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  • Hey, That’s My Content! The Dos and Don’ts Behind UGC Licensing and Copyright
    I’m out of order? You’re out of order. This whole damn trial’s out of order! Sorry, we may have gotten slightly carried away there. But no one likes getting sued. Like, ever. Which is why it’s really important to make sure you know the rules – especially when in surrounds UGC, which is turning into … Continue reading Hey, That’s My Content! The Dos and Don’ts Behind UGC Licensing and Copyright The...
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  • How Hospitality & Tourism Brands Can Get the Easiest (and Most Effective) Content Ever
    If your bathing suit and Rick Steves travel guide aren’t already packed, then April is the perfect time to start scheming up your perfect summer vacation. While consumers everywhere are scouring travel sites and wanderlusting over The New York Times “36 Hours” series, many businesses within the  hospitality and tourism industries are gearing up for … Continue reading How Hospitality & Tourism Bran...
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  • Advertising in the 1957s vs. 2017
    Boardrooms clouded with smoke, tumblers filled with whiskey, and a dapper Don Draper are some images that might come to mind when you think about advertising in the 1960s. As industries, advertising and marketing are always evolving as fads change, political and socioeconomic climates shift, and consumers change the way they consume media. While the … Continue reading Advertising in the 1957s vs. ...
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  • Love People, Not Logos—How To Monetize Distrust
    Following from the shocking, but maybe not so surprising results from Edelman’s 2017 Trust Barometer stating that trust across almost every vertical in the world is at an “all-time low,” this blog goes through how the world’s most innovative brands monetize this as a great opportunity to grow. According to Nielsen, “92% of people will … Continue reading Love People, Not Logos—How To Monetize Distr...
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  • Trending 7: The Evolution of Stories and the Top Tech Trends of 2017
    This week in the Trending 7, we’re turning to stories and how they’ve evolved over the past 10 years. As well as a fun debate we held about Instagram vs. Snapchat, read all about this year’s top tech trends and find out how, as a marketer, you can connect with an increasingly skeptical consumer base. … Continue reading Trending 7: The Evolution of Stories and the Top Tech Trends of 2017 The post T...
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  • The Trending 7: Communicating in Emojis and the Perfect Social Media Marketing Plan
    This week, we’re looking at the good and the bad that comes from marketing – from Pepsi’s ad that tanked to the rise of an emoji-based language and everything in between. Why UGC Has Best ROI Compared to Traditional Marketing Traditional advertising methods are no longer as effective as they used to be because there’s … Continue reading The Trending 7: Communicating in Emojis and the Perfect Socia...
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  • New TINT Feature: Unleash The Power of Faster Embed Speeds
    We’ve decreased the page load speed of Classic Theme TINT embeds by about 50%, and the average time to the first meaningful render of the page is about 2 seconds now instead of 4! In this article we’ll explain why this matters to you, and we’ll also go over technical details about how we achieved … Continue reading New TINT Feature: Unleash The Power of Faster Embed Speeds The post New TINT Featur...
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  • The Good, The Bad and The Ugly: Why Emojis Are Taking Over the World
    How many times have you sent a thumbs up as a response to a question or a smiley face to a friend in a message? If the answer is many, you might just be fluent in the fastest growing language. And no, it’s not a spoken language. It’s not Arabic, or Mandarin, it’s actually the … Continue reading The Good, The Bad and The Ugly: Why Emojis Are Taking Over the World The post The Good, The Bad and The ...
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  • Trending 7: Ad Forecasts and Standing Out on Social Media
    This week, we’re all about looking forward. We’ve compiled the best posts that highlight the 2017 advertising forecast, what the phenomenon of “fake news” means for brands, and what social media experiments you can carry out this year to make sure your brand stands out. Social Media Marketing Ideas: 15 Powerful Experiments to Test in … Continue reading Trending 7: Ad Forecasts and Standing Out on ...
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  • Social Media Marketing Ideas: 15 Powerful Experiments To Test in 2017
    Getting ahead of the game is all about trying new things. When it comes to social media, experimenting is the best way to figure out what works for you and what doesn’t. As long as you’re always testing, you’re always moving forward. We spent a whole week researching the best experiments in social media, drawing … Continue reading Social Media Marketing Ideas: 15 Powerful Experiments To Test in 20...
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  • Trending 7: Social Proof and The Facebook Awards
    In this week’s installment of the Trending 7, we’re bringing you a cool case study on Instagram Stories, a cuttingly real comic strip from the Marketoonist, and the chance for you to get involved in Facebook’s annual Awards ceremony. The 2017 Facebook Awards Are Now Accepting Entries Facebook opened their annual awards ceremony for entries … Continue reading Trending 7: Social Proof and The Facebo...
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  • The Trending 7: Stock Photos and Social Media Marketing
    We’re all about brand identity and social media marketing this week as we bring you the latest stories about influencer marketing, brand ambassador programs, and Instagram advertising. It’s time for the annual Shorty Awards, too, where brands pick up prizes for having the most innovative social media campaigns. From Casper to Airbnb, Here Are the … Continue reading The Trending 7: Stock Photos and...
