Impulse Creative
Impulse Creative
Blog Post
  • First off, what even is SEO? You may have randomly heard the term from a friend, know that it's how search engines rank you, and even a few ways to improve yours. But did you know that about 90% of all searches end at the first page of results and around 30% never even make it past the first result. But what exactly is this magical little 3 letter key to hearts of the searching masses?

Impulse Creative
Impulse Creative
Blog Post
Impulse Creative
Impulse Creative
Blog Post
  • Since coming onto the DIY marketing scene, video has become one of the most powerful forms of content a brand can use for almost any purpose. More than 51% of marketers say video gets the best ROI of any content and it’s no surprise. When best practices are followed, video can increase your SEO rankings, increase conversions, improve your brand positioning and more.

Impulse Creative
Impulse Creative
Blog Post
Impulse Creative
Impulse Creative
Blog Post
Impulse Creative
Impulse Creative
Blog Post
  • Video is the best content type to make you stand out from your competitors. After all, it’s one of the only types of media that can really help you resonate with your audience. With solid guidelines you can ensure that your brand is consistently portrayed the way your business sees fit. Without them, an element of your marketing campaign is likely to communicate completely different ideas about yo...

Impulse Creative
Impulse Creative
Blog Post
  • Video on a landing page can increase conversions by 80% or more. This should not be a surprise to anyone, considering that video now appears in 70% of the top 100 search results listings. Viewers are much more likely to buy a product after watching a video, but why? Because video is to-the-point content, with the highlights and information that matter the most. Cut out the BS with content that’s ...

Impulse Creative
Impulse Creative
Blog Post
  • Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had. Anger. Fear. Passion. Envy. Love. Color is also subjective. What you may see as blue, I may see more as teal. Color has been discussed and analyzed since prehistoric painters mixed the first earth pigments from charcoal, bones and a host of other readily available minerals. Fortunately we’ve come a long...

Impulse Creative
Impulse Creative
Blog Post
  • One of the biggest challenges businesses face during the creation of their brand’s social media guidelines, is the actual implementation. What should your brand look like on social? How should your brand sound and interact with customers? How can you keep your image consistent and ensure that your social media presence stays in line with your core values as a company?

Impulse Creative
Impulse Creative
Blog Post
  • Everyday, around noon, the average person is searching for a midday snack, and at around five p.m., hungry patrons again begin seeking a cure for their grumbling tummies. With one swipe of their mobile device, or just a click on a computer, a decision can be made in seconds. If this is all happening online, why are restaurant owners and managers still using old school marketing strategies that do...

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