Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • We’ve all heard them before, the tales of a seemingly “simple” website projects that turned into nightmares. These stories don’t just come from one side of the project though. From an agency perspective, I have heard them from both the clients as well as the project managers. The projects start with an amazing proposal, clearly laid out. “Should be a breeze!” they say. “This will be an ea...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • How can a challenger brand take on the established players in one of the most competitive verticals - marketing technology - without simply outspending them on marketing? In this week's episode of The Inbound Success Podcast, Mautic VP of Marketing Katie Stavely talks about the company's approach to expanding awareness of the company's open marketing cloud suite of products. From leveraging th...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • I know “outsourcing” is a frowned upon concept in the marketing world. Whenever I hear it, my initial reflex is to recoil -- like when someone says the words “moist” or “carefrontation.” (Gross.) -- But look at how we changed our tune with marketing automation.   First, it was an abomination that threatened to snuff out the very necessary human touch buyers expected from our marketing. Now, ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Every time I talk about live-streaming, whether it be with my coworkers, clients, or even friends, I always hear one of these four excuses: I don’t have the right equipment to make it look professional I’m not interesting or what I’m talking about isn’t interesting I’ve never live streamed before so it would be a disaster But it’s live, I’m not prepared! I hate hearing those responses! B...

Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • Oh, the process of getting buy-in. It's quite literally a foundation of business and growth, but it can be so hard to wrangle at times. So often, marketers build great strategies and bring incredible ideas to their organization only to get them shutdown by sales or leadership. What gives? Well, in this video, Marcus dives into the topic and shares things that you, the marketer, to overcome this ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • We’ve all been preaching it for years -- create quality content to attract and engage site visitors, but what happens when everyone is doing the same thing? (Which they are.) At this point, most businesses know they need to create quality content, causing the internet to become beyond saturated with articles, guides, site pages, etc. With all the content out there, fewer pieces are having an ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • “I live my life a 1/4 mile at a time” -Dominic Toretto  via GIPHY Some of you may recognize this quote from, The Fast & The Furious. Some of you may not. Quoted by car enthusiasts everywhere, the quote was actually a true statement for my career at one point. Having worked closely with a professional drag racing team for a five years, I did literally hang on every pass down the drag strip....

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • So with the internet being the best  it’s ever been, the ability to effectively communicate determines which businesses limp along and which become the thought leaders in an industry. After all, we live in a time where strategy, positioning, and messaging are almost more important than the very product or service you offer. Dollar Shave Club is the best example of this we’ve probably seen in...

Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • People ask us all the time, "Why should I hire an agency and when will I know if I'm making the right decision?" In this video, we're answering that question head on with three reasons you would want to hire an agency. Specifically, these are three things that hiring an inbound marketing agency will solve for your business! DOWNLOAD the 2018 Inbound Marketing Strategy & Template: ► https://hubs....

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Looking for an easy way to get more mileage out of your marketing content? Try content repurposing. In this week's episode of The Inbound Success Podcast, AIIM VP of Marketing Tony Paille shares how his approach to repurposing the content that the organization is creating has enabled AIIM's small marketing team to dramatically grow visits and leads - all while saving time and effort. 

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • If you keep up with the latest gossip, it’s not uncommon to see controversy surrounding social networks or apps, and, as we’re all quickly learning in the digital space, Snapchat is no exception. Some mishaps have been widely reported on, especially when big name celebrities such as Rihanna or Kylie Jenner have been involved, but if you ask any marketer, they’ll likely point out a few other iss...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air. I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • A long time ago, in a galaxy far, far away, I was a content strategist at IMPACT who served two masters. I worked with our client services team to help optimize processes, and I supported the brand team (IMPACT’s in-house marketing department). Then, I got a virtual knock on my door. “Liz, you’ve been killing it with what you’ve been doing for us so far, but we need you to go be a content str...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • In the second of two Congressional hearings this week, Zuckerberg was questioned again for a heavy 5 hours from members of the House. Lawmakers again took their four-minute windows to criticize, yet also praise, the company Zuckerberg has created and its efforts to regulate the content & data shared on its platform. Throughout the day, Cambridge Analytica was still brought up as a topic of dis...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Having kids isn't usually something we really start doing until after we're married. It seems like today most of us put our careers and education first. We plan our future around our career paths, retirement, when we will buy our first house, a new car -- but, we don't talk about planning for a family.  That's what we want to change with today's episode of MarketHer. 

Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • Remember the last time you went through a website redesign? Do you have fond memories of the process? If you're like most people, the answer is a definitive "No!" The process of redesigning a website is complex, time consuming, expensive and difficult. However, it's also a necessary evil. Growth-Driven Design (GDD) is aimed at taking the pain out of the redesign process, while improving the overa...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should...

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