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  • Holiday Marketing By The Numbers: Metrics That Matter
    Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
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Blog Post

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  • 7 Daily Habits of Successful Email Marketers | iContact
    Just like starting a new workout regimen, implementing an effective email marketing strategy requires healthy, daily habits. This not only establishes a routine to keep you on track, but it also ensures your campaigns are always optimized for success. Not sure where to start? No worries. I’ve put together seven daily habits of successful email […]The post 7 Daily Habits of Successful Email Markete...
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  • The Back-to-School Sales Bonanza — Not Just About the Kids | iContact
    Despite the fact that many of us parents have loved having the kids around over the long summer break, you’ll forgive us if we raise a cheeky glass of wine in celebration of their return to school. And parents aren’t the only ones who are celebrating. “Back to School” represents an amazing opportunity for retailers across many different verticals to generate significant sums of revenue.The post Th...
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  • 12 Ways to Segment Subscribers – And Increase Engagement | iContact
    Segmentation doesn’t just deliver the right message to the right people; it also can improve your open and click rates, and even drive your overall email ROI. But how exactly can you segment your subscribers, as well as increase engagement, to take advantage of these benefits? Start by segmenting your subscribers in the following 12 […]The post 12 Ways to Segment Subscribers – And Increase Engagem...
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  • Self-Assured Content Marketing: Just Be Yourself | iContact
    The marketing industry is full of cool, self-assured characters who can speak with ease and write in a style that reflects their confidence. We follow these people on social media, check out their keynote addresses at industry conferences and avidly tune in to every podcast and YouTube broadcast, hanging on their every word.The post Self-Assured Content Marketing: Just Be Yourself appeared first o...
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  • Nonprofit Marketing: 9 Tips to Promote Giving During the Holidays | iContact
    We all know the holiday season is a high-stakes time for retailers competing for shoppers and trying to nail down Q4 profits. But the holidays are also primetime for nonprofits who benefit from the spirit of giving that infuses the holiday season. In 2016, 24% of charitable giving in the U.S. occurred between Thanksgiving and […]The post Nonprofit Marketing: 9 Tips to Promote Giving During the Hol...
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Blog Post

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  • Got a Side Gig? These Are the Tools, Techniques and the Attitude You’ll Need | iContact
    The nine-to-five is dead. It seems everyone has got a side gig these days. Whether they are driven by financial necessity or motivated by the pursuit of a passion, a side gig can be, for many, the first step on a hugely rewarding entrepreneurial journey.The post Got a Side Gig? These Are the Tools, Techniques and the Attitude You’ll Need appeared first on iContact.
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  • Celebrating International Beer Day! | iContact
    August 4, 2017 is International Beer Day, a global celebration of brewers, beer, and beer lovers! It wasn’t too long ago that craft beer was primarily a small and local trend. Well, the emphasis is still on local, but craft beer is now a Trend — a big one — and craft beer and brewers are […]The post Celebrating International Beer Day! appeared first on iContact.
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  • Growing an Email Marketing List from Scratch | iContact
    Ask any successful marketer about what their most powerful marketing asset is and they will undoubtedly tell you about their email marketing list. A good, strong email marketing list helps to separate marketers who are able to generate significant profits from their sales from those who struggle to generate positive cash flow with acquisition costs destroying their margin.The post Growing an Email...
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Blog Post

