HYPEBEAST
HYPEBEAST
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  • The latest iteration of our 'In Real Life' series takes us to Britain, where we spent the day with Leo Mandella, better known as @gullyguyleo. The young fashion icon has built an impressive following — over 500,000 Instagram followers — and was tapped to become the face of Converse‘s “Rated One Star” campaign. Mandella built his fanbase with outfits that incorporated increasingly rare goods from ...

HYPEBEAST
HYPEBEAST
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  • HYPEBEAST Impressions is an ongoing video series that delves into the mind of today’s leading art contemporaries. For our second installment, we got an exclusive look inside New York City-based artist Adam Lucas’s studio in Chinatown. Lucas, formerly known as the notorious street artist Hanksy, made a name for himself by reproducing pop culture figures into parodic public art memes. His most famo...

HYPEBEAST
HYPEBEAST
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  • HYPEBEAST Magazine Issue 20: The X Issue, prominently featured Virgil Abloh on the cover. Arguably the most important figure in streetwear today, Abloh sat down with us for our DIARIES series to talk more in-depth on the current state of streetwear, comparing it to an art movement where “essentially I’m just an assistant to the people that came before me trying to add to go forward for the next ge...

HYPEBEAST
HYPEBEAST
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  • For the season finale of ‘StockX TV,’ host Josh Luber interviews Jaysse Lopez, owner of Las Vegas sneaker boutique Urban Necessities. In the episode, the two discuss the sneaker game that’s being embraced by Las Vegas, where a lot of the traffic in and out of the store is driven by tourists rather than sneaker fanatics. Lopez’s YouTube channel, Two Js Kicks, is also examined for the relevancy of s...

HYPEBEAST
HYPEBEAST
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  • Back in August of 2017, Patrick Matamoros sat down with HYPEBEAST Radio to talk about how he met Kanye West and the resurgence of old band merch. He also described what it was like collaborating with Jerry Lorenzo and Fear of God on a collection. Now, for our docu-series, the vintage T-shirt dealer takes us through one of his typical days. When Matamoros first moved to New York City, he set up on...

HYPEBEAST
HYPEBEAST
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  • Our industry operates like a well-oiled machine, moving at a consistent pace that stops for no one. In an effort to slow things down, our DIARIES series follows a subject through a normal day in their lives. We get to see firsthand into their routines and to share what they think and feel at an exact moment. For our inaugural episode, Palace skater Blondey McCoy spent the holidays in New York City...

HYPEBEAST
HYPEBEAST
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  • This year, during Miami's annual Art Basel event, HYPEBEAST held an exclusive HB100 dinner honoring the most influential names in streetwear, high-fashion, music, art, entertainment and culture at large. Hosted in the secluded backyard of the Faena Hotel behind Damien Hirst's Gone But Not Forgotten golden mammoth sculpture, guests polished off cocktails by Rémy Martin while casually strolling aro...

HYPEBEAST
HYPEBEAST
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  • For a closer look at Dior Homme's Spring 2018 collection, we went straight to the source, getting On The Line with the Parisian label's artistic director, Kris Van Assche. Over the phone, Kris tells us the collection's inspiration consist of a "the day after the rave party" narrative. Pairing sneakers and sportswear with blazers and polo shirts, the looks are befitting for the young man who is li...

HYPEBEAST
HYPEBEAST
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  • AMBUSH designer and rapper Verbal recently met up with Josh Luber of StockX to co-host the latest episode of StockX TV. With his tight relationship alongside fellow artist Pharrell Williams, the duo discuss the success of Pharrell’s collaborative projects with adidas Originals. The latest editions are slowly climbing in value; the N.E.R.D. editions — which Verbal states he missed out on — are curr...

HYPEBEAST
HYPEBEAST
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  • In our newest video series titled In Real Life – IRL for short – we take a look inside the lives and minds of some of the most known creatives and individuals within our realm – specifically on the Internet. We go beyond the profile, with each new episode being a candid look into the everyday lives of our subjects – meeting their friends and observing their rise to Internet prominence. For our fi...

HYPEBEAST
HYPEBEAST
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HYPEBEAST
HYPEBEAST
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  • StockX TV is hosted by StockX CEO Josh Luber and presented by Hypebeast. StockX TV focuses exclusively on the resell sneaker market through the dual lens of data and celebrity. On Episode 6, Josh dives into the data for our newly launched streetwear category to discuss sales of Supreme Chopsticks, Supreme Lock Boxes and all things hype from the New York based skate brand. Then, we give you an ex...

