Hypothesis Group
Hypothesis Group
Blog Post
  • The question is simple: “Which of the following brands have you heard of?” from a preset list. Most brands see this question, aided brand awareness, as an important KPI. It’s often the very first metric reported in a presentation. But is aided brand awareness worth the attention?Too often aided awareness represents a cacophony of noise. While the question captures people who know your brand well...

Hypothesis Group
Hypothesis Group
Blog Post
  • Greg Rice is the Chief Research Officer at Hypothesis. Contact him at grice@hypothesisgroup.com.Moving your brand tracking study from one research partner to another can cause anxiety. One of the first questions researchers ask is “How can I move this tracker and keep all of my historical data trends?”The quick answer is “easily.”  Maintaining trends is straightforward, if you keep your research...

Hypothesis Group
Hypothesis Group
Blog Post
  • Jessica Tornek is the President of Momentum by Hypothesis. Contact her at jtornek@hypothesisgroup.com.It’s daunting to look at a timeline for a research project. You have a deadline; you need answers. But, the first phase that can contextualize a project with your internal team is important, really important. I’m talking about stakeholder interviews. There are three key reasons to let an experie...

Hypothesis Group
Hypothesis Group
Blog Post
  • It’s hard to believe the Hypothesis Internship Program is more than 7 years old and we’ve hired more than 10 full-time employees. Due in part to our partnerships with schools such as USC, UCLA, and Art Center, we’re able to find stand-out individuals from a variety of disciplines.Our internship program has proven to be a successful way to identify, train, and hire new talent. But what makes for ...

Hypothesis Group
Hypothesis Group
Blog Post
  • Good news everyone!We just published the second volume of our infobites, collected from the past year (2017). The book contains all 121 infobites from our data-viz instagram account @hypothesisgroup.  Inside cover of the book. (Not all infobites shown.)  This has been an absolutely wild year and we did our best to document it—to take a peek “under the hood” to spotlight the data be...

Hypothesis Group
Hypothesis Group
Blog Post
  • Kaitlyn Hutt is an Engagement Manager at Hypothesis. We sat down to ask her about her work and life at Hypothesis. Contact her at khutt@hypothesisgroup.com. Q. You’ve worked on some of Hypothesis’s biggest tracking projects. What’s the secret to running a great tracker? Kaitlyn: Flexibility and fresh perspectives. Trackers are great tools for measuring & monitoring the status of a brand or campa...

Hypothesis Group
Hypothesis Group
Blog Post
  • Greg Rice is the Chief Research Officer at Hypothesis. Contact him at grice@hypothesisgroup.com.Even if your team has years of tracking experience, it’s nearly impossible to get a custom brand tracker perfect out of the gate. Every brand’s strategic goals are different and category landscapes are dynamic. A good tracker should be highly customized to reflect this. But if your custom survey gets ...

Hypothesis Group
Hypothesis Group
Blog Post
  • Jessica Tornek is the President of Momentum by Hypothesis. Contact her at jtornek@hypothesisgroup.com.A brand tracker is like a check of your company’s vitals. It’s often the first thing a new consumer insights director either establishes, dismantles, re-invents, or pulls from an existing vendor. It’s almost always the single most expensive research initiative. It's considered critical and high-...

Hypothesis Group
Hypothesis Group
Blog Post
  • 7th grade guest speakers explain the slime phenomenon in a hands-on demonstration Gretha Seltzer (who just happens to be the daughter of Managing Partner, Jeff Seltzer) along with her 7th grad colleague, Haley, led an impressive and informative interactive discussion on slime. Those of us with kids need no explanation of what slime is, but for everyone else, slime is a mixture of glue, borax, wa...

Hypothesis Group
Hypothesis Group
Blog Post
  • Working out the right visualization taking research, ideation, and experimentation. Edahn Small is the Creative Director at Hypothesis. Contact Edahn Small at esmall@hypothesisgroup.com.We finally made it to the end of 2016! Many of us are relieved to see 2016 go, a year filled with tragedy, celebrity deaths, and political turmoil. Throughout the year, our design team, Gridspace, ha...

Hypothesis Group
Hypothesis Group
Blog Post
  • Abilia Barraza is the Human Resources Director at Hypothesis. Contact her at abarraza@hypothesisgroup.com.One of the distinguishing aspects of Hypothesis is how collaboratively we work together. When you have multiple departments (design, analytics, and project managers) housed under one roof, clear and respectful communication is critical. But it isn’t always easy. All of us regardless of indus...

