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  • Which Witch?
    Whether a brilliant poem or a groan-inspiring pun, I am a complete fool for clever wordplay. For example, read the next couple of sentences out loud: “Which witch did you meet in Salem? “Percival the knight often rode at night.” “A great pirate sees way to seize the seas!” Did you notice something? Each of […] The post Which Witch? appeared first on Informz.
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  • 7 Things to Know About the Optimal Text to Image Ratio to Boost Deliverability
    As an email marketer, you have a lot to consider: content, design, color scheme, call-to-actions, email performance… the list goes on. Ultimately you want to achieve a conversion, but your beautifully designed email needs to first land in the inbox. Did you know that email design plays a large role in whether or not your […] The post 7 Things to Know About the Optimal Text to Image Ratio to Boost ...
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  • Informally…Josh Slyman!
    Today we’re meeting Josh Slyman, Client Success Advisor here at Informz. We talked customer service, buying a lake (yes, a whole lake!) and I learned what a BYOM party is.  What is your official title and what does your job entail? How long have you been with Informz? My title is Client Success Advisor. Customer […] The post Informally…Josh Slyman! appeared first on Informz.
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  • Cyber Crime: What to Look Out for When Classifying Legitimate Mail
    You are probably familiar with the recent Equifax data breach affecting more than 40% of the US population. As you can imagine, this is a pretty big deal and will continue to affect consumers for quite some time. And now that the stolen data is out there in this world, consumers should be questioning everything […] The post Cyber Crime: What to Look Out for When Classifying Legitimate Mail appeare...
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  • Your Organization Needs Your Design Skills (Not Your HTML Skills)
    When we decided to make the bold move to remove the presence of the HTML editor in Informz, we had some concerns that our self-identified “hard core” HTML users would be apprehensive. After all, they have invested a lot of time and energy to master HTML to do their jobs.   Thankfully, this hasn’t materialized! Our […] The post Your Organization Needs Your Design Skills (Not Your HTML Skills) appea...
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  • Sending too much email?
    Talk to any email marketer about their email programs, and there is one topic that’s bound to come up: email frequency. Oversending is a big concern for marketers today. Inbox fatigue is real. You don’t want to push subscribers to the point where they’re driven to the point of hitting the unsubscribe button. The 2017 […] The post Sending too much email? appeared first on Informz.
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  • Association Email Event Promotion Metrics Unveiled
    Email marketing campaigns take center stage as the primary driver for generating event registrations – one of the major generators of non-dues revenue for associations. Yet most marketers lack insight into how their promotions measure up to their peers. Join us on Wednesday, September 20 at 2pm ET for Association Email Event Promotion Metrics Unveiled. Vivian […] The post Association Email Event P...
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  • Template & Mailing Designer 2.0: A Primer
    Let’s face it, new things can be scary. Removing HTML from the equation is not one of those things. With our new template and mailing designers, you are empowered to no longer worry about rendering, instead emphasizing the aesthetics of your mailings. This new tool provides you all the elements you need to quickly and […] The post Template & Mailing Designer 2.0: A Primer appeared first on Informz...
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  • 2017 Delivery, Open, and Click Benchmarks for Email
    Did you get your copy of the 2017 Association Email Marketing Benchmark Report? Over 1,000+ marketers have downloaded the report to see how their association’s marketing efforts measure up. When understanding how your email programs perform, often the easiest place to start is with the basics: deliveries, opens, and clicks. Email Marketing Metrics, Defined For […] The post 2017 Delivery, Open, and...
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  • Targeted Revenue Source: Lapsed Member Recruitment [Webinar Recording]
    At the ASAE Annual Meeting early this month, we had the pleasure of speaking to a standing-room only crowd about how to craft a successful lapsed member campaign. It was such a hot topic that we did an encore presentation yesterday for over 700+ association marketers. Former members, previous donors, past customers – whatever you […] The post Targeted Revenue Source: Lapsed Member Recruitment [Web...
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  • Targeted Revenue Source: Lapsed Member Recruitment
    A discussion about the lapsed member campaign that won back 800 members in 45 days. Walk away with: - A 4-step strategy for creating a lapsed member campaign. - New approaches for crafting purposeful, audience-centric messages. - Tips and tricks for ongoing member engagement with marketing automation.
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  • New Informz Designer
    Great looking, professional emails are fast and easy to create without any HTML know-how. Optimize emails for any device with our automatically responsive designers. Streamline your process. See how.
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  • Lead Scoring Hacks
    Have you ever found yourself pointing fingers about lead quality – sales saying marketing isn’t sending me good leads and marketing saying sales isn’t following up? Is your sales team saying that there are too many names to follow up with or that leads aren’t converting? Have you wanted to do lead or engagement scoring or got started but quit because it was just too hard? If you answered yes to ...
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  • Good Data: The Fuel for your Association's Marketing Engine
    Personalization drives membership engagement. Your database is overflowing with data that will help you send targeted, triggered, and timely messages to keep members informed and engaged. In this webinar, learn how you can put your data to work for your association.
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SlideShare Presentation

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  • How to Move Up The Ladder Of Relationship Marketing
    Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep and too high. We’ve got good news. It doesn’t have to be all or nothing! Discussion topics include: • How to get started with relationship marketing. • Tracking and dividing your audience, from basic segmentatio...
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  • Email Design Tips for the Modern Marketer
    See real life examples of how marketers are designing emails to captivate readers and encourage action. In this webinar, you’ll learn how to: • Effectively organize content to maximize the reader experience. • Successfully use imagery to tell better stories. • Create call to action buttons that drive conversions.
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  • Key Findings from the 2016 Association Email Marketing Benchmark Report
    In this webinar we will review the latest market trends and key findings from the past year. Attendees can expect to learn: -Key findings from emails sent by associations over the last twelve months. -The latest industry trends in email marketing and marketing automation. -The role of intelligent targeting and its impact on subscriber engagement.
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  • Advocacy Copywriting 101
    This webinar will teach you about crafting eye-catching subject lines, engaging existing advocates, building an automated email strategy.
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  • Driving Engagement and Retention through Multichannel Personalization
    Learn how to turn website analytics into actionable insight providing constituents with a customized experience. Attendees will: • Discover untapped opportunities for customizing the audience experience. • Learn how web tracking functionality can drive content consumption. • Gain insight into marketing automation tools that can transform audience engagement.
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  • The Best Subject Lines of 2015
    Subject line testing is the only way to stay in front of audience engagement. Check out the webinar where we share real examples of what worked and what didn’t based on results from over 5,000 different subject line tests. Now’s your chance to get fresh ideas for your 2016 strategic test plan. During this webinar we’ll walk through: • The top takeaways from over 80 million emails sent. • Recom...
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Informz
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  • 30 Tips in 30 Minutes
    In this webinar, our experts will break down the hottest concepts that came out of the conference 2015 Informz Superfan Summit. You’ll hear about: •The latest in email design and template trends. •Marketing automation must-dos and tips for getting started. •Common email deliverability pitfalls and key performance indicators.
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Informz
SlideShare Presentation

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  • From Unknown to Known: Turning Website Visitors into Organization Advocates
    Using Web Tracking to Customize Email Campaigns. Take your behavior-based targeting up a notch and turn random website visitors into engaged members, subscribers, and donors with web tracking! Learn how web tracking functionality can give you essential data that allows you to understand your users better and create more relevant content.

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