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  • 12 Best Alternatives To Cheesy Stock Photos
    First impressions are important. Think about when you land on a website, what’s the first thing you do? I’m willing to bet you scroll around to take it all in visually. Visual is the key word here, and it’s why images are so important. Source People remember 80% of what they see and only 20% … Continue reading 12 Best Alternatives To Cheesy Stock Photos The post 12 Best Alternatives To Cheesy Stoc...
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  • How to Leverage Your Customer Base to Fill Your Editorial Calendar
    When marketers think about user-generated content (UGC), their minds often go to Instagram posts highlighting how much people love Starbucks or photos of real customers wearing a brand’s clothing.  Whether it’s to provide context around a particular product or to building awareness around a brand’s mission, consumer focused companies have customer content on lockdown. However, … Continue reading H...
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  • Understanding Why Apple Is Leveraging UGC For Their ‘Shot On iPhone’ Marketing Campaign
    Apple is one of the most recognizable brands in the world. That shiny, half-eaten apple is known across the globe for its innovative marketing campaigns, its state-of-the-art products, and its cult-like following. So just how did Apple manage to get such a loyal user base? Let’s take it back to basics. In order to build … Continue reading Understanding Why Apple Is Leveraging UGC For Their ‘Shot O...
  • The Trending 7: Expert Content Creation and Understanding Customer Expectations
    The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Why Consistency In Content Creation is So Important: An Interview With … Continue reading The Trending 7: Expert Content Creation and Understanding...
  • 2017 Trends Every Content Creator Should Know
    With the new year underway, content marketers are in a frenzy to create fresh, unique content that captures audiences, drives brand engagement and closes deals. The amount a pressure marketers face at large continues to grow as new social media channels pop up and added pressure to diversify content rises. It can be tough to … Continue reading 2017 Trends Every Content Creator Should Know The post...
  • The Earned Media Economy is Here. And Your Brand is Missing Out.
    In 1970, consumers were hit with 500 advertisements per day. In 2017, that number is expected to hit at least 5,000 per day. Bombardment with branded content causes consumers to block out brand messages in search for more authentic content. Over 92% of consumers trust recommendations from peers and other real people compared to branded content (Neilsen … Continue reading The Earned Media Economy i...
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  • 4 Ways to Create Content People Actually Want… And Fast
    As storytellers, we always feel a great deal of pressure to captivate our audience in a unique and memorable way. We want to dazzle. We want to stand out. What makes this pressure even greater is that in today’s world, there are already so many stories out there. It’s tough to find our footing – … Continue reading 4 Ways to Create Content People Actually Want… And Fast The post 4 Ways to Create Co...
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  • Why Consistency in Content Creation is So Important: An Interview with the858
    211 million pieces of content are published every single minute. Let that sink in for a moment. Are you shocked? Or not surprised at all? With the explosion of social media platforms and the booming blogging trend, it’s not really any wonder at all that so much content is being churned out every single day. … Continue reading Why Consistency in Content Creation is So Important: An Interview with t...
  • The Trending 7: Mastering The Virtual World and Your Social Media Presence
    The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Marketing With Virtual Assistants Summary: Virtual assistants like Alexa and Siri … Continue reading The Trending 7: Mastering The Virtual World an...
  • TINT Raised $3,000 for Charity Water
    The words self-improvement can mean many different things to many different people. As we head into a new year (it’s 2017, can you believe it?!), it might be a word that’s at the front of your mind. At the end of last year, it was a word that was at the front of our minds … Continue reading TINT Raised $3,000 for Charity Water The post TINT Raised $3,000 for Charity Water appeared first on TINT Bl...
  • Everything You Should Know About Social Media Aggregators
    When you woke up this morning, did you jump straight onto your social platforms to see what you missed overnight? You’re not alone. In fact, now more than ever, social media sites and feeds are providing consumers with the chance to stay in touch with friends, learn, and stay on top of the latest news … Continue reading Everything You Should Know About Social Media Aggregators The post Everything ...
  • The Trending 8: Increasing Engagement and Marketing to the Future
    The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Here’s An Ad That Should Inspire Entrepreneurs Everywhere To Get Their … Continue reading The Trending 8: Increasing Engagement and Marketing to th...
  • Attention Marketers: People Don’t Trust You!
    What do a car salesman and your ex have in common? Chances are, they’re probably not your go-to list of people to trust. And do you know what other group of people don’t fill us with trust? Marketers. There I said it. Image source For years, marketers have created highly-crafted campaigns that have one aim: … Continue reading Attention Marketers: People Don’t Trust You! The post Attention Marketer...
