Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • As easy as it may look to create a great logo, I can assure you it is not. There are many websites out now that say they can design you a logo for $100, $50, $10 etc. Well, you get what you pay for. Grabbing clip art, modifying it and using a bunch of different typefaces does not make a good logo. And that’s what I’ve seen from a lot of logo creation sites. They don’t go through the process need...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Maybe it’s partly due to the fact that a corporation’s right to free speech was upheld by the Supreme Court, maybe it’s because multiple generations—from Boomers to Millennials—are focusing on activism, or maybe it’s just a natural evolution of corporate communication in the age of social media, but more and more companies feel comfortable taking a public political stance. Consider Hobby Lobby’s...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Your browser does not support the video tag. 2018 is a big year for Insight Creative, Inc. It’s the year we celebrate 30 years in business and while it hasn’t always been easy, it’s always been fun. Let’s turn the clock back three decades. In 1988 a gallon of gas cost 91 cents, a movie ticket was $3.50 and a postage stamp was 24 cents (per thepeoplehistory.com). It was also the year that a...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • The number of television viewers cancelling their cable subscriptions, commonly referred to as ‘cord cutters’, continues to grow. TV viewers who are fed up with the cost of cable and satellite TV are opting for over-the-top (OTT) services. OTT refers to TV content streamed over the internet to a connected device, eliminating the need for a traditional cable or satellite subscription. These devi...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • National Brands A milestone in my life has me thinking—what brands have used interesting celebration campaigns? Case 1—Starbucks: I’m a coffee drinker and a big fan of Starbucks, so of course I had to start with them. Starbucks started as a single Seattle-based coffee shop and grew to an impressive 17,000 stores in 55 countries in 2011. When Starbucks turned forty in March of that year they unv...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • With the new year here, Insight Creative, Inc. is happy to release its new website. The new design isn’t just an aesthetic change, but a complete overhaul of the frontend. Over the last few years development on the web has been changing at an extremely accelerated rate: HTTP/2 was released, there was a massive movement to improve performance due to mobile connectivity, ADA compliance has become ...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • I am very passionate about music. Music moves me, makes me feel nostalgic and incites a lot of emotion in me—which could make me connect with a brand that uses music I like. That’s why companies pick popular or familiar music because there’s a better chance of people liking it or connecting with it. Popular bands are licensing their music to big brands more than ever before. I wonder, is it a c...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Insight Creative, Inc. recently hired Brian Brost as account executive. As a part of the business development and account management team, Brost will be responsible for expanding the agency’s client list, meeting the needs of existing clients and managing the daily progress of projects. Brost brings over 20 years of account management experience to his new role at Insight Creative. He held acco...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Have you been hearing about the Internet of Things (IoT)? Like me, have you wondered what it means? It’s a somewhat generic sounding term that packs a ton of meaning for our future as a society, as marketers and as salespeople. What exactly is IoT? In short, it’s the interconnectedness of objects: your phone talking to your car’s radio, setting your home DVR from your office, or your Fitbit post...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • If you work in advertising or PR, you’ve probably heard the phrase “influencer marketing” a lot lately. If you’re a high-profile consumer brand, you’re probably already doing it or have been for some time. It’s a term that has spread like wildfire and has extended outside the world of professional communicators and into mainstream media with stories of epic failures (like the infamous celebrity-...

Insight Creative, Inc.
Insight Creative, Inc.
YouTube Video
  • The Matthews Tire Charity Car Show is an annual fundraising event benefitting Make-A-Wish Wisconsin. Insight took photos of a classic 1968 Ford Mustang to help with promotional materials for the show. Bart and Kevin turned the video camera on each other for a quick interview about the car and how they approached photographing the car.

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • At the latest sporting event you attended, did you see an ad on your smartphone promoting a nearby restaurant inviting you to stop in after the game? You might have thought it was a little creepy this restaurant knew you were there, but it’s called geofencing—an effective marketing tactic if executed correctly. Geofencing is a location-based digital marketing tactic that lets marketers place ad...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • When someone starts a business, they do research to shape their marketing approach. Who will need their products? What is their target audience? What are their customers’ behaviors? How will they best attract them? Then the business doors open. Hopefully the customers respond and the business succeeds. The years go by as they tend to the day-to-day operations of the company until one day, they ...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Social media advertising options seem to grow monthly. Everywhere you look there is a new platform to place ads; but which ones are right for you and your business or product? Let’s take a closer look at paid advertising on visual-driven platforms such as Instagram and Pinterest. Instagram Instagram is a social media platform a lot like Facebook, probably because Instagram is owned and operated...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • As a designer, I’ve come to find that playing and experimenting are some of the most important things I can do. I discover new techniques I didn’t know existed. I learn to look at things from different perspectives and think more critically about how to accomplish them. And, what I think is just as important, I get to enjoy that spark of energy that doing something new and fun brings. It’s that ...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  •   Video Transcription Hey everyone, it’s Jennifer with Insight Creative. Every business struggles with finding—or even creating—the right content for their audience. There are hundreds of different articles, tips and methods of doing so, but what’s the best answer? Today I’m going to share the most ideal content for social media for both business-to-business and business-to-consumer companies....

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