Hypothesis Group
Hypothesis Group
Blog Post
  • Jeff Seltzer is the Managing Partner at Hypothesis. Contact him at jseltzer@hypothesisgroup.com.  Often, we'll include a relatively simple (but important) "homework" assignment for Ideation participants. This encourages participation, facilitates discussion, and helps level-set. In this case, participants each brought in an artifact to represent relevant consumer segments.  Too often,...

Hypothesis Group
Hypothesis Group
Blog Post
  • Mauricio Ferreira leads the Advanced Marketing Sciences group at Hypothesis (the BrainTrust). Contact him at mferreira@hypothesisgroup.com.Just the other day, discussing a plan with a client, the topic of a Derived Importance came up. The discussion made me realize that despite being a widely used technique in marketing research, derived importance is often misunderstood, especially the interpre...

Hypothesis Group
Hypothesis Group
Blog Post
  • JEFF SELTZER is the Managing Partner at Hypothesis. Contact Jeff at jseltzer@hypothesisgroup.com.Earlier this year, I asked Ke, the newest (and easily the most fashionable) member of BrainTrust, about her Apple Watch: “So, how do you like it?” She responded lukewarmly, “It’s kind of, well, dumb.” That’s interesting. I noticed that no one else in the office had one – and this is an office full of...

Hypothesis Group
Hypothesis Group
Blog Post
  • EDAHN SMALL is the Creative Director at Hypothesis. Contact Edahn at esmall@hypothesisgroup.com. Infographics have become a buzzword in research and information design circles. It seems like everyone's building them to help summarize information, and online tools are making it easier for non-designers to create their own infographics.But as making infographics gets easier, maintaining their qual...

Hypothesis Group
Hypothesis Group
Blog Post
  • Indoor pollutants are found in the office and at home. They can cause a wide variety of serious respiratory and central nervous system problems. What to do? Plants have the answer with natural pollutant-fighting power. Which plants work the best to remove pollutants, and which pollutants are the most dangerous? Infographic research and design by Hypothesis.Follow us on SlideShare /hypothesisgroup ...

Hypothesis Group
Hypothesis Group
Blog Post
  • JEFF SELTZER is the Managing Partner at Hypothesis. Contact Jeff at jseltzer@hypothesisgroup.com. Strong presentation skills are critical for any well rounded research consultant. For most people, public speaking is not a comfortable thing. As Jerry Seinfeld put it:“According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound ...

Hypothesis Group
Hypothesis Group
Blog Post
  • EDAHN SMALL is the Creative Director at Hypothesis and the leader of the Gridspace Collective, the in-house design team at Hypothesis.. He and his team design reports, presentations, infographics, and print leave-behinds for the world's best brands. What is an Infobite?This week we launched our official Instagram page (@hypothesisgroup). Instead of a typical corporate instagram page, though, we ...

Hypothesis Group
Hypothesis Group
Blog Post
  • Our Big Ideas teams put together an impactful presentation about retail engagement. The presentation synthesizes insights from hundreds of groups, interviews, and ethnographies from around the world. The presentation was named SlideShare’s presentation of the day the day it was shared. You can view the slides from the presentation below. 4 Pillars of Retail Engagement from Hypothesis

Hypothesis Group
Hypothesis Group
Blog Post
  • The other night I was researching Tokyo in preparation for an upcoming trip and came across Salon &, a new designer hair salon, coffee stand, and gallery space about to open in Yutenji, a neighborhood in Meguro ward. Although not a familiar concept, I have to admit it made sense – the idea of a hair salon also being a coffee shop and an art gallery. (It made far more sense than eating BBQ in a zan...

Hypothesis Group
Hypothesis Group
Blog Post
  • MARIA VALLIS is the Chief Relationship Officer at Hypothesis. Prior to coming to Hypothesis, she spent 14 years at Millward Brown. Contact Maria at mvallis@hypothesisgroup.com.Over the last 20 years I’ve had the benefit of experiencing the market research industry from a variety of perspectives. I’ve worked on the client side; I’ve worked in extremely small firms (one had under 10 people); I’ve ...

Hypothesis Group
Hypothesis Group
Blog Post
  • JEFF SELTZER is the Managing Partner at Hypothesis. Contact Jeff at jseltzer@hypothesisgroup.com.I recently came across this quote from Leonardo da Vinci and it instantly resonated. Certainly, the concept of simplicity is central to the work we do at Hypothesis, especially when it comes to reporting. Too many research and consulting firms create reports that are the opposite of simple—they are c...

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