IFTTT (pronounced ) is a free web-based service that people use to create chains of simple conditional statements, called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest. For example, an applet may send an e-mail message if the user tweets using a hashtag, or copy a photo on Facebook to a user's archive if someone tags a user in a photo. IFTTT is an initialism for If This Then That.

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