now that Instagram has reached 700 million monthly active users, there’s way more great content on the network than anyone could possibly hope to keep up with. In... Read More The post How the Instagram Algorithm Works (And How to Make it Work For You) appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • Snapchat Hacks: 35 Tricks and Features You Probably Didn’t Know About
    We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. We’re looking at you, Tint Brush. But if you... Read More The post Snapchat Hacks: 35 Tricks and Features You Probably Didn’t Know About appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • The 7 Best Instagram Analytics Tools (And Metrics You Need to Track)
    Instagram analytics tools can help you plan content and future campaigns, and reach your social media goals. These goals should be specific, attainable, relevant, and timely. They should... Read More The post The 7 Best Instagram Analytics Tools (And Metrics You Need to Track) appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • 4 Instagram Secrets Teens Know that Brands Don’t
    I wouldn’t be surprised if there was a secret guide to Instagram that was only available to those under the age of 20. Whether it’s knowing how to... Read More The post 4 Instagram Secrets Teens Know that Brands Don’t appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • 3 Essential Facebook Ad Targeting Tips for B2C Businesses
    The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible,... Read More The post 3 Essential Facebook Ad Targeting Tips for B2C Businesses appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • Want Your Executive to Invest More in Social Media? Follow This Advice
    “Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a CMO. And I wish... Read More The post Want Your Executive to Invest More in Social Media? Follow This Advice appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • Using Twitter Polls to Boost Audience Engagement
    Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin, they’re... Read More The post Using Twitter Polls to Boost Audience Engagement appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • How Does the YouTube Algorithm Work? A Guide to Getting More Views
    With more than one billion users—or nearly one-third of all internet users—YouTube is a cultural (and marketing) force to be reckoned with. Each day YouTubers watch a billion... Read More The post How Does the YouTube Algorithm Work? A Guide to Getting More Views appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • Social Media and Psychology: 4 Things Marketers Need to Know
    You can’t expect social media success if you don’t understand your audience. And there’s no better way of doing this than getting inside their heads with a few... Read More The post Social Media and Psychology: 4 Things Marketers Need to Know appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • How to Advertise on Facebook: The Complete Guide
    Facebook advertising is a big and growing business: companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone. That’s an increase of... Read More The post How to Advertise on Facebook: The Complete Guide appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • How a Powerful Social Campaign Went Viral Around the World
    Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In... Read More The post How a Powerful Social Campaign Went Viral Around the World appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • 4 Ways to Get People to (Genuinely) Like You on Social Media
    One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. It’s one thing to get more likes,... Read More The post 4 Ways to Get People to (Genuinely) Like You on Social Media appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • 9 Little-Known Instagram Features You Should Be Using
    When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates... Read More The post 9 Little-Known Instagram Features You Should Be Using appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • Facebook Messenger Bots for Business: A Guide for Marketers
    Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your... Read More The post Facebook Messenger Bots for Business: A Guide for Marketers appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • 3 Brands Using Instagram Stories Well (And What You Can Learn from Them)
    With more than 200 million daily users, it’s likely your brand has at least tinkered with Instagram Stories by now. Indeed, with that size of an audience, more... Read More The post 3 Brands Using Instagram Stories Well (And What You Can Learn from Them) appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • 6 Simple Ways to Lower the Cost of Your Facebook Ads
    Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re... Read More The post 6 Simple Ways to Lower the Cost of Your Facebook Ads appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • 8 Writing Tools for Crafting the Perfect Social Media Post
    Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Okay. As a social media marketer, there’s a... Read More The post 8 Writing Tools for Crafting the Perfect Social Media Post appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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  • Land Your Dream Job in Social Media: Resume Template, Tips, Resources
    The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from... Read More The post Land Your Dream Job in Social Media: Resume Template, Tips, Resources appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • The Social Media Habits of Generation Z
    Forget avocado toast-loving Millennials. They’re old news. We’re here to talk to you about the new young generation: Generation Z. Who are they? Generation Z is anyone born... Read More The post The Social Media Habits of Generation Z appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • How to Use Instagram for Business: A Complete Guide for Marketers
    From the boom in popularity of Instagram Stories, to the recent expansion of advertising opportunities—it’s a good time to be using Instagram for business. How can your business... Read More The post How to Use Instagram for Business: A Complete Guide for Marketers appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • How to (Really) Get Thousands of Free YouTube Subscribers
    To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just... Read More The post How to (Really) Get Thousands of Free YouTube Subscribers appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • The 5 Key Ingredients of a Perfect Facebook Post
    No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect... Read More The post The 5 Key Ingredients of a Perfect Facebook Post appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
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New blog articles detected.

  • A/B Testing on Social Media: How to Do it with Tools You Already Have
    A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on... Read More The post A/B Testing on Social Media: How to Do it with Tools You Already Have appeared first on Hootsuite Social Media Management.
HootSuite
HootSuite
Blog Post

New blog articles detected.

  • The Best SEO Tools for Social Media Marketers
    Search engine optimization is probably one of the most misunderstood marketing practices today. According to Hootsuite’s resident SEO expert, Zak Ramdani, “Most marketers tend to think of SEO... Read More The post The Best SEO Tools for Social Media Marketers appeared first on Hootsuite Social Media Management.

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