HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

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HubSpot
HubSpot
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  • Chance the Rapper - Giving Away Stuff for Free to Make Millions
    What can marketers learn from Chance the Rapper? The best marketing isn't marketing - it's a great product. Learn how he made millions giving his music away for free instead of signing with a label. ----------- Marketers could learn a thing or two from Chance the Rapper. He brought home a 33 million dollar paycheck making music this year. Without selling a single album. The 24-year-old got his ...
HubSpot
HubSpot
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  • ¿Cómo usar Historias de Instagram para tu empresa? Guía, videos y ejemplos
    Historias de Instagram (o Instagram Stories) ofrece a los usuarios un lugar para compartir todos esos momentos que no necesariamente buscamos que queden guardados en nuestro perfil. Una función adicional para publicar fotos y videos con mayor frecuencia, utilizando un formato tipo diapositivas, o historias, que desaparecerán después de un determinado lapso de tiempo. Mientras que las ...
HubSpot
HubSpot
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  • 7 Digital Marketing Strategies That Work: A Complete Guide
    There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online -- and you want to be able to reach them and observe their behavior where they spend the most time.
HubSpot
HubSpot
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  • The #1 Reason Why Prospects Go Dark and Don’t Buy
    When I first started selling, I'd experience the following scenario all the time: I'd leave a meeting thinking I nailed it -- only for the prospect to go dark after my attempts to follow up. What the heck was I doing wrong?
HubSpot
HubSpot
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HubSpot
HubSpot
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  • Stress Management: The Ultimate Guide
    There are plenty of stressful jobs out there -- but if you’re in sales and believe your profession is uniquely stress-inducing, there’s data to back that up.
HubSpot
HubSpot
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  • Innovative Ideenfindung: 4 Strategien für Kreativität in Agenturen
    Fans der beliebten Sendung „Mad Men“ wissen, dass die kreative Verantwortung innerhalb von Werbeagenturen in den 60er Jahren ausschließlich in der Hand von Werbetextern und -designern lag. Heute sieht das schon ganz anders aus, wird doch von jedem einzelnen Mitarbeiter erwartet, sich kreativ einzubringen.
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HubSpot
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  • Why we treat interns like full members of the team
    There are some companies that have special co-op and internship projects that are separate from their normal stream of product development. Often, the work of co-ops and interns never sees the light of day, or at least not while they're at the company. We fundamentally do not believe in this approach. We believe that the best way to learn is by doing, and therefore, the best way to le...
HubSpot
HubSpot
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  • Do You Know How to Apply the Buyer's Journey to Your Inbound Strategy?
    In today’s world, many marketers have heard of inbound marketing. Inbound marketing is creating content that attracts viewers to your content rather than reaching out to them yourself. But knowing a definition is very different from applying principles and executing on an inbound strategy. I have spent the past several months teaching HubSpot customers from all different industries an...
HubSpot
HubSpot
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  • Últimas tendencias de marketing en Latinoamérica [Infografía]
    Más de una vez me encontrado hablando con otros profesionales de marketing y ventas acerca de cómo miramos a Estados Unidos como una fuente de información para entender hacia dónde van las tendencias de Marketing. Es cierto que las empresas americanas nos han servido mucho como inspiración en diferentes niveles, tanto de creatividad como en tecnología, pero también es una realidad que...
HubSpot
HubSpot
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  • What’s the Best Way to Write a Blog Post? Marketers Weigh In
    I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies and more efficient hacks than Polar's Dragon Whispers seltzer and 2Cellos' cover of "Desp...
HubSpot
HubSpot
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  • 5 Mistakes That Will Bankrupt Your Agency
    These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money.
HubSpot
HubSpot
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  • 3 Sales Emails That Actually Worked on a CMO
    As CMO of a technology company, I get a lot of emails from salespeople. A lot. In the first week of July, I received 45 emails from salespeople; in week two, 48; in week three, a bumper 61; and in week four, 54. That’s an average of 52 emails per week -- or 10 per business day.
HubSpot
HubSpot
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  • Warum die organische Reichweite auf Facebook schwindet und wie Sie den Algorithmus austricksen
    Wenn Sie in den vergangenen Jahren eine Facebook-Seite verwaltet haben, dann ist Ihnen vermutlich aufgefallen, dass ihre Beiträge im Laufe der Zeit immer weniger organische Reichweite oder Interaktionen erzielten. Dieser rückwärtige Trend gipfelte 2014, als sich Marketer der Situation bewusst wurden und sich in Scharen beschwerten. Daraufhin gab der Vizepräsident für Werbetechnologie,...
HubSpot
HubSpot
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  • Gary Vee Invites You to Four Days of Facebook
    Register here: www.hubspot.com/facebook HubSpot has teamed up with Facebook to deliver a four-day series of live video content. During the week we’ll cover all the latest trends in social media and how you can better use Facebook to grow your business. Join Gary Vaynerchuk, HubSpot’s co-founders Brian Halligan and Dharmesh Shah, and social experts from Facebook and HubSpot for tips on how to grow...
HubSpot
HubSpot
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  • Personalization Token Hack: Setting Up Multiple Default Values for a Token
    One of the most powerful parts of the HubSpot marketing tool is the ability to use personalization tokens in your content. Any HubSpotter worth their salt will know that it's key to set a default value for personalization tokens. But what if you're sending emails to a few different segments of contacts, and those segments are different enough that you want to set different default valu...
HubSpot
HubSpot
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HubSpot
HubSpot
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  • 5 Tips para concentrarte mejor en el trabajo
    En mi segundo año de universidad, me volví terriblemente adicta a Facebook. Cuando llegó la semana de los exámenes finales, no podía pasar 30 minutos sin mi dosis de la red social. Me encontraba oficialmente distraída. Y tras pasar toda una semana sin dormir, mi capacidad de atención estaba por los suelos.
HubSpot
HubSpot
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  • 29 LinkedIn Tips for Professional Networking, Business & Marketing
    In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.
HubSpot
HubSpot
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  • Einführung in Anzeigenkampagnen auf LinkedIn
    LinkedIn ist für viele von uns ein sehr wertvolles Tool für das berufliche Networking mit Leuten aus der eigenen oder verwandten Branchen. Dabei verliert man leicht aus den Augen, dass LinkedIn auch in anderer Hinsicht, nämlich als Werbeplattform, durchaus punkten kann. Jetzt stöhnt so mancher Leser vielleicht auf – schließlich haben wir schon genug zu tun, muss da wirklich noch eine ...
HubSpot
HubSpot
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  • How to Be Persistent in Sales Without Annoying Your Prospects
    So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone. There will be times when you connect with them on your first try. More often than not, however, you have to try very hard to stand out from the rest of the people interrupting their day.
HubSpot
HubSpot
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  • 13 Ejemplos de misión y visión empresariales que motivan la lealtad de los clientes
    ¿Cómo se genera la lealtad de los clientes? Dedica un momento a pensar en las marcas que compras una y otra vez, incluso cuando existen otras opciones más económicas. ¿Sueles viajar con una aerolínea en particular? ¿Compras el café en el mismo establecimiento todas las mañanas? ¿Recomiendas un restaurante específico cuando alguien te pide una sugerencia? Este es el resultado de empres...
HubSpot
HubSpot
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HubSpot
HubSpot
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  • 25 Sales Experts You Should Be Following on Twitter
    “But … I’m on the phone all day. I don’t even have time to know what Twitter is!” I believe you. Just take a second to hear me out about why following sales experts on Twitter is so important. The biggest takeaway? It will make you better at your job.
HubSpot
HubSpot
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