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  • 15 Ways Real Marketing Pros Create High-Performing Advocacy Programs
    Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers are doing things differently. They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers
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  • SAML SSO: What do Advocates see?
    Seán shows us what Advocates will see when signing up for a Hub through an O-Auth SSO provider. -- http://support.influitive.com/article/132-configuring-saml-single-sign-on -- Featuring Seán Jago Production Ian Marder -- Music: https://soundcloud.com/freehiphopbeatsforyou -- Helpful links: http://influitive.com/ http://support.influitive.com/ http://twitter.com/advocatehublove
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  • O-Auth SSO: What do Advocates see?
    Seán shows us what Advocates will see when signing up for a Hub through an O-Auth SSO provider. -- http://support.influitive.com/article/161-configuring-oauth-2-sso -- Featuring Seán Jago Production Ian Marder -- Music: https://soundcloud.com/freehiphopbeatsforyou -- Helpful links: http://influitive.com/ http://support.influitive.com/ http://twitter.com/advocatehublove
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  • InfluiTip #17: Reporting 2.0 - Custom Reports
    Script: https://docs.google.com/document/d/1m7fYYFJ0f-AQOiv9WmY_ykD4_cGlqJ7YQ3ox8qJqv2Q -- http://support.influitive.com/article/240-reporting-overview http://support.influitive.com/article/269-creating-a-custom-report -- Featuring Nilani Selliah Production Ian Marder -- Music: https://soundcloud.com/freehiphopbeatsforyou -- Helpful links: http://influitive.com/ http://support.influitive...
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  • InfluiTip #16: I can help Advocates refer others using a challenge?
    Influitive Referrals are a powerful tool, which help make those crucial connections and close the deal. To ask your advocates for referrals, you should first ensure a strong relationship. They should know that their referral is in good hands and will be handled with care. The most important part of this is a personal touch, the human element. We suggest creating a challenge with an embedded video ...
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  • Influitive KBs: AppExchange Part 2 - Page Layouts
    Planning to setup Referrals 2.0 and connect it to Salesforce? This is Part 2, explaining the process of adding fields and buttons to your Salesforce Page Layouts. For more details, take a look at this article! http://support.influitive.com/article/389-salesforce-appexchange-package -- http://influitive.com/ http://support.influitive.com/ http://twitter.com/advocatehublove
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  • Influitive KBs: AppExchange Part 1
    Planning to setup Referrals 2.0 and connect it to Salesforce? You should get the AppExchange Package installed first! Watch this video to learn how. There will be a Part 2 showing how to add the appropriate Salesforce Fields to Lead, Contact and Opportunity page layouts. -- http://influitive.com/ http://support.influitive.com/ http://twitter.com/advocatehublove
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  • InfluiTip #11: Reporting Categories
    Here's Part 2 of Ian's Reporting tips! Today, Ian shows us what reporting categories can do for you, and how to best set them up. -- You can choose reporting categories in your challenges for more accurate reporting. As an example, let’s say you’ve created a two stage feedback challenge. Your first stage is an Answer Some Questions stage, and the second a Corporate Workflow stage to allow your ...
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  • InfluiTip #10: Reporting Filters
    Another week, another brand new InfluiTip. Ian explains the different filters you can use on each of the Reports tabs. -- Our new Reports tool includes filters, allowing you to segment the data you’re seeing by timespan, groups, experiences, referral campaigns, and more. Each tab on the Reports page offers a slightly different set of filters. Changing these filters will modify the data on each ...
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  • Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
    This is the third post in a developer relations and advocacy series. In my previous posts, I touched on the concept of developer advocacy—AKA turning developers into brand advocates. In this post, I’ll cover how developer advocates are different from developer evangelists, and where growing a community of advocates (and shifting the mindset of your
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  • Launching An Advocacy Program Part 8: Finding Inspiration
    This is the eighth post in a series about launching a customer advocacy program. The latest post in the series described how to determine which facet of your program to focus on: reach or relationship. Because advocacy managers are so focused on day-day activities, we are prone to tunnel-vision. Sure, we set aside time to
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  • IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
    A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). It’s customer advocacy programs. Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. This year, “The Role of Marketing in Customer Advocacy”
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  • Customer Stories: 3 Reasons You Need More, And How To Find Them
    In a noisy world of non-stop ads and content marketing, it has become increasingly difficult for us to trust the brand messages we see. First, buyers place a lower degree of trust in branded content, or anything produced by a company about themselves. According to UK marketing agency Earnest, only 9% of B2B buyers actually
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  • Launching An Advocacy Program Part 7: Reach vs. Relationship
    This is the seventh post in a series about launching a customer advocacy program. The latest post in the series described how to run effective customer user groups. In May, I presented at Gainsight Pulse 2017, which drew 4,000+ Customer Success professionals to Oakland. They asked me to speak about the first two years of
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  • Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
    On your never-ending to-do list, generating more customer stories may seem like a “nice-to-have” item, not a “need-to-have.” Maybe you need a reference or two at the end of the buying process, but your marketing and sales teams likely aren’t incorporating customers into earlier stages. However, according to Bob Peterson, Research Director at SiriusDecisions, advocacy
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Influitive
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  • InfluiTip #15: Using Markdown to Embed a Video
    Many Influitive textboxes use the Markdown syntax. This syntax allows you to format text, embed images, and even embed videos. You can embed a video on the sign-in page, for example. However, one drawback to this syntax is that the direct link to the video will be visible along with the video itself. In this tip, we’ll show you how to embed a youtube video onto your sign-in page, with a custom th...
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  • Influitip #14: Advocate to Advocate Messaging
    Your Hub is a place for all of your Advocates to get together to discuss you. A great way to encourage conversation and dialogue between your Advocates is to enable Advocate-to-Advocate messaging. To enable your Hub’s Advocate to Advocate messaging, first click the Admin panel in the top right, then click settings. Once the page loads, click Advocate Community under Advocate Program. Toggle th...
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  • Influitip #13: The Corporate Workflow Stage
    The corporate workflow stage is a powerful tool you can use to verify challenge responses. We recommend ensuring most or all of the challenge’s points are awarded on the corporate workflow stage, which should be the final stage of the challenge. This way, Advocates only receive the points for the Challenge once you’ve ensured they have completed the stages correctly. As an example, let’s say y...

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