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  • Measured Results: The Analytics Behind Email Newsletter Success
    As a franchisor, maintaining the consistency of your brand and the loyalty of your customers is at the top of your list of priorities. Email newsletters have proven to be an effective vehicle for delivering targeted, dynamic content, but there is an important technological component to understanding that effectiveness: measured results through tracking and analytics. Any email newsletter solution ...
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  • Content Marketing Stats and Trends
    Content Marketing. Everyone talks about needing it. You probably even do it. Have you ever wondered what other marketers are doing with it? What has content marketing done in 2017 for marketing efforts? Marketing Profs recently released their 2017 Stats and Trends infographic to share the full picture of how marketers are using content marketing and how they feel about it. Some stats of note? 63% ...
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  • Know Your Account Manager– Erin K.
    We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an addit...
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  • Meeting the Shared Goal of Franchisors and Franchisees
    As a franchisor, you aim to maintain a certain consistency of brand image and messaging across your franchisees. At the same time, you know your franchisees face unique challenges in their marketing strategy. They demand some measure of autonomy in their efforts, to be sure: they know best what local customer wants and needs are. These two goals seem to be almost at odds with one another, but they...
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  • Know Your Account Manager- John A.
    We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an addit...
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  • Social Media Marketing Stats for 2017
    We all know social media usage continues to climb, and it needs to be part of every successful business’ marketing mix. But when it comes to which channels are best for which messages and audiences the facts are a little less known. We found this great infographic on Social Media Today and wanted to share the helpful facts and figures. For example: On any given day, Snapchat reaches 41% of 18-34 y...
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  • Know your Account Manager– Kelly P.
    We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an addit...
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  • Shake It Up! Marketing Innovatively in the Banking Industry
    In the banking industry, innovation may not be the first word to come to a marketer’s mind when looking at how to approach a customer – not because marketers in the banking industry aren’t creative, but because they face unique, daily pressures in the form of compliance rules and regulations that dictate their approach. Even so, it is possible to shake up your methods and inject a little life and ...
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  • Are you opening Pandora’s Box with Email Marketing?
    Understandably email marketing can be intimidating. We are here to help with sending monthly email newsletters to your customers—but what about other types of email marketing? Ensuring you are targeting the right people, at the right time, with the right message is stressful. Once you have figured out what you want to say, who do you say it to and when? On top of all that, if you do one of those t...
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  • Loyalty Driver® Supports Customer Engagement, Delivers Results for Financial Industry
    When it comes to marketing, financial industry firms often have a harder time than their counterparts in goods and services. Just explaining some financial products and services can be a complicated task – never mind actually advertising, promoting, and selling those products! What’s more, the environment for financial services is competitive, nuanced, and compliance-driven. IMN recognizes the uni...
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  • Word on the Street Part 3: Loyalty Driver® Driving Up ROI for Franchise Businesses
    We take pride here at IMN in being a leader in content marketing for franchises. Whether it’s due to our expertise, full service, or cost-efficient model, we have a proven track record of lowering customer acquisition costs and helping franchise companies expand their prospects and customer outreach. “It’s a well-known industry fact that drawing new customers costs many times what it takes to keep...
  • Word on the Street Part 2: Email Newsletters Still ROCKING for Direct Sellers!
    We keep our focus on a few core things here at IMN. We look to deliver an effective e-mail marketing service for our customers. We work directly with our customers to fine-tune our approach. Above all, we look for ways to innovate and improve. While we know what we’ve set out to do, it’s always nice to hear how our work has made a positive difference for a customer’s bottom line. Here are a few co...
  • Know Your Account Manager — Allison E.
    We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an addit...
  • Tips for Better Business Partner Evaluations
    Please indulge us for a moment as we discuss something other than tips for better email marketing. It’s something we think also is important for the success of your business: good relationships with your providers. Over our 15 plus years in business, we’ve learned some valuable lessons about how to choose our partners wisely. We’d like to share those lessons with you to help you evaluate your prov...
  • Know Your Account Manager – Ken K.
    We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, so we wanted to put an additional spotlight on ...
  • Getting Started with Email Marketing
    You know you need to do it, but starting an email marketing program can be daunting. You don’t want to annoy people, but you want to get your message to people who want to see it. We are always here to help through our email newsletters– but what if you are just starting out. The Cuteness blog posted these 8 great tips for getting started - It even touches on the basics of CAN-SPAM for our friends...
  • Direct Selling: Taking the Sting Out of Start-Up Marketing Costs
    Let’s face it: Direct selling is a tough business. The washout rate for new consultants is high, the personal investment to make a business flourish is steep, and success is never guaranteed. Plus, every direct selling organization is dependent on growing distribution and increasing average sales per rep, and doing that requires its own set of expenses. Marketing costs are often the first casualty...
  • Know Your Account Manager– Cait C.
    We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an addit...
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New blog articles detected.

  • Is Email Dead?
    We hear it all the time; people are worried that email isn’t a go-to marketing tool anymore. Spam is something everyone has to deal with, so how can you make sure your message is reaching your consumers? Ciceron shares that if done correctly with personalized, and relevant content, email marketing has major benefits. Need help getting started? We can help.
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New blog articles detected.

  • Event Update : Fall 2016
    Summer is winding down but our conference season shows no signs of stopping. this fall, our teams are hitting the road to attend shows across the country to share the importance of great content. Here are the shows we will be attending in the next few months: East Coast Marketing and Business Development Conference September 22-23, 2016 in Virginia Beach, VA ABA Marketing and Retail Conference– Bo...
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