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  • With just days to go before the new European Union Global Data Protect Regulation (more commonly known as GDPR) comes into effect, there has never been more focus on email marketing in the news and on social media. With that said, there’s never been a better time to be involved in email marketingThe post Taking Email Marketing Back to Basics appeared first on iContact.

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  • You probably have the hang of drag-and-dropping elements into your emails by now. Perhaps you've even tested different template layouts, read a few how-to design blog posts, or hired a professional HTML designer (like the artists on iContact’s Design Services team). But now, you want your message to stand out from the rest of the email designs in a person’s inbox — and you’re not sure where to be...

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  • I’m not a BIG fan of the BIG marketing campaign. I would much prefer to work on a continuous flow of bite-size campaigns that drive a constant flow of traffic into my business than gamble on the success of one BIG, expensive marketing extravaganza.The post Today’s BIG Idea: Start Something Small appeared first on iContact.

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  • When you are an expert and are really passionate about whatever it is you do, it’s often very easy to over-complicate things. This is why so much marketing content reads like a washing machine instruction manual – meaning it’s overly technical, possibly poorly translated and as dull as a laundry basket full of dirty clothes.The post Does Your Marketing Copy Read Like a Washing Machine Manual? appe...

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  • I often tell my clients, no matter what they do, that we are all publishers now. Online publishing platforms like WordPress, social networks like Facebook, Instagram and Twitter; and video sharing channels like YouTube make it incredibly easy for any business to publish its own content, bypassing the traditional media and efficiently communicating with its target audience.The post Five Reasons Why...

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  • One of the most common concerns small business marketers have about email marketing revolves around the frequency of sends. I’m constantly told by my clients that they don’t want to annoy their subscribers by sending too many emails. But just how many is too many?The post Emails You Can Send Every Day appeared first on iContact.

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  • If you’ve ever worked a trade show, you’ll more than likely be familiar with the goldfish bowl approach to lead generation, in which visitors’ business cards are collected in a bowl. Normally connected to a competition or some other incentive, the goldfish bowl is a passive lead generation technique that doesn’t involve too much of a hard sell. However, the goldfish bowl strategy has its flaws.The...

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  • As email inboxes around the world fill up with messages from marketers desperate to confirm their subscribers’ consent to receive marketing communications before the May 25 implementation of the new GDPR rules, you can bet that some email lists are going to shrink pretty dramatically.The post Missing Something? Three Simple Steps to Encourage Re-Subscription appeared first on iContact.

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  • When I sit down with clients to discuss their marketing strategies, I always tell them one thing: Not everything I suggest will work or perhaps be entirely suitable for your business, but if you leave the meeting with just one good idea that you successfully implement, your investment in time and money will be rewarded many times over.The post Building a Strategic Marketing Plan: Never Assume appe...

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  • Email marketing remains the single most effective strategy for communicating and selling. Getting into the inbox and having your email opened have a dramatic impact on marketing campaigns. Employing automation, solid best practices and bottom-line focused email marketing techniques are the surest prescriptions for success. Learn how to ensure your emails are delivered to the inbox rather than sp...

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  • Email marketing remains the single most effective strategy for communicating and selling. Getting into the inbox and having your email opened have a dramatic impact on marketing campaigns. Employing automation, solid best practices and bottom-line focused email marketing techniques are the surest prescriptions for success. • Learn how to ensure your emails are delivered to the inbox rather than ...

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  • Lead quality and quantity is a hot topic for most businesses and is almost certainly the largest cause of discontent between marketing and sales departments the world over. If you’ve ever worked on either side of the sales and marketing divide, you will almost certainly be familiar with the following scenario.The post Are You Ignoring Red-Hot Leads? appeared first on iContact.

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  • OK, unless you are a brain surgeon or a rocket scientist,  chances are, you probably think your job is pretty simple. Most jobs are – with the right training and a bit of practice, what you do every day becomes almost second nature. But this doesn’t mean you should undervalue your expertise, because the investment in the time and effort that it takes to learn your skill is invaluable.The post Neve...

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  • Whether you love it or dread it, spring cleaning is a good habit to have. The habit of cleaning your email list is equally important. The bad data that may seem like mere cobwebs and dust bunnies could actually be negatively impacting your deliverability and put you at risk for being blacklisted. So how do you go about cleaning your email list without feeling too overwhelmed? In this webinar Jo...

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  • As someone who earns my living from writing and speaking, there is one thing that I will never do, and that is write or speak for free. Yes, I understand that I might be missing out on a whole heap of “exposure,” but as I always tell prospective business partners who offer the promise of exposure in lieu of payment – people die of exposure.The post Why Owning a Relationship Is More Important than ...

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  • Lucille Ball, star of the pioneering 1950s TV show I Love Lucy, once said: “If you want something done, ask a busy person to do it. The more things you do, the more you can do.” She was speaking from experience. During her life, Ball was so much more than a television sitcom actor.The post Effective Marketing: Can Do versus Am Doing appeared first on iContact.

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  • If you think the business of selling products or services is hard, you should try your hand at online fundraising. Fundraising is difficult for a number of reasons. From money being tight to a bout of compassion fatigue or a general lack of interest (fundraising is a competitive business – and sometimes it seems that everyone is asking for money), there are a million reasons why someone will find ...

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  • GDPR, or to give it its full name, The EU General Data Protection Regulation, is a new European Union regulation designed to protect and empower all EU citizens’ data privacy and to reshape the way organizations approach data privacy. While GDPR is a regulatory product of the European Union, it has potential implications for any business or organization (regardless of location) doing business with...

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  • The world of marketing is a funny old game. On the one hand, it’s portrayed as a glamorous industry full of creative and smart individuals who work as hard as they play. I mean seriously, who wouldn’t want to be a marketer? On the other hand, it’s perceived as a series of cynical ploys to persuade consumers to part with their cash for products and services they neither need nor want. Here we enter...

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  • The word “hustle” is never very far from the lips of many entrepreneurial influencers (and many, many more wannabe thoughtleaders). It’s a funny word, because it has two meanings. It could mean a period of frantic activity – which very much suits the small business environment. Or it may be used to describe a fraud or a swindle – not something most entrepreneurs would want to associate themselves ...

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  • Consider the following scenario: You suddenly find yourself without work. There’s enough money in the bank to cover your next mortgage payment and feed yourself for a couple of weeks, but precious little else. You’ve got a laptop and an Internet connection, but no money to buy new stock or raw materials. What would you do? Could you turn things around?The post Entrepreneurial Magic: Creating Somet...

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  • Almost everyone is on social media these days, so businesses are learning how to use social media as another marketing channel. That doesn't mean all businesses are good at it. If you've ever been annoyed or offended by a company's social media campaign, you know they might have lost your business. So how does your social media compare? Larry Kim is widely considered one of the premier expert...

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  • Ask any entrepreneur about the benefits of self-employment, and they will most likely reply with the word “freedom”. Despite this commonly held belief, I speak with countless small business owners every day who find themselves shackled to mechanisms of much larger organizations which, in all likelihood, restrict the freedoms they want to enjoy. At the end of the day, it’s like they never stopped w...

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  • As we’ve often said on this blog, marketing is difficult, and there are no shortcuts to success. This is as true in email marketing as it is in social media and content marketing. And yes, while you can (and should) employ software to make your marketing efforts more efficient by automating certain tasks, lazy marketing will never yield significant, long-term results.The post Why Twitter’s New Dup...

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