IAB Canada
IAB Canada
Blog Post
  • The IAB Tech Lab has released the first version of OM SDK for General Availability The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various… The post IAB Tech Lab Releases Open Measurement Software Development Kit appeared first on IAB Canada. Related posts: Canadian Federal Govern...

IAB Canada
IAB Canada
Blog Post
  • The only constant in our industry is one of change. Proving to be one of the most significant changes that we have seen within the programmatic space, is that of the introduction of 1st price auctions. It is a change… The post Who’s on 1st? The New Auction Debate appeared first on IAB Canada. Related posts: Get the Facts: Non-Human Traffic IAB Canada Appoints New Co-Chairs, Expanding to Western ...

IAB Canada
IAB Canada
Blog Post
  • Earlier this month, IAB Europe released the new GDPR compliance framework for international public commentary. IAB Canada has called out for a small working group to help consolidate member feedback and commentary from Canada to relay to our IAB Europe… The post GDPR Compliance Framework – IAB Canada Working Group Call-Out appeared first on IAB Canada. Related posts: Digital Overtakes TV for Larg...

IAB Canada
IAB Canada
Blog Post
  • As anticipated, the Standing Committee on Access to Information, Privacy and Ethics has released its report to the OPC suggesting several changes to the current PIPEDA legislation. IAB Canada testified in front of the Committee in May 2017 indicating how… The post Proposed Amendments to PIPEDA appeared first on IAB Canada. Related posts: IAB Global & Canada Mobile Commerce Report-2016 IAB Canada...

IAB Canada
IAB Canada
Blog Post
  • As eagerly anticipated, IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. The Framework was introduced in late 2017 as a cross-industry effort to help publishers, technology vendors, agencies and… The post Lean In! IAB Canada is calling out for a working group to review and provide feedback on IAB Europe’s rel...

IAB Canada
IAB Canada
Blog Post
  • In May 2017, IAB Canada testified in front of The Standing Committee on Access to Information, Privacy and Ethics regarding proposed changes to the existing PIPEDA legislation. This week, while Canadian organizations have privacy legislation top-of-mind and are preoccupied with… The post Proposed Changes to PIPEDA Raise Significant Concerns to Digital Advertising in Canada appeared first on IAB Ca...

IAB Canada
IAB Canada
Blog Post
  • What is the GDPR? In a nutshell, the General Data Protection Regulation is a new European legal framework governing the use of personal data. It will replace all existing national data protection laws across the EU and will apply across… The post What is the General Data Protection Regulation (GDPR)? appeared first on IAB Canada. Related posts: In Response to Ad Blocking – IAB Tech Labs Introduce...

IAB Canada
IAB Canada
Blog Post
  • Why New Ad Formats? The rise of ad blockers meant that the supply chain had a glaring problem. And it did. Consumers were blocking ads for a variety of reasons, all of which threatened the long-term health of publishers (and… The post New Ad Formats set to Launch now – Are you Ready? What L.E.A.N ads mean and how implementation might impact you. appeared first on IAB Canada. Related posts: Progre...

IAB Canada
IAB Canada
Blog Post
  • TAG ended 2017 on a major high by releasing a benchmarking study that found that TAG Certified channels have a measured IVT rate of 1.48% across video and display inventory – an 83% reduction in IVT as compared to the… The post TAG Study shows an 83% Reduction in Invalid Traffic appeared first on IAB Canada. Related posts: Below The Fold – Quarter 1 – 2016 Announcing New Board Members Building ...

IAB Canada
IAB Canada
Blog Post
  • The mission of the Authorized Digital Sellers (ads.txt) project is to increase transparency in the programmatic advertising ecosystem. The program is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize… The post Combating Fraud with Ads.txt appeared first on IAB Canada. Related posts: In Response to Ad Blocking – IAB Tech ...

IAB Canada
IAB Canada
Blog Post
  • Brand Safety continues to be top of mind for advertisers as they continue to work on mitigating risk of brand exposure to inappropriate content online. IAB Canada developed a workshop to improve awareness around tools that are widely available to… The post An Update on Brand Safety appeared first on IAB Canada. Related posts: New Transparency Calculator for Programmatic Buying Released by IAB IA...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada is thrilled to announce Laura Ferron’s appointment to Senior Director, Councils and Committees at IAB Canada. Laura has over 8 years of industry experience having spent six years in progressive roles at top media research companies including comScore… The post IAB Canada Welcomes Laura Ferron to Head up Councils & Committees appeared first on IAB Canada. Related posts: IAB Canada Appoi...

IAB Canada
IAB Canada
Blog Post
  • After attending the 2018 Annual Leadership Meeting in California last week, it was clear that all stakeholders in the digital advertising landscape have their work cut out for them. Traditional brands are faced with the challenges of an onslaught of… The post 2018 – The Year of Adoption appeared first on IAB Canada. Related posts: In Response to Ad Blocking – IAB Tech Labs Introduces the LEAN Ads...

