Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • I am very passionate about music. Music moves me, makes me feel nostalgic and incites a lot of emotion in me—which could make me connect with a brand that uses music I like. That’s why companies pick popular or familiar music because there’s a better chance of people liking it or connecting with it. Popular bands are licensing their music to big brands more than ever before. I wonder, is it a c...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Insight Creative, Inc. recently hired Brian Brost as account executive. As a part of the business development and account management team, Brost will be responsible for expanding the agency’s client list, meeting the needs of existing clients and managing the daily progress of projects. Brost brings over 20 years of account management experience to his new role at Insight Creative. He held acco...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Have you been hearing about the Internet of Things (IoT)? Like me, have you wondered what it means? It’s a somewhat generic sounding term that packs a ton of meaning for our future as a society, as marketers and as salespeople. What exactly is IoT? In short, it’s the interconnectedness of objects: your phone talking to your car’s radio, setting your home DVR from your office, or your Fitbit post...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • If you work in advertising or PR, you’ve probably heard the phrase “influencer marketing” a lot lately. If you’re a high-profile consumer brand, you’re probably already doing it or have been for some time. It’s a term that has spread like wildfire and has extended outside the world of professional communicators and into mainstream media with stories of epic failures (like the infamous celebrity-...

Insight Creative, Inc.
Insight Creative, Inc.
YouTube Video
  • The Matthews Tire Charity Car Show is an annual fundraising event benefitting Make-A-Wish Wisconsin. Insight took photos of a classic 1968 Ford Mustang to help with promotional materials for the show. Bart and Kevin turned the video camera on each other for a quick interview about the car and how they approached photographing the car.

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • At the latest sporting event you attended, did you see an ad on your smartphone promoting a nearby restaurant inviting you to stop in after the game? You might have thought it was a little creepy this restaurant knew you were there, but it’s called geofencing—an effective marketing tactic if executed correctly. Geofencing is a location-based digital marketing tactic that lets marketers place ad...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • When someone starts a business, they do research to shape their marketing approach. Who will need their products? What is their target audience? What are their customers’ behaviors? How will they best attract them? Then the business doors open. Hopefully the customers respond and the business succeeds. The years go by as they tend to the day-to-day operations of the company until one day, they ...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Social media advertising options seem to grow monthly. Everywhere you look there is a new platform to place ads; but which ones are right for you and your business or product? Let’s take a closer look at paid advertising on visual-driven platforms such as Instagram and Pinterest. Instagram Instagram is a social media platform a lot like Facebook, probably because Instagram is owned and operated...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • As a designer, I’ve come to find that playing and experimenting are some of the most important things I can do. I discover new techniques I didn’t know existed. I learn to look at things from different perspectives and think more critically about how to accomplish them. And, what I think is just as important, I get to enjoy that spark of energy that doing something new and fun brings. It’s that ...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  •   Video Transcription Hey everyone, it’s Jennifer with Insight Creative. Every business struggles with finding—or even creating—the right content for their audience. There are hundreds of different articles, tips and methods of doing so, but what’s the best answer? Today I’m going to share the most ideal content for social media for both business-to-business and business-to-consumer companies....

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • Insight Creative Account Executive/Media Director Andy VanRemortel graduated in the class of 2017 from Leadership Green Bay this May. The community-based program led by the Green Bay Chamber of Commerce admits 45 outstanding area professionals each year and runs from September to May. Through the course of the program, professionals attend monthly meetings focusing on a variety of topics includ...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • “We help develop strategy. … “Tell me your objective?” …” “What are your advertising goals” … “Here’s a list of tactics you can pick.” I can’t help but wince when people—especially people in the marketing communications business—indiscriminately throw around the terms goals, objectives, strategies and tactics without considering their true meaning. Each of these words means something specific to...

Insight Creative, Inc.
Insight Creative, Inc.
Blog Post
  • In this digital world the art of drawing is still useful to present ideas to clients. Drawing is a useful tool for a number of reasons. With a drawing, your client will focus more on the idea than the color, the look of a particular stock photo, or the gender or clothes of the people in the concept. With a sketch, it’s easier to play with numerous layouts and different compositions as oppos...

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