Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • We know that consumers today are moving seamlessly across devices and individuals already own an average of 3.64 connected devices. With so many devices and movement between them, it’s no wonder marketers’ view and understanding of the consumer’s journey is fractured. Complex Consumer Journey Let’s start with a typical consumer journey. Say Cassie the Consumer […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • With Black Friday and Cyber Monday literally just around the corner, most retailers are ready to push out their “doorbuster deals” for these big shopping events. Cyber Monday 2016 turned out to be the biggest day in the history of U.S. ecommerce sales with consumers spending $3.45 billion on the day and this year, sales […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • With Black Friday and Cyber Monday literally just around the corner, most retailers are ready to push out their “doorbuster deals” for these big shopping events. Cyber Monday 2016 turned out to be the biggest day in the history of U.S. ecommerce sales with consumers spending $3.45 billion on the day and this year, sales […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • With Black Friday and Cyber Monday literally just around the corner, most retailers are ready to push out their “doorbuster deals” for these big shopping events. Cyber Monday 2016 turned out to be the biggest day in the history of U.S. ecommerce sales with consumers spending $3.45 billion on the day and this year, sales […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Kyrylo “Kip” Pogrebenko holds one of the most in-demand jobs in the world right now and fortunately for us, he’s plying his skills and intellectual curiosity at Impact Radius. In fact, IBM projects that the demand for data scientists will jump by 28% by 2020. We wanted to share more about Kip and what a data scientist […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • In September, Apple introduced a new feature for Safari browsers called Intelligent Tracking Prevention (ITP) which aims to stop ads from following users across the internet. To do this, Safari attempts to block cross-site tracking techniques that use third-party cookies to track users from site to site. For years, Safari has blocked many third-party cookies […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Originally written by Anin Cain for Business Insider. Data scientists have the best job in America, according to Glassdoor. The field may be relatively new and occasionally vaguely defined, but one thing’s for sure — it’s also growing. That’s because, in the digital age, the amount of data available is only going to continue to grow exponentially. And we’ll need […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Originally written by Philip Rosenstein for MediaPost. There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising — but the scale is tipping in favor of those who see a bright future for the emergent technology. As detailed in a report by Ryo Takahashi for McKinsey& […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Originally written by Tim Maytom for Mobile Marketing. David A. Yovanno, CEO of Impact Radius, explores how the rise of machine learning won’t just help marketers spend their money in the most efficient ways, it will also help root out fraud, as long as it’s paired with human expertise and judgement. “Artificial intelligence” and “machine learning” […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Originally written by Avinash Duduskar for MarTechSeries. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising. MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi: Online shopping events such as Cyber Monday are susceptible to large […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • As a marketer, I am always trying to keep a pulse on how I can improve my quality and quantity of work, to better connect and solve the problems of our clients and customers. One way I keep up on the current trends in marketing is through listening to marketing-focused podcasts. If you’re looking to […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • For many of us, Q2 is off to a great start. With new goals and projects on the horizon, there are neverending challenges. Looking for strategies to help you and your team exceed your current marketing objectives? Look no further. Here are 3 tips to help meet and surpass your Q2 digital marketing goals.   […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • What you don’t know could hurt you. Read on to find out more about the ins and outs of affiliate program tracking. When speaking at industry events, I often poll affiliate managers asking how many understand how their affiliate program tracks affiliate conversions. There are usually very few hands that get raised. This is not […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Visualizing your data is a great way to unlock insights. Columns of numbers don’t always make a story very clear. A simple visual can really make the key takeaway jump out at you. We’re visual creatures after all – in fact, the human brain processes images 60,000 times faster than text!   At Impact Radius […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Affiliate marketing is all about relationships. How do you make sure you don’t have a conflict of interest in your program? Some affiliate networks go beyond basic services, offering to manage affiliate programs on behalf of their advertisers. For the busy advertiser, this can be enticing, enabling them to reap additional sales for a monthly […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • There are 3 essential things every digital marketer needs in today’s omnichannel world. Even in our fast-paced world, digital marketers still rely on data manually compiled from sources like Adwords, Facebook, affiliate networks, and LinkedIn. Most lack real-time insight into spend, trends and results because they have to wait until the end of the month […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Impact Radius is proud to announce our partnership with Lenovo, the worldwide computer leader. After a smooth, rapid migration from three networks, spanning 21 countries and territories, Lenovo has already seen quantifiable results. “The flexible and easy-to-use tracking, attribution, & affiliate management tools are clear indicators that Impact Radius shares our enthusiasm for leading-edge techno...

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • How do you define big data? The seven V’s sum it up pretty well – Volume, Velocity, Variety, Variability, Veracity, Visualization, and Value. Volume Volume is how much data we have – what used to be measured in Gigabytes is now measured in Zettabytes (ZB) or even Yottabytes (YB). The IoT (Internet of Things) is […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • A picture is worth a thousand words, right? Imagine if you had this view of your customer’s journey. Of all the features in Media Manager, this is one that gets people really excited. This level of detail is available for every customer order, showing all the touchpoints they encountered. It’s a powerful way to understand […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Impact Radius is excited to announce our latest live webinar: “Are You Ready For Marketing Attribution?” Date: April 12, 2016 Time: 9:00 AM PDT Join Impact Radius’ very own Todd Crawford and our guest Tina Moffett of Forrester as they share insights on adoption and recent trends. We’ll have a no nonsense conversation about how […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Here at Impact Radius, we often get asked if we’re an affiliate network. We understand the question — and the confusion. For one thing, we’re listed on several “Best Affiliate Network” lists. Many of our clients come to us from affiliate networks. We do have a marketplace full of media partners that brands can work […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • The days of Mad Men are gone.  The stereotype of a successful marketer has changed, and unfortunately we no longer have time for those 2 martini lunches. Marketing is becoming as much science as it is art. I’m a big fan of mantras. I think they go a long way when it comes to cultural […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • As a marketer working for a SaaS marketing technology company, I am lucky enough to be surrounded by data scientists. We talk a lot about marketing attribution and, even though my undergraduate degree was in math, there were some terms that were new to my lingo. The explosion of data and digital marketing has made […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Originally written by Allison Schiff of AdExchanger. After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the form of audience segments powered by proprietary data coming from Twitter. The product is in alpha with […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Originally written by Ross Benes for Digiday. Publishing execs spend a lot of time thinking about who will pay for vendor fees, and these anxieties aren’t going away. As fake news, viewability, methbot and platform measurement errors created problems for advertisers over the past year, the demand for third-party verification increased. As these services become […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Originally posted by Campaign Live. The news that the Guardian is to commence proceedings against Rubicon Project for the recovery of non-disclosed buyer fees has not come as a huge surprise to anyone who has been involved in programmatic trading. This is not to say that Rubicon Project is the only ad trading platform that has […]

Impact Radius, Inc.
Impact Radius, Inc.
Blog Post
  • Read original post by Lindsay Rowntree on ExchangeWire. With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform […]

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