Instapage
Instapage
Blog Post
  • As marketers, we often spend hours optimizing ads while forgetting about where we’re sending people. That’s a huge mistake. Instead, we should be treating ads and landing pages as two parts of a whole. This approach produces better leads and more sales, translating to a better return on investment and happier colleagues. If you’re lookingRead More >

Instapage
Instapage
Blog Post
  • Since 2014, a measly 2.35% has been the industry-reported average landing page conversion rate. Some factors could be contributing to this low percentage: The pages are not focused on a single offer or promotion The pages are not AMP-enabled The offer is not targeted for the visitor at their current stage in the marketing funnelRead More >

Instapage
Instapage
YouTube Video
  • Wade Foster is the CEO and a co-founder of Zapier, an app that has revolutionized thousands of workflows for professionals. As the “easiest place to sync data between web apps,” Zapier has found a place across all kinds of industries. Zapier was founded in 2011 when Wade and his cofounders saw need and demand across the web app technology space for automating workflows, APIs, and connecting apps...

Instapage
Instapage
Blog Post
  • One of the scariest things in a digital marketer’s world is spending too much on an underperforming campaign. We’ve all been there – refreshing AdWords constantly and hoping a conversion would magically appear. If this is the case, you might want to revise your campaign and diagnose what may be hindering your campaign’s performance. ThereRead More >

Instapage
Instapage
Blog Post
  • Consumers are faced with countless decisions on a daily basis. To accommodate the particular needs of any given campaign, convenient and efficient platforms have been developed to afford advertisers a streamlined set of solutions that are built to engage and convert. A handful of brands lead the way as technologies are developed and platforms refinedRead More >

Instapage
Instapage
YouTube Video
  • JD Peterson was the CMO of Trello when the company’s acquisition by Atlassian was announced in January 2017. He has also served as a marketing executive at Marketo, Zendesk, and a number of other companies here in the San Francisco Bay Area. Currently, JD is working as the Chief Growth Officer of at Culture Amp, and company helping other companies become better places to work. He also is an advis...

Instapage
Instapage
Blog Post
  • It can take a lot of work on content, organic and PPC and promoted social media to get users to signup. So when you start seeing those sign-ups, it can feel like a great victory. As a metric, it’s a great one to have, but unless you are paying close attention to the conversion rate,Read More >

Instapage
Instapage
Blog Post
  • Traditionally, marketing involved one of two approaches. The first was to broadcast your message far and wide so that your target audience would have the opportunity to see it online. Much of this was tailored, such as posting your ad on a parenting website if you sell products for babies. Some ads, on the otherRead More >

Instapage
Instapage
YouTube Video
  • Jaleh Razaei is the Head of Marketing at Gusto, formerly known as Zen Payroll, a company that helps thousands small businesses pay their employees. Prior to joining Zen Payroll, Jaleh worked as an analyst at Sequoia Capital followed by time as Director of Product Marketing at VMware to launch their employee productivity suite. Jaleh joined Zen Payroll in October 2013 as the leader of the business...

Instapage
Instapage
Blog Post
  • In the world of marketing, one of those critical business decisions is what type of marketing software your large organization or enterprise should use. As digital marketing expands, diversifies, and becomes the business norm, it’s more important than ever to have the right software to organize and manage your marketing strategy and help your companyRead More >

Instapage
Instapage
Blog Post
  • Let’s talk about Google AdWords Click Through Rates. Are they really important? Do they affect your account’s ability to generate leads and sales? What do they tell us about the health and performance of our accounts? At AgencyPPC, you can probably guess that Pay Per Click Management is part of our regular diet. By sharingRead More >

Instapage
Instapage
YouTube Video
  • Garrett Moon is the founder and CEO of CoSchedule, a calendar SaaS product for marketing teams. Previously he cofounded Todaymade, a web design and applications development company that was acquired Agency MABU. Garrett founded CoSchedule in 2013 out of Bismark, North Dakota. Coschedule is a marketing calendar to help manage content marketing, social media scheduling, and marketing projects for t...

Instapage
Instapage
Blog Post
  • Since you’re reading this on the internet, I’m going to go out on a limb and guess you’ve come across a fair amount of landing pages within the last hour or so. You probably see them all the time, right? But, out of the dozens (maybe hundreds) of landing pages you view week after week,Read More >

Instapage
Instapage
YouTube Video
  • Daniel Chalef is one of the few marketing and product professionals in this category. Originally from South Africa, he graduated from University of Capetown with a multidisciplinary degree in business and technology. After eight years of technical work as a developer in South Africa, Daniel founded sales acceleration vendor, KnowledgeTree, as CEO and CTO. Most recently, Daniel worked as the head ...

