Instapage
Instapage
Blog Post
  • Every PPC marketer knows that paid search campaigns can’t run effectively without a well-rounded list of hyper-targeted keywords. Equally important are negative keywords, which allow advertisers to refine the targeting of their ads by preventing ads from showing to uninterested search users. In turn, this helps digital advertisers save budget by applying their advertising dollarsRead More >

Instapage
Instapage
Blog Post
Instapage
Instapage
YouTube Video
  • Post-click optimization is a category of technology that allows companies to turn more ad clicks into conversions to increase their advertising ROI. Post-click optimization platforms do this by enabling the scalable creation, personalization, and optimization of post-click landing pages. Watch to learn more. Subscribe NOW to Instapage’s channel: https://www.youtube.com/Instapage Follow Instapag...

Instapage
Instapage
Blog Post
  • It’s bad news if you’re an advertiser on Facebook. In a recent blog post, the social network announced it would be shutting down Partner Categories: While it’ll help improve user privacy, it’ll also limit advertisers; to what extent remains to be seen, but going forward, reaching your target audience will be a little more difficult.Read More >

Instapage
Instapage
YouTube Video
  • Post-click optimization is a category of technology that allows companies to turn more ad clicks into conversions to increase their advertising ROI. Post-click optimization platforms do this by enabling the scalable creation, personalization, and optimization of post-click landing pages. Watch to learn more. Subscribe NOW to Instapage’s channel: https://www.youtube.com/Instapage Follow Instapag...

Instapage
Instapage
YouTube Video
  • Post-click optimization is a category of technology that allows companies to turn more ad clicks into conversions to increase their advertising ROI. Post-click optimization platforms do this by enabling the scalable creation, personalization, and optimization of post-click landing pages. Watch to learn more. Subscribe NOW to Instapage’s channel: https://www.youtube.com/Instapage Follow Instapag...

Instapage
Instapage
Blog Post
  • It is becoming increasingly clear that personalization is key in the financial industry because when faced with the potential of dealing with somebody else’s finances, it’s critical to deliver the right message to the right people at the right time. That’s why financial landing pages are integral to deliver hyper-individualized customer experiences. Financial services andRead More >

Instapage
Instapage
Blog Post
  • It is getting expensive to reach target audiences with paid ads. Facebook CPMs are up 122% year-over-year, business services keywords on Google AdWords have an average CPC of $58.64, and LinkedIn’s CPM and CPC are increasing each month. That leaves digital advertisers with two choices: get more creative with your paid marketing strategy or beRead More >

Instapage
Instapage
Blog Post
  • The nurturing process doesn’t stop after acquiring new customers. To transform buyers into loyal advocates, you must prepare your team to provide value throughout the lifecycle journey. Sending trigger emails based on customers’ behaviors is an effective strategy to retain the attention and wallet of your audience. It also helps create a personalized experience forRead More >

Instapage
Instapage
Blog Post
  • Earning conversions, generating leads, winning customers — they’re all dependant upon one thing: trust. Without it, you don’t stand a chance. On your landing pages, trust indicators are subtle and powerful. Testimonials, badges, and HTTPS protocol are just a few things your prospects will look for before they consider trading their sensitive personal information forRead More >

Instapage
Instapage
Blog Post
  • SoFi — the personal finance company that provides personal loans, mortgages, and student loan refinancing — prides itself on its unique approach to lending, offering lower interest rates and bigger customer savings than other financial companies. To best promote these offers, they employ landing pages to advertise many of their products, services, and special offers.Read More >

Instapage
Instapage
Blog Post
  • Google AdWords’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes moreRead More >

Instapage
Instapage
Blog Post
  • Back in January, we announced Instablocks™, one of our most significant product updates to date. The feature is an industry first because advertisers and marketers can create page blocks that can be used as building blocks to quickly and easily create a high volume of landing pages. This enables advertisers to create matching post-click experiencesRead More >

Instapage
Instapage
YouTube Video
  • Global Blocks is an industry-first and makes scaling your landing page campaigns possible. Now, managing and updating hundreds or thousands of landing pages is simple. Edit a block once and your changes will be reflected on every page the block appears. Marketers can now update hundreds or thousands of landing pages in a single click. Subscribe NOW to Instapage’s channel: https://www.youtube.com/...

Instapage
Instapage
YouTube Video
  • Global Blocks make it easy for you to create, manage, and update hundreds or thousands of landing pages. Update your Global Block once, and every page that includes the block is automatically updated, making brand compliance easy. Watch this video to start creating your own Global Blocks today. Subscribe NOW to Instapage’s channel: https://www.youtube.com/Instapage Follow Instapage on Twitter: h...

Instapage
Instapage
Blog Post
  • Welcome to March Madness! Both the men’s and women’s college basketball tournaments are in full swing in the United States, and each tournament is down to it’s “Sweet Sixteen” teams remaining. We thought that this was the perfect opportunity to introduce our own “Sweet Sixteen” with the sixteen most important things to consider when optimizingRead More >

Instapage
Instapage
Blog Post
  • At Instapage we talk about A/B testing a lot. And not just with landing pages either. We test our landing pages, AdWords ads, Facebook ads, email messaging, etc. Recently, we completed A/B testing our homepage to determine if variation B would perform better than our control (original) homepage based on certain objectives. Why did weRead More >

Instapage
Instapage
Blog Post

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