HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

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HubSpot
HubSpot
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  • Winning Back the Inbox: How to Repair a Broken Email Program [User Story]
    Email was the primary marketing channel for Natera’s first-ever D2C (direct-to-consumer) service. Our multi-channel strategy was still in development and, as a result, the sales and marketing teams relied on email to do the heavy lifting. Internally, the attitude was “more is more.” More promotions, more emails, more frequently. If people weren’t biting, send them a coupon. If the cou...
HubSpot
HubSpot
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  • Why You Need to Build a Chatbot Now
    If you're not building a bot, you're already behind. Learn more about how bots are shaping the future of marketing: https://hubs.ly/H08HhG40. chatbots, bots, build a chatbot, build a bot, what is a bot, what is a chatbot, future of marketing, chatbot marketing, artificial intelligence, facebook messenger marketing, messaging, how to create a chatbot, chatbots explained, marketing bots, customer s...
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HubSpot
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HubSpot
HubSpot
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  • So erstellen Sie animierte GIFs in Photoshop [Tutorial]
    Wer im Internet surft, stößt früher oder später unweigerlich auf animierte GIF-Bilder. Dabei handelt es sich um mehrere Einzelbilder, die rasch nacheinander angezeigt werden, um den Eindruck zu erwecken, dass die Bildinhalte sich bewegen. Das GIF-Format ist also eine Mischung aus Bild und Video. Marketer setzen GIF-Bilder gerne ein, weil sie Inhalte leicht verständlich vermitteln, das...
HubSpot
HubSpot
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  • Sales Management: The Ultimate Guide
    Even the most talented, hard-working, persistent salespeople only bring in so much revenue. They’re limited by their time. With a set number of selling hours in the day, a great rep can sell twice as much as an average performer -- probably no more.
HubSpot
HubSpot
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  • How to Make Positive Changes That Actually Stick
    It’s easy to feel intimidated by people who have achieved a tremendous amount of success. But the great thing about Tony Robbins, an author, speaker, and business and life strategist who’s worked with Bill Clinton, Oprah, and Serena Williams? He’s incredibly generous with the insights, strategies, and principles that have helped him get to where he is today.
HubSpot
HubSpot
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  • 6 Interview Questions to Assess Emotional Intelligence
    Despite what you might have come to believe after sorting through the internet's seemingly bottomless slew of articles on the subject, emotional intelligence is more than just a buzzword. The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interp...
HubSpot
HubSpot
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  • Inbound Marketing Advice from SmartBug's CEO, Ryan Malone [INTERVIEW]
    Earlier this year, I traveled close to 11,000 miles across America with the goal of educating and inspiring people to create more effective content.  I did this in two ways: I hosted a series of content creation workshops at various HubSpot User Groups around the U.S.  I met up with other content marketers along the travel route to learn from them – what works, what doesn't, and...
HubSpot
HubSpot
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  • 7 neue Features und weitere Updates von Twitter
    In einer Branche, in der alles auf ein schnelles Wachstum ausgelegt ist, läuten bei jedem Stillstand oder gar Rückgang sofort die Alarmglocken. Bei Twitter – auch wenn man dort nicht gerne darauf angesprochen wird – waren in letzter Zeit gleich mehrere Alarmglocken zu hören. Nach ein paar Jahren stagnierenden Nutzerwachstums, befand sich Twitter Anfang 2017 wieder im Aufschwung und tr...
HubSpot
HubSpot
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  • Scaling Your Sales Team? Don’t Make These 10 Dangerous Mistakes
    More salespeople equal more sales, right? Wrong. Scaling your sales team is crucial to growing a healthy business. Do it at the right time, and your company will grow exponentially. Do it at the wrong time, and your company could shutter within six months. Don’t just hire with your gut.
HubSpot
HubSpot
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  • How to Create a Pillar Page
    Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. You have to build them yourself -- but we promise it takes less time and effort than building them from marble or concrete.
HubSpot
HubSpot
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  • How to Run a Smarketing Meeting
    If you've taken the Inbound Certification course, you've heard about smarketing -- the idea that marketing and sales should work together as a single team. One of the key elements of smarketing is holding regular meetings between sales and marketing. But how do you make that meeting productive and worthwhile?
HubSpot
HubSpot
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  • 14 Marcas que seguir en Spnapchat para conseguir inspiración para tu marca
    Snapchat solía considerarse como una plataforma diseñada principalmente para adolescentes. Sin embargo, en los últimos años, Snapchat ha agregado características nuevas y ha implementado cambios que ayudaron a que la aplicación llegue a un público mucho más amplio. Ya no se trata solo de un servicio específico de mensajería y fotos, sino que se ha convertido en una plataforma de redes...
HubSpot
HubSpot
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  • 7 Things You Should Never Say to a Prospect Over Email
    We’ve all been there. You’re working with a prospect. Things are coming along nicely. And then they go dark. I found myself in this situation a few years back: The deal had been advancing, my prospect was responsive over email, and I was confident we would close soon.
HubSpot
HubSpot
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  • The 27 Best Instagram Accounts for Design Inspiration
    Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It's as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes -- or bus seats, or lunch breaks. That is, if you follow the right people. As social media generally provides a platform for individuals...
HubSpot
HubSpot
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  • Instagram-Nutzungsbedingungen, die Marketer oft übersehen
    Rund 15 Millionen Nutzer verzeichnet der Online-Dienst Instagram allein in Deutschland (Stand: August 2017). Unter diesen finden sich zunehmend mehr Unternehmen, die das soziale Netzwerk als ein wirkungsvolles Marketing-Tool erkannt haben. Dabei werden jedoch einige Richtlinien, die für die Nutzung des Dienstes essenziell sind, von Marketern häufig übersehen. Hier stellen wir Ihnen dre...
HubSpot
HubSpot
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  • 13 Things You Should Never Say in a Job Interview
    I never used to understand what people mean when they say that they "interview well."  How was that possible? If you're too prepared, your answers sound robotic, and if you're too unprepared, you start most answers with a long sip of water to gather your thoughts.
HubSpot
HubSpot
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  • 11 Weasel Words to Avoid in Conversation at All Costs
    Sales deals are won and lost with words. Whether it’s the words you use to paint a picture of the rosy future your prospect will live in once they purchase your product, or the accidental slip that offended your buyer and ended the relationship, what you say is critically important to the success of a deal.
HubSpot
HubSpot
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  • Buyer Personas + Facebook Targeted Lead Ads = Success
    Were you able to join us for HubSpot’s Four Days of Facebook online event this week? In yesterday’s session, I talked with HubSpot senior product marketing manager Marcus Andrews about how buyer personas and Facebook targeted advertising go hand-in-hand. If you don’t have time to check out the recorded session, you can learn about the finer points of our discussion below. In this arti...
HubSpot
HubSpot
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  • 30 Inspiring Zig Ziglar Quotes You Need to Hear Today
    Who is Zig Ziglar? He was one of the all-time sales greats. Ziglar authored more than 29 sales and motivational books, including See You at the Top and Over the Top, over his 50-plus-year career. Although Ziglar passed away a few years ago, his infectious spirit lives on through his work, and he's inspired thousands in the sales profession.

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