IAB Canada
IAB Canada
Blog Post
  • This month IAB Canada took the State of the Nation event across Canada. The Toronto kick-off generated excellent conversations around the state of digital advertising in Canada and the world. Three core issues were unpacked in detail during our sessions… The post State of the Nation – The Mainstreaming of Policy appeared first on IAB Canada. Related posts: IAB Global & Canada Mobile Commerce Repo...

IAB Canada
IAB Canada
Blog Post
  • IAB Tech Lab released critical updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising VAST 4.1 is now available for review and public… The post New Digital Audio and Video Advancements – IAB Tech Lab Releases VAST 4.1 appeared first on IAB Canada. Related posts: Announc...

IAB Canada
IAB Canada
Blog Post
  • As one of IAB Canada’s 2018 State of the Nation themes, we discussed the inevitable role that Blockchain design will have on our sector. Blockchain has great potential to add a much-needed level of transparency to the supply chain. To… The post Ad Tech and Blockchain –The Industry needs to Walk and Chew Gum appeared first on IAB Canada. Related posts: IAB Canada releases 2016-17 Internet Advertis...

IAB Canada
IAB Canada
Blog Post
  • RELEASED JUNE 13, 2018, IAB GLOBAL RESEARCH SHOWS THAT 67% OF CONSUMERS WORLDWIDE HAVE LIVE STREAMED VIDEO & MORE THAN HALF OF THEM PREFER FREE, AD SUPPORTED EXPERIENCES OVER OTHER OPTIONS. DETAILED FINDINGS ARE BROKEN OUT FOR CANADA! 65% or… The post IAB Launches 2018 Live Video Streaming Trends by Country – including Canada appeared first on IAB Canada. Related posts: Progress on Ad Blocking Th...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada has been setting standards, delivering on the technical underpinnings of digital media and developing technical solutions to secure the supply chain. Leveraging its global strength, IAB Canada has been at the forefront of addressing issues facing the industry… The post IAB Canada is very excited to announce a new search for an Ad Tech Rockstar! appeared first on IAB Canada. Related pos...

IAB Canada
IAB Canada
Blog Post
  • On the launch of the GDPR on May 25th, 2018, millions of EU citizens were blocked from content by North American web properties. This headline is alarming for several reasons. Firstly, the GDPR should have been on the radar since… The post Blocking 500 Million Users Is NOT Easier Than Complying With GDPR appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chairs, Expanding to ...

IAB Canada
IAB Canada
Blog Post
  • We kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the existing constructs of the supply chain. Much like the beginning… The post The Industry Needs to Walk and Chew Gum appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chairs, Expanding to ...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada hosted the Business of Digital – Location Based Advertising in Toronto and Montreal this month. Both events were sold out and the conversation was remarkably advanced considering the infancy of this emerging channel. The event kicked off with… The post IAB Canada’s May Media Darling – Digital Out of Home / Location Based Advertising appeared first on IAB Canada. Related posts: Announce...

IAB Canada
IAB Canada
Blog Post
  • IAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in… The post IAB Tech Lab Acquires DigiTrust – Welcome Home! appeared first on IAB Canada. Related posts: Announced Changes in Safari Browser ...

IAB Canada
IAB Canada
Blog Post
  • In 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future… The post Can you Hear Us Now? Audio Advertising on the Rise… appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chairs, ...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part of this concerted effort, IAB Canada has communicated the complexities… The post Marketing to Kids – An Industry Response to Health Canada and B-228 appeared first on IAB Canada. Related posts:...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada conducted a GDPR Privacy Workshop this month to bring members up to speed on the fast-approaching enforcement date of May 25th, 2018. Yves Schwarzbart, Head of Policy & Regulatory Affairs at IAB UK reviewed the General Data Protection… The post Getting Ahead of the GDPR – Rapid Progress in Digital Advertising appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chair...

IAB Canada
IAB Canada
Blog Post
  • The IAB Tech Lab has released the first version of OM SDK for General Availability The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various… The post IAB Tech Lab Releases Open Measurement Software Development Kit appeared first on IAB Canada. Related posts: Canadian Federal Govern...

IAB Canada
IAB Canada
Blog Post
  • The only constant in our industry is one of change. Proving to be one of the most significant changes that we have seen within the programmatic space, is that of the introduction of 1st price auctions. It is a change… The post Who’s on 1st? The New Auction Debate appeared first on IAB Canada. Related posts: Get the Facts: Non-Human Traffic IAB Canada Appoints New Co-Chairs, Expanding to Western ...

IAB Canada
IAB Canada
Blog Post
  • Earlier this month, IAB Europe released the new GDPR compliance framework for international public commentary. IAB Canada has called out for a small working group to help consolidate member feedback and commentary from Canada to relay to our IAB Europe… The post GDPR Compliance Framework – IAB Canada Working Group Call-Out appeared first on IAB Canada. Related posts: Digital Overtakes TV for Larg...

