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  • Does your organization have a customer relationship management tool? Do you have a lengthy sales process? Are your marketing efforts not as effective as you would like? Do you have leads falling through the cracks? Are you sending out messages that aren’t personalized? Do you have a difficult time managing leads? If you answered “yes” […]The post How to Choose Marketing Automation Software for You...

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  • Nonprofits are constantly in need of effective marketing techniques to increase awareness of their cause, attract volunteers, increase donations, or promote an upcoming event. The problem is that nonprofits have to do this without breaking the bank. The good news is that it’s absolutely possible for nonprofits to market themselves on a shoestring budget by using […]The post Marketing on a Budget: ...

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SlideShare Presentation
  • Webinar Recording: https://icontact-videos.wistia.com/medias/mwfi87z186 Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media adver...

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  • Good design is an essential element of great email campaigns. But what’s “good” design? We thought it would be fun to ask members of our Design Services team to pick out some of their favorite design projects of 2017. We didn’t want to choose any “winners” per se; our designers are doing exceptionally interesting and […]The post The Best of the Best: Spotlighting Great Custom Designs appeared firs...

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  • Despite the fact that sales and marketing departments are on the same team, they’re not always the best of friends. In fact, a survey from 2011 found that 87% of the terms used by marketing and sales teams to describe each other are negative , while a more recent LeanData survey showed that “51% of marketers are not […]The post The Dynamic Duo: Why Sales and Marketing Need to Work Together appeare...

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  • One of the biggest challenges marketers face when attempting to build a comprehensive content marketing strategy (one that fuels their blogging, email marketing and social media efforts) is finding the time to create enough good content.The post Content Marketing: Document Everything appeared first on iContact.

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  • Any marketer will tell you that one of the most frustrating aspects of email marketing is bounced emails. This is mainly because your recipients aren’t receiving the messages you want them to read, but bounced emails can also give your organization a bad reputation. If you’re new to email marketing, you may not know what […]The post Everything You Ever Wanted to Know About Bounce Rates appeared fi...

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SlideShare Presentation
  • Hank Hoffmeier (Strategic Insights Manager, iContact) discusses everything you need to know about webinar promotion. Agenda: What is a successful webinar? How to increase awareness and attendance Choosing when and what time Sample promotion timetable Ways to promote and remind After the webinar: follow up

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  • Did you know that poor customer service in the U.S. costs companies $62 billion? Delivering customer service that goes above and beyond is paramount in today’s highly competitive environment where instant gratification has become an expectation when it comes to customer support. Marketers need to stay on top of shifting demographics and advances in technology […]The post 5 Customer Service Trends ...

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IContact
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  • Ah, the subject line. Some might say there’s too much focus put on this short line of text and its even shorter sidekick, the preheader. No matter your opinion on the subject of subject lines, most email marketers spend the majority of their email creation time racking their brains for the perfect sequence of attention-grabbing […]The post No-fail Subject Lines for Five Email Marketing Campaigns a...

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  • If you’re going to talk the talk, you’ve got to walk the walk. And at iContact, we do just that! We’ve talked about DMARC many times. DMARC (pronounced dee-mark) is an acronym for Domain-based Message Authentication Reporting and Conformance. This essentially means it is a system designed to prevent email spoofing. We have also many times […]The post On Your DMARC, Get Set, Go! appeared first on i...

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  • Experienced email marketers know that sending to old addresses can lead to high spam complaints and harmful hard bounces. Previously, best practice dictated that you perform consistent list hygiene and conduct re-engagement campaigns on a routine basis. But what if this technique is actually doing more harm than good? The increase in ISPs weighing engagement […]The post Re-engagement the Bold and ...

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  • Make no mistake about it. We’re living in a mobile-first world. Checking our phone is one of the first things we do when we wake up. It’s with us throughout the day as we do everything from paying a utility bill to ordering lunch and updating our social channels. Cell phones have become so intertwined […]The post Looking Ahead: Preparing Your Website for Google’s Mobile-First Indexing appeared fir...

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  • Are you looking for a surefire way to build trust  while persuading customers to purchase your products or services? If so — and who wouldn’t? — then it’s time to embrace reviews and testimonials to show your leads how your products or services can make their lives better. While reviews and testimonials are your not-so-secret […]The post Trust Factor: The Importance of Reviews and Testimonials — A...

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  • Most of us are familiar with the Pareto principle (often referred to as the 80/20 rule). The principle states that for many events, roughly 80 percent of effects come from only 20 percent of actions. In business, careful analysis of the principle can help you identify which clients, products or services generate the most revenue for your business and help you build a more efficient, less wasteful ...

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  • If you work for a nonprofit, then you already know how much effort you need to put into planning and organizing a big fundraising event. Your hope is that all that hard work will translate into much-needed funds for your cause or organization. But hope isn’t enough to realize success. Smart promotion is key to […]The post Get the Party Started: 8 Ways to Hype Your Fundraiser appeared first on iCon...

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  • Content marketing has caused more than a bit of a buzz in marketing circles over the past few years. Despite this, very few organizations understand the true value of this often-misunderstood marketing opportunity, and as a result fail to optimize their content marketing efforts to drive maximum impact.The post Content Marketing Starts the Conversation, Email Marketing Closes the Deal appeared fir...

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IContact
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  • Last summer, we introduced our blog readers to Badass Beard Care, a great veteran-owned company and an iContact power user. The company provides all-natural grooming products for guys who want to tame their man manes. In the hands of company founders Charlie and Ashley Moyer, what began with a sentimental tribute to a bearded dad, […]The post How One Badass Company Doubled Their Sales with iContac...

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IContact
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  • As a marketer, you’re probably well aware of the importance of driving traffic to your website. After all, it’s one of the most effective ways to generate new leads for your sales team. Here’s the problem: As you begin to generate more traffic, you completely forget about your existing on-page elements, such as headlines, copy, […]The post A Newbie’s Guide to Conversion Rate Optimization appeared ...

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  • What if I told you there was a marketing channel that’s probably in the palm of your hands as you read this? It’s called SMS marketing, and it has become a popular and effective marketing channel for businesses and nonprofits of all sizes. What you may not realize is that it can be a great vehicle for […]The post What the Text? Everything You Need to Know About SMS Marketing appeared first on iCon...

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  • Choosing an email service provider (ESP) for the first time — or switching to a different one — can get confusing. There are a lot of companies out there offering their services; some of them may offer more than you want; some of them, not enough of what you need. How do you choose? After […]The post A Checklist for Choosing (Or Switching To) A New Email Service Provider appeared first on iContact...

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IContact
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  • Google the word “infographic” and you’ll get about 268 million results. It’s hardly surprising. In a world where we can sometimes feel like we’re drowning in big data, visual representations offer a different lens to better understand complex topics. It’s still hot outside, make sure your marketing stays hot too. Click here to download our […]The post 6 Reasons Why You Should Be Using Infographics...

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IContact
Blog Post
  • How’s your summer been? Hopefully you’ve found the time to kick back and enjoy a little sunshine, and the impact of those “dog days” hasn’t been too draining on your business. The good (and bad) news is, there is just one more week of August to go before September kicks in and we get back to work. And boy, there’s a lot of work to be done in September.The post This Week’s Marketing Challenge: Sche...

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