HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

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HubSpot
HubSpot
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  • Best Email Apps Crystal Knows Detective by Charlie Hemingway Just Not Sorry HubSpot Sales Sortd for Gmail Shift Inbox by Gmail Ah, emails. Love 'em or hate 'em (I fall into this camp), emails are crucial to sales, and reps have to be good at writing them. But emails are a difficult medium to master.

HubSpot
HubSpot
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  • How to Break Bad Habits To break bad habits, begin by defining the behavior you want to change and identifying what triggers that behavior. Then, create a concrete plan for changing the behavior, and ask someone to hold you accountable. Finally, reward yourself when successful. After a long day of sales calls, juggling what feels like a million prospects, and filling out endless CRM fields...

HubSpot
HubSpot
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  • La optimización en motores de búsqueda es complicada. Muchos consideran que es un arte lleno de incógnitas e incertidumbres. Si bien algunos profesionales del marketing consideran que es un desafío emocionante, otros deciden mantenerse alejados por miedo a que las cosas no salgan bien.  Sin embargo, la verdad es que si haces cualquier tipo de marketing online, contar con al menos los conocimie...

HubSpot
HubSpot
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  • Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Marketplace and at least attempt to make our lives easier. Not only have some of our favorites gone through redesigns and similar changes, but a ton of new apps have been creat...

HubSpot
HubSpot
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  • The Design Manager has always been the core of our content tools at HubSpot. We are excited to announce that we have rebuilt it from the ground-up to better serve website designers and developers. We have focused on improving 4 key areas of the Design Manager: file and folder management, better UX, speed and efficiency, and extensibility. In this post, we'll walk through the most significant im...

HubSpot
HubSpot
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HubSpot
HubSpot
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  • We are terrified of business failure. And there's good reason for this ­­ fear is an evolutionary response that helps us stay live, happy, and safe. But fear is also taught. Children are conditioned to succeed, not fail in school. Traditional grading systems reward doing the right thing that has expected outcomes. Risk and failure are rewarded with phrases like "try harder" or "you won't pass"...

HubSpot
HubSpot
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  • Eine durchdachte Preisstrategie ist das A und O für den Erfolg einer Agentur. Damit legen Sie nämlich nicht nur fest, wie rentabel Ihre Aufträge sind, sondern Sie beeinflussen damit auch andere Bereiche Ihrer Agentur: die Mitarbeiterbindung und -zufriedenheit, die Kundenzufriedenheit, die Art und Weise, wie Sie Ihr Unternehmen nach außen präsentieren, und Ihre finanzielle Stabilität.

HubSpot
HubSpot
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  • El ecosistema digital es el ambiente de tácticas digitales que juntas logran un sólo propósito: Generar tráfico calificado, convertir visitas a leads, calificar leads, consentir a los prospectos y generar venta. Nada más y nada menos. Sirve a las marcas para posicionarse y controlar todos los aspectos de su mensaje a través de la vida de su cliente. Siempre con una meta definida.

HubSpot
HubSpot
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  • Managing the lifecycle stage of each contact in your database is essential to optimizing your processes using the HubSpot software. With the Lifecycle stage property, you can mark where contacts lie within your marketing and sales funnel. By consistently marking and updating the lifecycle stages of your contacts, you'll collect insights on your strategy such as how long it takes to close a cust...

HubSpot
HubSpot
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  • Scaling Your Business: 6 Essential Steps Identify Milestones Focus on Risk Reducers Increase Bookings Find Your Ideal Customer Optimize for the Buyer Don't Hire Salespeople Too Early When leading a young sales team or startup, it’s easy to focus on two things: product-market fit and scaling the business. David Skok, of Matrix Partners, argued at SaaStr Annual 2018 that bus...

HubSpot
HubSpot
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  • Mit der rasanten Entwicklung der Onlinemedien hat sich in den vergangenen Jahren auch die Art und Weise verändert, wie Menschen mit Unternehmen interagieren. Oder anders formuliert: Ihre Zielgruppe verbringt heutzutage sehr viel Zeit online, weshalb Sie sie auch dort ansprechen und erreichen müssen. Diese Veränderungen im Verbraucherverhalten haben dazu geführt, dass digitales Marketing heute ...

HubSpot
HubSpot
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  • Design is -- and always will be -- a big part of marketing. But that doesn't mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin's T-Shaped Marketer concept, marketers need to have a baseline knowledge of many different topics and a depth of knowledge in one ...

HubSpot
HubSpot
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  • How do I generate leads? Use social media to find prospects you can help Offer consultations via LinkedIn Get referrals from current customers Ask your personal network Attend a networking event Revisit closed/lost opportunities Implement an email sequence Write blogs Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire...

HubSpot
HubSpot
Blog Post
  • En 2016, el 96% de los ingresos de Google provino de la publicidad de pago por clic (PPC). Es evidente que los profesionales del marketing están aprovechando las ventajas que les ofrece AdWords, pero ¿cómo sabemos que una campaña de PPC es eficaz? ¿Cómo garantizas que generará el retorno de la inversión (ROI) adecuado para tu empresa? ¿Y qué pasa con las buenas prácticas para administrar los co...

HubSpot
HubSpot
YouTube Video
  • What is a featured snippet? And more importantly, how do you get your content to appear in one? Matthew Barby, HubSpot's SEO expert, explains how to rank for Google's quick answer box. Learn more: https://hubs.ly/H09-wpT0 In the past, getting the number one position in search results was the ultimate goal for ambitious marketers. But Google has reset the starting point. And now position zero --...

HubSpot
HubSpot
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  • Definition of Selling Selling is any transaction in which money is exchanged for a good or service. During a sales negotiation, the seller attempts to convince or “sell” the buyer on the benefits of their offer. If the buyer wishes to strike a deal, they will give the seller an agreed upon amount of money in exchange for the seller’s product/service. Put simply, selling is the act of persuad...

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