Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • First Look: Impact Radius Launches First-Of-Its-Kind Certification Program
    Read the original post by Mobile Marketing Watch. MMW received an advance look over the weekend at big news announced today by the folks at Impact Radius, a professed pioneer in global digital marketing technology solutions. The company has just announced what it calls the first-ever Partner Manager Certification program to develop training… MMW received […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • Impact Radius Teams up With Scale Digital in a Performance Marketing Venture
    Read original post by the PerformanceIn Newsdesk. Scale Digital, an affiliate agency founded by former Webgains’ employees Ben Cole and Stephen Kerin, has signed a three-year deal with Impact Radius to be its “performance marketing expert partner”. That means it will use tech from US-based Impact Radius to underpin its performance marketing tracking requirements in […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • Fighting Ad Fraud Effectively: A Forensiq Case Study
    Read the original post by Adotas. Forensiq helped Ubimo, a mobile DSP focused on driving mobile campaign strategies for brand clients, ensure that it was running campaigns in the highest quality of settings, leading to savings across the board on ad spend and providing increased transparency and confidence in campaigns. Because the topic of fraud […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • The Industry Reacts: UK Ad Spend Figures Q1 2017
    Originally written by Mobile Marketing. UK ad spend grew by 1.3 per cent year-on-year in Q1 2017 to reach £5.3bn, driven by the impressive 36.2 per cent rise in mobile advertising. Despite growing for the 15th consecutive quarter and the addition of internet spend as a whole being up 10.1 per cent, the quarter represented […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • Impact Radius hires four
    Originally written for Research Live. UK – Impact Radius, a suite of attribution, marketing, analytic and fraud prevention products has announced four new hires, including a director. Impact Radius’s suite of products includes offers for media attribution, performance marketing, tag management, mobile analytic and fraud prevention through acquired company Forensiq. Giuseppe Pisaniello (pictured) h...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • News Snippet – Appnext collaborates with Forensiq
    Originally written by Sonja Kroll for ExchangeWire. A new cooperation between mobile discovery platform Appnext and Forensiq is to improve quality and protect advertisers from buying fraudulent mobile inventory. In the battle against ad fraud, Appnext is not only deploying their own anti-fraud team, but is using Forensiq’s technology to detect human-like bots and decline fraudulent […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • IPA Bellwether Report Q2 2017
    Originally written by Hugh Williams for ExchangeWire. Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects, reveals Q2 2017 IPA Bellwether, released this Wednesday (19 July). Report highlights – Largest expansion in marketing budgets for just under a year – Optimism regarding company financial […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • Transparency vs. in-house measurement tools
    Originally written by Nick Ismail for Information Age. The announcement that Facebook will be launching a new service that will look to allow brands to measure reach and attribution of Facebook and Instagram raises an interesting question: are Facebook looking at this as a way of monetising measurement, or are they adding value to their […]
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Industry Insights at Affiliate Summit West 2016
    This week we have a special edition episode of the Industry Insiders Spotlight. Todd is at Affiliate Summit West 2016 in Las Vegas asking industry veterans what they learned in 2015 and what to focus on in 2016. They offer lots of great tips you can apply to your business. In season 2 of the Industry Insiders Spotlight, Impact Radius Co-Founder Todd Crawford chats with performance marketing influ...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Industry Insiders Spotlight w/ Shawn Collins - Part 1
    Todd Crawford talks with Shawn Collins, Co-Founder of Affiliate Summit and Co-Publisher of FeedFront Magazine. Shawn shares interesting insights about the affiliate industry and explains some of the history behind Affiliate Summit, a leading conference. Shawn and Todd's contact info is below if you'd like to get in touch. In season 2 of the Industry Insiders Spotlight, Impact Radius Co-Founder To...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Industry Insiders Spotlight w/ Bob Glazer
    In this episode, Todd chats again with Bob Glazer, Founder and Managing Director of Acceleration Partners. They discuss strategies for taking your affiliate program global. Bob and Todd's contact info is below if you'd like to get in touch. In season 2 of the Industry Insiders Spotlight, Impact Radius Co-Founder Todd Crawford talks with performance marketing influencers about industry issues and ...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Industry Insiders Spotlight w/ Geno Prussakov - Part 2
    Todd meets again with Geno Prussakov, founder and CEO of AM Navigator, an affiliate management agency, as well as founder of the Affiliate Management Days conference. Their discussion focuses on mobile and its opportunities and challenges in the affiliate space. Geno and Todd's contact info is below if you'd like to get in touch. In season 2 of the Industry Insiders Spotlight, Impact Radius Co-Fo...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Industry Insiders Spotlight w/ Matthew Wood - Part 2
    Todd meets again with Matthew Wood, founder of PerformanceIN, Europe's leading producer of performance marketing conferences. They discuss hot industry trends like cross-device tracking, mobile, omnichannel and customized payouts. Matthew and Todd's contact info is below if you'd like to get in touch. In season 2 of the Industry Insiders Spotlight, Impact Radius Co-Founder Todd Crawford chats wit...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Industry Insiders Spotlight w/ Geno Prussakov - Part 1
    Todd talks with Geno Prussakov, founder and CEO of AM Navigator, an affiliate management agency, as well as founder of the Affiliate Management Days conference. Geno discusses how he got started and the various ways he helps educate the industry, such as AM Days, his books and video training courses. Geno and Todd's contact info is below if you'd like to get in touch. In season 2 of the Industry ...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Industry Insiders Spotlight w/ Matthew Wood - Part 1
    In our season premiere, host Todd Crawford talks with Matthew Wood, founder of PerformanceIN, Europe's leading producer of performance marketing conferences. Hear about Matthew's range of experience in affiliate marketing and insights about the UK market. Matthew and Todd's contact info is below if you'd like to get in touch. In season 2 of the Industry Insiders Spotlight, Impact Radius Co-Founde...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Impact Radius Industry Insiders Spotlight Episode 14
    In this episode, Todd Crawford hears from Noam Javits, Co-Founder and CEO of Personali (formerly Netotiate). Noam talks about his company's unique technology, which enables online shoppers to negotiate with merchants. If you'd like to get in touch with Noam or Todd, their contact info is below: Todd Crawford, Co-Founder & VP Strategic Initiatives, Impact Radius todd@impactradius.com http://www.im...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Impact Radius Industry Insiders Spotlight Episode 13
    Todd Crawford chats with David Naffziger, CEO of BrandVerity, a company that provides services to detect online brand and trademark abuse. David talks about some of the techniques they use to identify affiliate violations of paid search policies. If you'd like to get in touch with David or Todd, their contact info is below: Todd Crawford, Co-Founder & VP Strategic Initiatives, Impact Radius todd@...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Impact Radius Industry Insiders Spotlight Episode 12
    Todd Crawford chats with Adam Glazer, Co-Founder and Managing Director of Partner Commerce, a performance marketing agency for B2B advertisers. Adam talks about how he got started in the industry and the unique needs of B2B clients. If you'd like to get in touch with Adam or Todd, their contact info is below: Todd Crawford, Co-Founder & VP Strategic Initiatives, Impact Radius todd@impactradius.co...
Impact Radius, Inc.
Impact Radius, Inc.
YouTube Video