IAB Canada
IAB Canada
Blog Post
  • As anticipated, the Standing Committee on Access to Information, Privacy and Ethics has released its report to the OPC suggesting several changes to the current PIPEDA legislation. IAB Canada testified in front of the Committee in May 2017 indicating how… The post Proposed Amendments to PIPEDA appeared first on IAB Canada. Related posts: IAB Global & Canada Mobile Commerce Report-2016 IAB Canada...

IAB Canada
IAB Canada
Blog Post
  • As eagerly anticipated, IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. The Framework was introduced in late 2017 as a cross-industry effort to help publishers, technology vendors, agencies and… The post Lean In! IAB Canada is calling out for a working group to review and provide feedback on IAB Europe’s rel...

IAB Canada
IAB Canada
Blog Post
  • In May 2017, IAB Canada testified in front of The Standing Committee on Access to Information, Privacy and Ethics regarding proposed changes to the existing PIPEDA legislation. This week, while Canadian organizations have privacy legislation top-of-mind and are preoccupied with… The post Proposed Changes to PIPEDA Raise Significant Concerns to Digital Advertising in Canada appeared first on IAB Ca...

IAB Canada
IAB Canada
Blog Post
  • What is the GDPR? In a nutshell, the General Data Protection Regulation is a new European legal framework governing the use of personal data. It will replace all existing national data protection laws across the EU and will apply across… The post What is the General Data Protection Regulation (GDPR)? appeared first on IAB Canada. Related posts: In Response to Ad Blocking – IAB Tech Labs Introduce...

IAB Canada
IAB Canada
Blog Post
  • Why New Ad Formats? The rise of ad blockers meant that the supply chain had a glaring problem. And it did. Consumers were blocking ads for a variety of reasons, all of which threatened the long-term health of publishers (and… The post New Ad Formats set to Launch now – Are you Ready? What L.E.A.N ads mean and how implementation might impact you. appeared first on IAB Canada. Related posts: Progre...

IAB Canada
IAB Canada
Blog Post
  • TAG ended 2017 on a major high by releasing a benchmarking study that found that TAG Certified channels have a measured IVT rate of 1.48% across video and display inventory – an 83% reduction in IVT as compared to the… The post TAG Study shows an 83% Reduction in Invalid Traffic appeared first on IAB Canada. Related posts: Below The Fold – Quarter 1 – 2016 Announcing New Board Members Building ...

IAB Canada
IAB Canada
Blog Post
  • The mission of the Authorized Digital Sellers (ads.txt) project is to increase transparency in the programmatic advertising ecosystem. The program is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize… The post Combating Fraud with Ads.txt appeared first on IAB Canada. Related posts: In Response to Ad Blocking – IAB Tech ...

IAB Canada
IAB Canada
Blog Post
  • Brand Safety continues to be top of mind for advertisers as they continue to work on mitigating risk of brand exposure to inappropriate content online. IAB Canada developed a workshop to improve awareness around tools that are widely available to… The post An Update on Brand Safety appeared first on IAB Canada. Related posts: New Transparency Calculator for Programmatic Buying Released by IAB IA...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada is thrilled to announce Laura Ferron’s appointment to Senior Director, Councils and Committees at IAB Canada. Laura has over 8 years of industry experience having spent six years in progressive roles at top media research companies including comScore… The post IAB Canada Welcomes Laura Ferron to Head up Councils & Committees appeared first on IAB Canada. Related posts: IAB Canada Appoi...

IAB Canada
IAB Canada
Blog Post
  • After attending the 2018 Annual Leadership Meeting in California last week, it was clear that all stakeholders in the digital advertising landscape have their work cut out for them. Traditional brands are faced with the challenges of an onslaught of… The post 2018 – The Year of Adoption appeared first on IAB Canada. Related posts: In Response to Ad Blocking – IAB Tech Labs Introduces the LEAN Ads...

IAB Canada
IAB Canada
Blog Post
  • The fast-approaching General Data Protection Regulation (GDPR) has been on our radar since 2016 but the enforcement date of May 25, 2018 is fast approaching. The implications of the international legislation are far reaching as all Canadian industry stakeholders who… The post GDPR – Countdown to Compliance – Are you Ready? appeared first on IAB Canada. Related posts: What is the General Data Prot...

IAB Canada
IAB Canada
Blog Post
  • Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we believe that providing education in this specific area goes a… The post Building Sustainability of the Supply Chain with Brand Safety appeared first on IAB Canada. Related posts: Progress on Ad Blocking Through IAB Globa...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released… The post Privacy – A Checklist of Privacy Regulatory Authority Expectations appeared first on IAB Canada. Related posts: Pro...

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