Instapage
Instapage
Blog Post
  • The convergence of rapidly evolving technologies and an expansive digital landscape has provided advertisers new abilities to better curate a message from design to distribution, and all points in between. Advertisers are more frequently integrating sophisticated adtech stacks to leverage those evolving technologies and expansive digital landscape to craft their messages, target their audience, an...

Instapage
Instapage
YouTube Video
  • Wynn White is an expert in marketing for early stage B2B SaaS companies and a veteran of enterprise and mid-market B2B marketing in Silicon Valley. His career includes senior director, VP, and CMO level marketing positions at Oracle, Birst, Druva, Oblix, BEA, and KACE, which was acquired by Dell in 2010. Wynn currently runs CMO Advisory Services, an boutique marketing consultancy that is acces...

Instapage
Instapage
Blog Post
  • Anyone can start a blog these days, but success is far from guaranteed. Why? Because there’s a lot more involved in blogging than just your writing skills. The design, quality of the content, and the way you write blog posts all play a role in the success of your blog. Readability is a crucial factorRead More >

Instapage
Instapage
Blog Post
  • In today’s digital age, it’s more important than ever to be readily available to your customers. Luckily, it’s also more possible than ever with live chat landing pages. Businesses are making themselves available on a wide variety of platforms at multiple touch points throughout the marketing and sales funnel. There’s automated text messaging, live chatRead More >

Instapage
Instapage
YouTube Video
  • Udemy is one of the fastest growing and most reputable EdTech companies on the market. Two significant drivers of their growth is robust experimentation and the talented marketers behind this strategy and Udemy’s impressive success. Archie Abrams, VP of Product, and Adam Levinson, Growth Product Manager, moved together from the Growth Marketing to Growth Product teams when they identified an imp...

Instapage
Instapage
YouTube Video
  • Rob Meinhardt is an advisor and investor as partner at Toba Capital, a venture capital and private equity firm in the San Francisco Bay Area. He also sits on the board of a number of companies in his portfolio including Reach150, Transifex, SauceLabs, and Flowcast. Prior to his work as a VC, Rob was on the other side of the startup world as a founder himself, launching KACE Systems Management as...

Instapage
Instapage
Blog Post
  • Facebook is at it again. This time, the team at the social network has solved a problem that’s plagued advertisers since, well, the dawn of advertising: identifying the highest performing combination of headline, body copy, visual, and CTA. What is Facebook Dynamic Creative Ads? According to a new release from Facebook: Before the recent update,Read More >

Instapage
Instapage
Blog Post
  • We all want to think we’re rational and make purchases based on sound logic, but the truth is we’re fickle and emotional creatures. That’s not to say that for some products we don’t diligently research online reviews to find the highest quality product at the best price. But to become a loyal customer, it takesRead More >

Instapage
Instapage
Blog Post
  • Content marketing is a strategic approach centered around creating and distributing valuable assets such as blog articles, emails, ebooks, podcasts, landing pages, and webinars to a targeted audience. The purpose of all these assets is to attract the target audience, retain their attention, and eventually drive them to take a desired action. Getting started andRead More >

Instapage
Instapage
Blog Post
  • Stock photos are phony, a waste of space, and hated equally among everyone who’s ever seen them. Right? So how come they’re still widely used by some of the world’s biggest brands? Because they’re not all as bad as this one: In fact, they’re better than “not bad.” When you know how to use themRead More >

Instapage
Instapage
YouTube Video
  • Few lifelong marketers have had the chance to work with industry revolutionaries such as Steve Jobs and Richard Branson. Not only has Dimitrios Papadogonas worked with both of them, but his talents brought him to director level position at pivotal moments for both companies, including the launch of both Virgin American Airlines, and Apple Retail Stores. He has also worked at Chargepoint and Gap in...

Instapage
Instapage
YouTube Video
  • Saranya Babu is a product and technical marketing expert who is currently using her talents as the VP of Marketing at Instapage. Her career began as a software engineer and quickly transformed into product marketing as she developed an affinity specifically working with customers and partners. As a product marketer with B2B SaaS companies, she was able to use her engineering skills to truly under...

Instapage
Instapage
Blog Post
  • If you’ve ever spoken with an AdWords specialist from Google, you’ve likely heard them say “increase your bids” and “optimize for mobile” to increase your ad rank. The AdWords platform itself is constantly being updated, but with all this new functionality, that doesn’t mean you should be short-sighted and focused on the latest feature announcement.Read More >

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