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  • There are so many ways to identify and nurture advocates that sometimes you might miss the easy wins right under your nose. When your customers are in town for a vacation, conference, or business meeting, why not invite them to visit your office? Customer visits are a great way to deepen relationships with your advocates, as well

Influitive
Influitive
Blog Post
  • In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional

Influitive
Influitive
YouTube Video
  • Fun fact; I spent about 30 minutes coming up with a formula, only to have my colleague (Emma) provide me with a better, more efficient one. Live and learn; ask your colleagues for help! -- FORMULA: !ISBLANK(AdvocateHub__Date_Joined_AdvocateHub__c) The AdvocateHub AppExhange package for Salesforce, which you should have installed when setting up the integration, adds several fields to your Sales...

Influitive
Influitive
YouTube Video
  • Your Hub is a place for all of your Advocates to get together to discuss you. A great way to encourage conversation and dialogue between your Advocates is to enable Advocate-to-Advocate messaging. To enable your Hub’s Advocate to Advocate messaging, first click the Admin panel in the top right, then click settings. Once the page loads, click Advocate Community under Advocate Program. Toggle th...

Influitive
Influitive
YouTube Video
  • The corporate workflow stage is a powerful tool you can use to verify challenge responses. We recommend ensuring most or all of the challenge’s points are awarded on the corporate workflow stage, which should be the final stage of the challenge. This way, Advocates only receive the points for the Challenge once you’ve ensured they have completed the stages correctly. As an example, let’s say y...

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Influitive
YouTube Video
  • Our very blonde support intern Jess has some detailed info about our new targeting limits and what they mean for your Hub! -- Hopefully, you’ve noticed the new targeting limits on the last stage of the challenge builder. So why did we set these limits? When too many rules are used in one challenge, it takes longer for targeting to update and can clog up the queue. Now imagine every hub on our sy...

Influitive
Influitive
YouTube Video
  • You know, it's hard naming Youtube videos. Another week, another InfluiTip! We’ve got an exciting one too. It’s all about a brand new feature just released for the AdvocateHub platform. One of our most requested features is the ability to perform an action for many Advocates at once. Well, good news! This week, we’ve added the ability to lock multiple Advocates at once. This is great if several...

Influitive
Influitive
Blog Post
  • Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring

Influitive
Influitive
Blog Post
  •   Twenty million. That’s how many people use Schoology’s learning management software to advance what’s possible in education through forums, events, and digital networking. With those kinds of numbers, you’d be crazy not to incorporate word-of-mouth marketing into your marketing mix. Bridget Heaton, Schoology’s Social and Advocacy Manager, knew a good opportunity when she saw

Influitive
Influitive
YouTube Video
  • Has your Advocate population begun to stagnate? Are your challenges getting fewer and fewer responses? Your Discussion topics becoming barren? After research and testing, we’ve found that Discussion topics are one of the easiest ways to re-engage your Advocates. Today I’ll show you a quick way to re-engage your Advocates using a badge, challenge, discussion topic. First, let’s create the badge, ...

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Advocate Marketing Mentor Series

 
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  • We looked far and wide to find the most in-demand speakers to take the stage this year at Advocamp in San Francisco December 6-8th. Advocamp is a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates. This carefully curated group of 50+ cutting edge speakers consists

Influitive
Influitive
Blog Post
  • Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Honors are awarded in 10 key categories that recognize creative excellence, innovation

Influitive
Influitive
Blog Post
  • Forget about the Oscars, Golden Globes, or the Grammys. Mark your calendar for the biggest awards ceremony in B2B marketing: the Best Advocate Marketing Awards (also known as The BAMMIES, for short) are back! The BAMMIES recognize the top achievements by B2B marketers who are harnessing the power of their biggest fans and happiest customers to fuel their business. If you’ve successfully leveraged

Influitive
Influitive
Blog Post
  • How are you managing your customer, employee, or partner advocacy programs? Today, most advocate marketers are organizing advocate activity through separate applications, and—our favourite—spreadsheets and emails. (If you’re still wondering what exactly advocate marketing is, read this primer first!) But there are two big problems with this approach: 1. You can only engage a handful

Influitive
Influitive
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  • At the heart of every successful advocacy program is a single marketer—a forward-thinker, a trailblazer, an innovator—who recognized the power of advocate marketing and ran with it. It takes a special kind of marketing professional to plan, execute, and measure the success of an advocacy marketing program—especially since they also must continually demonstrate to their

Influitive
Influitive
YouTube Video
  • This week, Seán shows us what the Salesforce: Reference Request flow looks like for Admins. I'd refer to a reference here, but it's probably better to defer. -- Check out further info on this feature here: http://support.influitive.com/article/248-configure-which-advocates-can-be-chosen-for-reference-requests-in-salesforce http://support.influitive.com/article/194-match-references-to-your-adv...

Influitive
Influitive
Blog Post
  • You know those things you’re *supposed* to do that are good for you…like…flossing daily? Well, (gross) confession time: I rarely never used to floss. I thought it was a scheme dentists had with the flossing industry! For years, dentists told me that it would come back to haunt me—in the form of gum disease and/or

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Content Marketing Mentor Summit

 
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Influitive
YouTube Video
  • Sometimes I have too much fun making these tips videos. Today's is one such example. -- Did you know you can use Badges to perform some mind-blowing targeting calculations? Well, I guess if you’re watching this video you probably didn’t. Badges can be targeted based on several metrics not available in the standard “targeting window”. For example, let’s say you want to create a Group which incl...

Influitive
Influitive
Blog Post
  • We’ve all been there. You walk into a marketing conference, full of excitement and hope. Oh the things you’ll learn! The free swag! The takeaways that‘ll dazzle your coworkers back at the office! But then as the day rolls on, you’re inundated by countless boring slideshows, sales pitches galore, and booth workers who are a

Influitive
Influitive
YouTube Video
  • If you’re watching this video, you’ve probably already noticed that we’ve made some serious changes to the Advocates tab on the Admin panel! These changes were made to simplify the management of your Advocates. On the top of the tab, access the Nominees page by clicking invite nominees. Below this, you can search for Advocates by any of their profile details. Import new Advocates via CSV by cli...

Influitive
Influitive
Blog Post
  • Think about the last time you had an unexpectedly positive experience with a company or product. (Maybe your barista threw in a free biscotti with your morning americano?) What did that experience make you want to do? You likely wanted to tell others about it, or (at the very least) send the company a congratulatory

Influitive
Influitive
Blog Post
  • Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers are doing things differently. They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers

Influitive
Influitive
YouTube Video
  • Seán shows us what Advocates will see when signing up for a Hub through an O-Auth SSO provider. -- http://support.influitive.com/article/132-configuring-saml-single-sign-on -- Featuring Seán Jago Production Ian Marder -- Music: https://soundcloud.com/freehiphopbeatsforyou -- Helpful links: http://influitive.com/ http://support.influitive.com/ http://twitter.com/advocatehublove

Influitive
Influitive
YouTube Video
  • Seán shows us what Advocates will see when signing up for a Hub through an O-Auth SSO provider. -- http://support.influitive.com/article/161-configuring-oauth-2-sso -- Featuring Seán Jago Production Ian Marder -- Music: https://soundcloud.com/freehiphopbeatsforyou -- Helpful links: http://influitive.com/ http://support.influitive.com/ http://twitter.com/advocatehublove

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