HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

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HubSpot
HubSpot
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  • Todos los profesionales del marketing sabemos lo difícil que es incorporar nuevos clientes. Dedicas tiempo, dinero y mucha energía a captarlos, por lo que realmente no puedes darte el gusto de perderlos. Para evitar comenzar con el pie izquierdo con tus clientes, es muy importante seguir un proceso de incorporación eficaz. Si no incorporas correctamente a los nuevos clientes, podrías tener pro...

HubSpot
HubSpot
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  • Automated lead nurturing is a powerful way to curate an email experience that sends your audience the right emails at the right time in their buying journey. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. On the classroom training team, I help customers learn how to design and implement their automated lead nurt...

HubSpot
HubSpot
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  • What's the Hardest Part of Sales? Juggling multiple high-priority tasks Having a weak pipeline Time management Fielding false information from competitors Recovering from bad calls Sticking to timelines The hardest part of working in sales? So much of it’s in your head. I learned early on that focusing too much on individual customer responses or rejections could be the ki...

HubSpot
HubSpot
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  • I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps:

HubSpot
HubSpot
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  • What's the goal of a great tagline? To leave a clear, memorable message in a customer's mind. But coming up with a powerful tagline is harder than it looks. Learn what makes a great tagline and how they can impact your brand: https://hubs.ly/H09rpRs0 Think small, think big, think different. No these aren’t contradicting pieces of advice. They’re the taglines for Volkswagen, IMAX, and Apple. Chan...

HubSpot
HubSpot
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  • Facebook ist aufgrund seiner großen Beliebtheit die ideale Plattform für die Kommunikation mit neuen Zielgruppen. Eine Facebook-Werbeanzeige ist immer eine gute Investition, wenn man neue Zielgruppen erreichen will. Doch allein das Wissen, dass eine Plattform effektiv ist, reicht nicht aus, um eine gute Strategie für die Vermarktung Ihrer Marke entwickeln zu können.

HubSpot
HubSpot
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  • Sales and business development. Just two different ways to refer to the same activity -- getting your company’s product into customers' hands. Right? Actually, sales and business development should not be considered the same job at all.

HubSpot
HubSpot
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  • Hoy en día  cientos de marcas y empresas son altamente activas en las redes sociales,  ya sea para ofrecer un servicio de atención al cliente o mejorar las relaciones públicas.  Si bien es importante lograr un sentimiento positivo hacia la marca, el objetivo principal deberá ser generar nuevas oportunidades de venta y clientes.  Los ingresos son el principal indicador del éxito del marketing...

HubSpot
HubSpot
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  • My first job out of college I got incredibly lucky — I unwittingly stumbled into working for a remarkable boss. The job itself was unglamorous. I was working as an administrative assistant at a B2B consulting/SaaS company. But I had a boss that was thoughtful, talented, and saw potential in me. She encouraged me, gave me increasing responsibilities, vouched for me. I was incredibly ambitious ...

HubSpot
HubSpot
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  • SaaS Definition SaaS stands for software as a service. It is a type of software hosted, secured, and managed by a single provider. It can be accessed online, easily customized, and is serviced and supported by the provider’s own product engineers and customer success team. If you identify SaaS as something your mother told you never to give her -- think again. Software as a service, or Saa...

HubSpot
HubSpot
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  • The Best Audiobooks for Salespeople Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Long Story Short: The Only Storytelling Guide You'll Ever Need Sell or Be Sold: How to Get Your Way in Business and in Life Presence: Bringing Your Boldest Self to Your Biggest Challenges The Challenger Sale: Taking Control of the Customer Conversatio...

HubSpot
HubSpot
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  • Today, consumers are constantly informing one another about great products and services. So why not create a program that rewards the advocates of your business? One of the most powerful marketing initiatives your company can adopt is a system that rewards the referrers who introduce new leads that could be a great fit for your business.

HubSpot
HubSpot
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  • Vertriebs- und Marketingteams sind gleichermaßen für das Wachstum und den Umsatz eines Unternehmens verantwortlich. Statt jedoch zusammenzuarbeiten, herrscht zwischen beiden Disziplinen häufig eine gewisse Rivalität. Das Ziel von „Smarketing“ besteht darin, Vertriebs- und Marketingteam s eine bessere Zusammenarbeit zu ermöglichen. Dafür ist natürlich eine ständige, effektive Kommunika...

