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  • Marketers Guide to Call Tracking for Google SEO and PPC
    Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it.
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  • The Definitive Guide to Automated IVR Phone Surveys
    How well do you know your target audience? Do you know how satisfied your customers are with your products and services? Do you know your prospects’ most pressing pain points, or what features they value most in a solution? The answers to these and similar questions often separate the successful businesses from the underperforming. That’s why more and more companies today are embracing the value...
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  • Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls
    Smartphone adoption around the world is exploding. There were over a billion smartphone users in 2012, and that number is expected to double in the next three years.1 In the U.S. alone over 135 million people have smartphones, and that figure is expected to grow 40% to reach 192 million by 2016.2 That’s 60% of the country, with no end in site. This explosive growth is changing the way businesses...
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  • Beyond The Cloud: The Next Generation of Virtual Call Centers
    CEOs and customer service executives understand the value of offering a world-class call center. It’s often the first contact a customer has with an organization, and it plays a major role in establishing customer loyalty. But these executives also understand the need to keep customer support costs down. It’s these two opposing forces that are driving call center technology to continuously evolv...
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  • New Ways to Integrate Intelligent Voice Broadcasting Into Your Marketing and Sales Strategy
    When you hear the term “voice broadcasting,” you may think of an automated phone message from your kids’ soccer coach reminding you of practice next week or a boring marketing blast. Most people think of voice broadcasting as an impersonal, inflexible message that doesn’t give the recipient the option to ask questions, reschedule, or connect with a real person. But voice broadcasting is more than...
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  • IVR for B2B Marketing: New Strategies for Lead Generation, Scoring, and Nurturing
    In the past, most B2B marketers familiar with IVR (interactive voice response) thought of it as the automated greeting people hear when they call a business. IVR served as a virtual receptionist that directed callers to the right department: “Press 1 for sales, press 2 for support, press 0 for an operator.” And while some B2B marketers might record promotional messages for the IVR to play for ca...
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  • The Evolution of Marketing Automation
    Marketing Automation is a technology process that enhances a customer's interaction with a brand or service, automates that marketing process, and measures marketing effectiveness. By automatically tracking the success of various marketing channels, companies can streamline the sales lead generation process and strengthen customer relationships. In this graphic, voice-based marketing automation l...
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  • The Missing Piece of Marketing Automation: Your Phone
    The first step toward strengthening your marketing is making better use of a tool that is already on your desk: the phone. If your business already uses a marketing automation system, the phone is often an underappreciated part of the automation equation. And if your company doesn’t yet use marketing automation, there is no better and simpler place to start with marketing automation than by using...
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  • 7 Learnings About Call Conversions (From 7 Marketing Leaders)
    We spoke with 7 marketing leaders about call conversions. What we discovered was eye-opening. Leaders from Esurance, Expedia, LendingTree, Goddard School, LegalZoom, and more shared with us the unexpected impact call conversions have had on their business.
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  • Marketing & Technology: Are We Finding Common Ground?
    It’s now apparent that finding common ground between marketing and technology will help us provide a seamless customer experience by integrating our systems and data. But don’t take it from us, take it from some of the top leaders in marketing and technology.
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  • Tips for E-Commerce: 4 Steps to Drive Sales with the Phone
    This white paper explains why phone calls have become a critical sales channel in the e-commerce space. It provides tips for how to use the phone to drive more sales, and highlights how online retailers can leverage a technology called voice-based marketing automation.
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  • Buyer's Guide to Call Tracking Software for Marketers
    Call tracking has become the new mission-critical marketing technology, joining marketing automation and CRM. It’s why analysts estimate marketers will spend $1 billion on call tracking solutions this year. As a marketer, if you are looking to implement a call tracking solution to track, route, score, and manage phone leads, it is important to be prepared for the purchase-making journey.
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  • Shoot for Higher ROI: The Best Way to Optimize Insurance Marketing in a Digital World
    Study after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers conduct research online, they want to speak with an agent to buy offline. They prefer calling rather than filling out a web form on a landing page because agents can provide immediate answers over the phone. Plus, a conversation with a real human-being offers a high-touch, i...

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