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  • The very first email marketing message was sent 40 years ago, in 1978. To be honest, it’s not a birthday we should really celebrate – because the very first commercial message sent via email (albeit in good faith) was also considered to be the very first spam email.The post At 40, Email Marketing Has Never Looked Better appeared first on iContact.

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  • As a marketer, I’m conscious of the fact that I very often find myself repeating the same messages. This isn’t a problem, though, because it doesn’t matter how many times I share the same message – it will always appear fresh to someone who has never heard it before.The post Repetition in Marketing: Don’t Stop Me If You’ve Heard This One Before appeared first on iContact.

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  • If there is one thing that I have in common with my colleague, Hank Hoffmeier, it’s the fact that we could both speak about the benefits of email marketing for our respective countries (I’m in the UK, Hank lives in the US). If ever “Talkin’ Bout Email” became an Olympic sport,  we’d both be going for gold.The post Talkin’ Bout Email – The iContact Email Marketing Podcast appeared first on iContact...

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  • I visited the promotions tab of my Gmail account recently to harvest some examples of bad subject lines for a training course I’m running. Normally, these jump off the page at me – bad subject lines typically sent by organizations I’ve never really had a relationship with (or if I did, it was so long ago that we are almost certainly estranged now) — but something was different now.The post Are We ...

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  • One of the most common objections my clients raise when I suggest that they should be sending more marketing emails is that they don’t want to annoy their subscribers. Some even suggest that if they increase the frequency of their sends, their subscribers might view them as spammers.The post If You Think You’re Sending Too Many Marketing Emails – Think Again appeared first on iContact.

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  • You know that nothing good comes from a binge. Whether you binge watch box sets, listen to that same track by the same artist on repeat, or binge eat unhealthy food, you’ll eventually grow sick of the thing you once loved so much and push it to one side. It’s exactly the same with marketing.The post Are You a Binge Marketer? appeared first on iContact.

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  • With more than a billion users, Instagram is a social media channel marketers cannot afford to ignore. This is particularly true if you work in a highly visual industry like fashion, tourism or food and target a millennial audience. This is because Instagram is the channel of choice for the younger generation, who abandoned Facebook when their parents joined the social network, with 59 percent of ...

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  • Content is king. OK, while this might be a bit of a cliché and something you have heard a million times before – it doesn’t make the business case for investing in a solid content marketing strategy any easier. Just because someone has told you that content marketing is “great” won’t help you write useful, engaging and potentially profitable content.The post Six Reasons Why Content Is King appeare...

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  • The money is in your list. This is as true now – in the post-GDPR era – as it has ever been. Despite this, list building is often an afterthought for many email marketers who instead focus on hitting the same old names with the same old campaigns in the hope of squeezing every drop of revenue from them.The post Email Marketing Priority #1: List Building appeared first on iContact.

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  • At iContact we pride ourselves on the level of customer service we offer our clients. In fact, we believe it differentiates us from our email marketing and marketing automation competitors. We might be a technology company but our approach is very human, and when you match great software with great people, truly amazing things happen.The post Email Marketing: No Such Thing as a Stupid Question app...

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  • The 21st FIFA World Cup kicks off in Russia today. Even if you are not normally a fan of football (soccer), it’s all too easy to get swept up in the excitement of the tournament and get behind your national team. For email marketers, this festival of football creates a number of opportunities and threats to the way we normally conduct business.The post The Email Marketer’s Guide to Surviving the W...

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  • Introducing the Ultimate Subject Line Guide! The email deliverability analysts here at iContact poured tirelessly over one billion subject lines to demystify which words, characters, phrases, and punctuation drove better open rates and click-throughs, regardless of email list size. With over 501 real subject line examples, along with industry expert tips and tricks, it'll be sure to change the way...

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  • Starting a business venture can be a risky undertaking. The costs associated with setting up your organization and winning your first clients can be crippling, and if things don’t quite go to plan, the financial impact can be devastating. Or at least that’s how things used to be.The post Five Things Your Start-Up Business Might Not Need appeared first on iContact.

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  • Just because a business is small, it doesn’t mean that it cannot pack a punch beyond its diminutive size. At iContact, we work with many small businesses, some of which might only employ one or two people, but to the outside world they present a much more significant presence.The post Marketing Your Small Business at Scale appeared first on iContact.

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  • In the 25+ years I’ve worked in the sales and marketing arena, I’ve believed in one key route to success. People buy from people they like and trust. Getting people to like you is of course an inexact science and is never guaranteed. It’s nothing personal; it’s just a matter of personal chemistry.The post Becoming a More Confident Marketer appeared first on iContact.

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  • Email marketing continues to deliver the highest return on investment of any marketing channel available to businesses of all shapes and sizes. Despite this, many small businesses fail to invest in email to the same extent as other marketing channels.The post Should You Hire an Email Marketing Manager? appeared first on iContact.

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  • Email marketing has always worked best when you follow best practices. Ongoing concerns regarding data privacy and new regulations (GDPR, anyone?) should have, if nothing else, focused your mind on these best practices. With this said, there has never been a better time to invest in email marketing.The post Time to Rebuild Your Email Marketing Subscriber Lists appeared first on iContact.

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  • If you are ever going to become a successful email marketer, it is vital that you build a better understanding of your clients’ and prospects’ needs. This means asking the right questions and carefully listening to the answers before carefully building a marketing strategy to suit their requirements.The post Email Marketing: Getting to Know Your Subscribers a Little Better appeared first on iConta...

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  • With just days to go before the new European Union Global Data Protect Regulation (more commonly known as GDPR) comes into effect, there has never been more focus on email marketing in the news and on social media. With that said, there’s never been a better time to be involved in email marketingThe post Taking Email Marketing Back to Basics appeared first on iContact.

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SlideShare Presentation
  • You probably have the hang of drag-and-dropping elements into your emails by now. Perhaps you've even tested different template layouts, read a few how-to design blog posts, or hired a professional HTML designer (like the artists on iContact’s Design Services team). But now, you want your message to stand out from the rest of the email designs in a person’s inbox — and you’re not sure where to be...

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  • I’m not a BIG fan of the BIG marketing campaign. I would much prefer to work on a continuous flow of bite-size campaigns that drive a constant flow of traffic into my business than gamble on the success of one BIG, expensive marketing extravaganza.The post Today’s BIG Idea: Start Something Small appeared first on iContact.

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  • When you are an expert and are really passionate about whatever it is you do, it’s often very easy to over-complicate things. This is why so much marketing content reads like a washing machine instruction manual – meaning it’s overly technical, possibly poorly translated and as dull as a laundry basket full of dirty clothes.The post Does Your Marketing Copy Read Like a Washing Machine Manual? appe...

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  • I often tell my clients, no matter what they do, that we are all publishers now. Online publishing platforms like WordPress, social networks like Facebook, Instagram and Twitter; and video sharing channels like YouTube make it incredibly easy for any business to publish its own content, bypassing the traditional media and efficiently communicating with its target audience.The post Five Reasons Why...

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  • One of the most common concerns small business marketers have about email marketing revolves around the frequency of sends. I’m constantly told by my clients that they don’t want to annoy their subscribers by sending too many emails. But just how many is too many?The post Emails You Can Send Every Day appeared first on iContact.