HubSpot
HubSpot
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  • How Do I Get Promoted to Sales Manager? Help others Make use of coffee & lunch breaks Know your skill gaps Do something remarkable Always be learning You know the feeling. You’ve been selling for a few years, you’re regularly hitting your number, and you think you’re ready for a promotion. But sales is a labor-intensive job. The day-to-day stress can be defla...

HubSpot
HubSpot
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  • Por increíble que parezca, el año ya está llegando a su fin, y los profesionales del marketing ya están pensando en sus estrategias navideñas. Mientras los clientes se dedican a comprar regalos y el árbol de Navidad, todos los equipos de marketing deberían comenzar a trabajar ya en sus campañas de correo electrónico para la temporada de fiestas. El correo electrónico continúa siendo u...

HubSpot
HubSpot
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  • The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase. But these consumers aren’t always going to the social media accounts of brands. Much of the time, they're visiting the profiles of a special b...

HubSpot
HubSpot
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  • During the past few years, my team has had the opportunity to work with one of our clients on managing their nation-wide seminar series. Within that role, it was our duty to select and implement technology that would be used for registration, check-in, and overall marketing attribution reporting. Since our client was already using HubSpot for their marketing automation, we quickly dec...

HubSpot
HubSpot
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  • Wann haben Sie zuletzt Zeit gefunden, einen richtig langen Artikel zu lesen? Sich mit einer Tasse Tee aufs Sofa gesetzt, eine Zeitung oder das Tablet zur Hand genommen und sich über Stunden hinweg in einem Buch verloren – und zwar ohne alle paar Minuten das Handy zur Hand zu nehmen? Unsere Smartphones übermitteln uns im Minutentakt eine nie enden wollende Flut an News, Twitter verpack...

HubSpot
HubSpot
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  • The Best Mobile Sales Apps for Salespeople Slack LinkedIn Twitter 30/30 Profit Story HubSpot Sales vTie CamCard Keynote Close the Sale Mobile CRM app Doc Scan Dropbox eSignature app Evernote Dragon Wunderlist QuickVoice Mind Tools Skill-Pill Feedly Pocket SmartUp Pulse Auto Dealer DealApp Vantage AutoPo...

HubSpot
HubSpot
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  • In the competitive world of sales, everyone is seeking the magic bullet that will accelerate revenue. Companies run brainstorming sessions, hire consultants, and invest in expensive technology.

HubSpot
HubSpot
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  • "We'll miss you, Cliff." said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs. Since I was just an intern, Andy left the decision to leave or stay up to me.

HubSpot
HubSpot
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  • Does your mouse hover over the Reply All button 30 seconds longer than it should? Do you cringe when you’re added to a never-ending email thread you shouldn't have been included on in the first place? Do you cry a single tear of joy when someone appropriately BCCs you?

HubSpot
HubSpot
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  • Have you ever accidentally wasted an entire day in Photoshop? I have. It's not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are -- and trying to figure out which buttons to press to execute a single task suddenly turns into an attempt to so...

HubSpot
HubSpot
Blog Post
  • New opportunities and challenges are thrown at you every day at HubSpot, especially in recruiting. In the last two and a half years, I’ve hired for almost 20 distinct roles across our services, customer support, and finance teams. I’ve hired across levels of seniority, office location, and technical experience. I’ve learned that I have to be ready for anything, and this summer, I learn...

HubSpot
HubSpot
Blog Post
  • You send an email. Two of your contacts, Sarah and Scott, are categorized as the same personas and lifecycle stages. They both receive your email but react differently to it — only one of them opens and engages; the other one doesn't. Why?

HubSpot
HubSpot
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  • I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. There's a natural curiosity about who's checking it out, and why. A fan of my writing? My manager? An ex-boyfriend who’s feeling remorseful as a result of seeing all the great things I’m doing with my life? Regardless of my own profile viewers, the fact remains that LinkedIn has...

HubSpot
HubSpot
Blog Post
  • Salespeople know stress. You get home from work and you’re trying to unwind, but your brain is still in that meeting where a prospect berated you. Or maybe your head’s spinning because you know you’re going to miss your quota and you just don’t know how it happened.

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