Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • There is no doubt that the private education sector is under duress.  A universal softening of demand at the K to 12 sector, increased price, leveraged financial aid, and a changing set of core customers in Millennials places this industry in a challenging place.  In our series "Recalibrating an Industry", where we explore the potential solutions to these current woes, we first look at the busin...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Lycée Francais de San Francisco has selected Ian Symmonds & Associates for strategic planning.  The school joins at least five other French international schools in the Puget Sound, Portland, and the Silicon Valley, as well as the French International Schools of North America, as members of our client family.  Our work will commence later this spring and continue into the following academic year...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Fort Worth Country Day in Texas has launched their strategic plan.  "From Here...Anywhere" details the strategic vision for FWCD, which includes aspiring to be a school of significance.  Consistent with our blog series in 2015 of a similar theme, a school of significance is a school or college that has a transformational quality on the context of their environment. From our experience, they are ...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • We have pretty cool news!  Our research division has just informed us that Ian Symmonds & Associates has completed 500 client surveys of parents, students, and stakeholders since our inception in 2003.  ISA now stands 15 years old with over 300 clients served in 48 states and several foreign countries and 500 surveys completed.  We are very excited to bring industry leadership through our resear...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Canterbury School in Greensboro, North Carolina has selected Ian Symmonds & Associates for research and strategic planning.  Our work will commence in the late spring and continue throughout the next academic year. Canterbury School was founded in 1993 as a co-educational Episcopal day school and serves students from PreK through 8th grade.  Canterbury’s campus is approximately 35 acres in north...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • The Network of Sacred Heart Schools  has selected Ian Symmonds & Associates for strategic planning services.  The Network of Sacred Heart Schools is an association of Catholic independent schools acting in cooperation with the USC Province of the Society of the Sacred Heart to advance a shared mission.  Our work will commence in February and continue though the spring and summer as we develop a ...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • By nearly every important strategic measure, private education is under industry duress.  Some of the indicators of this duress include softening demand, shrinking universe of traditional customers, inflated prices with inflated financial aid trying to make up the difference, changing modes of delivery, and rising expectations of new consumers.  It's not all bad, though, as many private schools ...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • ISA wishes you the very best of the holiday season.  In an effort to afford ourselves the opportunity to refresh and reflect, ISA will be closed from December 22nd through January 5th.  During this time, ISA staff members will be checking email, voicemail, and our Basecamp collaboration feeds only periodically.  We wish you a safe and enjoyable holiday season and look forward to our work togethe...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • The notion of integrated marketing has been around for long time.  In the education sector, we have been using this language for at least 15 years, first at the higher education level followed by the primary/secondary sector.  I am still surprised how many schools and colleges fail to meet this simple test on their marketing message with so many tools at their disposal.  The theory integrated ma...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • We have been pouring through research and trends for our independent schools and colleges lately.  As a result, we have a neat, tidy list of recent trends that we believe are relevant and defining for independent schools and colleges today.  We thought we would pass them on to you and encourage you to comment or share as you w...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • idwell Friends School in Washington, DC has completed and launched their new strategic plan.  "Lead in the Light: Empowering Students to Let Their Lives Speak" is an ambitious plan for the school and lays out the priorities for Sidwell Friends over the next five to seven years.  ISA worked with Sidwell Friends School over the ...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • I’m increasingly convinced that what is being passed off as innovative in our top prep schools is not much more than incremental improvements.  As a cohort it turns out that we have historically been pretty good at high quality education.  However, the single largest threat facing our best prep schools is not how to teach stud...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Looking for a simple yet thorough explanation of strategic enrollment management?  Look no further.  Here is our easy to understand guide to the systems approach to managing enrollment, revenue, financial aid, and the life cycle of students at your school.  We created this model for use in conference presentations and enrollment management bootcamps for several associations and find it useful as a...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Armed with a newly completed campus and facilities, Marburn Academy in Columbus, Ohio recently launched their completed strategic plan in October.  A member of the ISA client community, the school has been working on their plan throughout the 2016-17 academic year.  To view a complete version of the plan, click here to downloa...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Ian delivered the keynote address this morning at the Sacred Heart Network Education conference in St. Charles, Missouri,  He spoke before heads of school and board chairs from around the Sacred Heart network on the topic of "marketing the mission." His presentation contained a focus on three elements, including 1) strategic e...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • We are continuing the vibrant strategy planning process at Waterford School in Sandy, Utah, a south valley suburb of Salt Lake City.  It is a beautiful day for visioning. The steering committee and core team will be meeting on campus throughout the day.

