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  • Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally

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  • After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to the final day of Advocamp. Congratulations are in order for the 2017 Best Advocate Marketing Award (BAMMIES) winners, who were crowned at the After Dark Party. You can see the complete list of winners here.

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  • Opening Keynote Day 2 of Advocamp 2017 started with an inspiring keynote from the prolific author and speaker Geoffrey Moore (Best-selling Author of Crossing The Chasm, Speaker & Advisor). He spoke on what he believes to be the twin foundations of any successful marketing plan: advocacy and authenticity. Geoffrey stressed that human beings communicate things

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  • Welcome to Advocamp Advocamp, the biggest customer engagement and advocacy event of the year, kicked off bright and early this morning. Excited campers from across the globe filed into the Hyatt Regency San Franscisco, which was transformed into a sprawling campground. Campers were greeted with an immersive camping decor theme complete with evergreen trees, log stumps,

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  • Psst! We’re going to let you in on a little secret. Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. However, they can really be a good thing. Why negative reviews are good for your brand (yes, you read

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  • Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make

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  • Advocate (or advocacy) marketing is not a new concept. In fact, it is well-known in the world of modern marketing. So much so that a recent IDC report found that advocacy grew 587% from 2016 to 2017. Why is it, then, that so many marketers fail to implement advocacy to its full advantage? Even as

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  • Want to know a secret? Every marketer has an untapped power: the power of their customer advocates. Customer advocates can be unleashed to help your business grow through positive word of mouth, referrals, testimonials, and much more. However, you need to know how to properly incentivize them to wield that power for you. And who

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  • Screaming in from out of nowhere! -- Another great new feature added to the AdvocateHub this week is the upgrade to our Activity Feed Flyovers. Now, not only can you jump straight to a discussion post or challenge that peaks your interest, you can also like comments and replies, directly from the homescreen. This way, you never have to leave the homepage to participate in the content you’re int...

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  • I have completely run out of "bulk" puns. As Support Specialists, we’ve got our fair share of feature requests. Well – good news! We’d like to introduce another new batch action because we want to make your lives easier. You can now “Log Activities” for multiple Advocates at once. You can manually award points to many advocates for anything you want! Like a group advocates contributing to a cus...

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  • Targeting is one of our all-time most used features... Obviously! -- If you’ve experienced any confusion with the any and all condition options within our targeting calculator, then this tip is just for you. If you have the condition set to all, then the advocate must fall within all targeting conditions to be targeted, whereas if it is set to any, then the advocate only has to to fulfill one o...

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  • Time to bulk up. Perk up those abs. -- So what we’re looking at today is the final bulk action to be released at this time, bulk perking! You can now perk rewards to as many Advocates as you’d like, all at once! Like the other bulk actions, the idea here is to cut down on time spent working in your Hub. To perk several Advocates, first, head to the Advocates tab. Use the selection checkboxes t...

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  • As we get closer to Advocamp 2017 (this Dec. 6-8 in San Francisco), the excitement is building around our amazing lineup of presenters. Advocamp is the biggest customer experience, engagement & advocacy event of the year, uniting hundreds of marketing, sales, and CS leaders from across the world. We’re thrilled to highlight some of the

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  • In August of 1991, two important events altered the technology field forever: The world wide web blinked into public existence. Geoffrey Moore published Crossing the Chasm—which would become the “the bible for entrepreneurial marketing” for the next 26 years. In Crossing the Chasm, Geoffrey outlined the ways disruptive technology companies could make the treacherous leap

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  • Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution. Often, we’re so spent from creating that we

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  • Businesses today are increasingly faced with a new reality. One where social proof trumps glossy case studies and image-rich company websites. One where what we say matters less and less—and what they say about us matters more and more. The burden of social proof, while generated “out there,” is very much the responsibility of the

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  • By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. It now requires a range of skills, including: Strategic thinking Organizational alignment to deliver better customer experiences Data-driven decision-making This shift has also changed

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  • There are so many ways to identify and nurture advocates that sometimes you might miss the easy wins right under your nose. When your customers are in town for a vacation, conference, or business meeting, why not invite them to visit your office? Customer visits are a great way to deepen relationships with your advocates, as well

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  • In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional

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  • Fun fact; I spent about 30 minutes coming up with a formula, only to have my colleague (Emma) provide me with a better, more efficient one. Live and learn; ask your colleagues for help! -- FORMULA: !ISBLANK(AdvocateHub__Date_Joined_AdvocateHub__c) The AdvocateHub AppExhange package for Salesforce, which you should have installed when setting up the integration, adds several fields to your Sales...

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  • Your Hub is a place for all of your Advocates to get together to discuss you. A great way to encourage conversation and dialogue between your Advocates is to enable Advocate-to-Advocate messaging. To enable your Hub’s Advocate to Advocate messaging, first click the Admin panel in the top right, then click settings. Once the page loads, click Advocate Community under Advocate Program. Toggle th...

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  • The corporate workflow stage is a powerful tool you can use to verify challenge responses. We recommend ensuring most or all of the challenge’s points are awarded on the corporate workflow stage, which should be the final stage of the challenge. This way, Advocates only receive the points for the Challenge once you’ve ensured they have completed the stages correctly. As an example, let’s say y...

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  • Our very blonde support intern Jess has some detailed info about our new targeting limits and what they mean for your Hub! -- Hopefully, you’ve noticed the new targeting limits on the last stage of the challenge builder. So why did we set these limits? When too many rules are used in one challenge, it takes longer for targeting to update and can clog up the queue. Now imagine every hub on our sy...

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  • You know, it's hard naming Youtube videos. Another week, another InfluiTip! We’ve got an exciting one too. It’s all about a brand new feature just released for the AdvocateHub platform. One of our most requested features is the ability to perform an action for many Advocates at once. Well, good news! This week, we’ve added the ability to lock multiple Advocates at once. This is great if several...

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  • Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring

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  •   Twenty million. That’s how many people use Schoology’s learning management software to advance what’s possible in education through forums, events, and digital networking. With those kinds of numbers, you’d be crazy not to incorporate word-of-mouth marketing into your marketing mix. Bridget Heaton, Schoology’s Social and Advocacy Manager, knew a good opportunity when she saw

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YouTube Video
  • Has your Advocate population begun to stagnate? Are your challenges getting fewer and fewer responses? Your Discussion topics becoming barren? After research and testing, we’ve found that Discussion topics are one of the easiest ways to re-engage your Advocates. Today I’ll show you a quick way to re-engage your Advocates using a badge, challenge, discussion topic. First, let’s create the badge, ...

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