HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

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HubSpot
HubSpot
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  • Vertriebsmitarbeiter stehen unter großem Druck. Sie müssen ihre Quoten erfüllen, potenzielle Kunden für ein Gespräch interessieren und sie letztlich auch vom Kauf überzeugen. Ganz nebenbei möchten sie natürlich auch ihre Karriere vorantreiben. Während diese drei Ziele – eine starke individuelle Leistung, Geschäftsabschlüsse und Karriereentwicklung – durchaus erstrebenswert sind, ist e...

HubSpot
HubSpot
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  • Cerrar un trato no no es algo que se consiga de la noche a la mañana, sino que se necesitan varios pasos y acciones para lograrlo. Hiciste un buen trabajo hasta llegar a la etapa de cierre en el proceso de ventas, pero tengo noticias para ti: en realidad, esto es solo el principio. John Barrows es un reconocido instructor de ventas que trabaja para algunas de las mejores empresas B2...

HubSpot
HubSpot
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  • Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like a...

HubSpot
HubSpot
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  • There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It's all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that'll block out any and all distractions. But what about those times when you just want to surf the internet aimlessly...

HubSpot
HubSpot
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  • It takes a lot to turn a lead into a customer: multiple interactions on multiple channels, good third-party coverage and reviews, a solid sales team, and much more. So it can be daunting as a marketer to try to build lead nurturing that has a significant, measurable impact on the process.

HubSpot
HubSpot
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  • These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories -- seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.

HubSpot
HubSpot
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  • Los emojis de Snapchat monitorizan la actividad y las interacciones con tus amigos en la plataforma. La frecuencia, el momento y el tipo de tus interacciones determinan qué emojis aparecen en tu lista de conversaciones de Snapchat. Por ejemplo:

HubSpot
HubSpot
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  •  Lead-Management, Kampagnenplanung, E-Mail-Workflows – Marketing-Automatisierung bietet Marketern eine Fülle von Möglichkeiten, um sich den Arbeitsalltag zu erleichtern. Doch wo viele Chancen sind, lauern auch einige Gefahren. Diese fünf häufigen Fehler sollten Sie vermeiden, damit sich Ihre automatisierten Marketing-Prozesse als effizient und gewinnbringend für Ihr Unternehmen erweise...

HubSpot
HubSpot
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  • ‘Tis the season for sugar plums and stalled deals. You release emails into a void darker than Black Friday, and the only thing you’re collecting is OOO auto-replies. And while regular people enjoy slices of pie and seemingly endless vacation, you’re enjoying a second helping of “Bah Humbug” and sweating your looming number. Sound familiar?

HubSpot
HubSpot
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HubSpot
HubSpot
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  • After you share your first marketing video there are a lot of things that you can measure, but which analytics are the best indicators of whether the message you are trying to send is being heard? If you're trying to use video to push your sales and marketing teams forward, you need to spend your time measuring these 3 metrics. Who watches your video and how long they watched (Engagement - Awaren...

HubSpot
HubSpot
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  •  ¿De dónde provienen las ideas? Es una pregunta un tanto extraña, ¿verdad? En la antigüedad, se creía que las verdaderas diosas, a las que llamaban “musas”, eran responsables de nuestra inspiración creativa. En la actualidad, los creativos y profesionales del marketing de contenidos necesitan algo más que eso. Después de todo, no pueden darse el lujo de esperar a que llegue su musa de...

HubSpot
HubSpot
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  • In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most business...

HubSpot
HubSpot
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HubSpot
HubSpot
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  • Doesn't it feel like most people are falling a little too much in love with automation just because it's faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacing human interaction? We wanted to see the best way to build an engaged audience on Instagram,...

HubSpot
HubSpot
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  • Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it.

HubSpot
HubSpot
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  • Tired at work? Take a cold shower or splash water on your face. Skip breakfast if you're not hungry. Delay coffee until after cortisol spikes at 9:30 a.m. Tackle important tasks early. Get outside. Don't eat at your desk. Save creative tasks for the afternoon. Whenever you feel sick, tired, or demotivated enough that you just don’t want to work (but not...

HubSpot
HubSpot
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  • It's asked all the time - it’s the universal way to wrap up an interview. The last question an interviewer will almost always ask is, “Do you have any other questions for me?” Often, that question is answered with “No, I think we’ve answered most of my questions.” Or, “No, someone answered them all earlier.” Or simply, “No.” The constant here is that every single person that answers ...

HubSpot
HubSpot
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  • "We need more conversions. Why aren’t people converting on this page? How do we optimize our efforts for success?" These questions fill conference rooms and Zoom meetings across industries. The heart of these questions is: How can I can connect with my contacts and nurture them to a conversion and eventually through a deal? With the campaign analytics tool in HubSpot you can now star...

HubSpot
HubSpot
Blog Post
  •  I regularly talk about the HubSpot Product Team's culture – both internally and externally – and I always start my discussions on our culture with the following idea: We believe that if you give a team a compelling mission, the autonomy to attack the mission the way they see fit, and the support to accomplish this, magic happens. This is, in essence, my management philoso...

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