Ifbyphone
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  • Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it.

Ifbyphone
Ifbyphone
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  • How well do you know your target audience? Do you know how satisfied your customers are with your products and services? Do you know your prospects’ most pressing pain points, or what features they value most in a solution? The answers to these and similar questions often separate the successful businesses from the underperforming. That’s why more and more companies today are embracing the value...

Ifbyphone
Ifbyphone
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  • Smartphone adoption around the world is exploding. There were over a billion smartphone users in 2012, and that number is expected to double in the next three years.1 In the U.S. alone over 135 million people have smartphones, and that figure is expected to grow 40% to reach 192 million by 2016.2 That’s 60% of the country, with no end in site. This explosive growth is changing the way businesses...

Ifbyphone
Ifbyphone
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  • CEOs and customer service executives understand the value of offering a world-class call center. It’s often the first contact a customer has with an organization, and it plays a major role in establishing customer loyalty. But these executives also understand the need to keep customer support costs down. It’s these two opposing forces that are driving call center technology to continuously evolv...

Ifbyphone
Ifbyphone
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  • When you hear the term “voice broadcasting,” you may think of an automated phone message from your kids’ soccer coach reminding you of practice next week or a boring marketing blast. Most people think of voice broadcasting as an impersonal, inflexible message that doesn’t give the recipient the option to ask questions, reschedule, or connect with a real person. But voice broadcasting is more than...

Ifbyphone
Ifbyphone
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  • In the past, most B2B marketers familiar with IVR (interactive voice response) thought of it as the automated greeting people hear when they call a business. IVR served as a virtual receptionist that directed callers to the right department: “Press 1 for sales, press 2 for support, press 0 for an operator.” And while some B2B marketers might record promotional messages for the IVR to play for ca...

Ifbyphone
Ifbyphone
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  • Marketing Automation is a technology process that enhances a customer's interaction with a brand or service, automates that marketing process, and measures marketing effectiveness. By automatically tracking the success of various marketing channels, companies can streamline the sales lead generation process and strengthen customer relationships. In this graphic, voice-based marketing automation l...

Ifbyphone
Ifbyphone
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  • The first step toward strengthening your marketing is making better use of a tool that is already on your desk: the phone. If your business already uses a marketing automation system, the phone is often an underappreciated part of the automation equation. And if your company doesn’t yet use marketing automation, there is no better and simpler place to start with marketing automation than by using...

Ifbyphone
Ifbyphone
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  • Call tracking has become the new mission-critical marketing technology, joining marketing automation and CRM. It’s why analysts estimate marketers will spend $1 billion on call tracking solutions this year. As a marketer, if you are looking to implement a call tracking solution to track, route, score, and manage phone leads, it is important to be prepared for the purchase-making journey.

Ifbyphone
Ifbyphone
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  • Study after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers conduct research online, they want to speak with an agent to buy offline. They prefer calling rather than filling out a web form on a landing page because agents can provide immediate answers over the phone. Plus, a conversation with a real human-being offers a high-touch, i...

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