Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Insight Creative, Inc. was named a Gold Winner by the 2018 Hermes Creative Awards, an international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. This is the second international award Insight Creative has received in 2018 for their “New Business Cake Mailer.” There were over 6,500 entries from the United States, Can...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Whether you’re just starting to create your first website or you’ve been managing your site for a long time, one of the most crucial decisions you’ll make is deciding where to host your website. There are a lot of hosting providers out there, and today I’m going to help you walk through some of the pros and cons of the various types of hosting available. First, let’s look at the different types...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Insight Creative received an “Award of Distinction” from the 24th Annual Communicator Awards hosted by the Academy of Interactive and Visual Arts. The “New Business Cake” direct mail piece was recognized in the collateral self-promotion category. With entries from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative ex...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  •   Since 1988, Insight has enjoyed creating effective marketing—and lasting memories—with a wide variety of clients, vendors and partners who we now think of more as friends. As a tribute to Insight’s first employee and founder, we asked some of our greatest supporters to share in the celebration by offering their congratulations to Jim von Hoff and the Insight team for 30 years in business. Their...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  •   Video Transcription Hi everyone, it’s Jennifer from Insight Creative. In today’s world, it appears nearly every brand is trying to target a specific group of people: millennials. Well, here’s my advice … don’t target millennials. Yup, I said it. I’m going against status quo. I’m disagreeing with millions of brands across the globe. But seriously, don’t do it. Here’s the issue with targeting m...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • As easy as it may look to create a great logo, I can assure you it is not. There are many websites out now that say they can design you a logo for $100, $50, $10 etc. Well, you get what you pay for. Grabbing clip art, modifying it and using a bunch of different typefaces does not make a good logo. And that’s what I’ve seen from a lot of logo creation sites. They don’t go through the process need...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Maybe it’s partly due to the fact that a corporation’s right to free speech was upheld by the Supreme Court, maybe it’s because multiple generations—from Boomers to Millennials—are focusing on activism, or maybe it’s just a natural evolution of corporate communication in the age of social media, but more and more companies feel comfortable taking a public political stance. Consider Hobby Lobby’s...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Your browser does not support the video tag. 2018 is a big year for Insight Creative, Inc. It’s the year we celebrate 30 years in business and while it hasn’t always been easy, it’s always been fun. Let’s turn the clock back three decades. In 1988 a gallon of gas cost 91 cents, a movie ticket was $3.50 and a postage stamp was 24 cents (per thepeoplehistory.com). It was also the year that a...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • The number of television viewers cancelling their cable subscriptions, commonly referred to as ‘cord cutters’, continues to grow. TV viewers who are fed up with the cost of cable and satellite TV are opting for over-the-top (OTT) services. OTT refers to TV content streamed over the internet to a connected device, eliminating the need for a traditional cable or satellite subscription. These devi...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • National Brands A milestone in my life has me thinking—what brands have used interesting celebration campaigns? Case 1—Starbucks: I’m a coffee drinker and a big fan of Starbucks, so of course I had to start with them. Starbucks started as a single Seattle-based coffee shop and grew to an impressive 17,000 stores in 55 countries in 2011. When Starbucks turned forty in March of that year they unv...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • With the new year here, Insight Creative, Inc. is happy to release its new website. The new design isn’t just an aesthetic change, but a complete overhaul of the frontend. Over the last few years development on the web has been changing at an extremely accelerated rate: HTTP/2 was released, there was a massive movement to improve performance due to mobile connectivity, ADA compliance has become ...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • I am very passionate about music. Music moves me, makes me feel nostalgic and incites a lot of emotion in me—which could make me connect with a brand that uses music I like. That’s why companies pick popular or familiar music because there’s a better chance of people liking it or connecting with it. Popular bands are licensing their music to big brands more than ever before. I wonder, is it a c...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Insight Creative, Inc. recently hired Brian Brost as account executive. As a part of the business development and account management team, Brost will be responsible for expanding the agency’s client list, meeting the needs of existing clients and managing the daily progress of projects. Brost brings over 20 years of account management experience to his new role at Insight Creative. He held acco...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Have you been hearing about the Internet of Things (IoT)? Like me, have you wondered what it means? It’s a somewhat generic sounding term that packs a ton of meaning for our future as a society, as marketers and as salespeople. What exactly is IoT? In short, it’s the interconnectedness of objects: your phone talking to your car’s radio, setting your home DVR from your office, or your Fitbit post...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • If you work in advertising or PR, you’ve probably heard the phrase “influencer marketing” a lot lately. If you’re a high-profile consumer brand, you’re probably already doing it or have been for some time. It’s a term that has spread like wildfire and has extended outside the world of professional communicators and into mainstream media with stories of epic failures (like the infamous celebrity-...

Insight Creative, Inc.
Insight Creative, Inc.
YouTube Video
  • The Matthews Tire Charity Car Show is an annual fundraising event benefitting Make-A-Wish Wisconsin. Insight took photos of a classic 1968 Ford Mustang to help with promotional materials for the show. Bart and Kevin turned the video camera on each other for a quick interview about the car and how they approached photographing the car.

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • At the latest sporting event you attended, did you see an ad on your smartphone promoting a nearby restaurant inviting you to stop in after the game? You might have thought it was a little creepy this restaurant knew you were there, but it’s called geofencing—an effective marketing tactic if executed correctly. Geofencing is a location-based digital marketing tactic that lets marketers place ad...