IH Concepts
IH Concepts
Blog Post
  • Apple has been creating iconic commercials that make their product’s stand out for as long as I can remember. Whether it was the high-energy, dancing silhouette campaign for the iPod, or the dad joke style of humor in the Mac vs PC ads, I always saw Apple as having an entertaining and engaging marketing strategy. […]

IH Concepts
IH Concepts
Blog Post
  • Turkeys, stuffing, and cranberries are synonymous with Thanksgiving. As the years have passed more has been added on to the holiday week such as Black Friday and Cyber Monday. And while the season has become increasingly more commercial American Express has found a way for people to give back to their community. Small Business Saturday […]

IH Concepts
IH Concepts
Blog Post
  • What is in a brand? A brand is something that your company uses to distinguish itself from others, it is something unique solely to you. What’s in it is your company’s values. A brand is a symbol that is able to represent a company quickly and accurately so customers can immediately associate it with the […]

IH Concepts
IH Concepts
Blog Post
  • Companies often use brand quadrants to position their brand and figure out how they want to convey their message. The purpose of a brand quadrant is to find the balance between centrality and distinctiveness. By finding this balance it will help customers better understand what this company does and sells. Earlier this year, we had […]

IH Concepts
IH Concepts
Blog Post
  • Well, we did it. We’ve revamped our website and the changes are officially up and running! It took a little over a year, but after a lot of hard work we’re proud to share our new online presence. None of these changes would’ve happened without the creation of our IH5 Web in 2016. IH5 Web […]

IH Concepts
IH Concepts
Blog Post
  • Restaurant Week is getting closer, and we’re getting hungrier. The downside to having so many amazing restaurants in the Madison area is that we have to pick and choose between them. While we really wish that we could just sample it all in a fantastical, mile long buffet, we also realized that this is a […]

IH Concepts
IH Concepts
Blog Post
IH Concepts
IH Concepts
Blog Post
  • Here’s the deal, we all love being made feel special, we love feeling cared about, we love being paid attention to. It’s human nature, no shame in it. So, what does this mean for you as a company? It means that whether marketing your brand, product or service, great content is no longer merely creative […]

IH Concepts
IH Concepts
Blog Post
  • We don’t mean to toot our own horn but we’re very proud of the work we did on the Madison-Area Urban Ministry (MUM) project and wanted to share our journey with you! As a results-oriented company, we were thrilled when, a year ago, Executive Director Linda Ketcham shared the impact that our work on her […]

IH Concepts
IH Concepts
Blog Post
  • Ever noticed how outdated trends that we swore we’d never be caught dead in eventually creep back into our lives? Well, design trends are subject to the same fate. In the past few years, graphic designers have shied away from bold, loud layouts and turned to minimalism. However, as we welcome 2017, we’re seeing a […]

IH Concepts
IH Concepts
Blog Post
  • Admit it. We’re all guilty of it. Say it with me. “I CAN’T GO ONE DAY WITHOUT MY MOBILE DEVICE (or an hour)”. Yes, we love scrolling through our social media, or responding to emails through our phones. However, in this technologically driven age, mobile devices offer us much more. Almost anything that can be […]

IH Concepts
IH Concepts
Blog Post

New blog articles detected.

  • Cherish Time with Loved Ones: How Apple Tied Products to Their Message

    Christmas lights, homemade ornaments, and family members joined together singing Christmas songs. What sounds like a perfect holiday card also describes the 2015 Apple Holiday Christmas ad. The ad opens with Stevie Wonder and blues singer Andra Day performing Stevie Wonder’s 1967, “Someday at Christmas.” In the beginning of the commercial, Stevie Wonder is seen […]

  • Opening Your Heart: Apple’s Holiday Message to All

    Living in seclusion, away from everyone, a man is desperate to be a part of the community and share in the holiday joy. Apple’s 2016 holiday commercial, titled ‘Frankie’s Holiday’, depicts Frankenstein as he seeks to find acceptance. Heading into town, Frankenstein is met with looks of shock and horror. He heads under a large […]

  • Closed on Black Friday: How Some Businesses are Breaking the Cycle

      Every year, time between Halloween and New Year rushes past in almost a blur.  Christmas music appears on the radio before Halloween candy even has the chance to make it off the shelves.  In the middle of this busy season, Thanksgiving and its meaning seem to get lost in the mix.  People no longer […]

  • Show Your Why: What to Do To Build Trust With Your Customers

    Passion. Family. Education. Love. Too often business owners forget to answer the most important question- why? Why is their business special? Why provide this particular service? Why keep going? Why choose us? As a business owner, showing your why and understanding your why is so vital to being successful. Customers appreciate when business owners have […]

IH Concepts
IH Concepts
Blog Post
  • Growing up in rural Wisconsin, you notice some differences once you visit the big city of Madison: constant traffic, large crowds, and food carts. They’re everywhere downtown, especially on the capital square. The hustle and bustle of a bigger city helps food carts thrive, since speedy food and convenience are a necessity to eat during […]

IH Concepts
IH Concepts
Blog Post

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