Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Throughout my almost 5 years here at IMPACT, I’ve seen a lot of (positive) change. A team of 15 is now over 60. A small office has become a big one. We’ve gone from having everyone work from our Wallingford location to now having more people working from their homes across the country. And, I’ve made my way from an intern to an account supervisor,  managing a team of awesome account executiv...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • How often do you come across an article claiming to reveal  the hottest new marketing trend? For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to deciding which new trends are actually here to stay. You might even find yourself reading about new trends thinking, “That will never last.” That’s not a bad thing.

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • It’s widely accepted that the internet has enabled changes in buyer behaviors which have disrupted traditional marketing and sales approaches.   The exploding universe of sales and MarTech software tools has enabled methodologies like inbound marketing. It’s allowed companies to deliver better experiences to prospects and buyers, but it’s also often created internal friction.

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Technical SEO upkeep is a lot like flossing -- you don’t really want to do it, but you definitely should do it more than you currently are. With that sentiment in mind, I undertook a 301 clean up project of, which at the time, felt like nothing much. As the task drew on, however, and I sat at my computer -- click… click… delete -- over 3000 times .

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • In today’s crowded marketplace of companies, ideas, and products, branding is critically important. People who do not yet know your organization will give you mere seconds of attention before moving on, so all your strongest branding elements need to be in place when the moment is right. While most marketers understand visual branding with images, colors, logos, and even with the written word...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Technical SEO upkeep is a lot like flossing -- you don’t really want to do it, but you definitely should do it more than you currently are. With that sentiment in mind, I undertook a 301 clean up project of, which at the time, felt like nothing much. As the task drew on, however, and I sat at my computer -- click… click… delete… -- over 3000 times .

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • What were you doing on March 14? While it feels like a short time ago, since then I’ve started a new job (as the Event Marketing Director here at IMPACT), visited six states, attended five high school band concerts, and started learning French. Did you know, according to the US Foreign Service Institute, it takes about 90 days to learn a new language? This and a lot of other things can happe...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • This is part two of a multipart series on pillar content. Get caught up with the first article in this series, Pillar Content: 4 Important Lessons for Beginners. If you’re a long-time reader, first-time caller to the IMPACT blog -- or you have the serious misfortune of running into me at networking events -- you know that I’m a little obsessed with pillar content and topic clusters. (If this ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • What playbook is one of the world's leading marketers using to market and grow his new SaaS business? Ian Cleary In this week's episode of The Inbound Success Podcast, Ian Cleary is pulling back the curtain on the process he's using to launch and grow OutreachPlus, a new email outreach software platform that automates the sending and tracking of highly personalized emails.  As the Found...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • A recent report from BuzzSumo showed that the average number of shares on a piece of content has halved over the last couple of years and median number of links out of 100 million articles researched was 0. If you don’t get shares, it’s unlikely people will see your content on social media channels. If you don't get links, it’s going to be very difficult to rank on Google. And frankly, if yo...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Any time someone asks me a question I don’t know the answer to or drops a fact I find hard to believe, I reach for my phone to Google it. Google is our fact checker and seemingly the source of any and all information. I mean, there’s a reason why search engines are the default homepage on most browsers. We’re always looking for answers and this is especially true when it comes to researching ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Would you tell someone you didn’t trust your biggest secret? How about loan them money? No matter how trusting you are, I’d bet money you’d think twice about doing either of these things -- and most consumers would too. Data security, whether it be financial or otherwise, is more important now than ever. Not only are there more attempted and successful breaches as time passes, but the public...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Our guest host today is the already Hubcast-famous Stephanie Casstevens! This episode of the Hubcast is brought to you by our friends at DigitalMarketer. I had an outrageously awesome day at HubSpot this week. Here are some things I took away: (you’re just going to have to listen to episode to find out what they were…)

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • The future of marketing is changing. For one thing, marketing is no longer a siloed department. In many companies, it is now part of customer service. It’s part of sales. It’s part of product development. Marketing is becoming more and more involved in other departments, as people realize the buyer’s journey never truly “ends.” And as marketing itself changes, marketers will have to evolve t...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • If you haven’t checked out MarketHer yet, this post is for you. (Or even if you love MarketHer, really!) After 9 months and 36 episodes, we’re wrapping up and reflecting on Season 1 - and we can’t wait to show you what’s next! I’ve talked quite a bit about how MarketHer got started, and a little bit about how starting a podcast has helped me grow into a better leader. Our hope is the show has...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • “So… tell me why you’re different.” This is a statement most salespeople (and marketers) fear. The truth is... if you’re already hearing this statement, it’s too late. Early in my sales career, I learned just how hard it can be to identify the differentiating factors of your organization and articulate them in a meaningful way to others. In fact, it’s something most businesses constantly st...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Video content is probably the single greatest thing since Google. There, I said it. It’s become very clear in recent years that it is important but did we know it would be THIS important? According to YouTube, they have over one BILLION users, and one BILLION hours of videos are watched on the platform every single day. Those are some bonkers numbers ya’ll ! How could you NOT be running out...

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