IAB Canada
IAB Canada
Blog Post
  • TAG released a report this week indicating that the industry’s efforts to combat ad-supported online piracy was effectively cut in half over the past year. IAB Canada continues to support TAG’s global initiative to combat fraud and regularly co-hosts informational… The post TAG’s 2017 Report Indicates that Ad-Supported Online Piracy’s Days are Numbered appeared first on IAB Canada. Related posts:...

IAB Canada
IAB Canada
Blog Post
  • The September 14th Ad Ops Insider post provides a great overview and update  on Ads.txt adoption – From a local market stand point there are 70 Canadian pure plays set up and hundreds in the process. We’re working on providing… The post Ads.txt Adoption Update appeared first on IAB Canada. Related posts: New Transparency Calculator for Programmatic Buying Released by IAB IAB Canada is Looking fo...

IAB Canada
IAB Canada
Blog Post
  • Apple announced last week that although cookies will continue to operate on users’ Safari browsers , Apple will purge all their data after 24 hours as opposed to the 30-day standard marketers and ad-tech companies have been accustomed to. Intelligent… The post IAB’s Reaction to Apple’s Launch of Intelligent Tracking Prevention on Safari Fall 2017 appeared first on IAB Canada. Related posts: New T...

IAB Canada
IAB Canada
YouTube Video
  • At IAB Canada's fall 2014 Fall MIXX Conference, some amazing speakers took the stage to discuss the future of digital marketing and the latest and greatest news in the industry. The conference brought together over 500 of the top advertisers, marketers, advertising executives, publishers, digital sales and data pros for a day of inspiration, educations and networking.

IAB Canada
IAB Canada
YouTube Video
  • At IAB Canada's Fall MIXX Conference 2014, some amazing speakers took to our technology stage, including Darrick Li of comScore Canada, Seraj Bharwani of Visible Measures Corp., and Hadi Shiravi of Ara Labs Security Solutions. They spoke about the latest in multiplatform measurement, native advertising success metrics and anti-fraud solutions.

IAB Canada
IAB Canada
YouTube Video
  • IAB Canada brings premium keynote speakers and thought leaders to the forefront of our events. Our MIXX conferences bring attendees insights in advertising, measurement, innovation, and growth -- all with the aim to inspire. To see what else we are doing to move the industry forward visit: www.iabcanada.com

IAB Canada
IAB Canada
YouTube Video
  • Highlights from Seraj Bharwani's presentation at the IAB Canada Fall 2013 MIXX Conference. Paid, Earned, Owned - Marketers are increasingly looking to paid, owned and earned strategies but the challenge is that you can't manage what you can't measure. Seraj is one of the world's leading media measurement experts on the valuation of holistic POE media. Seraj will show how POE measurement has led t...

IAB Canada
IAB Canada
YouTube Video
  • Interviews and highlights from the June 20th IAB Canada Golf Tournament The IAB Canada Golf Tournament is a great opportunity for Canada's Digital Marketing Industry to get together to network and enjoy some much needed time away from their computer screens! To see what else we are doing to move the industry forward visit: www.iabcanada.com

IAB Canada
IAB Canada
YouTube Video
IAB Canada
IAB Canada
YouTube Video
  • Highlights from the IAB Canada X-Series Real-Time Bidding on May 30th, 2013. Alex Gardner of Casale Media - Programmatic Insights, Strategy & Execution: A BBC.com Case Study James Aitken and Thierry Bazay - The Exchange Lab presents an inside look at the Facebook Exchange To see what else the IAB is doing to move the industry forward visit our website at www.iabcanada.com

IAB Canada
IAB Canada
YouTube Video
  • Afternoon keynote speaker Doug Boccia of AOL Canada - Innovation and Adaptation in the Non-Reserved Space. Doug presented an in depth look at the RTB space, its players, challenges and opportunities with a focus on helping advertisers and agencies reach a delicate balance between performance, programmatic and premium buying strategies with a better understanding of the optimal tool kit mix. All c...

IAB Canada
IAB Canada
YouTube Video
IAB Canada
IAB Canada
YouTube Video
IAB Canada
IAB Canada
YouTube Video
  • We joke about being addicted to our mobile device, but is it possible that we really are addicted to it? Is checking your social media status flooding your brain with a good feeling endorphin high that crashes minutes later? How is being connected all the time affecting our behaviour? Are we happier? Smarter? Is the gamification of life turning us into lab rats in pursuit of the highest Klout scor...

IAB Canada
IAB Canada
Blog Post
  • 2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to $2.5 billion, now almost 1-in-2 of all Internet ad dollars. Video grows 34%, faster than any other ad format.… The post IAB Canada releases 2016-17 Internet Advertising Revenue Report appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chairs, Expan...

IAB Canada
IAB Canada
Blog Post
  • IAB Tech Lab has prepared the following preliminary commentary on the developments from last week’s Apple Worldwide Develops Conference in San Jose. We will be discussing this within our councils and committees over the coming weeks and welcome any questions… The post Announced Changes in Safari Browser and their Impact on Ads – Notes from the IAB Tech Lab appeared first on IAB Canada. Related po...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada was honoured to represent its members at the House of Common’s Standing Committee on Access to Information, Privacy and Ethics. On Tuesday May 30th, Sonia Carreno, President of IAB Canada and Adam Kardash, Counsel, IAB Canada and Chair,… The post IAB Canada Appearance at House of Commons Regarding PIPEDA appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chairs, Ex...

IAB Canada
IAB Canada
Blog Post
  • We received a very positive Canada’s Anti-Spam Legislation (CASL) update from the Canadian Federal government this week. It was announced that the private right to action under CASL that was originally to come into force on July 1, 2017 would… The post Canadian Federal Government Suspends CASL Private Right of Action appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chairs, ...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada is pleased to announce the appointment of two new co-chairs for the Western Canada market. Effective immediately, Michelle Cunningham, Senior Manager, Enterprise Client Development & Programmatic Media at Mediative and Lindsay Noyes, Communication and Digital Strategy Manager, Westbank… The post IAB Canada Appoints New Co-Chairs, Expanding to Western Canada appeared first on IAB Canada....

IAB Canada
IAB Canada
Blog Post
  • Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we believe that providing education in this specific area goes a long way towards achieving the sustainability of a safe, online advertising eco-system. We are thrilled

IAB Canada
IAB Canada
Blog Post
  • IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released a checklist that was developed by our Head of Policy and Regulatory Affairs, Adam Kardash

IAB Canada
IAB Canada
Blog Post
  • These guidelines have been released just in time for our upcoming Business of Digital event on April 5th covering the topic of LBA. The Media Rating Council (MRC) have released the final version of its Location Based Advertising Measurement Guidelines, which were developed in collaboration with the Mobile Marketing Association (MMA) and IAB. The guidelines are

IAB Canada
IAB Canada
Blog Post
  • Brand safety is a top priority for the supply chain and IAB Canada firmly believes that it is critical to the brand and media owner relationship to insure that advertisements do not land on inappropriate content. IAB Canada has a long history of leading the mission to create a safe environment for brands in collaboration

IAB Canada
IAB Canada
Blog Post
  • The issue of fake news is larger than the obvious effects it has on the advertising eco-system. Our democratic society depends on the public’s access to quality information from trusted sources. It is essential that we cultivate an environment where free speech in the form of user-generated content co-exists with high quality, fact-based journalism and

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