IAB Canada
IAB Canada
Blog Post
  • The fast-approaching General Data Protection Regulation (GDPR) has been on our radar since 2016 but the enforcement date of May 25, 2018 is fast approaching. The implications of the international legislation are far reaching as all Canadian industry stakeholders who… The post GDPR – Countdown to Compliance – Are you Ready? appeared first on IAB Canada. Related posts: What is the General Data Prot...

IAB Canada
IAB Canada
Blog Post
  • Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we believe that providing education in this specific area goes a… The post Building Sustainability of the Supply Chain with Brand Safety appeared first on IAB Canada. Related posts: Progress on Ad Blocking Through IAB Globa...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released… The post Privacy – A Checklist of Privacy Regulatory Authority Expectations appeared first on IAB Canada. Related posts: Pro...

IAB Canada
IAB Canada
Blog Post
  • These guidelines have been released just in time for our upcoming Business of Digital event on April 5th covering the topic of LBA. The Media Rating Council (MRC) have released the final version of its Location Based Advertising Measurement Guidelines,… The post Location Based Advertising Measurement Guidelines appeared first on IAB Canada. Related posts: New Transparency Calculator for Programma...

IAB Canada
IAB Canada
Blog Post
  • Brand safety is a top priority for the supply chain and IAB Canada firmly believes that it is critical to the brand and media owner relationship to ensure that advertisements do not land within inappropriate content. IAB Canada has a… The post IAB Canada in Support of Brand Safety in Digital Advertising appeared first on IAB Canada. Related posts: In Response to Ad Blocking – IAB Tech Labs Introd...

IAB Canada
IAB Canada
Blog Post
  • IAB Tech Lab has prepared the following preliminary commentary on the developments from last week’s Apple Worldwide Develops Conference in San Jose. We will be discussing this within our councils and committees over the coming weeks and welcome any questions… The post Announced Changes in Safari Browser and their Impact on Ads – Notes from the IAB Tech Lab appeared first on IAB Canada. Related po...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada was honoured to represent its members at the House of Common’s Standing Committee on Access to Information, Privacy and Ethics. On Tuesday May 30th, Sonia Carreno, President of IAB Canada and Adam Kardash, Counsel, IAB Canada and Chair,… The post IAB Canada Appearance at House of Commons Regarding PIPEDA appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chairs, Ex...

IAB Canada
IAB Canada
Blog Post
  • We received a very positive Canada’s Anti-Spam Legislation (CASL) update from the Canadian Federal government this week. It was announced that the private right to action under CASL that was originally to come into force on July 1, 2017 would… The post Canadian Federal Government Suspends CASL Private Right of Action appeared first on IAB Canada. Related posts: IAB Canada Appoints New Co-Chairs, ...

IAB Canada
IAB Canada
Blog Post
  • IAB Canada is pleased to announce the appointment of two new co-chairs for the Western Canada market. Effective immediately, Michelle Cunningham, Senior Manager, Enterprise Client Development & Programmatic Media at Mediative and Lindsay Noyes, Communication and Digital Strategy Manager, Westbank… The post IAB Canada Appoints New Co-Chairs, Expanding to Western Canada appeared first on IAB Canada....

IAB Canada
IAB Canada
Blog Post
  • TAG released a report this week indicating that the industry’s efforts to combat ad-supported online piracy was effectively cut in half over the past year. IAB Canada continues to support TAG’s global initiative to combat fraud and regularly co-hosts informational… The post TAG’s 2017 Report Indicates that Ad-Supported Online Piracy’s Days are Numbered appeared first on IAB Canada. Related posts:...

IAB Canada
IAB Canada
Blog Post
  • The September 14th Ad Ops Insider post provides a great overview and update  on Ads.txt adoption – From a local market stand point there are 70 Canadian pure plays set up and hundreds in the process. We’re working on providing… The post Ads.txt Adoption Update appeared first on IAB Canada. Related posts: New Transparency Calculator for Programmatic Buying Released by IAB IAB Canada is Looking fo...

IAB Canada
IAB Canada
Blog Post
  • Apple announced last week that although cookies will continue to operate on users’ Safari browsers , Apple will purge all their data after 24 hours as opposed to the 30-day standard marketers and ad-tech companies have been accustomed to. Intelligent… The post IAB’s Reaction to Apple’s Launch of Intelligent Tracking Prevention on Safari Fall 2017 appeared first on IAB Canada. Related posts: New T...

IAB Canada
IAB Canada
YouTube Video
  • At IAB Canada's fall 2014 Fall MIXX Conference, some amazing speakers took the stage to discuss the future of digital marketing and the latest and greatest news in the industry. The conference brought together over 500 of the top advertisers, marketers, advertising executives, publishers, digital sales and data pros for a day of inspiration, educations and networking.

IAB Canada
IAB Canada
YouTube Video
  • At IAB Canada's Fall MIXX Conference 2014, some amazing speakers took to our technology stage, including Darrick Li of comScore Canada, Seraj Bharwani of Visible Measures Corp., and Hadi Shiravi of Ara Labs Security Solutions. They spoke about the latest in multiplatform measurement, native advertising success metrics and anti-fraud solutions.

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