Impulse Creative
Impulse Creative
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  • 5 Ways Your Brand can Win at Social Media by Doing it Wrong
    In a world where every brand is scrambling to get their social media just right by leveraging analytics, marketing, focus groups and the help of agencies, there’s a whole slew of brands accruing huge social media followings by doing it wrong.
Impulse Creative
Impulse Creative
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New blog articles detected.

  • Everything You Need to Know About Influencer Marketing
    For decades, companies have used famous faces to market their products. From print ads to TV commercials, using a high-profile person to create rapport and demand is nothing new. But as our culture moves to digital, brands are having to up their marketing and advertising game, in a whole new way.
Impulse Creative
Impulse Creative
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  • What’s on your Restaurant's Website?
    What makes a successful restaurant? Is it expert customer service, great food and an ideal location with an awesome brand? Don't get me wrong, that is excellent criteria to build a platform with, but how do you go from a platform into a skyrise? Marketing or PR tactics? Yes.  But how do begin to market with today's newest methodologies? Inbound marketing has transformed marketing from traditional...
Impulse Creative
Impulse Creative
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  • Website Redesign Case Study: Cogency Global
    Reinventing a Brand In the cutthroat world of B2B services, it’s fast, smart and simple solutions that rule the land. That’s exactly what our client COGENCY GLOBAL provides for businesses around the world. So when their outdated and difficult-to-use website created a disconnect in their marketing, we were there to help.
Impulse Creative
Impulse Creative
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Impulse Creative
Impulse Creative
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  • The 3 'C's of Quality Coding
    Intro Somewhere between a "complete website overhaul" and "minor development updates" lies the sweet land of continual improvement. It’s filled with cool graphics that span from desktop to mobile with ease, and fill the viewer with a sense of graphical wonder. But what happens when the maestro behind these works of wonder goes on sabbatical and another is put upon the pedestal to carry on his wor...
Impulse Creative
Impulse Creative
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  • 3 Big-Name Brands Killin' Employee Brand Advocacy on Social
    I get it. As a business owner, the thought of paying your employees to surf around on Facebook all day can seem a little cringeworthy. That’s probably why some companies, big and small, shy away from the whole social media scene. But what if I told you, that each post your employees shared on social, could grow your business one facebook like at a time?
Impulse Creative
Impulse Creative
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New blog articles detected.

  • 5 Cringe-Worthy Business Blog Traps
    Everyone understands that you’re probably not a writer. You’re a doctor or a dry cleaner, a hairstylist or a restaurant owner. You don’t always know what you’re doing when you sit down to write your blog. No big deal. No one expects you to.
Impulse Creative
Impulse Creative
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Impulse Creative
Impulse Creative
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New blog articles detected.

  • Betty Has 2 Cows: 5 Smarter Ways To Market Your Business
    If you’re like most businesses, as soon as you get a little extra cash for marketing, you want to spend that money on ads to build brand recognition. Sounds like a great plan. Except, what you really want is more money, not brand recognition.
Impulse Creative
Impulse Creative
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  • 9 Brand Guides You Should Probably Copy & Steal* From
    *Of course by copy and steal we mean study and execute better. Having a logo and some colors unique to your business is great, but how do you go about sharing it with the world? Enter the graphic standards guide, or brand identity guide.Set rules for your logo, define the meaning of your colors, and develop a cohesive visual system for your marketing. Then, capture it all in a handy deck or de...
Impulse Creative
Impulse Creative
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Impulse Creative
Impulse Creative
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  • Business Website ADA Compliance: What You Need To Know
    The WCAG 2.0 is a technical standard created by the World Wide Web Consortium (W3C), an international community that develops standards for the internet and websites. They provide the bronze, silver and gold standard (A, AA and AAA) for making sure websites don’t discriminate against Americans with disabilities by not being easily usable by assistive technology for the visually and hearing impaire...
Impulse Creative
Impulse Creative
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  • How To Select The Best Keywords For Every Stage Of The Buyer’s Journey
    In today's digital savvy world, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for Pay Per Click (PPC) and Search Engine Optimization (SEO), but highly skilled marketers need to know how to use keyword research to figure out what topics they should be writing about.
Impulse Creative
Impulse Creative
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  • Stop Sabotaging Your Email Conversions: 7 Subject Line Blunders
    The subject line. The gatekeeper of email. If you’re in the business of email marketing, you probably know just how much of an impact this little piece can make on your conversion rates. According to research from Hubspot, 33% of email recipients decide whether or not to open an email based on the subject line alone.
Impulse Creative
Impulse Creative
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New blog articles detected.

  • 20 Ways to Recycle Your Blog into a Master Piece of Content
    Once is never enough, and if you’re a content marketing machine, you know exactly what I'm talking about. The smartest content marketers have systems set up to reuse and repurpose their content over and over again. Everything they publish gets reformatted or split up into smaller content chunks.
Impulse Creative
Impulse Creative
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Impulse Creative
Impulse Creative
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New blog articles detected.

  • 3 Ways to Leverage Social Media and Attract More Visitors to Your Website
    Did you know businesses just like yours are leveraging social media to drive more traffic to their website? That's right! By implementing a successful social media marketing strategy, business owners are able to drive traffic to their website, generate more leads, and build a community of relationships.
Impulse Creative
Impulse Creative
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New blog articles detected.

Impulse Creative
Impulse Creative
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New blog articles detected.

  • The Benefits of a Graphic Standards Guide
    As the predominant visual mark of your brand, your logo deserves its due. You've hoepfully invested equal parts time and money to get just what you wanted and now you're ready to release it into the wild. But will it be safe out there?
Impulse Creative
Impulse Creative
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New blog articles detected.

Impulse Creative
Impulse Creative
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New blog articles detected.

  • 4 Reasons Your Website Isn't Ready For 2017
    #1. It doesn't work on mobile The importance of having a responsive website design cannot be overstated. Is your website accessible on a mobile device? Your answers should have been yes way back in 2011 when Apple was already on it's fourth iPhone. Five years is an eternity in tech to still be thinking about making a decision. According to some estimates, 80% of internet users own a smart phon...

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