New YouTube videos detected.

  • Impact Radius Industry Insiders Spotlight Episode 11
    This week, Todd chats with Rick Gardiner, CEO & Founder of iAffiliate, a performance marketing agency. Rick talks about industry trends like how technology and data are driving higher efficiency in affiliate programs. If you'd like to get in touch with Rick or Todd, their contact info is below: Todd Crawford, Co-Founder & VP Strategic Initiatives, Impact Radius todd@impactradius.com http://www.im...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • Was the Backlash Against Google Unfair or is it a Case of ‘About Time’?
    See the original post on PerformanceIn. “Whether Google was fairly or unfairly fined, moving forward they must tread carefully and prove they have nothing to hide,” says Impact Radius’ VP EMEA, Mark Wrighton. Last week’s news of Google being fined 2.4 billion euros has been a shock to the industry, but no doubt is still […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • MoPub Is Testing Ways To Do More With Twitter Data
    Originally written by Allison Schiff for AdExchanger. After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the form of audience segments powered by proprietary data coming from Twitter. The product is in alpha with […]
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • Viewability standards have a gaping hole: mobile apps
    Originally posted by Ross Benes on Digiday. Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps. Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers’ apps. In effect, they know the figures reported […] The post Viewability standa...
Impact Radius, Inc.
Impact Radius, Inc.
Blog Post

New blog articles detected.

  • Battling ad fraud: it’s up to all of us
    Originally posted by Mediatel. There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith Ad fraud is currently hitting the headlines with the likes of Google and Facebook taking most of the flak. However, it doesn’t take long to realise that […] The post Battling ad fraud: it’s up to all of us appeared first on...

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