HYPEBEAST
HYPEBEAST
YouTube Video
  • For over 20 years, David Beckham has made headlines and graced hundreds upon hundreds of magazine covers due to his football defining career and impeccable sartorial choices. Known the world over as one of the sport's biggest stars, the British cultural icon's journey has seen him representing some of the best teams including Manchester United, Real Madrid, A.C. Milan and Paris Saint-Germain. Hav...

HYPEBEAST
HYPEBEAST
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  • One step inside Meguru Yamaguchi’s New York City studio in the Bronx and you are immediately immersed in a world of unruly brushstrokes. A howitzer of sketches, paintings and sculptures cram the Japanese artist’s creative space. Amidst the painterly chaos, there’s a beautiful (controlled) disorder to Yamaguchi’s unconventional artworks. Yamaguchi calls his signature technique “Cut & Paste.” The u...

HYPEBEAST
HYPEBEAST
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  • The fifth episode of our partnership with StockX TV focuses on StockX’s recent celebrity sneaker auction for charity. StockX founder Josh Luber and cohost Rick Williams — from Distinct Life and Burn Rubber — break down the 17 sneakers that were donated by luminaries including Eminem, Virgil Abloh, Pharrell Williams, LeBron James and more. Ranging in age and style, the sneaker selection includes se...

HYPEBEAST
HYPEBEAST
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  • The iconic Southern California sneaker brand that began 51 years ago has Vans has finally found a new home. Just off the 405 freeway, located in Costa Mesa, California, the new global headquarters for Vans spans across 182,000-square feet and houses over 500 employees. The new offices are fully skateable and includes a water fountain turned skate bowl. There are even plans to convert a warehouse i...

HYPEBEAST
HYPEBEAST
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  • Even with a packed touring schedule, Travis Scott still manages to stay busy with other projects he’s passionate about. Namely, his collaboration with Australian fashion label Ksubi is set for a worldwide release this month. La Flame recently sat down with HYPEBEAST to explain further some of his views on the fashion world. He tells us who his fashion icons are and also breaks down how he methodic...

HYPEBEAST
HYPEBEAST
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  • The Beautiful Game is back in full force and two young players vying for attention this season are Bundesliga talents Alexander Isak and Benjamin Henrichs. Having started his youth career playing for Swedish club AIK Fotboll, Isak paved his way to Borussia Dortmund earlier this year, turning down the likes of Real Madrid in the process. At only 18-years-old, Isak has already been compared to cham...

HYPEBEAST
HYPEBEAST
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  • The Balenciaga Triple S Trainer is undoubtedly the most polarizing shoe that has released this year. It’s wrapped in layers of nubuck/mesh textiles alongside its eye-grabbing, humongous sole unit. Recently, the French fashion house released the chunky sneaker to the masses on September 21 at international retailers. We took to the streets of New York City and asked passersby what they think of Dem...

HYPEBEAST
HYPEBEAST
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  • In the latest installment of our HYPEBEAST Visits series, Özil gives us a tour through his London space. From his cozy living room decked out in marble, hallways filled with paintings showcasing his Turkish heritage, and a spacious PlayStation game room perfect for a boys night in, Özil’s pad is the perfect hangout spot. The midfielder even takes us on a tour of his dressing room stacked with an e...

HYPEBEAST
HYPEBEAST
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HYPEBEAST
HYPEBEAST
YouTube Video
  • Dawning on their 10 year anniversary, Jason Markk has come a long way from starting in Jason’s parents' garage in South Bay, California to opening up a retail/sneaker drop-off location and now finally settling into a brand new Headquarters in the heart of Downtown Los Angeles. Have a look as Jason Markk takes us to the three spaces that transformed the brand to the top sneaker shoe cleaner in t...

HYPEBEAST
HYPEBEAST
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  • OXYDO is part of the Safilo Group’s portfolio and it’s one of the two brands belonging to its Atelier Division. OXYDO is the synthesis of innovation, experimentation and design. The idea was to offer a collection that was combining the craftsmanship and artisanship of the company with innovative materials and technologies. OXYDO develops every year special collaborations with unique talents of the...

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