illuminea : web development + marketing
illuminea : web development + marketing
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illuminea : web development + marketing
illuminea : web development + marketing
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illuminea : web development + marketing
illuminea : web development + marketing
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  • New: Valuable tips and tricks on how to maximize your WordPress website and online marketing activities with social media and search engine optimization.
illuminea : web development + marketing
illuminea : web development + marketing
Blog Article

New blog articles detected.

  • Make sure your online passwords are better than Mark Zuckerberg’s [VIDEO]
    Earlier this month Mark Zuckerberg’s LinkedIn, Instagram, Pinterest and Twitter accounts were briefly hacked. It seems that he made the same mistake that many people do online: he used the same password across his social media accounts. Once a hacker got hold of his password for one account, they were able to log in to  Continue » The post Make sure your online passwords are better than Mark Zucke...
  • 3 Reasons why sliders are bad for your website’s health
    Websites aren’t just a pretty face. In fact, their prettiness is only as good as the purpose it serves. Almost everything on a site should be geared towards helping you and your users achieve goals, like getting people to sign up for a demo or newsletter, request a quote, read more pages to get more  Continue » The post 3 Reasons why sliders are bad for your website’s health appeared first on illu...
  • 10 ways to get more people to read your non-profit email newsletter
    Despite all the online marketing channels available to non-profits today (Facebook, Twitter, SEO, Adwords), only email consistently delivers a steady ROI (return on investment) and tangible results. But Facebook! you say. Well, check these stats out: Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than  Continue » The post 10 ways to get more ...
  • I got to talk about the future of WordPress for two hours, and it was awesome. #WPThinkTank
    With WordPress powering over 20% of the web, millions are tied into it as it powers their blogs, sites and applications. Along with all those site owners and users, WordPress businesses like ours are among those invested in the future of WordPress. That’s why a bunch of us came together a few days ago for  Continue » The post I got to talk about the future of WordPress for two hours, and it was aw...
  • SMX Israel 2014: the future of mobile SEO is here
    On January 26, SMX came to Israel again for the third time, and as usual it was great. Lunch was delicious, the wi-fi mostly worked, and there were so many great speakers. It was also cool seeing all the participants who flew in from around the world, and based on write-ups that I saw, they  Continue » The post SMX Israel 2014: the future of mobile SEO is here appeared first on illuminea.
  • Learn about mobile SEO at SMX Israel…next week!
    SMX Israel 2014 is around the corner, and there’s a really great lineup of speakers and topics that will be covered: link building tactics, YouTube optimization, Hebrew SEO, recovering from penalties (ooooh that’s a critical one), and more. I’ll be speaking on a panel with John Mueller, Google’s Webmaster Trends Analyst, aka the very helpful  Continue » The post Learn about mobile SEO at SMX Israe...
  • 4 Dead-Easy Steps to Protect Your WordPress Site Against Hackers
    Newsflash: If you run a WordPress website, you should absolutely take basic steps to secure it against hackers. OK. This is not really news to you and me. The problem is, that if you are like most people, you don’t consider website security to be an exciting topic. You acknowledge it’s important, but, hey, it’s  Continue » The post 4 Dead-Easy Steps to Protect Your WordPress Site Against Hackers a...
  • WordPress for startups: what you need to know to make the most of it
    More and more startups look towards WordPress to get their website off the ground, and for good reason! WordPress is Open Source, so you’re not locked into one vendor forever; it integrates well with search and social marketing; it’s easy to manage; and the themes are either free or cost very little! It’s many a  Continue » The post WordPress for startups: what you need to know to make the most of...
  • Two ways to make sure people see your Facebook Page posts despite latest feed algorithm update
    Facebook updated their news feed algorithm at the beginning of December, with the stated goal of pushing higher quality news stories into people’s feeds: “We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content, and how often articles are clicked on from  Continue » The post Two ways to make sure people see your F...
  • How to add semantic data to your WordPress site in 20 minutes or less – my talk at WordSesh 2013
    A bit over a week ago I was invited to speak at the second WordSesh online conference. WordSesh is a full day of live WordPress presentations from all over the world. The presentations were live-streamed via Google Hangouts, and you can see my presentation and the video at the end of this post. I spoke about  Continue » The post How to add semantic data to your WordPress site in 20 minutes or less...
