Informz
Informz
Blog Post
  • When working with associations to develop the 2017 Email Event Promotion Microstudy, event size was an important consideration when discussing how events are promoted. Email campaigns vary in timing, duration, and strategy based on the size and scope of the event. Consequently, it’s difficult (and inaccurate) to compare a local, one-day event to your national […] The post Early Bird Emails Most Su...

Informz
Informz
Blog Post
  • There are two recent ISP updates and deliverability news email marketers will want to be aware of. Vodafone Email Closure Yes, another email closure. First Orange email, then Terra, and now Vodafone will close their email services on 30 November 2017. Vodafone, a New Zealand-based ISP providing mobile, broadband, and television services has decided to close their email service because of ongoing i...

Informz
Informz
Blog Post
  • There is no better time to show your brand’s personality than during the holiday season. We’re not just talking about the December holidays. Halloween and Thanksgiving are also occasions to have some fun and share thanks with your audience. Holiday emails are fun and playful, yet can still deliver the level of professionalism your audience expects […] The post Give Readers a Virtual Hug this Holid...

Informz
Informz
Blog Post
  • The 2017 Association Email Marketing Benchmark Report has the answers to every email marketer’s questions about how their email metrics compare to their peers’. One of the most important metrics highlighted in the report is results by email client type, or what type of client is being used to open emails — mobile, desktop, or Web. […] The post Over 40% of Emails are Opened on Mobile Devices appear...

Informz
Informz
Blog Post
  • When it comes to crafting emails, we tend to focus on the highly visual HTML version since this can make the largest impact on our subscribers. Bright colors and fancy images are the easiest way to grab attention of course. But plain-text versions of email need love too. Through the course of building the email, […] The post Don’t Forget the Text Version appeared first on Informz.

Informz
Informz
Blog Post
  • We have very exciting news to share this morning. Informz has been acquired by Higher Logic, an industry leader in cloud-based community platforms. Higher Logic is welcoming both Informz and Real Magnet, another leading marketing automation software company in the industry. Read the full press release here. Integrating the strength of these two marketing automation […] The post Higher Logic Acquir...

Informz
Informz
Blog Post
  • Living in New York’s Capital District has some curious academic advantages. This region hosts some remarkable higher education opportunities (including my Alma mater, Rensselaer Polytechnic Institute), and is only a few hours from other towns that have their own profound academic footprint (Boston, New York City, and Montreal). Perhaps, then, it comes as no surprise […] The post Don’t Hide Your Ve...

Informz
Informz
Blog Post
  • Whether you are setting up accounts for the first time or looking to expand your presence onto more social media networks, you’ve probably noticed that there are quite a few to choose from. Most of the major social media networks are free, so there’s no harm in signing up for all of them. But that […] The post 35 Things to Know Before Your Organization Joins Different Social Media Networks appeare...

Informz
Informz
Blog Post
  • Email is email right? A snazzy, HTML-stylized piece of art packaged with a header or hero image, fancy font, a button, and a footer. But not all emails need to be “pretty.” Have you ever thought of incorporating simple text emails into your email marketing strategy? I’m suggesting emails with a little less HTML “sparkle” […] The post 3 Ways to Use Text Emails In Your Email Marketing Strategy appea...

Informz
Informz
Blog Post
  • Have you ever wondered how your association’s event promotion strategy compares to other organizations’? Association marketers were asking us these questions: How does my promotional strategy line up to what others are doing? How many months in advance should we start promoting our annual event? Do our open and click rates seem on par with […] The post 2017 Email Event Promotion Microstudy appeare...

Informz
Informz
Blog Post
  • What’s the best day and time to send an email? This might be the most-asked question about email marketing of all time. Ok, maybe that’s a stretch. But it is one of the questions every email marketer has asked themselves, their teams, or their peers at one point in their career. The 2017 Association Email Marketing […] The post 4 Things to Know About the Best Day and Time to Send an Email appeared...

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Informz
SlideShare Presentation
  • In this webinar, we unveil key email performance metrics from our first Association Email Event Promotion Microstudy, initiated by associations for associations. This webinar will share promotional insight and email marketing results derived from a deep-dive analysis of associations with robust event promotion programs. We’ll cover: • Key performance metrics for email promotions for large and sm...

