Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • One of the many perks of videos on Facebook is they currently aren't monetized and stream instantly when you visit them, but that may all soon change. In this segment of The IMPACT Show, Bob and Nick explain why Facebook may now start showing pre-roll ads on videos and what their thoughts are on the update. --------------------------------- This video is a clip from the IMPACT Show Podcast, to w...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should...

Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • One of the many perks of videos on Facebook is they currently aren't monetized and stream instantly when you visit them, but that may all soon change. In this segment of The IMPACT Show, Bob and Nick explain why Facebook may now start showing pre-roll ads on videos and what their thoughts are on the update. --------------------------------- This video is a clip from the IMPACT Show Podcast, to w...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Last week, I shared an article with Jessie-Lee and Marcella about morning routines. But it wasn't the usual enlightened, aspirational fare. Instead of bossing me around with a neverending to do list of how to be the most successful person of all time, it was real and it resonated with the fact that I am the farthest thing from being a morning person. (I was practically shouting "Amen!" with ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Those who know me know I like to say I am a student of leadership, rather than painting myself as a “leadership expert.” This mindset of continuous learning and practice allows me to walk into the IMPACT office every day knowing I can learn something new, get just a little bit better, and ultimately, drive our organization forward. If you want to succeed in business (or in life), you...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Most businesses build websites to promote their offerings, but for my guest this week, websites are his business. Anthony Sarandrea is the Founder and CEO of SiteFlood.com and a serial entrepreneur who has successfully built and monetized a portfolio of websites without ever raising outside funds. His secret? Rock solid SEO, user-centric content, and an aggressively optimized Facebook...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • In the words of modern day philosopher Samuel L. Jackson, "Hold onto your butts." I spent the vast majority of yesterday afternoon wading through a sea of terrible content, and it's put me in a bit of a mood. Even though industry leaders are screaming at the top of their lungs that mediocre content doesn't cut it anymore, many organizations are still churning out junk for a variety o...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • So, you want to be a better salesman? Well, you can become a better Romeo while you're at it. When it comes to your sales process, take a cue from your dating life; they aren’t as different as you might think. When you boil them down, sales and dating are pretty much identical.

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Working at IMPACT hasn't always been fun and rewarding. Three years ago, it was the exact opposite actually. Not only were we losing employees left and right, but several clients as well. At the end of all that, there was an estimated financial loss of over $2 million. Fortunately, that was IMPACT's turning point. In 2015, the biggest lesson we learned was that people need to see the...

Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • On the 30th episode of The IMPACT Show, Bob & Nick talk about pre-roll Facebook video ads, conversational marketing, noncompetitive competitors, managing my inbox, and planning vs doing. ____________________ Episode Recap: https://www.impactbnd.com/blog/facebook-ads-conversational-marketing-the-impact-show --------------------------------- Let us know what you’re thinking: What would you like to ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • I’ve been wanting to write this post for awhile, and with my inbox back up to 100+ important unread messages after spending 2 hours yesterday clearing it out, I figured now is as good of time as ever. Plus, you may have just received an email from me that says “Refer to the post in my signature.”

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Storytelling has always been a passion of mine. It started way back in high school when I was the editor of the school paper. I even had a couple stints at a local Polish American newspaper and WIVB-TV in Buffalo, New York, before I graduated. These internships made me realize just how much I loved finding, writing, and telling stories. So, when the time came, I enrolled in the Journ...

Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • Can great content be documented instead of created? This week on Behind The Screens we experiment and look for the line between sharing too much and too little. New episode every Wednesday! If you enjoyed, please subscribe, like & share with a friend (not necessarily in that order). For more career growth content: https://www.impactbnd.com To join our FB group, IMPACT Elite: https://www.impactbn...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • The regulations against net neutrality have been moved back into the spotlight. On April 26th,  Ajit Pai, FCC Chairman, gave a speech in Washington where he announced his move to undo an Obama-era FCC regulation against broadband internet providers. His proposal looks to undo the 2015 rules that implemented net neutrality with a Title II classification. But people on each side of the...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Brands are always seeking new ways to promote themselves and with the rapid growth of social media, there are more and more opportunities appearing each day - especially when it comes to influencer marketing on Instagram. Influencer marketing is simply the promotion of services and products through people with a large number of followers and a real impact on their opinions and buying ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • A couple of years ago, while working at Quintain, a plugin for Gmail called Just Not Sorry started making the rounds. The stated goal of the app was to help women specifically use fewer "undermining words" in their emails -- like "I think," "just," and "sorry."  So, whenever you type an email, the undermining words would be underlined, as if you misspelled something. At the time, th...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Looking for a simple way to quickly generate a large volume of leads for your business? Online quizzes have proven effective across a variety of industries and might just be the answer you are searching for. Jeremy Ellens had so much success using online quizzes to generate leads that he created a business around it. Learn how he grew LeadQuizzes from zero to more than $1 million in r...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Creativity is often compared to a muscle in the body - challenge it and it will grow, but neglect it and it turns into a Netflix-binging couch potato. (Not that there’s anything wrong with that.) Exercising this creative muscle is essential in any discipline of marketing or design. It helps us unleash an ocean of insight and innovation. It keeps us thriving in the workplace with origi...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Inbound marketing is always evolving. Could net neutrality and voice search significantly impact your marketing efforts?  In this week's episode of The IMPACT Show, Bob and Nick talked about net neutrality, where digital marketing is heading, how to optimize and rank on voice search, servant leadership, and managing a cross remote/in office culture. Just in case you missed us live (o...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • On the 29th episode of The IMPACT Show, Bob & Nick talk about Net Neutrality, where Digital Marketing is heading, how to optimize and rank on voice search, servant leadership, and managing a cross-remote/in office culture.  ____________________ Episode Recap: https://www.impactbnd.com/blog/net-neutrality-optimize-for-voice-search-the-impact-show --------------------------------- Let us know what ...

Impact Branding & Design LLC
Impact Branding & Design LLC
Blog Post
  • Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business.   In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog  (Source: ThinkCreati...

Impact Branding & Design LLC
Impact Branding & Design LLC
YouTube Video
  • The holidays are upon us and that comes with a bit of extra stress. This week we discuss a few different ways to handle the holiday stress and enjoy the holiday season. New episode every Wednesday! If you enjoyed, please subscribe, like & share with a friend (not necessarily in that order). For more career growth content: https://www.impactbnd.com To join our FB group, IMPACT Elite: https://www....

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