  • 5 Things to Dump from Your Homepage Now
    We are all on a quest for a great homepage that represents our brand and serves our goals. Unfortunately, we fall into the trap of overcrowding our home pages with features and elements that drive visitors away. Here are 5 major homepage mistakes that we all see everyday – and some tips on how you  Continue » The post 5 Things to Dump from Your Homepage Now appeared first on illuminea.
  • 3 excellent sources for keeping up-to-date on WordPress news
    Like any piece of self-respecting software or online service, WordPress and its ecosystem are constantly changing and improving. Between core updates, new plugins, and useful tutorials released by the community, it can be hard to keep track of it all. As an agency that provides WordPress services, we of course must constantly stay up-to-date on  Continue » The post 3 excellent sources for keeping ...
  • Learn from my mistakes, don’t make them! My talk at WordCamp Europe, and some thoughts
    WordCamp Europe has come and gone, and it was amazing. I have been to five WordCamps, but all were in Israel, so it was great to expand my WordPress horizons to Europe, and the world. WordCamp Europe was impeccably organized by a group of energetic and passionate volunteers. Everything went smoothly: the sound systems worked,  Continue » The post Learn from my mistakes, don’t make them! My talk at...
  • I’m off to WordCamp Europe: WordCamp for the rest of the world (i.e. not in the US)!
    Tomorrow I’ll be leaving on a jet plane for the land of windmills and tulips: Holland. The purpose: to participate in, and speak at, WordCamp Europe! For the first time ever, a pan-European WordCamp is taking place on Oct. 5-7 in Leiden, The Netherlands. As many of you know, we at illuminea have been organizing  Continue » The post I’m off to WordCamp Europe: WordCamp for the rest of the world (i....
  • WordPress 3.6 is cool: native support for video and audio files, post locking and more
    This past Friday, a new version of WordPress was released to the world. Called “Oscar” after Oscar Peterson, a jazz pianist, it includes some pretty cool and exciting updates and features. Here’s a rundown of some of the highlights: Native support for video and audio files WordPress has great support for embedding YouTube and Vimeo  Continue » The post WordPress 3.6 is cool: native support for vid...
  • Google’s Matt Cutts didn’t really say that we don’t have to worry about duplicate content
    A recent video Q&A with Google’s ambassador to the world, Matt Cutts, is under heavy discussion among the SEO community around the web. In the video, Cutts says that we don’t have to worry if we have duplicate content on our sites. Or does he? Wait, what’s this Duplicate Content business? Some context: it is  Continue » The post Google’s Matt Cutts didn’t really say that we don’t have to worry abo...
  • Skitch, the awesome screenshot and annotation app, available for Windows!
    For years I’ve been pining over Skitch. Like so many things created by and for Apple, Skitch is beautiful, elegant and simple. It does what it should do, easily and without unnecessary frills. Every so often I’d click through to the Skitch website to see if maybe, just maybe, we lowly Windows users could become  Continue » The post Skitch, the awesome screenshot and annotation app, available for W...
  • See updates that a Facebook Page is trying to hide
    Have you ever posted a status update on the Facebook Page of a company in order to complain about something, only to find that your post has been removed by the page admin? It can be very upsetting. You can’t help but feel that your freedom of expression is being limited, and that the company  Continue » The post See updates that a Facebook Page is trying to hide appeared first on illuminea.
  • illuminea creates official WordPress plugin for Mad Mimi
    We (illuminea) are so excited that we could be part of the creation of a shiny new plugin: Official Mad Mimi Sign Up Forms! for Mad Mimi, the email marketing service. Mad Mimi is all about making their users life simple. With WordPress being the winner in terms of market share for CMSs, they wanted to serve  Continue » The post illuminea creates official WordPress plugin for Mad Mimi appeared firs...
  • Wake Up You Lazy Schlub!
    Please excuse the title of this blog post. It’s actually directed at yours truly. Recently I’ve been experiencing difficulty focusing, and a definite decrease in motivation. It happens to the best of us – go to work every day, do yo’ thing, and come home. It gets monotonous, even in the framework of an exciting,  Continue » The post Wake Up You Lazy Schlub! appeared first on illuminea.