Informz
Informz
Blog Post
  • Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events. Email marketing is the primary channel to promote events and drive event attendance. Filling a venue with attendees is no easy task, and performance measurement begins as soon as the first email is sent. Up […] The post Association Email Event Promotion Metrics [Webinar Record...

Informz
Informz
Blog Post

Which Witch?

  • Whether a brilliant poem or a groan-inspiring pun, I am a complete fool for clever wordplay. For example, read the next couple of sentences out loud: “Which witch did you meet in Salem? “Percival the knight often rode at night.” “A great pirate sees way to seize the seas!” Did you notice something? Each of […] The post Which Witch? appeared first on Informz.

Informz
Informz
Blog Post
  • As an email marketer, you have a lot to consider: content, design, color scheme, call-to-actions, email performance… the list goes on. Ultimately you want to achieve a conversion, but your beautifully designed email needs to first land in the inbox. Did you know that email design plays a large role in whether or not your […] The post 7 Things to Know About the Optimal Text to Image Ratio to Boost ...

Informz
Informz
Blog Post
  • Today we’re meeting Josh Slyman, Client Success Advisor here at Informz. We talked customer service, buying a lake (yes, a whole lake!) and I learned what a BYOM party is.  What is your official title and what does your job entail? How long have you been with Informz? My title is Client Success Advisor. Customer […] The post Informally…Josh Slyman! appeared first on Informz.

Informz
Informz
Blog Post
  • You are probably familiar with the recent Equifax data breach affecting more than 40% of the US population. As you can imagine, this is a pretty big deal and will continue to affect consumers for quite some time. And now that the stolen data is out there in this world, consumers should be questioning everything […] The post Cyber Crime: What to Look Out for When Classifying Legitimate Mail appeare...

Informz
Informz
Blog Post
  • When we decided to make the bold move to remove the presence of the HTML editor in Informz, we had some concerns that our self-identified “hard core” HTML users would be apprehensive. After all, they have invested a lot of time and energy to master HTML to do their jobs.   Thankfully, this hasn’t materialized! Our […] The post Your Organization Needs Your Design Skills (Not Your HTML Skills) appea...

Informz
Informz
Blog Post
  • Talk to any email marketer about their email programs, and there is one topic that’s bound to come up: email frequency. Oversending is a big concern for marketers today. Inbox fatigue is real. You don’t want to push subscribers to the point where they’re driven to the point of hitting the unsubscribe button. The 2017 […] The post Sending too much email? appeared first on Informz.

Informz
Informz
Blog Post
  • Email marketing campaigns take center stage as the primary driver for generating event registrations – one of the major generators of non-dues revenue for associations. Yet most marketers lack insight into how their promotions measure up to their peers. Join us on Wednesday, September 20 at 2pm ET for Association Email Event Promotion Metrics Unveiled. Vivian […] The post Association Email Event P...

Informz
Informz
Blog Post
  • Let’s face it, new things can be scary. Removing HTML from the equation is not one of those things. With our new template and mailing designers, you are empowered to no longer worry about rendering, instead emphasizing the aesthetics of your mailings. This new tool provides you all the elements you need to quickly and […] The post Template & Mailing Designer 2.0: A Primer appeared first on Informz...

Informz
Informz
Blog Post
  • Did you get your copy of the 2017 Association Email Marketing Benchmark Report? Over 1,000+ marketers have downloaded the report to see how their association’s marketing efforts measure up. When understanding how your email programs perform, often the easiest place to start is with the basics: deliveries, opens, and clicks. Email Marketing Metrics, Defined For […] The post 2017 Delivery, Open, and...

Informz
Informz
Blog Post
  • At the ASAE Annual Meeting early this month, we had the pleasure of speaking to a standing-room only crowd about how to craft a successful lapsed member campaign. It was such a hot topic that we did an encore presentation yesterday for over 700+ association marketers. Former members, previous donors, past customers – whatever you […] The post Targeted Revenue Source: Lapsed Member Recruitment [Web...

Informz
Informz
SlideShare Presentation
Informz
Informz
SlideShare Presentation
  • Have you ever found yourself pointing fingers about lead quality – sales saying marketing isn’t sending me good leads and marketing saying sales isn’t following up? Is your sales team saying that there are too many names to follow up with or that leads aren’t converting? Have you wanted to do lead or engagement scoring or got started but quit because it was just too hard? If you answered yes to ...

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