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • We are excited to welcome Montessori Community School in Durham, North Carolina as they have selected Ian Symmonds & Associates for research and strategy consulting.  Kelly Laboe, consulting associate, will lead the project, assisted by Ian.  The school joins a strong network of ISA clients in the Raleigh-Durham area and the N...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • The Northwest School in Seattle, Washington has selected Ian Symmonds & Associates for research and analysis services.  We will begin our work this month in an effort to compliment their strategic planning process.  We are delighted to welcome the school to our client community.Located in downtown Seattle, The Northwest School...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • September is always a busy month for our team, as we launch strategic planning processes for clients across the nation.  In the past three weeks, we have seen launches for schools and colleges in Chicago, Raleigh-Durham, Los Angeles, San Diego, Dallas, San Antonio, Nashville, and Bend.  Each school and college has their own un...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Christ Presbyterian Academy in Nashville, Tennessee has launched their strategic plan.  CPA 2022 - A Framework for the Future is an ambitious, exciting look at the future of this innovative, comprehensive academy in Nashville. We worked with CPA throughout the 2016-17 academic year and completed the strategic plan in the summer 2017.  Congratulations to the CPA Lions for an extraordinary process a...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Ecole Bilingue de Berkeley has selected Ian Symmonds & Associates for strategic planning during the current academic year.  The school initially joined our client family this summer while completing a research-based strategic planning process.  Celebrating 40 years in the East Bay community of Berkeley, California, Ecole Bilin...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Austin Montessori School in Austin, Texas has selected Ian Symmonds & Associates for strategic planning.  Our work will commence this winter and move throughout the academic year.  Austin Montessori provides an integrated, inclusive, highly personalized educational environment for children from 18 months to 15 years old. Indiv...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Hackley School in Tarrytown, New York has selected Ian Symmonds & Associates as their strategic planning partner.  Hackley School is an independent, college-preparatory, nonsectarian, day and boarding school for students in kindergarten through twelfth grade. Founded in 1899, Hackley became co-educational in 1970.  We are exci...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • The age old question facing private colleges, universities, and schools has always been "when are we going to hit the wall on price?"  Or, better yet, "when will we completely price ourselves out of the market?"  As part of our current blog series "Financial Forces and Their Impact on Indy Schools", let's focus on how our appr...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • In most independent schools, the enrollment management operation relies on one or two programs that generate demand and convert into enrollment.  These "feeder grades" are often entry points, such as preschool, kindergarten, first grade, sixth, and ninth grade.  And, when you rely on a small amount of entry points, you often d...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • Edison High School seeks a passionate educator, experienced leader, and innovative thinker to step into the challenging role of President.  Edison High School will look to the new President to further strengthen its sense of community and to enhance communication among faculty, students, parents, and alumni families. The schoo...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • In nearly every independent school or college market in which we provide services, I am reminded regularly about the redundancy of similar services and programs.  While there is clear data that supports a nationwide decline in the enrollment in and demand for independent schools, why is it that indy schools continue to operate...

Ian Symmonds Associates
Ian Symmonds Associates
Blog Post
  • I'm really sorry to say this, but the last time I checked, independent schools and colleges have historically been pretty solid at the whole teaching and learning paradigm. Not that we can't improve - we can and we should. But, our teaching and learning environment is not an existential issue threatening our very sustainabilit...

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