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  • 9 Super-Effective Ways to Promote Your Next Webinar | iContact
    Webinars and live streaming videos have emerged as two of the most important communication vehicles for B2B and B2C brands. In fact, according to the Content Marketing Institute, 66% of marketers identified webinars as an effective B2B tactic. Why? Mostly because they work — webinars have proven to be an effective way to generate new leads […]The post 9 Super-Effective Ways to Promote Your Next We...
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  • Facebook Custom Audiences and Email Marketing – A Killer Combination | iContact
    Like peanut butter and jelly, email and social media marketing are the perfect combination. I like to think of it as a jab, jab, punch approach to marketing. You keep your audience engaged with regular social media activities – keeping them informed and entertained – and then you follow up with a “killer” sales pitch via email.The post Facebook Custom Audiences and Email Marketing – A Killer Combi...
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  • 5 Not-So-Secret Ways to Refresh Your Contact List | iContact
    Raise your hand if you have a neat and tidy email list.  I bet there aren’t too many hands raised.   Busy business owners and marketers don’t always have the time to stay up-to-date on their lists — but list hygiene is an important task that deserves every marketer’s attention.  What’s list hygiene, and why is […]The post 5 Not-So-Secret Ways to Refresh Your Contact List appeared first on iContact...
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  • SEO Success — Webinar Q&A | iContact
    SEO continues to be a hot topic and it poses challenges for experienced and new marketers alike. We received many interesting and thoughtful questions during our recent webinar, Blueprint to Search Engine Success. We didn’t have time to get to all the questions during the webinar, so we asked iContact’s Digital Marketing Manager, Simone Watson, […]The post SEO Success — Webinar Q&A appeared first ...
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  • Cash Flow: Surviving the Long, Hot Summer | iContact
    The summer months can be difficult for a lot of businesses. They need to pay out for all the things that keep their businesses ticking over (staff, office space, warehousing, etc.) as well as to invest heavily in the things that will deliver a significant return come the end of the year. The post Cash Flow: Surviving the Long, Hot Summer appeared first on iContact.
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  • Holiday Marketing (Nonprofit Edition): A Time for Giving | iContact
    It’s the most wonderful time of the year – and it’s just around the corner. The holidays are a time when people’s thoughts turn to helping others, and their generosity can become infectious. Charitable giving is a multibillion-dollar industry, with some $389 billion donated in the US during 2016, with 24 percent of this giving happening between Thanksgiving and New Year’s.The post Holiday Marketin...
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  • The 8-Step Guide to Profitable Email List Growth | iContact
    An active email address is worth its weight in gold (OK, I know they don’t actually weigh anything – but you get my point) to a savvy marketer. It enables a marketer to take control of a conversation and build a gateway to recurring revenue. Forget Bitcoins – email is a currency we can all understand.The post The 8-Step Guide to Profitable Email List Growth appeared first on iContact.
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  • Summer Vacation: Putting Your Marketing on Autopilot | iContact
    Tough love time again. Marketing cannot afford to take a vacation. It’s too important to the health of your business. It keeps your sales team happy, it keeps your warehouse or other backroom operations busy and, most importantly, it feeds your business with much-needed cash and maintains future potential as new prospects are added to the sales funnel.The post Summer Vacation: Putting Your Marketi...
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  • 6 Email Marketing Strategies for Summer Sends | iContact
    You might think that the hot summer months are a great time to kick back and relax a bit. They are — but not for your email marketing . In fact, summer is the best time to start planning for the busy holiday marketing season. Great campaigns require advance planning. If you wait until the […]The post 6 Email Marketing Strategies for Summer Sends appeared first on iContact.
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  • Successful Marketing: It’s The Little Things That Count | iContact
    Your marketing strategy should not be controlled by a switch where the only functionality is on and off. Think instead of a value – which can be turned to adjust the flow of your marketing content.The post Successful Marketing: It’s The Little Things That Count appeared first on iContact.
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  • 5 Tips to Heat Up Your Black Friday Marketing | iContact
    Love it or hate it, Black Friday represents an important opportunity to engage your subscriber list. Black Friday is all about sharing incredible deals and offers with your customers. But there’s a lot of competition for attention — every marketer in the United States (and around the world) has eyes on the Black Friday prize. This […]The post 5 Tips to Heat Up Your Black Friday Marketing appeared ...
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  • Marketing Automation: An Easy Workflow with Big Results | iContact
    Right message, right time, right customer — that combo is the lodestone of marketing automation. Sending automated, timely, and relevant messages can be just what you need to get more sales, more leads, and more success from your email marketing efforts. But when I talk to my customers about marketing automation, they seem nervous and […]The post Marketing Automation: An Easy Workflow with Big Res...
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  • A Prime Marketing Opportunity | iContact
    Retailers like Amazon don’t have to wait for the holidays and key sales events like Black Friday or Cyber Monday to bolster their sales. They generate their own excitement and create a “holiday shopping” experience of their very own to celebrate the summer.The post A Prime Marketing Opportunity appeared first on iContact.
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  • Marketing Automation is Smooth Sailing for Spiritline Cruises | iContact
    Spiritline Cruises is a unique Charleston attraction that offers harbor tours, dinner cruises, private dining events, and sightseeing on the gorgeous Charleston Harbor. Their luxury cruises offer everything from four-course dinners (recently featured in The Post and Courier) to live entertainment. We sat down with Ian Harris, Director of Sales and Marketing, to learn about how […]The post Marketin...
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  • The Hardest Part of Any Journey Is the First Step | iContact
    The main reason why most people do not succeed in business is because they never take that first step. The first step is always the hardest. It takes guts, determination and confidence to make that move, and most people don’t have the right stuff.The post The Hardest Part of Any Journey Is the First Step appeared first on iContact.
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  • Gmail to Stop Scanning Personal Content | iContact
    I’ve always thought of the email inbox as something of a “closed” social network. It’s a place where you share ideas, conversations and targeted messages with friends, colleagues and like-minded individuals. Unlike more “open” social channels, you have greater control over who has access to your communications and public information. But this doesn’t mean your messages are private.The post Gmail t...
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  • Virtual Reality Is Reshaping Marketing: Will You Be Ready? | iContact
    Virtual reality and augmented reality are current hot topics and the buzz is not limited just to the tech arena. Businesses large and small are in a race to harness this rapidly developing technology and translate it into practical applications for today’s experience-hungry consumers. Let’s start with which is which. With virtual reality, the user […]The post Virtual Reality Is Reshaping Marketing...
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  • Don’t Let Black Friday Sneak Up on You | iContact
    Like the Boy Scouts, the email marketing experts at iContact are always prepared. We don’t like surprises (unless they involve cake), so we like to plan ahead and get ready for the big events that can make or break a business.The post Don’t Let Black Friday Sneak Up on You appeared first on iContact.

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