Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • Was the Backlash Against Google Unfair or is it a Case of ‘About Time’?
    See the original post on PerformanceIn. “Whether Google was fairly or unfairly fined, moving forward they must tread carefully and prove they have nothing to hide,” says Impact Radius’ VP EMEA, Mark Wrighton. Last week’s news of Google being fined 2.4 billion euros has been a shock to the industry, but no doubt is still […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • MoPub Is Testing Ways To Do More With Twitter Data
    Originally written by Allison Schiff for AdExchanger. After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the form of audience segments powered by proprietary data coming from Twitter. The product is in alpha with […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • Viewability standards have a gaping hole: mobile apps
    Originally posted by Ross Benes on Digiday. Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps. Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers’ apps. In effect, they know the figures reported […] The post Viewability standa...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • Battling ad fraud: it’s up to all of us
    Originally posted by Mediatel. There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith Ad fraud is currently hitting the headlines with the likes of Google and Facebook taking most of the flak. However, it doesn’t take long to realise that […] The post Battling ad fraud: it’s up to all of us appeared first on...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • Can Management Consultancies Put an End to the Wild West Programmatic Industry?
    Read the original post on PerformanceIn. It’s been heralded as an industry game changer with significant effects on primarily the agencies and their own in-house trading teams, but will the leap of management consultancies into programmatic really change the dynamics of the programmatic trading industry? A recent article on Digiday on management consultancies moving toward […] The post Can Managem...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • How the Navy Prepared Me to Be a Better CEO
    Originally posted in Fortune. With Memorial Day approaching, I’m reminded of how my time in the Navy provided the building blocks of shaping the business leader I am today, as well as the millions of other young men and women whose lives have been vastly affected by their time in service. I can remember that […] The post How the Navy Prepared Me to Be a Better CEO appeared first on Impact Radius.
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • Facebook’s Measurement Snafu Raises The Need For Unbiased Verification
    Originally written by Tobi Elkin of MediaPost. As advertisers are demanding more transparency from their technology and media partners, including transparency on how digital media is measured, Facebook’s metrics snafus continue to mount. This week, the social media giant issued another mea culpa, and said it is offering refunds to advertisers after finding a bug […] The post Facebook’s Measurement...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • Confessions of a verification firm data scientist: It’s good when Facebook errs
    Originally written by Ross Benes of Digiday. Throughout the ad supply chain, at some point everyone has motivation for schadenfreude. For the latest installment of our anonymous Confessions series, we talked to a data scientist at a verification vendor who works with publishers, agencies, brands and programmatic platforms. The data scientist said that he roots for […] The post Confessions of a ver...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • Ad network takes steps to reduce fraud
    Originally written by Maria Korolov of CSO Online. The fraud rates for online ads are scary, with advertisers losing billions of dollars each year. Last week, Pixalate released a report showing that 35 percent of U.S. desktop ad impressions sold through programmatic advertising networks are fraudulent. Programmatic ads are those purchased through online networks, often through […] The post Ad netw...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • How Marketing Technology Is Forever Recasting the CMO Role
    Originally written for Adweek. Brand leaders must quickly embrace the revolution For years, the CMO was someone who rose through the ranks of a brand, gaining familiarity with the company’s story while building relationships with agencies and media partners to develop and execute what they felt was a successful strategy. Alas, those days are almost […] The post How Marketing Technology Is Forever ...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • TAG Awards Forensiq Industry Certification against both Piracy and Fraud
    Read the original announcement on PRNewswire.     Forensiq, a leader in ad fraud detection and prevention, is proud to announce today that it has received The Trustworthy Accountability Group’s (TAG) “Certified Against Piracy” and “Certified Against Fraud” Seals. TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain and […] The post TAG Awards...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Article

New blog articles detected.

  • Mobile Apps Are A Goldmine For Fraudsters
    Originally posted on eMarketer. Q&A with Amit Joshi, Director of Product and Data Science Forensiq. Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […] The p...

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