Inbox Marketer Corporation
Inbox Marketer Corporation
YouTube Video
  • Today, we are living in a multi-channel, hyper-connected world. Join Inbox Marketer's Director of Client Services Kim Arsenault as she discusses how Digital Marketers can embrace this multi-channel, hyper-connected world using the the four levers of email marketing. In this webinar you will learn: • How to redesign your email communications so that they break through the noise, connect with you...

Inbox Marketer Corporation
Inbox Marketer Corporation
YouTube Video
  • Digital marketers are at a key tipping point with Mobile Messaging. Very soon, over 50% of emails will be opened on mobile devices and, in the current state, marketers haven't adjusted their strategy to provide an integrated mobile experience. That's good news for digital messaging leaders. Learn: - Why you should be thinking mobile-first - Things to consider - How to get started Visit http://www...

Inbox Marketer Corporation
Inbox Marketer Corporation
YouTube Video
Inbox Marketer Corporation
Inbox Marketer Corporation
YouTube Video
  • A mobile presence is becoming increasingly important for marketers. One in five people access mobile web sites daily across North America and mobile marketing continues to grow by 30% each year. In this webinar, Bob Millar, Director of Product Development at Inbox Marketer, highlights key metrics in the mobile landscape and explains why companies and brands need to offer a mobile web presence.

Inbox Marketer Corporation
Inbox Marketer Corporation
YouTube Video
  • Email marketing isn't as simple as it looks. With increasing rules, guidelines and inbox penetration, it is critical to apply best practice techniques to maximize the success of your campaigns. In this webinar, Kim McDonald - Director of Sales & Client Services at Inbox Marketer, takes you through some key best practices for optimizing email for delivery, viewing and sharing.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Search engine optimization (SEO) is foundational in helping to drive relevant web traffic to your business by increasing the visibility of your website through search engine results. With search engines like Google or Yahoo -  the higher ranking SEO in their index, the more traffic will flow to your website. While SEO is not the only solution to driving activity to your website, it is ...

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Many factors influence the latest digital design trends; from new design instruments and software, to new design approaches. It’s tough keeping up with the Joneses’. We have compiled a list of design observations to make it easy for you to stay on trend in 2017. Bring these trends into your email campaigns, website design, or digital advertisements for a modern and ‘oh-so-2017’ look!

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • We’ve all done it. Sent an email and realized shortly after that it should not have gone out. Cue: scrambling for the ‘Undo’ button. Thanks, Gmail!  For marketers the impact of an untimely and insensitive email can be catastrophic. There is no ‘undo’ button once it's reached your audience.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • We’ve said it before and we’ll say it again, personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair colour, etc.) People want to feel unique in today’s digital world. Personalizing and segmenting your email subs...

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • We’ve said it before and we’ll say it again, understanding your data and leveraging it for marketing is one of the smartest things you can do. Data lets the quantitative gathering drive the qualitative experience for your customer. Within that journey, capturing the leads at the right stage of their highly tracked journey is a skill that many businesses are still struggling to figure o...

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Imagine building your marketing efforts as climbing a mountain – which is how many marketing departments feel when starting from scratch. But what businesses don’t think about are the plateaus that come with these growing pains.They should be used as break to look back, report and analyze the results, rather than plowing full force ahead.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  •   Learn to build your brand using social media to help you listen, engage, and sell to your customers online. Are you in a sales position and leveraging social media to its full potential? If you answered no you’re in the right place.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverab...

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Early in 2016 we highlighted the 5 major trends that we predicted would have the greatest impact on Email Marketing in 2016. As we approach the end of the year, and before we unveil a set of predictions for 2017, we thought we should take a look back and see, to which degree, these predictions came true.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising then to see email marketers getting on board with video.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Increasing subscriber engagement is a goal shared by all marketers and according to the “2016 Marketing Trends Survey” published by StrongView and Selligent earlier this year, “increasing subscriber engagement” was the top initiative for email marketers in the coming months, with 34% of respondents citing this goal.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways which can help to minimize this churn. It is critical to know at what point customers will fatigue and to have a strategy to reengage them.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • We live in an extraordinary age. Daily (if not hourly) new tech is being introduced enabling both marketers and consumers to communicate and interact in ways previously only dreamed about. Virtual reality is proving to be a complete game changer, already playing the role of disruptor within a variety of industries and its potential is still largely unknown. So why email marketing? Isn'...

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Do you often find yourself so overwhelmed with your daily activities that you find it hard to break out of the "business as usual" mold and do something new and innovative?  If this sounds familiar you may be missing out on the bigger picture - your target market and their brand journey.

Inbox Marketer Corporation
Inbox Marketer Corporation
Blog Post
  • Understanding human behaviour and what drives consumers to engage with a brand is a goal all marketers share. However, according to a 2016 survey conducted by Econsultancy, while 76% of marketers were implementing basic segmentation only 15% of marketers were using behavioural targeting (based on web activity). This suggests that the majority of marketers have a ways to go before they ...

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