iCrossing
iCrossing
SlideShare Presentation
  • In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment. Note: A video recording of the webinar is available on the Direct Market...

iCrossing
iCrossing
SlideShare Presentation
  • The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that will drive the brand forward? At this time of year, CMOs should only have one question on their minds: How can I ensure that my brand is poised for success? To answer that question, Gary Stein, iCros...

iCrossing
iCrossing
SlideShare Presentation
  • Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from ...

iCrossing
iCrossing
SlideShare Presentation
  • In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can ...

iCrossing
iCrossing
SlideShare Presentation
  • Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. Thi...

iCrossing
iCrossing
SlideShare Presentation
  • If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation f...

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