  • Five free and legal image sources
    To have a website without images is like having toast without butter (God forbid). But finding nice images that you can use without any legal issues is like finding a spec of dust in space (if that’s difficult). Well, fret no longer! Here are five free image sources that you could consider using. Just be  Continue » The post Five free and legal image sources appeared first on illuminea.
  • Join us at WordCamp Jerusalem 2013: the official WordPress conference in Israel!
    I know it’s been used before, but I find it hilarious. I love bad jokes. Okay, here goes:   How many WordPress developers does it take to screw in a lightbulb?   Answer: None! There’s a plugin for that.   (In my mind…BWAHAAHAHAHA!! Almost as good as freshly squeezed orange Jews.)   WordCamp Jerusalem 2013 is  Continue » The post Join us at WordCamp Jerusalem 2013: the official WordPress conference...
  • 7 (more) project management lessons from the Titanic disaster
    Calvin Sun at Tech Republic wrote a very thought-provoking post about project management lessons he learns from the Titanic disaster. I agree with almost everything Calvin wrote but there are yet more lessons I learn from the stories Calvin brings. Here is what I learned: 1. Based on the standards of the time there actually were  Continue » The post 7 (more) project management lessons from the Tit...
  • The Five Whys: Critical Thinking for SEO
    Clients are constantly challenging me. And it’s good. If I’m being honest, I may sometimes find it aggravating, but it’s good, because it helps me focus and think critically. And critical thinking is the backbone to SEO success. If you don’t know why you’re doing something, you shouldn’t be doing it. Have you ever heard  Continue » The post The Five Whys: Critical Thinking for SEO appeared first o...
  • A Lazy SEO is A Good SEO
    I would like to thank the nice people on the Internet for providing so many custom reports for me to borrow without doing an iota of work, in particular Eric Siu of SearchEngineWatch and Avinash Kaushik. I’m a lazy schlub. And I’ll be the first to admit it. If everything in my life could be  Continue » The post A Lazy SEO is A Good SEO appeared first on illuminea.
  • How to Undelete a Google Analytics Account
    Disclaimer: The title makes it sound much cooler than it actually is. Even if you’ve never seen a single episode of “How I Met Your Mother”, I’m pretty sure that you’ve heard the 2am rule: Nothing good ever happens after 2am. It’s a rule that I bitterly regret not following a couple of weeks ago,  Continue » The post How to Undelete a Google Analytics Account appeared first on illuminea.
  • I’m a Big Kid Now…Making the Transition from Couch to Chair
    [Although this post isn’t specifically about how to do online marketing, some of you may be able to relate to where we often do our online marketing…] For the past two years I’ve worked from the comfort of my comfy Jerusalem apartment. And it was awesome. Sort of. For those of you who haven’t seen  Continue » The post I’m a Big Kid Now…Making the Transition from Couch to Chair appeared first on il...
  • Who Keeps Adding _kk & _kt To My AdWords Destination URLs? Salesforce Was It You?
    As part of illuminea’s marketing services team, I’ve been frustrated by a destination URL problem with one client’s AdWords campaigns. Regardless of how many times we edited the destination URLs, they kept getting edited to include parameters named _kk and _kt . The latter in particular was a horrible source of trouble as it generated  Continue » The post Who Keeps Adding _kk & _kt To My AdWords D...
  • Why I’m Winning the War Against Spammers
    Recently I started working on a client’s website that required a good amount of anti-link building. Anti-link building? Isn’t SEO all about link building? Well, it was. Until the recent Google Penguin and Panda algorithm updates, almost any kind of link helped prop up a site’s ranking. Obviously, quality links had a better impact than  Continue » The post Why I’m Winning the War Against Spammers a...
  • WordPress.com versus WordPress.org
    There are two questions we are periodically asked: What are the differences between WordPress.com and WordPress.org?  How do I choose which one to use? First let me tell you in general the main benefits of each. WordPress.com WordPress.com is really, really easy to use. Yes, you need to learn how to use it but it’s so  Continue » The post WordPress.com versus WordPress.org appeared first on illumi...
illuminea : web development + marketing
illuminea : web development + marketing
Blog Article

New blog articles detected.

illuminea : web development + marketing
illuminea : web development + marketing
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