  • TINT CEO Company Bet for 2017
    On January 1, 2017, I challenged our TINT team with a bet. It was a simple one. If our team could hit our $7.5m revenue goal by Dec 31, 2017, I would get a tattoo of our TINT logo (location TBD and most likely I will have a location list where they could vote on) to commemorate … Continue reading TINT CEO Company Bet for 2017 The post TINT CEO Company Bet for 2017 appeared first on TINT Blog.
  • 2016 Year in Review for TINT – A look back on the year of Awakening
    “I think the success over the past several years, until the speed bump this year, gave the team the false impression that the tree would effortlessly continue to grow to the sky.” – Allen Morgan, TINT Board Member Like many of my friends and the Internet say, 2016 sucked. Yes, many beautiful souls left our … Continue reading 2016 Year in Review for TINT – A look back on the year of Awakening The p...
  • How To Leverage Parasocial Interaction To Create a Loyal Following
    Ever wondered why the Kardashians are such a global phenomenon? If you’ve ever stopped to consider how they’ve achieved worldwide fame without a single skill or talent between them, you’re not alone. But, you see, the Kardashians do have a skill. They have a very important skill in the world of marketing – one that … Continue reading How To Leverage Parasocial Interaction To Create a Loyal Followi...
  • Understanding the Relationship Between Social Proof and Marketing Conversions
    Have you ever avoided a restaurant because it was empty? Have you ever rushed to see a movie because everyone was talking about it, even if it wasn’t a genre you’d usually go for? If you answered yes, you’re not alone. And the reason for that is because, as humans, we’re pack animals. Whether we … Continue reading Understanding the Relationship Between Social Proof and Marketing Conversions The po...
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  • TINT + Review Trackers = Live, Dynamic Customer Testimonials
    Brought to you by popular demand, we’re excited to announce our new Review Tracker feature. The Review Tracker feature will allow businesses add an additional layer of UGC-driven results on their site, increasing both the number of marketing touchpoints and the number of conversions. What Does the Review Tracker Do? TINT’s new Review Tracker pulls … Continue reading TINT + Review Trackers = Live, ...
  • 7 Essential Tools For Your Brand Ambassador Program
    Word of mouth marketing is exceptionally powerful, and the internet has allowed for this traditional form of marketing to have viral potential. Instead of one raving fan telling a few of their best friends about a product, now they can upload a quick Facebook post, Tweet, or review and literally reach hundreds of users in … Continue reading 7 Essential Tools For Your Brand Ambassador Program The p...
  • Why Marketing Campaigns Must Move From Fiction To Non-Fiction
    Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a polished image of a product. Over the years, marketing campaigns have changed with the times, singing a different tune when consumers call for it. Once, commercials were key sales pitches, … Continue reading Why Marketing Campaig...
  • Dream Office Tour: TINT’s Fun, “Rus-Tech” Workspace
    Interview and photo credit goes to Dot & Bo. A company that values fun, authenticity, and aesthetics above all else, it comes as no surprise that TINT—the biggest social media display tool—has an office that feels bright, airy, and original. We were lucky enough to see inside and chatted with People Operations Manager, Jessica Young, … Continue reading Dream Office Tour: TINT’s Fun, “Rus-Tech” Wor...
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  • 14 Powerful Hashtag Tools You Should Be Using in 2016
    While social media gives the illusion of complete transparency and thrives (and relies on) user engagement and interaction, it’s important for brands to realize that we can still generate and shape social conversations as well as user created content. One of the best ways to encourage user interaction and content– both of which greatly benefit … Continue reading 14 Powerful Hashtag Tools You Shoul...
  • The History and Evolution of Marketing Influencers
    For a long time, businesses have used celebrities and iconic figures to promote their products, and there’s no sign of this stopping anytime soon. In fact, you might have heard the term influencer marketing bandied around the web recently, which refers to this idea of using someone else – or, more specifically, someone with influence … Continue reading The History and Evolution of Marketing Influe...
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  • What Are The Biggest Misconceptions About Content Marketing?
    There’s no denying that content marketing is an essential part of any marketing strategy- without content, we have nothing. But, while 88% of businesses plan to use content marketing, a full 65% of marketers still struggle to figure out what content is even effective. In other words, we don’t even know if what we’re doing really works– … Continue reading What Are The Biggest Misconceptions About C...
  • Social Media Debate: Snapchat VS. Instagram Stories
    In the spirit of the upcoming presidential debate, we decided to host our first ever Social Media Debate on Instagram Stories VS. Snapchat. Which platform allows brands to be more creative? Who wins with targeting options for advertising? Which platform will still be around in 10 years? Watch the video below to find out! The post Social Media Debate: Snapchat VS. Instagram Stories appeared first o...
  • 38 Mind-Blowing Stats About User Generated Content
    Marketing trends never stop changing, and it feels like there’s a new hot buzzword every few months that dominates marketing strategies for a while before it eventually fades away. We’ve had a few clients think that User Generated Content is nothing more than the next soon-to-be-out-of-style marketing trend, and I strongly, strongly disagree. I’m positive … Continue reading 38 Mind-Blowing Stats A...
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